Chapter 604: Bidding

readx; It's like this for a lot of things, I don't want to know it, I want to be scared. Pen, fun, and www.biquge.info

I have long known that Bian Weiwei really gave him a lot of help after he was reborn, but Shi Lei never imagined that Bian Weiwei actually played a role in determining his fate after being reborn. And for Shi Lei, the relationship between father and friend actually originated from Shi Lei's first control of his own fate and that of his father after Shi Lei's rebirth, and sent Bian Wei's proud protΓ©gΓ© to the ghost gate.

When I think about it, it seems like a vicious joke, but it is extremely real.

In fact, after being reborn, Shi Lei thought countless times, what was Nanke's dream in that life? Or is it Nan Ke's dream now, he doesn't know if he will finally wake up from the dream and find that he is still the first gang in the capital. But it's also about thinking that no dream can be so detailed, and no dream can last so long. People have five senses, and when each feeling is so real, if it is a dream, there is nothing that cannot be a dream. Human beings are extremely small things, and no one can know whether you are dreaming of your current life or whether you are in a dream. Philosophical speculation does not belong to life.

"Uncle Bian has really helped me a lot......" Shi Lei sighed.

"Zifeng Mansion has entered the sales period, right? I heard that several heavyweight restaurants have decided to settle in? Qin Jie suddenly asked.

Shi Lei nodded, he knew that for investors from all over the world, after the Zifeng Building rose from the ground, the most important thing is sales and maintenance, and for the people in the officialdom, the important thing is no longer this landmark building, the overall height has been the first in China, and the political achievements have long been there, and the rest is whether this landmark building can bring a new round of investment boom.

"There are two in Pingjing, the contract has been completed, there are two in Shenpu, and the details of the contract are being negotiated, and three large restaurants abroad have also signed letters of intent, and the down payment has been received. The situation of super five-star hotels is better than expected, originally planned to be internal bidding, and now seven domestic and international hotel management companies have expressed strong interest and took the initiative to contact us, hoping to enter the bidding ranks. We are in the process of negotiating to consider changing the internal tender to an open tender. ”

When Shi Weixian heard this, he was slightly stunned: "I have always been skeptical about whether we Wudong really need a super five-star hotel, and now it seems that I am too worried." ”

Shi Lei smiled: "Dad, don't be presumptuous, in fact, in the hotel part, we didn't expect the situation to be so good, Wu Dong's current overall economic level and reception capacity do not need super five-star hotels, but this is as if Wu Dong actually doesn't need this super high building of more than 80 floors, this is just spending a lot of money to do super advertising." The third tallest building in the world, this advertising effect is definitely worth the hundreds of millions of dollars invested by those hotel management companies. What's more, Wudong's economic development is extremely fast now, and the current digestion capacity is limited, which does not mean that Wudong will not need such a hotel in three or five years. And among these hundreds of millions of investments, a large part of them can still be recovered at that time. For these hotel management companies, it is equivalent to spending tens of millions of yuan on advertising for three to five years in a row. A businessman's abacus is definitely better than yours. ”

"Then make this public bidding a little bigger, with higher specifications, and then build momentum for Secretary Bian." Shi Weixian, this is equivalent to giving Shi Lei an order.

Of course, Shi Lei will not agree, and he will try his best to make the public bidding as refined as possible. The reason why it was decided to be an internal tender was because he, like Shi Weixian, didn't think that Wudong needed a hotel of this grade. In that lifetime, the Zifeng Building was originally completed in the first half of 2010, and the hotel opened at the same time. In fact, the hotel bidding project was completed in mid-2009, but after the opening of the hotel, the sales of the room was not very good, which fully shows that until 2010, Wudong's hotel, still has a strong demand for super five-star hotels, so Shi Lei is not optimistic about the hotel bidding, he just hopes that through some administrative intervention in the province, the final hotel bidding is completed.

But I never expected that before the bidding began, so many companies expressed their interest in this building. Immediately, Shi Lei calmed down and analyzed, and seemed to understand the mystery.

In that lifetime, when Zifeng Building was bidding for hotels, Shenpu's global had surpassed Zifeng in height, and the effect of being the first in China was gone, and the advertising effect was naturally greatly reduced. This is one of them. The second is that at the beginning of the 21st century, the investment enthusiasm of domestic real estate-related industries is much healthier than in 2009, and the investment is not as huge as later, especially seeing that real estate in China has begun to heat up significantly, whether it is to buy or rent for a long time, aside from the hotel, just from the perspective of real estate investment, this transaction is not too loss-making. The third is that today's social development is indeed too fast, no one can accurately predict the development trend of the next five years, and around 03 years, it is obvious that the blind surname of various investments is much higher than in 09 and 10 years.

Of course, there are some other detailed reasons, all of which are combined to cause the hotel bidding situation in 2009 to be not very good, and finally it was Shenpu's Greenland Group that digested it on its own, but it was still not ideal for the subsequent operators. But now in 03, there will be a lot more companies interested in it.

Regarding this point, Shi Lei discussed with Sang Rong two days ago and decided to change the internal bidding to public bidding. If it is done well, the functional area of the shopping mall of Zifeng Building may be able to attract more foreign high-end luxury brands to settle in, which will probably greatly advance the time for world-class brands to enter the Wudong market.

Big brands may not represent the consumption level of ordinary people, but they definitely represent high quality, at least high quality in thinking. This will be an extremely powerful booster for both the brand composition of Zifeng Building and the data on the performance report of the political axe.

After a two-day meeting with the four investors of the Zifeng Building, the public bidding plan for some floors of the hotel was finally determined, and the Zifeng Building Management Company, which was jointly established by the four companies, issued a statement that the 45th to 81st floors of the Zifeng Building will be sold or rented as hotel rooms, of which the 72nd floor will be staggered as a sightseeing floor and managed by the Zifeng Building Management Company.

There are two sets of benchmark schemes for the tender, and all enterprises participating in the tender must issue two bids at the same time, one in the form of purchasing floors and the other in the form of renting. The management company will comprehensively consider the two bids to arrive at the winning bidder and the prospective winning bidder, and then decide which form of winning the bid will be adopted according to the consultation and negotiation between the two parties.

This model is relatively rare, at least in 03 years when it is relatively rare, usually before the bidding, the property owner will decide whether to rent or sell, Shi Lei put forward this proposal, but also was opposed by Wudong State-owned Assets Group, the State-owned Assets Group is worried that this will make the enthusiasm of the enterprises participating in the bidding reduced, after all, no one wants to do useless work, at least one of the two bids will never be passed. But in the end, they agreed to Shi Lei's suggestion and adopted this relatively unique bidding method, which naturally set off a long time of controversy in the media, some said that this was an innovation in the bidding scheme, and some said that it was self-digging. However, no matter what kind of controversy, it is obvious that to a certain extent, it is of great help to the influence of Zifeng Building, and the State Council, which was extremely concerned about this, called directly to inquire, and after the bidding project began, the new big boss of the State Affairs Office, who had just taken office at the beginning of the year, came to Wudong in person, and the purpose was, of course, Zifeng Building.

The arrival of the big boss, so that the first height of the building in China is once again hyped by all the mainstream media, some of the news in the early stage of the criticism of the surname, as well as the voice of opposition in this stage completely died down, no one will be stupid enough to go directly with the central government, the big boss has come to inspect the first height of the building in China, you sing the opposite, this is not not to give the big boss face?

Because of this bidding activity, Shi Lei had a more personal contact with the new big boss after meeting the previous big boss. Compared with the previous big boss, the new big boss is more friendly, and the big boss also said a few words to Shi Lei alone, but no one knows what he said. Even Shi Weixian kept silent about it, and he didn't even ask his son.

Speculation is inevitable, but only Shi Lei knows that in fact, the big boss didn't say anything, but just expressed his concern for this first building in China, and this so-called private contact, in just a few minutes, avoided all other people, to a large extent, it was a gesture made by the big boss. This gesture, of course, is not aimed at Shi Lei, but at the Shen family behind Shi Lei, who has not yet completed the disintegration work, and once again expresses the central government's attention to the Jin family and the cultivation of Jin Mingfu.

After the big boss left, the opposition reappeared in the media, but as the domestic and foreign hotel management companies still seemed to be very enthusiastic about bidding, the media also began to gradually avoid the opposition voice, and the mainstream voice has been completely occupied by support.

Eleven well-known hotel management groups at home and abroad, including Starwood (its largest brand is Sheraton), Hilton, and InterContinental, three super-large brands of international hotel management, have submitted two different bids in accordance with the bidding requirements of Zifeng Building Management Company. And all this was actually expected by Shi Lei.

At that time, the ownership of the hotel portion of the Purple Peak Tower still belonged to the investors, who only brought in InterContinental Hotels as a management company, so that the investors were responsible for the main losses for at least five or six years after its completion. If it weren't for that, Shi Lei wouldn't want to engage in a two-mode bidding method.

Shi Lei is still weighing how to maximize benefits. At this time, it is not a wise move to sell these floors, after all, in 03 years, the domestic housing prices are still at a low point, and the housing prices in the next few years will be doubled to rise, until 10 years later, the central government began to carry out macroeconomic regulation and control of housing prices, gradually cooling down the real estate industry, and realizing the digestion of the real estate industry bubble in a soft landing. Although after 2015, domestic housing prices have returned to a reasonable level, even if these floors are sold now, it will not be a loss-making transaction in the long run. But for Shi Lei, who has insight into the macro development trend of the next ten years, it is obviously not the way to maximize profits, and for Shi Lei, if these floors are sold before the first round of domestic real estate decline in 07, it is the most perfect interest growth.

It is because he proposed this relatively new bidding method, that is, in order to select the winning bidder, and then maximize the benefits through negotiation.

Don't look at the fact that there are already eleven high-end hotel management companies at home and abroad that have put in the bidding documents, in fact, Shi Lei's heart has an obvious tendency. For the management of super five-star hotels, the Intercontinental Hotel is indeed the best choice, and the vision of the Greenland Group in that world is indeed beyond the first.

From the analysis of the eleven tenders, the price of the purchase floor of the Intercontinental Group is only the third, and the rental offer is the second, which is the second level on the whole. The first of the two quotations is a domestic company, and it is also BTG Group, which had a very unpleasant quarrel with Shi Lei a few years ago. It seems that even without Liu Changping, their covetousness for this land has not diminished at all, and they still hope that in this way, even if they suffer a little loss in price, they will enter the Jiangdong market.

For Futong Group and Wudong State-owned Assets Group, from the analysis of the bidding documents alone, it is natural that BTG Group has the greatest advantage, and BTG Group also has considerable experience in the management and operation of domestic high-end hotels, although there is still a certain gap compared with internationally renowned hotel management companies, but it still has enough ability to re-develop and manage.

Shi Lei can't force this, even if Shi Lei has already chosen the Intercontinental Hotel in his heart, no matter what, among the four parties he invests, he is only ranked before Zong Jian, and Futong, who has always supported him, is obviously inclined to BTG this time. Moreover, a few years have passed, and the provincial party committee is no longer so resistant to BTG's entry into the Jiangdong market, but in fact, BTG has already developed their market in Jiangdu and won the management of a quasi-five-star hotel.

The biggest problem now is that even if Shi Lei is inclined to Intercontinental Group, since it is a public bidding, he cannot communicate with these companies in the early stage, and he must only have limited communication after announcing the shortlisted companies. As long as Fortis and the state-owned assets group do not offer extremely harsh conditions, BTG will probably prefer to lose something to win the project. The posture of the BTG is too obvious.

Shi Lei did not have a good way to do this, so he could only select the top five comprehensive enterprises from the eleven bids step by step, and then contact them by a special negotiation team to understand the other party's more detailed bidding ideas.

When the negotiation team was in contact with these companies, Shi Lei put forward his views at a meeting.

"At this stage of the bidding, I think it's time for us to think about how we want to put out the final bidding. I have a personal opinion, the domestic real estate industry is now showing a strong upward trend, compared with last year, this year's domestic housing prices have almost risen by more than 15 percent, by the end of the year is expected to be more than two percent, CBD business district housing prices appreciation is higher. I don't recommend selling these floors right now, but rather staying in our hands and waiting for it to appreciate naturally. However, I don't mean to run it yourself and leave it to a hotel management company, which is not a rented lease as it is not. Real estate is now in a highly developed stage, but I think it will not take a few years for this rate of development to enter the stage of overdevelopment. I think everyone here understands that China's real estate industry has begun to enter the level of bubble, and no one knows when this bubble will reach its peak and when it will be punctured. However, it is not appropriate to choose to sell, at least at this stage. ”

"Shi Shao's meaning is very incomprehensible...... "The general manager of the state-owned assets group said, "neither sell nor rent, so what should we do?" Why don't you run and manage your own hotel? ”

These words caused a little laughter, but Shi Lei's expression was very serious, and he didn't smile at all, but his eyes glanced at those who laughed a little grimly.

Although Shi Lei's age is the youngest in this conference room, no one will be stupid enough to think that he is easy to bully when he is young, in fact, anyone here understands that even Sang Rong, the chairman of Zifeng Building Management Company, which represents the largest shareholder of Futong Group, will never dare to fight with Shi Lei, and in some aspects, even Shi Lei's opinion is heavier than everyone else.

"Isn't it funny?" Shi Lei asked coldly, Shi Lei may have been more or less gentle when communicating with partners in the first two years, and in the past two years, Shi Lei has become more and more of that kind of lofty momentum, which is also rising with the improvement of his surrounding environment and his own capital and ability.

"I'm trying to maximize everyone's interests, and if you don't agree, you can raise objections, instead of interrupting me in this frivolous way. Okay, I'll talk about my thoughts now......"

(To be continued)