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Domestic media reporters are a little confused about the so-called DMP technology, but Lee Jae-so, the head of Samsung Group's company in China, knows that what he has been worrying about these days has become a fact. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

In order to prepare for the R&D center, Lee Jae-so has been staying in Jianye these days, and when he heard that Kumho and Deyi jointly announced the new DMP product technology, he and Kim Nam-yong inspected the construction site of the center on the east bank of Yangui Lake.

This is the largest R&D center invested by Samsung Electronics in China, and the construction of the R&D center is not to develop the core technology of software and hardware, but to make Samsung's electronic products more suitable for the Chinese market. The R&D center will rent office buildings to prepare first, and Samsung will not delay its entry into the Chinese market due to infrastructure factors.

The Asian financial crisis seems to have subsided, but the companies that are really in the eye of the Asian financial storm know that the trouble is not far away, and the clouds of the economic crisis are filling the entire sky.

In order to cope with the economic crisis that may be more tyrannical, Samsung sold its lucrative chemical business to BASF, slimming down the entire huge Samsung system, but at such a juncture, it resolutely spent 50 million US dollars to invest in the construction of this R&D center in Jianye.

Samsung's senior management knows very well that the era of digital information is coming, and it will not be a pity to abandon other businesses, but it is a matter of regret to fall behind when the digital information age comes, and there is the Chinese market, at this time, we cannot see the growth potential of the Chinese market in the future, it can only be said that this person does not have a strategic vision in the market.

Before coming to China, Lee Jae-so had strong confidence in winning the Chinese market, and after two or three months in China, he realized that things were not all easy.

Among the Chinese electronics companies that are generally backward in technology and are scrambling to take price wars as their main means of competition in the market, there is such an outlier as Kumho, which is something that Lee Jae-so never imagined when he was in HG.

There are still large areas of farmland on the east bank of Yangui Lake, there is still residual snow in the farmland, the wheat seedlings are green and yellow and thin, it seems that the vitality of growth will be restored when the cold season is completely over, but it is a pity that these green seedlings cannot continue to grow when the spring flowers bloom, Samsung in Jianye investment in the R&D center building is about to be built on this land, waiting for the temperature to warm up slightly, the R&D center building will break ground.

Standing on the ridge, Lee Jae-so wore a smoky gray scarf around his neck, scarves his mouth and nose in it, stood with his back to the wind, his brows furrowed slightly, the news he just heard must not make him feel happy, and his heart seemed to be heavy as pressing a boulder, but the hateful thing is that Kumho and Deyi just announced the news in a hurry, and did not come up with a prototype of the new product, and they could not study in detail what technologies Kumho's digital audio products adopted.

Other senior employees of Samsung's company in China were hiding in their cars, unable to endure the biting cold of Jian Ye this winter.

Kim Nam-yong accompanied Lee Jae-so out to breathe, his neck was also wrapped around a scarf, and his voice came out of the scarf, a little hoarse: "The promotion of digital audio players depends on the popularization of computers, although it will not affect the Chinese market for the time being, but it provides Kumho with an opportunity to enter the overseas market......

"Kumho will not take off because of a leading technology, even if they master this technology first, it will not prevent other electronics manufacturers from entering the digital audio player market with their own technology, and Samsung Electronics will also accelerate the development process......

"After all, Kumho has mastered a world-leading new product technology in the field ......of electronics industry," Jin Namyong said with emotion, at present, many electronics industry giants in the world are often relying on a world-leading new product technology to seize the opportunity to rise rapidly, Kumho is not the kind of nouveau riche type of enterprise that catches a dead mouse.

Prior to this, Kumho and Deyi's joint venture Terte Optoelectronics Research Institute developed blue light diodes is also a world-leading technology, and Kumho's duplex audio track technology applied in i19 mobile phones is also a world-leading technology, but although these scattered technologies will bring Kumho a huge amount of wealth, it is far from enough for Kumho to grow into a giant in the electronics industry. A new product technology that leads the world has a completely different meaning, which not only means that Kumho's overall technical strength is already above the level, but also that Kumho can exchange these new product technologies for many technologies that they urgently need, which will make their overall technical strength to a higher level.

It's hard to imagine that this is an electronics company that has only been established for three years, and perhaps this is not what worries Kim Nam-yong the most.

Kumho is speeding up the construction of a huge technology research and development system, almost all key universities in Jianye City, electronic information-related majors, master's and doctoral students have been pulled into the Oak Park Experimental Base to participate in the pilot training system of the dual tutor system, Kumho in the past year, from all over the country to recruit masters, doctors and other highly educated talents far more than foreign-funded enterprises in China. In addition to the growing product line, Kumho's factories are also extending their tentacles into the production of core components for their products, and the wafer fab project under Kumho's indirect control is under construction......

Kim Nam-yong is all too familiar with such a system, and Samsung Group has been perfecting a similar vertical production system under the leadership of President Lee Kun-hee for the past decade. Kim Nam-yong glanced at Lee Jae-so and saw that there was worry in his eyes, and it seemed to be the same worry, presumably he also understood that once Kumho took advantage of the rise, it would be the most direct threat to Samsung in the field of consumer electronics.

"In any case, we have to do our job first and let Samsung's electronics cover the Chinese market...... "Lee Jae-so also knows that because of the tax evasion case, his uncle Lee Kun-hee has resigned from all administrative positions within the group, so that his family's control over the group has weakened, otherwise he can suggest that the group suppress Kumho on a larger scale, and for now only Kumho's survival space in the domestic market.

In the night banquet held by Zhang Ke in the apartment, in addition to the negotiators of the three companies in the past ten days, he also invited Liu Zhicheng, Ye Jianbin and a few other people, Uncle Shao Zhigang, they are all in Jianye, there is nothing to do with the business, and there is no big frame to work on them. Although the apartment with duplex and penthouse is spacious, it will feel crowded if it is crammed into twenty or thirty people, after all, it is not a villa.

After the night banquet, everyone will not leave in a hurry, and they will get together to chat in twos and threes. In the sky garden on the roof of the building, Zhang Ke, Chen Xinsheng, and Liu Zhicheng sat by the fire and talked, and Tang Jing and the bird snuggled up to Zhang Ke's side and listened to their conversation with a humble and kind attitude. Listening to Chen Xinsheng introduce the negotiation process in the past few days, Liu Zhicheng said with pride and appreciation: "It can be said that China has at least one product technology leading the world in the field of electronics industry, right?" ”

Liu Zhicheng still delayed until October before finally deciding to come to Jianye to preside over the wafer fab project of Zhongjing Microchip, he knew that Kumho had mastered the new product technology of digital audio players, and it was precisely because he saw Kumho's intentions in technology research and development that finally prompted him to come to Jianye.

Zhang Ke smiled faintly and said: "It still takes too much effort for Kumho to truly rise in the global consumer electronics industry with iPlayer......

"The plan to sell iPlayer in RB has been decided, right?" Liu Zhicheng asked, although the marketing plan in Asia is still strictly guarded as a trade secret until the official launch of iPlayer, Liu Zhicheng is definitely an "outsider" who is qualified to know about the relevant marketing plan.

Zhang Ke looked at Xiao Jincheng standing not far away and said to Chen Junhui, the person in charge of the RB subsidiary, and called them over: "These things should be asked to Xiao Jincheng......

"The advertising spokesperson you hired at RB is not your personal preference?" Xiao Jincheng said.

Zhang Ke said with a smile: "There are not many RB stars that I can look at, is it possible that I am still wronged in this regard?" ”

"Who does RB ask to endorse iPlayer?" Liu Zhicheng's interest was aroused and he asked.

"Takuya Kimura and Takako Matsu," Chen Junhui introduced, he had returned to RB before doing pre-IPO preparations, and only returned to China yesterday, "not only in the RB region, but also in the endorsement area including the entire Asian market......

"Ah, isn't it the hero and heroine of the Japanese drama called "Love Century"?"

"Mr. Liu also likes to watch Japanese dramas in his spare time?" Chen Junhui knew about Yoo's influence in the industry when he was working at Sony, and only after working for Kumho's subsidiary in RB did he know about the complex structure of the Kumho system.

"Where do I sometimes look at these things? Although I haven't watched it, but my girl is very obsessed with this, and she recommended this Japanese drama to me when she called last time. In order to have something to talk about with my girl, I searched for some reports about this Japanese drama on the Japanese website, do you say that I am a little pitiful as a father? Liu Zhicheng spread his hands and made a bitter face, everyone laughed, Liu Zhicheng said again, "Quite a good choice, this Japanese drama is very marketable in HG, Taiwan, Hong Kong, and Singapore, and the current target market of iPlayer in Asia is mainly in these regions?" ”

Zhang Ke nodded and said: "Yes, the main sales target in Asia is expected to be completed in these places, of course, the most important market is RB," in Asia, RB has the highest level of purchasing power, and the population of RB is almost twice the total population of HG, Taiwan, Hong Kong, and Singapore, "In addition, the cultural output of RB entertainment industry to Asia is the strongest, and advertising spokespersons in Asia are definitely ...... to hire RB stars."

“…… But when we asked the agency to sign the endorsement contract, it was in early October, when the Japanese drama "Love Century" had not yet been broadcast," Xiao Jincheng interjected, "We originally considered that these two people would be crotched in the Japanese drama after the autumn, so we decided to Ke Shao as an alternative spokesperson, and we didn't think that Ke Shaohui would precede them at that time." ”

Zhang Ke spread his hands and smiled, and said, "Isn't it bad?" ”

Kimura Takuya's popularity in RB has risen sharply to a peak in 93, but his role as a bad boy in the Japanese drama "GIFT" in 96 has led to a large number of RB students who have been injured many times due to imitation of him, and even in March 97, a student stabbed a teacher to death, resulting in Kimura Takuya has been severely criticized by RB media in 97, although the popularity is still strong, but the negative impact should not be underestimated, before the broadcast of "Love Century", it is not the best candidate to endorse the star.

Takako Matsu had an outstanding performance in the Japanese drama "Long Vacation" in '96, and her popularity in RB soared, but she was far from reaching the peak of her acting career.

"Love Century" set a record for the highest ratings of a Japanese drama to date, not only bringing Takuya Kimura's popularity back to its peak from the vulgarity of the early stage, but also making Takako Matsu's popularity reach the peak of her acting career at once.

Xiao Jincheng spread his hands and said that he was speechless, how could he know that this Japanese drama would be so popular in early October?

Zhang Ke smiled and said: "The endorsement fee is just a small matter, and I was mainly thinking that it might be relatively convenient to ask them to endorse iPlayer in Asia." You also know that in RB, Chinese products are almost synonymous with low-grade and inferior products, not that we can invite the star we most want to invite to endorse the iplayer for one or two million US dollars, and some celebrities' brokerage companies will also consider whether the advertising endorsement will affect the image of the star in the public - this point, domestic stars are a little unscrupulous, and they dare to blow the red heart Q package on TV, "Zhang Ke will also have the opportunity to satirize some undesirable phenomena in China, and it is only a few words of verbal sarcasmHe said, "There is a long way to go, and I said that Kumho still has a heavy responsibility, that is, to change the image of Chinese products in the international ......."

"This burden is really not light......," Chen Xinsheng said with emotion, "but Kumho must always adhere to the strategy of attaching importance to product image." Chen Xinsheng raised his eyebrows when he spoke, and seemed to enjoy taking such a heavy responsibility on his shoulders, Xiao Jincheng and Liu Zhicheng felt proud when they heard Zhang Ke say this.

Tang Jing tilted her head sideways and asked Zhang Ke: "When you watched "Long Holiday" with me yesterday, how could you complain that it wasn't Takuya Kimura and Takako Matsu who finally got together?" ”

"Uh......" Zhang Ke hesitated for a while, turned his head sideways and pretended to be confused and asked Tang Jing, "Have I complained so much?" ”

Zhang Ke's morale-boosting words just now made Tang Jing pretend to be unintentionally exposed, Xiao Jincheng shrugged, and said to Liu Zhicheng and Chen Xinsheng: "I know that Ge Shao is still choosing people according to personal preferences......"

Zhang Ke thought to himself: If you really only rely on personal preferences, you still want to choose Fumiko Kanazawa and Ozawa Yuan! Is it possible to do that? He didn't know that Ozawa Madoka hadn't debuted at this time, in his opinion, Takako Matsu is not the kind of female star with a devilish figure and a glamorous light that can be comparable to Kika Teng Yuan, and there will be no shocking electrocution at first glance, but it is very attractive, Zhang Ke likes Takako Matsu's innocent image in the movie "April Story" - "April Story" will not be officially released until the middle of the year. Of course, starting from Zhang Ke's personal preferences, there are better choices, but unfortunately Nanako Matsushima became a new popular actress in RB with the help of "Spicy Teacher" co-starred with Takashi Antimachi after the autumn of 98.

In order to promote the implementation of the software industrial park project, Ge Jiande also flew from Beijing to Jianye on this day to personally promote the preparation of the project. Prior to this, Zhou Jinyu had already put forward to the State Development Planning Commission's Leading Group for the Development of the Electronic Information Industry through the name of the Jinshan City CPC Committee the preliminary idea of jointly building a software industry belt with Jianye; when Ge Jiande arrived in Jianye, Xie Jiannan and his father Xie Hanming rushed to Jianye from Haizhou and Jinshan respectively to meet with Ge Jiande, and Xie Hanjing also rushed to Jianye from Huishan. It's not a bad idea to replicate a smaller software industrial park in Kingsoft.

It seems that Xie Hanjing represents Chint Group as the real founder of Jinshan Electronics Industrial Manufacturing Base, but in fact, it is Chint Group and Jiaxin Electronics that provide the corresponding resources, and the real main behind-the-scenes planners are Xie Hanming, Xie Jiannan and his son.

Whether it is covering their ears or stealing the bell, although Xie Jiannan and his father have been running around for the Jinshan Electronics Industry Manufacturing Base, they have always been behind the scenes, and on the bright side, they have to draw a clear line with the affairs of Jinshan City.

Xie Jiannan They learned the news of Kumho and Deyi's joint announcement of new products and technologies before they feasted Ge Jiande in the evening, and went to Dongda to drink tea at Zhou Jinxi's house at night.