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The professional management ideas of European and American electronics manufacturers have a profound impact on Texas Instruments (TI), which has always had such a tradition: even if there is any product technology in technology research and development, it would rather transfer the relevant product technology, and Texas Instruments will rarely involve in the field of final products, but focus on playing the role of semiconductor component suppliers and service providers. Pen % fun % Pavilion www.biquge.info

Since Texas Instruments has such business ideas and traditions, it is naturally the most suitable partner for Kumho at this stage, and there is no direct competition in the consumer electronics market, so Zhang Ke does not have to worry too much about Texas Instruments deliberately stuck Kumho's neck in product technology and chip supply.

Due to Texas Instruments' business ideas and traditions, there is no real obstacle for Chen Xinsheng to transfer to Kumho after he ends his service at Texas Instruments. However, there are high expectations for Chen Xinsheng's transfer to Kumho to promote the relationship between the two companies.

Chen Xinsheng's transfer to Kumho has obtained the understanding of the senior management of Texas Instruments, and in view of Kumho's desire to introduce two projects from Texas Instruments in the future, namely semiconductor chip packaging, finished product testing and mobile phone finished product production, Zhang Ke hopes that the early project negotiation will directly become the transition period for Chen Xinsheng's transfer to Kumho, since Chen Xinsheng's employment period with Texas Instruments is still one and a half months, so it is necessary to sign a formal understanding agreement with Texas Instruments in this regard, so that Chen Xinsheng can represent Kumho's rights and interests in the preliminary project negotiations. It also completely paved the way for Chen Xinsheng's transfer to Kumho.

Semiconductor chip packaging and finished product testing projects do not involve key core technologies, and this business, relatively speaking, labor costs account for a high proportion, and related industries are transferred to China, where labor costs are low, and Texas Instruments itself also has such intentions, so that it can continue to maintain its advantage in the chip foundry business in Greater China and Taiwan's TSMC, and joint ventures have become the best choice.

Texas Instruments provides complete technology and a small amount of funds, Kumho provides production bases and main factory construction funds, Zhang Ke does not care much about the gains and losses in the early stage, but requires the follow-up technology development to be carried out by the two joint venture Taite Optoelectronics Research Institute, the big deal is that the Taishi Optoelectronics Research Institute is renamed Taite Microelectronics and Optoelectronic Technology Research Institute, and never wants to wait for the current packaging technology to become obsolete, but also to reintroduce new technology from Texas Instruments.

In addition to specializing in mobile phone baseband chip technology, Texas Instruments also has a complete mobile phone product technology in hand, but these product technologies, compared with Nokia, Motorola, Ericsson, and other electronic manufacturers specializing in the production of mobile phone products, are a full generation behind.

According to Texas Instruments' usual business philosophy, they will never be stingy with Kumho's mobile phone product technology, do not involve the transfer of core technology, and there will be any trouble if they pass the US national review.

However, although Zhang Ke can't give any technical evaluation of the prototype assembled by Texas Instruments' mobile phone product technology, it intuitively has a big fight with the big brother in the era of mobile communication analog signals.

In the next ten years, the idea of mobile phone product design will always focus on three words and six words: "generous, elegant, fashionable", Texas Instruments mobile phone product technology assembled prototype, from the above requirements of the gap of 108,000 miles.

The so-called talk is better than nothing, and having a full set of mobile phone product technology comparable to Big Brother is better than nothing.

In addition to choosing to cooperate with Texas Instruments, Zhang Ke is not confident to get product technology from mobile phone manufacturers such as Nokia, Motoroloto, and Ericsson.

Seeing the predatory nature of foreign mobile phone manufacturers in the domestic market, it is impossible for domestic manufacturers not to be tempted, but the delay in the launch of domestic mobile phones is due to many reasons, one thing is certain, that is, it has a lot to do with the blockade and suppression of these overseas mobile phone manufacturers.

Of course, these technologies alone are not enough, Zhang Ke does not expect to be able to take the mobile phone baseband chip technology - that is definitely a luxury - but mobile phone power management technology, Zhang Ke does not expect to get the latest technology in Texas, even if it is two generations behind the technology, after all, this technology, not only mobile phones will be used, MP3 and other related consumer electronics products have a touch bypass effect, there is a relevant technical foundation, Cheng Hanzhang led the ESS technology research team can save valuable technology research and development time.

Texas Instruments is not worried that Kumho can't afford to pay for it, and Kumho's equity in the third-generation decoding chip ensures that they have a fairly strong ability to pay for a long time.

Zhang Ke visited the headquarters of Texas Instruments for five days, and the biggest achievement was to visit almost all the technical achievements that Texas Instruments is proud of, and clarified the 12 key research directions to be tackled in the future for Kumho, especially the ESS below Kumho. In addition, regarding the transfer of Chen Xinsheng, the signing of an understanding agreement with Texas Instruments actually ended Chen Xinsheng's tenure at Texas Instruments one and a half months ahead of schedule, for which Kumho also paid nearly 200,000 US dollars to Texas Instruments as compensation.

Zhou Zhengqing, vice president of Texas Instruments China, will take over the position of president of Texas Instruments, and Texas Instruments' plan to form a Greater China company will also be temporarily suspended due to the departure of Chen Xinsheng.

On February 19, Chen Xinsheng has actually become a member of Kumho, Zhang Ke hopes that he and Xiao Jincheng will stay in Dallas to preside over the project negotiations with Texas Instruments, Zhang Ke is very clear in his heart, he said to Chen Xinsheng: "Kumho wants to launch the mobile phone project, the biggest obstacle is not the introduction and further development of new product technology, but in the domestic ......"

"There is no special provision for the production of mobile communication equipment in China, and the final project approval power is still in the hands of the Ministry of Posts and Telecommunications.

Zhang Ke nodded and said: "The relationship between Motorola, these mobile phone manufacturers and the bigwigs of the Ministry of Posts and Telecommunications, don't ask others, just ask Ye Jianbin to know." ”

Chen Xinsheng has met with Ye Jianbin and knows such a person. Shengxin is Ericsson's general agent in East China, Ericsson wanted to squeeze into the domestic market, but due to the close relationship between Motorola and the Ministry of Posts and Telecommunications, it was forced to squeeze into the sales channel system of the Ministry of Posts and Telecommunications, so it could only find another way, outside the sales channels of the Ministry of Posts and Telecommunications, and re-establish a complete three-level sales system, and because of the outstanding performance of Shengxin Company, Ericsson successfully opened the domestic market in 95 years. Subsequently, a number of overseas mobile phone manufacturers learned from Ericsson's experience to squeeze into the domestic market; Therefore, the greasy relationship between overseas mobile phone manufacturers and the Ministry of Posts and Telecommunications, Ye Jianbin is very clear.

For Kumho, the problem of the market is easy to solve, there are channels to have channels, and the influence of Aida Electronics in the country is okay, but there may be a flattering thinking within the Ministry of Posts and Telecommunications of "rather with foreign thieves than with domestic slaves", and it is definitely not an easy thing to get an approval from the Ministry of Posts and Telecommunications in 97 years, and it is not excluded that the Ministry of Posts and Telecommunications hopes to leave the first approval to the electronic enterprises under the Ministry of Posts and Telecommunications.

Chen Xinsheng asked: "Is it more appropriate to get the approval document first and then talk to TI about the introduction of the project?" ”

"No," Zhang Ke said clearly, "even if the problem of the approval cannot be solved for a while, it will not affect Kumho's introduction of mobile phone product technology from TI and further development. In addition, I also hope that you can work with Cheng Hanzhang to find suitable technicians for the development of mobile phone baseband chips, and it would be better to have a team......"

Of course, Zhang Ke will not forget the successful experience of MediaTek seven or eight years later, and it was only at the end of 99 that Liankefa poached people from a mobile phone baseband chip research and development company in the United States. Zhang Ke doesn't remember which company he poached from, but he probably remembered that it was not until the beginning of 01 that MediaTek's mobile phone chip department began to formally develop mobile phone baseband chips, and the mass production capacity was formed at the end of 03, and it accounted for 17% of the global mobile phone chip market in 07 years.

As long as the right people are found, Kumho has been developing mobile phone baseband chips since 97, and I believe that it will not be slower than MediaTek. Especially after 04 or 05, Kumho has not been able to form its own core technology in mobile communications, and it may suffer quite a loss.

Chen Xinsheng nodded, Zhang Ke's decision at this time is in line with the systematic business strategy that he has been talking about these days: establish a complete product structure, so it is necessary to buy and sell mobile phone products from TI to enrich the product line under the brand "IDEA Aida"; Establish a sound technical structure, so from the beginning of the manufacturing technology aimed at the core components of mobile phone baseband chips.

Although it is not easy to find the right manpower, several professional manufacturers of mobile phone chips, including Texas Instruments, are very strict about the technical blockade of this area, but it is not absolutely impossible. In the field of mobile phone baseband chip research and development, Chinese scientists have performed quite well, and these people may join Kumho with rich experience in the research and development of mobile phone baseband chips after the expiration of the employment agreement with the original company.

Chen Xinsheng believes that as long as there are a few more domestic electronics manufacturers with Zhang Ke's ambitions, it is not a distant thing for domestic electronics companies to catch up with Europe and the United States.