A bowl of delicious and well-fed pickled noodles went down, Wang Kefan patted his belly and got up for a walk.

The night has completely covered the land, and the neon lights on the roadside decorate the city into another world.

Wang Kefan wandered aimlessly, thinking about the Yuzhou Singer Contest that the noodle shop owner said just now, and he inevitably had some longing in his heart, but he was just thinking about it.

Out of the instinct of being diligent and thrifty, Wang Kefan unconsciously walked into a bookstore.

A bookstore is a great place, and the best thing about it is that you don't spend money and you enjoy it for the same thing.

Wang Kefan all felt that the bookstore was the only place that could achieve [***], walked into the depths of the bookstore, and casually opened a book with a very titled "Teach You How to Be an Advertising Man".

Wang Kefan had nothing to do anyway, so he read a few sentences at random.

It's okay not to read it, but after only reading two pages, Wang Kefan felt that something was wrong.

Closing his eyes, Wang Kefan went over the content just now in his mind, and couldn't help but scream.

"Ahh

The loud shout alarmed the waiter in the store, and the waiter ran to Wang Kefan with a clatter of high heels and asked, "What's wrong?" ”

"I didn't ...... It's nothing ......," Wang Kefan replied with a surprised expression.

The waiter looked at him and said, "If you don't buy it, don't break the book." ”

Wang Kefan nodded, and the waiter turned to leave.

As soon as the waiter left, Wang Kefan couldn't wait to verify it again.

This time, Wang Kefan read ten pages in one go, and then closed his eyes, and in his mind, every punctuation mark on each page was clear!

Wang Kefan finally confirmed that there was definitely something wrong with the comprehension ability of the lantern monster brother.

"Realize the surname and never forget...... Is it a concept? ”

He thought so, but the excitement in his heart was hard to hide. At the same time, Wang Kefan, who was cheap and well-behaved, still had a faint sense of loss.

"If I had encountered such a good thing before the college entrance examination, I would have been admitted to Peking University a long time ago...... No! What Peking University, how can it be so unideal. If you don't forget, it's not Oxbridge, it's Harvard Yale! What can you do now if you can remember it? Is it possible to read all the books here, and then participate in some TV show to answer the questions? ”

Wang Kefan raised his head and looked around at the huge bookstore, feeling that this goal was a bit difficult.

He did remember it, but he didn't see it at a glance. I just looked at the book with the title party in my hand, and I only read ten pages, and it has already taken more than ten minutes.

Besides, this is just a small bookstore, and if it is replaced by the Royal Library, I am afraid that I will not be able to finish reading it even if I see it in the coffin.

Wang Kefan sighed and put the book down, but after taking two steps, he suddenly thought: Why do you want to read it all, just pick one type to read? I am not welcomed in the company, not because I studied Chinese in college, and I am not from a media class at all. Isn't there a great opportunity for self-study now? If you read a few more professional books on advertising, I am afraid that the effect will be immediate, and you will soon be more professional than Bao Qixian, right?

The more Wang Kefan thought about it, the more he felt that it made sense, asked for his surname, and swept directly in front of the bookcase.

"General Theory of Modern Advertising", "Contemporary Advertising", "Principles of Advertising", but all the basic readings that can be found have all been collected by Wang Kefan.

There is a special place for guests to read books in the bookstore, and Wang Kefan sat down with a few thick tomes and read them at night.

Time passed quickly, and Wang Kefan's reading speed gradually increased from one page per minute to one page per half a minute, and then he was no longer reading a book, but turning a book.

But even if Wang Kefan was more excited than a ton of chicken blood at a time, when he finished reading these tomes, the sky was already white.

It's morning?

Wang Kefan raised his head in some surprise and glanced at the clock.

5:26 a.m.

He was a little incredulous, and took out his mobile phone to proofread it, and couldn't help but smile in surprise.

Wang Kefan didn't expect that after coming out of school, he would have an all-night day of reading books and reading, and it wasn't to cope with the exam.

"Sure enough, only the pressure of survival is the biggest motivation......"

Wang Kefan, who had a lot of ingredients in his stomach, seemed to have changed a lot overnight. The more you know, the more ignorant you feel, and you know that you are ignorant, so you are really humble.

Wang Kefan, who had not slept all night, did not go home directly to sleep.

Under the contemptuous eyes of the waiter, Wang Kefan drove directly to the city library.

These days are not the peak season, and Wang Kefan quickly got a library card.

Walking into the library, Wang Kefan felt excited in his heart.

Then, there was a new round of sweeping.

Ogilvy on Advertising, A History of American Advertising Culture, A Course in Advertising by Clapner, Introduction to Communication......

From seeing that it was dark in the morning, when he was hungry, he went out to buy a few small pancakes for one dollar, and when he was thirsty, he went to the bathroom to drink a little tap water, Wang Kefan cherished every minute of time and every penny of money.

On the small table, a row of tall walls of books was erected.

It wasn't until the dead of night, when the administrator came to urge, that Wang Kefan stood up unfinished and stretched his waist.

He glanced at the time, and he actually read the book for 24 hours in a row. It's kind of incredible.

And the administrator was even more incredible, he looked at the pile of books and asked in surprise, "Read so many books?" ”

Wang Kefan didn't want to be shocked, he explained in a tired voice: "I'm going to write my graduation thesis, come and look for information." ”

The administrator was relieved, but he still said to Wang Kefan with great appreciation: "There are not many college students like you, and the current college students, let alone papers, can't write essays well." As soon as you graduate, you know that you are running around and who cares about your major! ”

Wang Kefan smiled slightly, what he said was not, the paper he wrote when he was in other jobs was like a dog gnawing it. I also graduated from Chinese, and I blush when I think about it.

When he got home, Wang Kefan fell asleep.

I slept very soundly.

The next day, Wang Kefan, who still had nowhere to go, went to the library again.

This time, however, he was not looking at theoretical works on advertising.

After digesting a large number of advertising theories, Wang Kefan has reached the realm of seeing mountains but not mountains.

His goal today is to revisit his college major and flip through all the subsets of scriptures and histories in the library!