The album of the music production department was a big hit, and after the celebration party, Meng Xinghui immediately participated in the marketing meeting of the film and television production department.

In addition to Zhang Mingqi, the director of the film and television production department, as well as his assistant Zhang Jinsong, as well as Li Jie, the director of the marketing department, and his assistant, Zhuang Jin, the director of the legal affairs department, and her assistant Zhang Wei, Mei Ruohua, the director of the artist management department, and the main creators of the TV series "Romantic Career", including, Jin Yufei, Jin Ge, Lu Yaqing, Yang Xintong, Zhang Jiaming, and of course, Meng Xinghui, the president of Star Entertainment.

This is a small meeting, although the number of participants is not large, but all of them are heavyweights of Star Entertainment, so it must be a decision that has a great impact on the development of the company.

After announcing the start of the meeting, Zhang Mingqi immediately said with a wry smile: "Mr. Meng, compared with the meeting of the music production department, our film and television production department is indeed a little cold, after all, the music production department can easily make billions of profits when talking about it, our TV series can't make so much money anyway, and our production cycle is long and consumes a lot of energy, sometimes I think compared with the music production department, they are more like the core department of Star Entertainment." ”

Meng Xinghui glanced at everyone present with a smile and said: "I think everyone here will have this kind of doubt, an anti-piracy software in the technology research and development department has sold tens of billions of dollars, and two albums in the music production department have earned billions of RMB, why do we still have to make time-consuming and labor-intensive TV series, this drama has forty episodes, and it only sells 100 million in the sky, compared with the technology research and development department and the music production department, the efficiency and rate of return are indeed much lower." But what I want to tell you is that software like the intelligent anti-piracy tracker can only be said to have been born in response to the times, piracy is so rampant in the world today, so that those companies that do software have suffered heavy losses, our anti-piracy tracker just makes up for a gap, so it will sell so hot, let you develop another software, there may not be such a shocking effect, although the success of the music production department has a necessary surname, but there are many accidental factors, I tell you frankly, if I make an album again, Whether it can achieve such sales, it's really hard to say, the so-called one go, then decline, three and exhaustion, the huge popularity accumulated on the Internet and the high exposure and continuous topics of Star Entertainment during this period of time are the basis for the hot sales of these two albums, and now this gas has been vented, at least during this period of time, so it is impossible to reach the previous height in a short period of time. ”

"And our film and television dramas are different, with our current funds and talent reserves, we could have made movies first, but our national conditions have decided, the big cake of TV dramas must not be given up, the entire Huaxia country has a population of more than one billion, and the part that belongs to the movie is about 200 million at most, and the vast majority of the rest are people who belong to the people who consume TV dramas, a target population of more than one billion, how many business opportunities and how much value are contained in this, who can say clearly? Everyone knows the advertisement of Brain Platinum, right? I believe that everyone here will think that the advertisement is very stupid and stupid, but the sales of brain platinum have created a market myth, why is this? The reason is very simple, that is, because the marketer has found their own market positioning, their target group is not you, nor me, but the vast majority of other people, and the number of this group of people accounts for the vast majority of the entire population of China, although the advertising is not the slightest creativity, but also very vulgar, but it does meet the needs of the vast majority of people, you want to say where the brain platinum is, I'm afraid no one knows, but 'no gifts are accepted during the New Year's holidays, Receive gifts on brain platinum" this advertising slogan is deeply rooted in the hearts of the people, think about our country's festival so much, the frequency of gifts, you know why brain platinum will be successful. ”

Zhang Mingqi said: "Mr. Meng, do you mean that we can carry out advertising placement sales model? ”

Meng Xinghui shook his head and said: "Although implantation dramas and custom dramas have become the current mainstream, our drama has been produced, and it is no longer feasible to take this road, and the audience is very sensitive to commercial implantation in the broadcast process of TV dramas, even if it does not affect the plot, the audience will be disgusted, so this is not the best way." What I mean is just to tell you that although it seems that making a good TV series doesn't seem to make much money, our target group is extremely large, so many people have the opportunity to see our TV series, if it is popular, then the popularity of our Star Entertainment will rise sharply, and our company's actors will also become popular, and the TV series produced by our company will cause competition among major TV stations in the future, and there will be many businesses looking for us to customize TV series, and the opportunities for our celebrity endorsement advertisements will also increase. Although these are intangible values, the benefits are tangible. And TV series are not like software and music albums, its market digestion ability is extremely strong, as long as you shoot high-quality dramas, there will be people sitting in front of the TV waiting to watch it, and there will definitely be merchants who will pay for you, so the quantity is not a problem, how much you can shoot, the market can digest as much as you can. Of course, I mean to make good movies, bad movies are not within the scope of what I said, Huaxia makes tens of thousands of dramas every year, and there are only so many that can be broadcast, but this has nothing to do with our Star Entertainment, we only make high-quality products, this is the principle. ”

"Therefore, colleagues in the film and television production department must not be arrogant, in the short term, our income cannot catch up with the technology research and development department and the music production department, but in the long run, the department that can play our star entertainment popularity, expand our influence, and create profits more stably and in a more balanced way is still our film and television production department."

Meng Xinghui said that Zhang Mingqi and others suddenly came to the spirit, the market myth created by the music production department did make their film and television production department feel pressure, the two albums from creation to recording to shooting MV and post-production, the cycle is similar to shooting a TV series, but the income created by others is dozens of times that of a TV series, so can their film and television production department still be called the core department of Star Entertainment? The core department is actually the least profitable department, which doesn't make sense anyway.

But after Meng Xinghui's analysis, I really think that this is the case, in the short term, it is difficult for the film and television production department to compete with the music production department, but in the long run, the relevant interest chain and intangible value driven by the film and television production department are not something that the music production department can achieve.

"Xiao Zhang, you can report to you about our market operation plan." Zhang Mingqi gave Zhang Jinsong an encouraging look, he knew the purpose of Mr. Meng handing over Zhang Jinsong to him, so he also tried his best to cultivate, fortunately, Zhang Jinsong is indeed a good piece of material, smart and studious, and his surname is very high.

Zhang Jinsong's face was solemn, opened the plan in front of him, and said: "So far, several TV stations such as Dragon TV, Jiangsu Satellite TV, Zhejiang Satellite TV, Hunan Satellite TV, Anhui Satellite TV, Guangdong Satellite TV, Shandong Satellite TV have made preliminary contact with us and asked about our relevant offers, but we are still discussing whether to choose only one satellite TV for the premiere, or sell the premiere rights to three or four satellite TVs at the same time, and even another option, in fact, we can also cooperate with CCTV, After all, its coverage and target audience are the largest shares, and for this point, please give us a direction for guidance. ”

In private, Zhang Jinsong is Meng Xinghui's boss, everyone can't help but joke, and there is no difference from before, but in the working state, Meng Xinghui is naturally the boss, and Zhang Jinsong must give him enough respect.

Meng Xinghui tapped his fingers on the table, groaned for a while, glanced at the participants present, and said with a smile: "Star Entertainment is everyone's, not my Meng Xinghui's word, everyone can express their own suggestions, how to do it, in order to maximize the benefits of our play." ”

Yang Xintong was the first to raise her hand, as if answering a question like a primary school student, and when she saw everyone's eyes gathered on her, her face turned red, and she pursed her lips and said, "That...... I would like to say......"

So many senior managers still put a lot of pressure on this little girl.

"It's okay, don't be nervous, speak slowly," Meng Xinghui smiled: "Since you are asked to come to the meeting, you have the right to speak." ”

With Mr. Meng's support, Yang Xintong has settled down a lot and speaks more fluently: "I think it's good to choose to premiere on Mango Channel, in the past two years, the TV series with high ratings and great influence are all produced by Mango, even if it is CCTV, it is impossible to ignore the existence of Mango Channel." Now many young people born in the 85s and 90s are not CCTV, but Mango Channel. ”

The mango station that Yang Xintong said is Hunan Satellite TV, because the station logo looks like a mango, so it got its name.

Zhang Jinsong immediately followed and said: "Mango Channel has jumped to the second place in the country in terms of ratings and viewership share, second only to CCTV, and its influence among young people is more than CCTV, our urban drama positioning should be to face the young people of the post-80s and post-90s, so it is also a good direction to choose to premiere on Mango Channel." ”

Mei Ruohua frowned and said: "Although Hunan Satellite TV has been very influential in recent years, they have such an indecent title as the 'King of Cottages', and several popular TV series, such as "The Temptation of Going Home", which created a ratings miracle, completely remake of the Korean drama "The Temptation of Wife", "Palace Lock Heart Jade" can also see the shadow of TV series such as "Meteor Garden" and "Huanzhu Gege", "Accidentally Falling in Love with You", completely copycat Korean drama "Blue Life and Death Love", sometimes, high ratings do not mean high satisfaction, There are many popular TV series, the audience is scolding and watching, watching just to scold, but our drama is 100% original work, and has opened up a new world of travel dramas. ”

Jin Yufei lightly opened his lips and said: "As the seller of TV dramas, we definitely hope to sell the premiere rights to one TV station, and sell them to three or four TV stations at the same time, so that the TV stations can share the risk, but for us, the viewers are undoubtedly scattered, and the final ratings are not easy to count, which undoubtedly affects our secondary marketing, so I tend to sell to a TV station, as for which TV station to choose in the end, whether it is CCTV or local satellite TV, I personally prefer CCTV, After all, CCTV's coverage and viewership share are there, but the State Administration of Radio, Film and Television has recently suppressed time-traveling dramas, and whether CCTV will choose to cooperate with us is a question mark. ”

In the eyes of the employees, Jin Yufei is already the future boss of Star Entertainment, and what she said represents Mr. Meng's words to a certain extent, so when Jin Yufei spoke, there was a short silence in the conference room, and some people even speculated whether this was what Meng Xinghui meant.

Jin Yufei looked around at everyone, blinked his eyes wide, and said, "What's wrong with everyone, did I say something wrong?" Why are you silent? ”

Zhang Mingqi hurriedly coughed and said: "It's nothing, because what you said is very reasonable, so we are thinking about this feasible surname, no matter for any drama, being able to broadcast on CCTV is undoubtedly the most profitable and safest way, but the threshold of CCTV is relatively high, and there are many headache rules, with the theme and form of our drama, the surname of the person who enters CCTV may not be big, which has nothing to do with the quality of our drama, and has to do with the strategy of the rulers." ”

Jin Yufei nodded and said, "Well, what Mr. Zhang said is that if we want to make our drama unrecognizable if we want to delete and delete our dramas in CCTV, then we would rather broadcast it on local satellite TV." ”

Li Jie said: "Starting from the goal of maximizing marketing benefits, our first choice is naturally CCTV, but the feasibility of cooperating with CCTV is not large, so our main direction should be the market of local TV stations, when it comes to local satellite TV, it is impossible to avoid Hunan Satellite TV, Jiangsu Satellite TV, Zhejiang Satellite TV, Yanjing Satellite TV and several other local stations with the top ten ratings and ratings share, I personally support Yang Xintong's suggestion, the first choice is naturally to cooperate with Hunan Satellite TV, after all, they are the boss of local stations, known as small CCTV, And their production team is more open-minded, more fashionable and more modern, which is more in line with the positioning of our drama, as for the limited surname of the target viewer, I don't think you should worry about this problem, in fact, there are many middle-aged housewives who also like to watch Hunan Satellite TV, and this part of the people is often the main force of the TV drama viewers. ”

Zhang Wei cleared her throat and said: "I think our TV series can't ignore the share of the network, in fact, many young people don't watch TV anymore, they are used to watching TV series on the Internet, so we can also attach an operation strategy, that is, live broadcast on the Internet, choose an online video website, and exclusively authorize them, which invisibly has another channel to expand its influence." ”

Seeing that Zhang Wei put forward such a suggestion with a construction surname, Zhuang Jin gave her an encouraging look, Zhang Wei, this little girl, is really getting more and more confident, now she is no longer the inferior little jasper when she first entered the company, she already has some general demeanor, you must know that she can help Meng Xinghui in her career, and directly determines that she has achieved an overwhelming advantage in the competition with the rest of the girls.

Some time ago, Meng Xinghui handed over the special effects of the TV series to the training class led by Dai Ziyan to do it, and the result was beyond everyone's expectations, the crash training course, which was only established for more than three months, actually had the top level in the industry, and even Meng Xinghui was not expected, and the direct consequence was that Dai Ziyan's status in the minds of Meng Daguan skyrocketed, and the two of them recently had more and more opportunities to call and chat and even occasionally come out for a meal, which made the rest of the girls anxious.

Anyway, Zhuang Jin still hopes that Zhang Wei will not be squeezed into the back row in the competition, after all, she is the most intimate with this little girl, so when she performs, Zhuang Jin is also happy for her.

Meng Xinghui said with a smile: "Very good, Zhang Wei's suggestion is very construction, the Internet is a platform that we Star Entertainment must not give up, this is true for music, and the same is true for film and television dramas, Zhang Tezhu, you can write this suggestion into the plan, and then start looking for a video website with a relatively large influence, and they will exclusively sign and authorize it, and broadcast live simultaneously with the TV station." ”

Zhang Jinsong agreed, and immediately wrote this article into the meeting minutes.

"As for whether to choose CCTV or local TV stations, my personal opinion is to choose local satellite TV, although CCTV's ratings and ratings share occupy an absolute advantage, but it is also limited to large-scale variety shows such as news broadcasts or Spring Festival Gala, as for TV dramas, the TV series broadcast by CCTV recently really have no huge repercussions, except for large-scale historical dramas like the Romance of the Three Kingdoms or TV dramas that promote the main theme, the ratings of the rest of CCTV's dramas are compared with the ratings ace of Hunan Satellite TV, It's hard to say that it must have an advantage, and CCTV has so many rules and regulations, why should we find it unpleasant ourselves, in the final analysis, it's still a matter of subject matter, if I shoot a drama like the Three Kingdoms or Water Margin, then I will definitely choose CCTV, but it is better to broadcast it on local TV than to shoot an emotional-based travel drama. The most important point is that we at Star Entertainment definitely don't ask for people, isn't CCTV a cow? We don't go to beg them, we choose to broadcast on local stations, and when we become popular, they will take the initiative to come to us to beg us, to put it bluntly, in the face of interests, bulls like CCTV still have to bow their heads. Meng Xinghui smiled: "As for choosing which local station, my opinion is that we will gather several TV stations that are interested in us and bid openly. ”

(To be continued)