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Japan and South Korea's consumer electronics technology and market is very mature, developed, do not look at Aida Electronics in the country is quite eye-catching, 96 years of sales exceeded 4 billion, but only a product line of disc machine - also intends to sell the disc machine business as a whole to cash out - in the entire field of electronic industry, it is still a very inconspicuous piece, from Japan and South Korea to pick a well-known electronics company, scale, strength is stronger than Aida Electronics 10 times, dozens of times or even hundreds of times. Pen & Fun & Pavilion www.biquge.info

Kumho's preferred target for exploring overseas markets is Japan and South Korea, so there must be a glimmer of hope for success if it has launched a sharp enough product.

Cheng Hanzhang and Xiao Jincheng roughly browsed the development files of the USB flash drive and MP3 player prototype.

As a removable memory, the U disk is much superior to the popular floppy disk at this time, in terms of read speed, storage capacity, and storage reliability, but the promotion of the U disk is closely related to the wide range of applications of the computer USB interface standard, which has been vigorously promoted by computer and communication manufacturers last year. In addition, the Internet has gradually penetrated into people's lives in developed countries and regions such as Europe, America, Japan and South Korea, and free music files such as mp3 are widely available on the Internet for easy download, which is the broad basis for the existence of the mp3 player market.

Putting the information on the crimson cherry wood table, Cheng Hanzhang pursed his lips for a while, as if considering what words to use to describe it, and said: "There are always surprises these days, and these two electronic products can indeed be used as a weapon for Kumho to pry open the overseas market...... So, ESS, oh, it should be the Kumho (Silicon Valley) Electronics Research Institute now, and the main task at the moment is also to participate in the continuous development of these two electronic products? ”

Zhang Ke glanced at Ding Huai: "You can arrange the ...... of technology development."

Ding Huai said: "The first and second generation of decoding chips for DVD players, there is no outstanding place in audio decoding, it is precisely in the super VCD prototype we developed, the performance of sound quality is mentioned to a considerable height, I want to develop a special audio decoding chip for MP3 players, the difficulty is relatively much lesser, of course, video decoding technology should also be developed, but there is a priority......

Hearing Ding Huai say this, Cheng Hanzhang nodded and said: "There are almost complete technical solutions provided by the headquarters and several patented technologies in audio processing, and it is indeed not difficult to develop a special audio decoding chip...... "Cheng Hanzhang said this, thought about it, after joining the new owner, he needed to express his attitude and said, "Half a year ......"

Zhang Ke nodded, he couldn't eat hot tofu in a hurry, and he was not anxious to slowly develop the Japanese and Korean markets, and he was already very satisfied with the official product that could be launched after half a year. Relatively speaking, there will be some of the impact of the Asian financial crisis, which is not too obvious, but the exchange rate loss will be more.

That's it, the emergence of new electronic products, usually launched as luxury goods, can enjoy 200% of the profit, do not necessarily pursue the goal of 400%.

Ding Huai continued to say to Cheng Hanzhang: "The key development tasks of decoding chips and digital-to-analog conversion chips are naturally none other than you, Haizhou lacks the necessary foundation, and some engineers and technicians are sent here to Silicon Valley to participate in the development ......."

Haizhou sent engineering and technical personnel, firstly, these engineers and technicians participated in the design and development of prototypes from the beginning, and secondly, considering the training of their own core technical backbones, and the main reason is that the cost of human resources in Silicon Valley is too high. The average annual salary of engineers and technicians in Silicon Valley is about 160,000 US dollars, and the annual salary of 160,000 yuan for these engineers and technicians in China is quite good, but then again, in the mid-90s, the starting salary of graduates of the computer department of Tsinghua University was about 160,000 yuan.

There is a sharp tool to open up the market, Xiao Jincheng has restored some confidence in serving as the general manager of overseas operations, he said: "It will take at least half a year for the new product to be officially launched, and the establishment of the sales company should not be long in advance. ”

Ding Huai looked at Zhang Ke, Zhang Ke said: "The most mature market for consumer electronics technology is Japan, which is inferior to Silicon Valley, and Kumho's goal is to become a first-class consumer electronics company, in addition to building the framework of the overseas operation department, you also need to assist the headquarters to set up an engineering technology research institute in Tsukuba, Japan, to search for consumer electronics-related patented technologies and enterprise ......"

Zhang Ke still sees the impact of the Asian financial turmoil on Japanese small and medium-sized enterprises, and since he has the idea of picking up cheap, he must prepare in advance, so that he can merge and acquire those overwhelmed Japanese small and medium-sized electronic enterprises according to the map.

Technological expansion has always been like this: a slightly more complex electronic product can involve dozens or hundreds of patented technologies, and they have to be developed one by one, and the cucumber dish has long been cold.

According to the state's foreign exchange control requirements in the mid-90s, the foreign exchange income obtained by domestic enterprises in overseas markets needs to be deposited in designated banks, and the foreign exchange savings under their names need to be reviewed by the relevant departments.

Kumho Electronic Technology Research Institute invested $1 million to acquire all the shares of ESS under the name of Cheng Hanzhang and Xiao Jincheng, and after Kumho reported to the relevant departments, Xie Jiannan soon knew the news, and he had to sigh secretly: Kumho's pace is really fast. Although it is not clear about Kumho's specific intention to acquire ESS, Xie Jiannan knows that ESS has been developing new decoding chips with the support of ST Electronics before, and this time it was abandoned by ST Electronics, which was severely hit and had to sell the company to Kumho, and Kumho's ability in chip design and development will be greatly improved after getting ESS.

Delayed for nearly ten days, has been January 22, the second batch of test samples of the new disc decoding chip arrived in Haizhou by air, Scooper, TI, Philips, Aida Electronics, Mingjun Electronics finally jointly selected Xinke, BBK, Aiduo, Malatica, Jinzheng and other five disc machine companies, and Aida Electronics, Xinyuan Electric, jointly participate in the new disc machine components, the whole machine test, by Aida Electronics to provide the first batch of successful debugging prototypes, by Scober, Philips, Mingjun Electronics three companies to provide the main components for testing.

In addition, the component branch of AIDA Electronics also separately provides auxiliary components such as disc controller chips and power control chips for testing to Xinyuan Electric.

Previously, Aida Electronics has been secretly supplying such component chips to disc machine companies in Haizhou City, and at this time, it has crossed half a foot to the threshold of component suppliers.

Previously, the media was predicting that AIDA Electronics would use its influence to exclone ST Electronics from the six test companies, after all, ST Electronics is currently AIDA's biggest competitor. Prior to this, ST Electronics had been insisting on using Sony's movements, and this time, Sony Movements were excluded from the Super VCD, and it has been clearly announced that it will cut the disc movement project, and the movement factory in China will also be converted to other uses. Before the super VCD was put on the market, the production capacity of Xinke Electronics was greatly affected, which is also the main reason for the sharp decline in sales of Xinke Electronics in January.

The media was wrong, and only Kewang Electric was excluded from the list of test companies.

In order to quickly promote the launch of the new disc player, AIDA did not keep this experience as its own, and all of it was disclosed to the other six companies participating in the test free of charge, so that they could quickly launch their own products.

The first half of the Spring Festival should be the season for hot sales of household appliances, but with the hot speculation of the super VCD concept, VCD disc players are fully unsalable. All disc machine factories are soberly aware that there is not much time to use to digest inventory, all factories are following the pace of Aida, the price of VCD disc machine has been comprehensively reduced, the original high-end disc machine on the market has been reduced to below 2,000 yuan, but it is also the sales of disc machine to force up, but the market price has dropped to below 2,000 yuan, and there is no profit for small and medium-sized disc machines.

Kewang's market operating costs are quite high, sales have not gone up, the cost of amortizing to each disc machine is not lower than those small and medium-sized disc machine factories, the market price has dropped to less than 2,000 yuan, and they have no profit at all, fortunately, dealers are also intended to clean up the inventory to protect the capital, and there is no need to subsidize the profits of dealers.

Xie Jiannan was forced to accept the conditions of Xinyuan Electric to invest 10 million to participate in the test of Xinyuan Electric's new disc player, and he clearly knew that the day when the seven disc player companies led by Aida Electronics launched the super VCD at the same time was the day when the VCD disc player was expelled from the market, and other disc player companies had to delay at least 15 days to a month before they could launch their own products. Even if there is only a 15-day window period, the sales volume alone will be reduced by nearly 100 million, and the negative impact on the market caused by Kewang is even more unbearable.