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Texas Instruments' technical achievements in chip integration and power consumption are breathtaking, and Zhang Ke immediately said that if Texas Instruments has some outdated technology in this regard, but it is still quite advanced compared to third world countries and regions, Kumho can consider paying for it. Pen "Fun" Pavilion www.biquge.info

After ESS officially gave Kumho a merger, Cheng Hanzhang and Xiao Jincheng joined Kumho, and in nearly a month, the two of them figured out Kumho's weak technical foundation, and the MP3 prototype opened by Kumho can only last an hour and a half of playback time with two No. 7 batteries, which is of course not only a matter of battery quality.

Even if there is no memory effect, the largest capacity-to-volume ratio of lithium battery - the cost of using lithium-ion batteries in 97 years will be very high, anyway, MP3 will be promoted in Japan, South Korea, Europe and the United States first, and the cost is higher It doesn't hurt - the broadcast time is not satisfactory, of course, the unsatisfactory is far more than that, the prototype technology is still quite far from the mature technology that will bring the product to the market.

In addition to spending $1 million to acquire ESS, which is almost insolvent, Kumho will also inject $10 million in R&D for the first time, and Kumho will also merge the technical research team led by Chief Engineer Ding Chunjian into ESS -- this technical research team has almost concentrated the best technical backbones that Kumho has recruited during this period of time -- and set up a larger technical research team.

However, in order to achieve relative perfection in the key technologies required by MP3 in half a year, the pressure on Cheng Hanzhang's head is still huge.

Of course, the MP3 player is a flawless product in the end, and it also requires efforts in many aspects such as product design.

Kumho's determination is also huge, in addition to the ESS in Silicon Valley, Kumho will also set up a technology research and development experimental base in Tsukuba, Japan, and will also set up three engineering application and industrial design centers in Seoul, South Korea, Tokyo, Japan, and Hong Kong, including the Kumho Engineering Application and Technology R&D headquarters in Haizhou, Kumho's early technology expansion includes three technology research and development centers, and four engineering application research and development centers.

The basis for Kumho's technological expansion of this scale is the high profit of nearly 100 million yuan per month of Aida Electronics, which will also include Kumho's share of the monopoly profits from the third-generation decoding chip market.

When it comes to the power consumption and use time of consumer electronic products, Zhang Ke is also very clear that the initial problem of standby time for domestic mobile phones in the future is also the problem of standby time.

The mobile phones produced by overseas manufacturers can standby for up to a month, and the domestic mobile phones insist on less than a day and night. This is not only the case for mobile phones, but also for many other consumer electronics products, which have related technical problems.

This involves a series of complex technologies such as chip module integration, power consumption management, etc., Zhang Ke is not clear about the specific technical architecture, but accurately knows the future development direction of electronic products, and the specific technical problems will naturally be handed over to professionals to deal with.

Of course, this is also due to the lack of domestic manufacturers of product research and development capabilities, not to mention the core technology, that is, product design is heavily dependent on foreign companies, this almost completely dependent on overseas electronics manufacturers and design companies of the situation, resulting in the homogenization of domestic electronic products is serious, take the future of domestic mobile phones as an example, the performance of domestic manufacturers of mobile phones are almost the same, the level of advertising and marketing is almost the same, the last means of competition is to compare prices, the price war at the beginning, profit margins will decline, In order to reduce production costs and make a living, domestic manufacturers are forced to purchase low-quality and low-cost components, but they fall into a cycle of more and more low-grade domestic electronic products.

Whether Kumho can stand out among domestic electronics manufacturers and get rid of the strange circle of "domestic products are low-grade products" is also a huge test.

In order to achieve this goal, Zhang Ke will not let Kumho get involved in too many industries, will not let the funds be dispersed from the investment in technology, at the beginning of the Century Catering shares half sold and half given to the uncle, the property in Danjing Lane was transferred to Xu Si's name, Century Kumho will never be directly involved, three times refused Ye Jianbin invited to participate in the temptation of Shengxin Electric, the purpose is to concentrate the vast majority of the funds that can be raised in the electronics industry, and even in the electronics industry 3C strategy (3C refers to computers, communications, consumer electronics), and only focus on consumer electronics.

The promotion of MP3 and U disk involves key market factors that cannot be bypassed such as the popularization of computers, so it can only be promoted in developed countries and regions such as Europe, America, Japan and South Korea in the early stage, which is the responsibility of the overseas operation department, but in the domestic market and emerging markets in Southeast Asia, once the disc player business is packaged and sold to Schwab Industrial, Kumho will have a business gap. Although projects such as electronic dictionaries and handheld learning machines will be launched one after another after the year, the market for such products is much smaller than that of DVD players, and it will not be the focus of Kumho; Kumho's next focus is on mobile phones.

At the beginning of ninety-seven years, mobile phones were still luxury goods in China, and the prices of mobile phones such as Arthur Andersen and Motoroloto remained high, all above four or five thousand yuan, and the most important thing was that the cost of domestic communication was even more frighteningly high, and the cost of opening a card had just dropped to less than two thousand yuan, and the monthly rental fee, the cost of calling per minute and roaming between cities in the future, the vast majority of domestic consumers were excluded from the threshold of mobile phone consumption.

Because the monopoly of mobile communications is impossible to break in a fairly short period of time, the outside world is not optimistic about the prospects of the domestic mobile phone market, but they do not know that the expansion of the mobile phone market is precisely from the beginning of 97, and the situation is quite violent, and the number of domestic mobile phones in October 97 exceeded 10 million.

Zhang Ke has a general impression of this data, comparing the data at the end of 96, that is to say, from January to October 97, the number of mobile phone users will be drastically expanded by more than three times.

Zhang Ke can't be sure whether there are any domestic manufacturers thinking about this market at this time, but one thing is certain, the real action of domestic manufacturers will be delayed until two years later.

Of course, Kumho launched the domestic mobile phone project two years ahead of the historical process in the name of "IDEA Aida", and domestic manufacturers will quickly follow suit, which will further change the course of the domestic mobile phone market.

Texas Instruments is the world's largest mobile phone chip manufacturer, Zhang Ke's trip will naturally focus on Texas Instruments' mobile phone chip division, although Texas Instruments has not yet regarded China as the most important market in the future - the reality is that Texas Instruments has repeatedly underestimated the potential of emerging markets - but the mobile phone chip business can develop a customer, naturally will not turn away.

From core components such as mobile phone baseband chips and power management chips, as well as spare parts such as mobile phone batteries, display screens, and chassis molds, as well as complete mobile phone product design, there are companies in the world to provide professional services. Although Texas Instruments mainly supplies mobile phone baseband chips and power management chips, some other application technologies and product technologies are also quite comprehensive, even if there is a certain gap compared with Ericsson, Nokia, Motorola and other professional companies, but Kumho wants to do mobile phone projects, there must always be a foundation, and Texas Instruments is still happy to package and sell some application technologies to Kumho.

Accompanied by Ann Jiber and other senior personnel of Texas Instruments, its staff introduced the most advanced mobile communication technology and the future development direction of mobile communication technology to Zhang Ke and his entourage in great detail.

As for the current development of mobile communication technology -- Zhang Ke wanted to bring Chen Xinsheng under his command, and of course the professional problems should be handed over to professionals to deal with, so Zhang Ke directly revealed his intention to hire Chen Xinsheng into Kumho after the expiration of the employment agreement with Texas Instruments.

Zhang Ke provided the rhetoric: "Kumho's goal is to be the largest consumer electronics company in Greater China, in this process, Texas Instruments' role in Kumho is getting stronger and stronger," the implication is that Kumho's dependence on Texas Instruments' technical resources will become more and more heavy, "the cooperation between the two companies will become closer and closer", which is true, now Kumho and Texas Instruments and Scober share the decoding chip market of DVD players, and the decoding chip will contribute 6% of the net profit to Texas Instruments in 96 years, and it is expected to increase to 7% in 97 years In addition to the cooperation on the DVD player movement project, it is expected to contribute about 0.5% of the net profit to Texas Instruments, and Texas Instruments will make millions of dollars in profits every year for Kumho OEM to produce product chips such as disc player system control. The larger Kumho's scale becomes, the more benefits Texas Instruments will get from Kumho as a supplier of upstream components and application technology, which is undoubted, "a key person is needed to strengthen the connection between the two companies", Zhang Ke forgot that Ding Lei, the chief engineer of the original Taite Optoelectronics Research Institute, had actually dug him up, "especially in the near future, Kumho hopes to introduce semiconductor packaging, finished product testing and mobile phone projects from Texas Instruments, and needs a familiar person to promote the process of the project as soon as possible. in the common interest of both companies".