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Xiao Jincheng and Cheng Hanzhang both have PhDs in electrical engineering from Stanford University, and after the two co-founded ESS, Cheng Hanzhang focused on technology development, while Xiao Jincheng took care of the company's daily business and had excellent management skills. Pen & Fun & Pavilion www.biquge.info Xiao Jincheng's Japanese level is also very high, Taiwan was a Japanese-occupied area four or five years ago, and it is helpless to continue to be affected by colonial factors after the war; at the same time, Xiao Jincheng also studied Korean. According to Zhang Ke's concept of the division of the consumer electronics market, Xiao Jincheng is indeed very suitable for the position of general manager of the overseas operation department.

But since the contact these days, Xiao Jincheng has always thought that Kumho's purpose in hiring him is the same as hiring Cheng Hanzhang, which is to give full play to his technical expertise, do technical management or pure technology research and development, and he has no surprise; Without prior communication about this aspect, it was decided to let him take charge of the overseas market business, and it was inevitable that he would be puzzled.

Xiao Jincheng looked at Zhang Ke hesitantly: "Mr. Zhang, are you sure to let me be in charge of the overseas operation department?" ”

"What, do you have any questions?"

Cheng Hanzhang smiled and said, "Kumho has done quite meticulous work......

Zhang Ke had a faint smile on his face, looking a little unfathomable.

directly hired Xiao Jincheng to be in charge of the overseas operation department, Ding Huai and Su Jindong were a little puzzled.

This was originally a position prepared for Liu Minghui, but unfortunately Liu Minghui jumped to Kewang, and Kumho couldn't find a suitable person to be responsible for this work, but Zhang Ke had only been in contact with Xiao Jincheng once and talked for a few hours before that; Ding Huai had more contact with Xiao Jincheng, but it was only five or six days, and he was far from sure that he would decide to hand over the overseas operation department to him.

In terms of employing people, Zhang Ke is decisive and never drags mud and water, just like when Liu Minghui invited Ding Huai and Su Jindong from Anwei Wanyan, Zhang Ke put the main burden of disc player development and factory management on the two of them, not to mention that others are puzzled, Ding Huai and Su Jin were still a little confused at that time.

This can only be attributed to Zhang Ke's ability to see people and recognize people.

Kumho's letter of appointment to Xiao Jincheng, let Xiao Jincheng turn to the page of the job description and spread it on the cherry wooden table, Cheng Hanzhang was inconvenient to directly pick up Kumho's letter of appointment to Xiao Jincheng and read, and couldn't help but turn his head sideways to look at the content of the job description: set up a sales company in Japan, South Korea, Europe, North America and other regions, be responsible for the promotion and operation of the IDEA brand in the above regions and be responsible for product sales, including preparing for the construction of overseas factories in these regions, assisting the headquarters in setting up engineering application and technology development centers in the above regions, assisting the headquarters and the above-mentioned regional institutions, The company is also responsible for recommending senior managers in its area to the headquarters.

The focus of Xiao Jincheng's preliminary work during the three-year employment period turned out to be Japan and South Korea, where consumer electronics technology and markets are the most mature and developed.

It's not an easy job.

Cheng Hanzhang asked in surprise: "Will Kumho launch new consumer electronics products?" ”

"Of course," Zhang Ke said with a smile, "VCD and super VCD involve the intellectual property rights of discs, and it is impossible to promote them in developed countries and regions, and Japan and South Korea are the most mature regions in consumer electronics technology and market, Japan's Sony, Panasonic, Toshiba, Hitachi, South Korea's Samsung, LG and other companies are all super-level electronic companies, Kumho wants to squeeze into the Japanese and South Korean markets with existing electronic products, it is absolutely delusional......"

Cheng Hanzhang and Xiao Jincheng also think so.

Kumho from the end of 95 years after the large-scale profit of the disc machine project, with sufficient funds in hand began to expand technology, has the Haizhou Science and Technology Bureau under the electronic research institute, Haizhou University Institute of Optoelectronics founded by the microelectronics technology research laboratory, almost can be said to Haizhou City in the electronic technology expertise of the technical personnel under the umbrella, and Kewang wanted to establish a research and development team, in Haizhou area can not recruit the right people. In addition to Kumho, it also aggressively recruits technical talents from major domestic scientific research institutions and colleges, in an enterprise with an asset size of only 400 million, in the past year, the additional technology investment has exceeded 200 million, which is difficult for outsiders to imagine. Of course, Cheng Hanzhang and Xiao Jincheng also believe that Kumho has other technical achievements.

Zhang Ke didn't continue, his eyes seemed to look at Cheng Xiao and the others, and seemed to fall on the employment letter on the low table.

Cheng Hanzhang and Xiao Jincheng looked at each other, and Zhang Ke undoubtedly meant that as long as they signed the three documents on the low table, they would be eligible for further access to Kumho's core trade secrets.

Zhang Ke turned around and reached for the pen holder on Ding Huai's desk and placed it on the low table of red cherry wood.

Cheng Hanzhang smiled bitterly and took out an oil-based pen from the pen holder, he couldn't refuse this letter of appointment; Xiao Jincheng was still a little hesitant, the requirements of this job have exceeded his previous work experience too much, self-confidence is one thing, but it is not blind self-confidence, but this is undoubtedly a very challenging job, after thinking about it for a while, he still took a pen and signed.

Ding Huai smiled and watched Cheng Hanzhang and Xiao Jincheng finish signing the papers, stood up and shook hands with them: "Welcome to Kumho, Ke Shao has always been looking forward to your joining...... You don't have to call the boss too angry, just call the boss Ke Shao......"

Zhang Ke smiled, raised his hand, and asked Cheng Hanzhang and Xiao Jincheng, who were a little excited, to sit down and speak: "If you are welcome, I won't say more, Ding Huai and they also said that they want to prepare champagne, I think they will talk about it in the evening......"

When he signed, his hands trembled a little, but then he calmed down again, and Cheng Hanzhang said, "We are more eager to know more about Kumho ...... than champagne."

Ding Huai took the three sets of documents on the low table, he is the legal representative of Kumho Electronic Technology Research Institute, and naturally he has to sign the letter of appointment and ESS equity transfer agreement on behalf of Kumho, he first put away the three sets of documents, took out two stacks of thick file bags from the drawer and handed them to Zhang Ke,

Zhang Ke took the file bag, put it in the corner of the short table first, and said: "Kumho has developed a prototype of super VCD alone, but it does not have the exclusive market profits of super VCD...... Isn't it a bit unsatisfactory to jointly develop the third-generation decoding chip with TI and Scober, and Kumho only accounts for 18% of the equity? Zhang Ke smiled and pushed the file bag in front of Xiao Jincheng and Cheng Hanzhang, "I told you at the beginning, the first task of ESS after the merger and acquisition of Kumho is to develop a decoding chip with complete intellectual property rights, which is the prototype of two new electronic products developed by Kumho, of which M-1 is a music player, although the current decoding chip for disc player is barely enough, but I need a high-quality audio decoding chip to match the product......"

The file bag is marked with the words "U-1 Prototype Development Plan and Progress" and "M-1 Prototype Development Plan and Progress".

The special decoding chip for the disc player contains two parts: audio decoding and video decoding, and the disc is played, of course, the sound and image need to come out at the same time.

When the requirements are not high, the decoder chip for the disc player can also be directly used in the future MP3 player, but the sound quality performance is much worse. In fact, the third-generation decoder chip has a very good improvement in sound quality, but it is still far from the professional level; Even for the future of MP3, Kumho needed to develop a decoder chip with better sound quality.

Kumho has already developed a mobile USB flash drive and MP3 prototype.

U-1 and M-1 on the file bag refer to U disk and MP3 respectively.

The technology of the U disk is relatively simple, but the key component flash memory patent technology is in the hands of Samsung and Sony, and there is no way to do it, and the U disk with low storage capacity in the early stage is most suitable for using flash memory as a data storage chip; Of course, the timing of the launch of the USB flash drive will have to wait. After the interface standard was popularized on a large scale.

Although MP3 has developed a prototype, but the effect is really very rough, many key technologies, Kumho still only exists in the stage of technical exploration and accumulation, decoding chips, digital-to-analog conversion chips, power amplification chips and other key components, can only be replaced by existing products on the market, these are not specially designed for MP3 chips, the function is somewhat redundant, mismatched, music listening effect is naturally conceivable.

Kumho can entrust professional companies such as TI and Scooper to develop specialized chips, but in this way, the key technologies cannot be controlled by themselves, and the profits of the core components are bound to be divided into a large part of TI and Scooper. Of course, Kumho has patents for prototypes and some key control components, and can also share a large part of the profits, but the most important thing is that it does not help Kumho to improve the overall technical level.

Therefore, Zhang Kecai urgently needed to acquire ESS, and even when negotiating with TI and Scober, in order not to let the two companies restrict Kumho's acquisition of ESS - TI and Scober could restrict Kumho's acquisition of ESS - to cede a part of the interests to these two companies.