Chapter 247: You're Here Too......

readx; Pang Guofan is very proud these days, and he has been humiliated by Shi Lei twice in a row, although the second time is not Shi Lei's main role, but Ning Congjun's goods are too unsuccessful. Pen | fun | pavilion www. biquge。 info But for Shi Lei's hatred, he never stopped for a moment.

The sudden rise to fame made Pang Guofan envious and hateful to ride on the body of a small model and vent viciously, eager to insert his gun into the girl's mouth. As a person who is quite bold in business and has the means to operate, Pang Guofan can certainly see that Shi Lei's plan has almost no chance of failure. After taking over the more than 40 major cities in the first and second tiers, other small cities could not pose an essential threat to him at all. After all, the target user group that Shi Lei wants to target is basically the middle and high-end users, and the middle and high-end users in the cities below the third tier are limited, so you can't use such an expensive price to advertise firewood, rice, oil, salt, sauce, vinegar and tea, right? Of course, it is not impossible, if it can cover more than 15 cities nationwide, attracting large FMCG industries to advertise, in fact, it is also a good way out. But in any case, the loss of advertising coverage in more than 40 first- and second-tier cities will definitely make the remaining cities a chicken rib.

In the face of this model that Shi Lei came up with, Pang Guofan quickly made research, and his entire team also came up with market feedback and prospect predictions, there is no doubt that this is definitely an emerging industry with high gold absorption value, and the most important thing is that it does not constitute direct competition with other advertising methods, at least it will not have a particularly big impact on the traditional advertising industry.

However, Shi Lei and He Cailan have basically occupied the main market, and even if Pang Guofan wants to seize the market, he has lost the best opportunity.

God seems to take special care of Pang Guofan, and shortly after the model was discussed at the shareholders' meeting of the Caizi Group, he learned a new piece of information. That is, Shi Lei's funds have problems, and they are obviously not enough to cope with the development of these more than 40 cities. Moreover, it is clear that many venture capitalists took the initiative to throw winks at Shi Lei, but Shi Lei ignored it and insisted on not accepting any venture capital with some nervousness.

Although he heard that Shi Lei has the support of the provincial party committee and the provincial political axe, and the banks in the province will give him a certain amount of loans, this aspect is not a secret to Pang Guofan, and he soon found out the amount of Shi Lei's loan. If Shi Lei insists on not accepting venture capital, it will be impossible for him to eat these more than 40 cities before the limit.

"It's still not enough! What's the use of having a genius idea? It's all about how much money you have! Pang Guofan looked at the data in front of him, sighed with emotion, and then suggested again that Caizi Group hold a shareholders' meeting, put these in front of those shareholders, and suggested the establishment of a new media subsidiary to enter the industry.

There will definitely be a lot of resistance within the shareholders, but even if they eat the market in those third-tier cities, it is enough for them to make a profit, even if the profit is not much, but the rate of return is always considerable, at least not less than their current home appliance retail industry. Moreover, they have a natural advantage in doing this, that is, they were originally engaged in the home appliance retail industry, and they have stores in many cities, and the advertising coverage area in their own stores alone is quite considerable. Coupled with the cost of LCD screens, it can definitely be reduced a lot compared to other advertisers, and the cooperative relationship with those home appliance manufacturers for more than ten years is not in vain.

In the end, the shareholders' meeting quite efficiently passed Pang Guofan's proposal, spending 200 million yuan to establish a new Chuangshi Media, and because of the influence of Caizi Group in the business world, coupled with those venture capitalists who flattered in front of Shi Lei but seemed to face a blind man, Pang Guofan only took less than a week to roughly finalize the first venture capital of 20 million US dollars jointly provided by UCI Weizhong and SoftBank, which greatly increased the confidence of the shareholders of Caizi Group.

The market in the third-tier cities is already very chaotic at the moment, and Pang Guofan is still quite efficient, giving advertisers who already have some screens 100% of the profits, easily breaking their defenses. It's just a few screens, and the rapid doubling of profits is just something that happened in less than a month, and no one will get along with the money, not to mention that these companies are originally following the trend, in fact, the original plan is to wait until the prosperity expands to third-tier cities to ask for a high price. Now there is a genesis media that has no reason to refuse a 100% ROI a month.

When Pang Guofan triumphantly called He Cailan and others in person, asking them to come to the company's unveiling reception, he still did not stop expanding, and had already had several rounds of contact with those properties that had signed a contract with Shi Lei but had not been developed by the actual surname. Although Shi Lei has signed a contract, but the advance payment is so small, many properties have regretted signing a contract with He Cailan in a hurry, and they knew that Caizi Group entered this industry in such a high-profile manner, it is better to wait for the price and wait for Caizi Group to quote a high price.

Their attitude has become ambiguous in their treatment of Shi Lei, which is reasonable.

It's just that these properties also know that Shi Lei's side is still frequently rejecting venture capital, and once Shi Lei accepts, the properties they manage will quickly hang up the screen belonging to the prosperity of the spread, so they have a certain wait-and-see heart. Shi Lei and Pang Guofan fought, and they always benefited.

Shi Lei felt that Pang Guofan did not pay a lot of money to let these properties tear up the contract, in fact, because Pang Guofan also had shareholder pressure, and secondly, because these properties wanted to watch the gods fight and reap the profits.

Pang Guofan actually didn't think that Shi Lei would insist on not accepting venture capital when he was fighting against the odds, he was first and foremost a businessman, so he would naturally use the same mind to speculate about his competitors. That's why when he was looking for venture capital, UCI was actually willing to invest $20 million, but Pang Guofan still wooed SoftBank. He knows that SoftBank is currently the venture capital institution that has the most frequent contact with Shi Lei, and if SoftBank turns to invest in Genesis Media, it will silence other venture capitalists who still want to contact Shi Lei, at least, there will be a wait-and-see period of two or three months. And Shi Lei's most difficult thing is that it has been less than three months.

In Pang Guofan's view, taking a step back, even if Shi Lei finally reluctantly got the venture capital before the deadline, the later the time, the larger the amount of venture capital, and then Shi Lei's own shares will be squeezed even more. Shi Lei, who has lost the support of the expansion of third-tier cities, is difficult to satisfy venture capitalists only in terms of advertising returns in these 40 cities, and there is even a great chance of dragging down Shi Lei's loan funds owed to all sides.

Pang Guofan never minded doing the beating of the water dogs, for him, it was nothing more than a more patient wait. Guarding the low-return third-tier city market should barely be enough for him to explain to shareholders and venture capital. Taking a step back, even if the venture capital is dissatisfied with the withdrawal of investment, he still has the entire talent group as the backing, which is the hole card recognized by Pang Guofan.

The lack of background is Shi Lei's fatal wound -- Pang Guofan thinks so.

And when he finally got SoftBank's venture capital, Goldman Sachs decisively cut off contact with Shi Lei and entered a wait-and-see period, which made Pang Guofan's confidence double, and everything seemed to be moving steadily according to his plan, at least so far there have been no unexpected deviations.

It's just that he still has a negligence after all, and after market research and internal data capital analysis, he still underestimates the size of the advertising market of this model. In his opinion, the current eight-minute cycle of 60 times a day can reach more than 50% of the advertising, which is already wonderful, and this industry is already a profiteering industry. How would he know that the potential of this market is far greater than he imagined, and the profit return that Shi Lei can get in a short period of time will far exceed his expectations. In this regard, Shi Lei has the ability of a prophet. Even if he advanced the Focus model by five years, because he made a monopoly strategy that was crazier than Focus and seized more markets in a shorter time, its advertising effect would be far better than when Focus started. Even if the unit price is reduced because it is five years in advance, the wider coverage and the more concentrated eyeball effect will make Shi Lei's return ratio more significant.

Of course, at this time, Shi Lei was actually very apprehensive in his heart, in fact, he also made the last resort, and he would still be ready to accept venture capital. Everything depends on whether He Cailan, the top master in the sales industry, can create a more crazy advertising volume than Jiang Nanchun in that life.

Moreover, Shi Lei also has an advantage that Focus did not have in that life, that is, Shi Lei has the assistance of political axes, while Jiang Nanchun obviously does not.

Even Shi Lei himself is not fully sure of these situations, not to mention the Pang Guofan, who is proud of the recent spring breeze and wants to rush to Stone Technology, pointing at Shi Lei's nose and roaring, "Lao Tzu will swallow your prosperous spread within a year".

As for inviting Shi Lei's subordinates to participate in the cocktail party and opening Shi Lei's move alone, in Pang Guofan's eyes, it was a child's trick. He didn't expect to dig up anyone from Shi Lei's hands, and even if anyone else could dig it up except He Cailan, he didn't care. However, if Jiang Fengyue can be poached, even if he is raised as a canary, Pang Guofan is still willing to spend thousands of dollars for this. It's just that he and Shi Lei also know that he will never be able to dig up these two people. Therefore, his purpose is just to block Shi Lei, so that Shi Lei's company will have a little disharmony, so that the original trust will be weakened and even a crisis of trust will occur.

But similar to this disgusting Shi Lei, it even seemed in the eyes of Pang Guofan that it was no less than a happy slap in the face to Shi Lei, Pang Guofan's actions were more painful and hearty than his efforts to make the entire Creation Media. He even expected that it wouldn't take long for his dream to come true, a slap on Shi Lei's face, but Shi Lei could only grit his teeth and smile with him, expecting Pang Guofan to add an insignificant number to each screen, so that he would not lose all his money.

Seeing that the participants at the reception were basically here, Pang Guofan continued to greet people from all over the world in the crowd with warm and hypocritical politeness, Pang Guofan felt a little regretful in his heart, why didn't any of Shi Lei's people who were invited come?

was chatting in a low voice with the marketing director of South Korea's Samsung Group, which provided LCD screens to Genesis Media, when Pang Guofan suddenly saw a figure at the gate that he never expected.

"Didn't he come to the top recently, and his shareholder status in Roborock fell from second to third? Could it be that he is also starting to be disappointed in Shi Lei, or wants to take this opportunity to increase investment in Roborock and become a major shareholder of Roborock? ”

Thinking in his heart, Pang Guofan greeted the door with a smile on his face: "The wind is strong...... Oh no, it's time to call Chairman Feng, welcome, welcome. "They are all large enterprises on the ground in Wudong, and Feng Forest is not the person who is still to be invited by Pang Guofan's plan to disgust Shi Lei, at least this is not the object of Pang Guofan's personal invitation, but just one of the candidates on the list planned by the Administration Department.

Feng Forest shook his hand: "Pang Gongzi is generous, compared to it, our side is a little bit of a fight." ”

One person and one sentence, obviously there are needles hidden in the cotton, and if you don't speculate, I'm afraid that it will only provoke tonight's wine to be scratched. No matter how stubborn Pang Guofan is, there is still some sense of proportion, and he doesn't need to follow the trend of the forest to tear his face. Feng's enterprise is not as good as their talent group, and it is also a large enterprise in the province, at least it shouldn't make any trouble in this kind of thing.

"I have a lot of friends to greet tonight, so I won't greet Chairman Feng much, you can do it yourself."

Feng Forest nodded with a smile, watching Pang Guofan turn around, his face gradually became gloomy: "This Shishi, do you have to let me come to see this guy's proud face?" I said that he didn't want to take the money out of the Feng family, and he refused to accept it when I paid out of my own pocket. What do you want? ”

This is just a small mutter, of course Wind Forest knows why Shi Lei refused to let him contribute. Even if he could agree to let Wind Forest make additional investment to dilute his shares, what about Qin Mubei? What about Jiang Fengyu? Especially what about Jiang Shu? When it comes to corporate behavior, sometimes it's not as simple as one person being able to borrow money from another.

As for letting Wind Forest pay out of his own pocket, firstly, it is a little unreasonable, and secondly, Wind Forest transferred the shares of Wuxing Technology under his name to Shi Lei, and Shi Lei has not paid off the final payment, although it is stated in the contract that the money was originally paid in installments. But at this time, if Feng Forest is allowed to borrow from his own pocket to Shi Lei's company (even if he has shares in this company), it will always be a disadvantage if it falls into the hands of someone with a heart. Under normal circumstances, there will be no problems, but once someone cares, it will be like a time bomb one day, and it will be torn apart with a bang. No matter how hard you do it on the books, hang the shares in someone else's name or something, if someone really does it, these disguises do not exist. To put it bluntly, this is just guarding the bottom, not the top. Shi Weixian's recent pressure in Runyang has been extraordinarily great, Shi Lei categorically can't let him bear any more pressure, and pointed out that Shi Weixian can go from the deputy department to the main department, and it is best to enter the central government to make Shi Lei the biggest gentleman in China.

On such an extremely sensitive issue, Shi Lei is actually walking on thin ice and does not dare to exceed the rules at all.

He Cailan and other people from the prosperous world appeared at the reception and quickly attracted the attention of others present. There is no way not to pay attention, obviously, in the next paragraph, Shengshi Communication and Chuangshi Media are simply fighting in the ring. However, at such a high-profile opening reception, a large number of backbone personnel of rival companies appeared, especially the appearance of He Cailan, who was in the limelight during this time, which shocked these people at the meeting.

As the organizer who invited them to attend, Pang Guofan had to go over to say hello anyway. And when they saw Pang Guofan, He Cailan and others talking happily one by one, as if He Cailan and others were ready to join Pang Guofan's command at any time, the other people attending the meeting became more and more puzzled. For a company like this kind of blatant fighting, poaching the other party is really one of the most conventional tactics, especially a marketing genius like He Cailan, who is actually the target of any company. But today's scene is too weird, how can it be said that almost all the senior executives of the rival company have come to defect? How unpopular is the boss of Shengshi Communication to cause such a scene today? But this doesn't make sense, if Shi Lei is really so unpopular, how can he achieve a lightning-fast signing success rate in such a short period of time?

"Could it be that Lan Caihe was towards the Caizi Group from the beginning? The reason why it is so crazy to sign more than 40 cities is to lengthen the front line of Shengshi Communication, so that its tail can not be lost, so that Genesis Media can get the entire market at the minimum cost? ”

This is not the idea of one or two people, but the common voice of many people. Whether it is the representatives of the property company, or the advertisers at all levels, or the heads of those enterprises with a huge amount of advertising, they all think of this in their hearts.

What's more, some people began to suspect that this was a good scene directed by Shengshi Communication and Genesis Media, in fact, the two companies were united from the beginning, but they used this way to seek a bigger gimmick, so as to monopolize the entire market more quickly, and not give other competitors any chance.

Just when people were talking, and He Cailan and Pang Guofan were still holding each other's hands and greeting happily, there was a little dispute at the gate, as if someone wanted to come in, but was blocked by the conscientious security guards...... Pang Guofan couldn't help but be stunned when he saw the people who were blocked out of the door. There was an extremely strange expression on his face, and many of the guests at the meeting noticed the person outside the door, but they didn't know who it was

(To be continued)