Chapter 772: Tang Dynasty Brand Integration

If it was just Lenovo going in alone, perhaps, he would have been hesitating, but the Tang Dynasty company had already started, so what else did Lenovo hesitate. When did the Tang Dynasty company make a loss-making transaction?

At this point, Lenovo kept up with the steps of the Tang Dynasty company and began to secretly develop the latest technological products - e-readers. [www]

Of course, in addition to e-readers, Tang Dynasty has launched other strategies.

For example, this mobile phone reading soft companion.

This idea was not pushed out by Chen Jiayi, but by Liu Ganfei.

In his opinion, the development of smartphones has reached the point where he can do many, many things. For example, install a mobile reading app on your phone to read literature. If this is the case, then, as long as a friend who uses a Tang Dynasty smartphone, he can do not need to log on to the wireless website.

At the same time, there is no need to share with the mobile company.

Relatively speaking, it can increase the profit stream of the Tang Dynasty company.

However, Chen Jiayi just nodded at this point, and didn't feel anything. This kind of thing, the profit is not very large. After all, global communication companies have too much advantage in the mobile reading market. For example, these wireless communication companies can launch a business. For example, only the novel fee is charged for reading novels, not to mention the traffic fee...... That's it, your novel reading software, then you can't stand it.

After all, for today's mobile phones, Internet access requires data. Although the novel doesn't have a lot of traffic, it can't stand you reading it every day. As long as you look at it every day, the traffic generated, the same whole bunch. Not to mention, you'll be playing other things with your smartphone. Often, there are some people, a month, a few hundred U traffic, is not enough.

Therefore, for this project, Chen Jiayi didn't care about him.

Now he is running for the Tang Dynasty computer integration brand.

Yes, the current Tang Dynasty computer, in order to build its own integrated brand. Like Apple, Chen Jiayi wanted to label all the parts in the computer with the trademark of the Tang Dynasty Company. As large as the concave U, the graphics card is very different, and the small is as small as the keyboard and mouse...... Chen Jiayi will not give up on these.

Nowadays, Tang Dynasty computers have been used in C Gang, memory, hard disk, keyboard, mouse, power supply, fan, monitor, optical drive, ...... They have cooperated with other companies or acquired them to create their own Tang Dynasty brands. However, for graphics cards, motherboards, and Tang Dynasty computers, other brands are still used.

Originally, like the motherboard, Tang Dynasty Company was committed to cooperating with ASUS, hoping that ASUS would build a Tang Dynasty motherboard for Tang Dynasty Computer. It's just that after seeing the hot sales of computers in the Tang Dynasty, ASUS refused such a request. Because, they believe that with such a hot sale, it will be a huge impact on the ASUS brand.

After all, in addition to ASUS computers, his ASUS motherboards are even more famous than his ASUS computers.

If the Tang Dynasty computer is marked with the Tang Dynasty motherboard, maybe I don't feel anything now. However, in the future, after a long time, everyone may forget about the cow of the Hua Oh motherboard. Because, everyone will think. Tang Dynasty motherboard is good, what do you want ASUS motherboard.

Therefore, ASUS did not agree to such a cooperation.

Similarly, similar to ASUS, there is also a graphics card company, this one is called Awang...... Because of the need for a discrete graphics card, Tang Dynasty Company has also been in contact with A-Gong. It's just that as a result, the cup, staring has always thought that their discrete graphics card is the best in the world, and it can't be touched by the logo of A Gong and replaced with the Tang Dynasty.

Even if the computers of the Tang Dynasty Company can bring him a lot of profits temporarily.

So, at this time, Chen Jiayi decided to go out in person.

Perhaps, if it were someone else. ..., after the rejection of ASUS and Zhusi, employees of other Tang Dynasty companies will plan to cooperate with other companies. For example, if the motherboard cooperates with MSI, or with others, anyway, in this world, ASUS is not the only one to make the motherboard. As for the graphics card, it can cooperate with the MT4D 4A of my A concave, that is, with NVIDIA. It's just that Chen Jia thought about it, but denied such an idea.

In terms of motherboards, ASUS has always been one of the best in the world. At the same time, although ASUS is a Taiwanese company, it is also a dry China. If you can cooperate with domestic enterprises, then cooperate with domestic enterprises.

As for the graphics card.

Chen Jiayi originally had the same meaning, but he, sister, in terms of domestic graphics cards, only integrated graphics cards are OK. However, in terms of discrete graphics cards, they are all weak. As soon as Chen Jia wanted to cooperate with a domestic independent graphics card company, he didn't get half a chance.

At the same time, computer technology is becoming more and more developed today. The integrated graphics card is not enough to see, not to mention that ordinary computers have used discrete graphics cards, not to mention, more high-end Tang Dynasty computers. At the same time, discrete graphics card configuration has become more and more mainstream for users to buy computers. Often, there are some people who don't use a discrete graphics card at all, at most, their computer just operates some office software, looks at web pages, movies or whatever, but ...... They also have a need to do so. Just like buying a DU, don't ask for practicality, just the best.

Therefore, in order to create a relatively high-end performance, Tang Dynasty computers must cooperate with the world's top component companies.

This time, Chen Jiayi is going to go out in person.

He didn't believe that with his own strength, he couldn't handle ASUS and Q Gong.

Taiwan, Hua Oh

In addition to selling computers, ASUS also sells a wide range of computer-related parts. Like motherboards, graphics cards, storage, and servers, ASUS has them all involved. It can be said that ASUS, a four-T computer company, has a very strong competitiveness.

In addition to his own computer parts, he can also sell some of his computer parts and components to other computer companies. For example, his main wrench is often the most famous, and at the same time, it occupies a large market in the world.

It's just that today, the global computer products are becoming increasingly competitive. ASUS is not in the limelight, and feels the importance of dry motherboards. Many computer companies, or, other companies, will also produce motherboards. There are several companies in Taiwan, and they all produce. Not to mention, some giants like Intel and Boron D, they have also entered the motherboard market.

"Li Bo, when will Chen Jiayi arrive in Taiwan?"

Shi Chongtang, the founder of Asus, asked his assistant Li Bo.

"There is about an hour left, and Chen Jiayi's personal plane can reach Taiwan. It is expected that the next day, Chen Jiayi will visit our ASUS. ”

"I want to think about it."

Hearing Li Bo's answer, Shi Chongtang thought about it.

After a while, "What do you think, what does Chen Jiayi do when he comes to our ASUS?" ”

This is certainly not a door-to-door visit.

The so-called nothing is not on the Three Treasures Palace, Chen Jia will have a plan as soon as he takes to ASUS.

"This ......"

Li Bo wanted to speak and stopped, but he didn't dare to say it explicitly.

"You just say it."

"I guess it might have something to do with the last collaboration."

Last collaboration.

At that time, Tang Dynasty Company did come to ASUS for the strategy of Tang Dynasty's integrated brand. For this reason, at that time, Shi Chongtang also received the representative with honor. It's just a pity that this cooperation didn't come to fruition.

"You're talking about the integration of Tang Dynasty brands."

In this way, the integration will mean that all products are labeled with the label of the Tang Dynasty.

"Yes."

Li Bo nodded, "I think that Tang Dynasty Company wants to achieve his hegemony, and the brand integration strategy is a very difficult choice." "Then do you think it is necessary for us to talk to Chen Jiayi again?" ”

Shi Chongtang intends to cultivate Li Bo.

"This cooperation, basically, we are impossible to agree. After all, the ASUS motherboard brand is built by decades of technology and hard work for us. ”

Even if they could make a little more money, they wouldn't either.

This kind of behavior, it seems, is a bit like killing chickens and taking eggs.

"Hehe, it looks like you still need to work hard." Patting Li Bo on the shoulder, Shi Chongtang said with a smile, "In this world, nothing is impossible to cooperate. It depends on what kind of price Chen Jiayi can pay. ”

The next day, Chen Jiayi came to ASUS in person.

After visiting ASUS, Chen Jiayi and Shi Chongtang came to the conference hall.

"ASUS deserves to be ASUS, today's view makes me lose my eyes."

ASUS is one of the youngest companies in the world.

Of course, this is not comparable to the Tang Dynasty company.

It's just that as soon as Chen Jia finished visiting, he had to find a word to officially enter the theme.

"Where, where, Tang Dynasty company, this is the pride of our Chinese."

Many Taiwan businessmen are very patriotic, and they are afraid that the two sides of the strait will not be reunified for the time being, but they also adhere to the one-China principle.

For them, both the mainland and Taiwan are China. It's just that the ruling party is different.

"I don't dare to be, I don't dare to be, it's just luck. To take the real level as an example, our Tang Dynasty company is far inferior to ASUS. For example, we can't produce your motherboard. ”

Of course, building a motherboard is a relatively easy thing to do. However, it is not so easy to create a world-renowned motherboard that is both of good quality and performance. It's even harder than building a world-renowned computer. After all, computers are assembly technology. Computer parts, on the other hand, are the technology of various processes.

This kind of process technology is far from being developed by him if he wants to develop it. Speaking of this sentence, Chen Jiayi continued, "So, this time today, Chen is not talking nonsense, I just want to talk to Mr. Shi about the cooperation of ASUS motherboards." ”

After speaking, he looked at Shi Chongtang.

However, Shi Chongtang can build ASUS into a global joint enterprise, how can it be so simple. Seeing Chen Jia ask, he said directly, "In fact, aren't we already cooperating?" ”

That's right. Although ASUS rejected the integrated brand cooperation of Tang Dynasty Computer, they also installed ASUS's motherboard on Tang Dynasty Computer. After all, how could ASUS not do this kind of money-making business?

"Haha, what Mr. Shi said is, in fact, we have been working together all along."

Chen Jiayi did not break down this sentence, but followed what Shi Chongtang said, and further said, "Therefore, as a Chinese enterprise, we are more comprehensive cooperation because of the group." ”

The two of them played haha, they both cooperated here and cooperated, but they didn't talk about the ban.

A few hours later, Shi Chongtang seemed to be unable to hold his breath, so he said, "Mr. Chen, if it is just for the integration of the Tang Dynasty brand, then, I'm sorry, we can't agree." The reason, we have already said before. We can't just see the profits in front of us and put our future on the line. ”

"I don't agree with Mr. Shi's words. You have to know, as long as you cooperate with our Tang Dynasty company. So, our Tang Dynasty company has never treated others badly...... I'm sure you know that too. In the past few years, as long as the enterprises that cooperate with the Tang Dynasty Company, if these enterprises cooperate well with us, they have been greatly developed. As Yahoo, Lenovo ...... Wait. ”

However, Shi Chongtang did not agree with this sentence. ..., in the business world, where there is any reputation, often many companies grow up, all in one lawsuit after another, which determines his kingship. Although there are fewer such lawsuits in Tang Dynasty, sample batches have occurred. Like the cooperation with Intel, obviously, it is a trick for others

However, having said that, this Tang Dynasty company really rarely cheats Chinese companies.

Seeing that Shi Chongtang didn't say anything, Chen Jiayi said secretly.

It seems that this Shi Chongtang is indeed the master who does not see rabbits and eagles. Yes, I have already thought of a strategy for ASUS.

"I think so, if I let the Staple graphics card be sold in a package with an ASUS motherboard, what do you think?"

Inside the motherboard, there are sound cards, network cards, and also graphics cards.

However, these are all integrated graphics cards. However, nowadays on computers, in order to pursue better display effects. Many computers display discrete graphics cards. Although ASUS also has its own discrete graphics card, however, it is not recognized by the market. Even on ASUS's own computers, you have to use graphics cards of other brands. For example, a graphics card like Q concave is one of them.

It's just that when ASUS sells motherboards, it only sells them separately and doesn't come packaged with the graphics card. Moreover, when major computer companies buy parts, they also buy motherboards here and graphics cards there. If ASUS can be bundled with a 4T graphics card, it will be tantamount to improving its competitiveness.

This kind of bundle sale will definitely be cheaper. Well, other computer companies will definitely choose to buy ASUS products. Moreover, the price of ASUS's motherboard can also be reduced again in bundled sales. And, seize more markets.

This is a very tempting strategy for ASUS computers.

Only, is this possible?

Although it is not as good as ASUS, it is also a world-class lamp company. His discrete graphics technology has always been the best in the world. Moreover, they also attach great importance to their own brand, how can it be possible to package with ASUS. If it is packaged, then, a brand of independent graphics cards, it is estimated that it will be finished.

This is also the reason why ASUS does not agree with the cooperation of Tang Dynasty Company.

"Haha, Mr. Chen, it's really a joke."

Although this strategy made Shi Chongtang very moved, he felt that it was just a joke.

It's just that at this time, Chen Jiayi stood up, "Where are you kidding?" ”

This time when he came to ASUS, Chen Jiayi had such a plan.

Not kidding?

Seeing Chen Jia's solemn expression, Shi Chongtang couldn't help but become serious.

"Mr. Chen, A Gong is not a subsidiary of Tang Dynasty Company, so why will we agree to such cooperation again?"

Yes, what to say, it is also the world's top graphics card company. Moreover, the more advanced the graphics card, the better the performance of the stare four. As such a world-renowned company, it is impossible for them to give up their own brand and reach a cooperation with ASUS.

Only some less well-known hard partner manufacturers, for the sake of the company's profits, will enter.

Like memory, optical drives, hard disks...... These relatively small computer department partners, Tang Dynasty Company directly effortlessly, touched their brand, and turned it into Tang Dynasty computer products. And when the user buys back to the Tang Dynasty computer, yo, I really think that all the computer parts belong to the Tang Dynasty company.

After all, for these unknown F businessmen, they only entered this market to make money. What brand is not a brand, they don't pay much attention to it. Of course, even if they take it very seriously. When he couldn't survive, his first thought was just to make money. Only when you make money, you can talk well. If you can't make money, what's the use of guarding a brand?

"A-Gong is indeed not our subsidiary now, but after a while, it will be." ..., after speaking, Chen Jiayi got up.

He still has to fulfill his promise for this sentence.

Canada.

Staring at the company's headquarters.

The best way to make the fourth target a subsidiary of the Tang Dynasty Company is to acquire it.

In fact, a giant like Biaosi is unlikely to be acquired under normal circumstances. However, the once-in-a-lifetime financial crisis broke out in the United States, and at the same time, under the sniping of the Tang Dynasty Quantum Fund, many Canadian companies fell into a financial crisis all of a sudden. Of course, having this financial crisis is not a trivial matter. Crucially, a concave at a time of financial crisis was taken by his rival MT Four. Do a row to repel again and again.

Perhaps, for such a thing, you will feel depressed.

Because, for a long time, A-concave has done better than MT four in terms of discrete graphics cards. Concave well. Whether it's from speed or from the picture, but also from performance. In particular, A-power high-end discrete graphics cards are even more. Four. Four-A cannot be compared. Of course, this is talking about market share, not really.

However, the need for discrete graphics cards is getting bigger and bigger. The demand for low-end discrete graphics cards is increasing day by day, because many ordinary users, they need discrete graphics cards. Well, at this time, these graphics card manufacturers, in order to meet their needs, must design low-end graphics cards.

It's a pity that Q Gong has always focused on high-end before. In the low-end graphics card market, Axu lost across the board.

At the same time, there is another important reason why the four are even more competitive. That is, Staring only makes graphics cards, and he doesn't have his own motherboard. And, MT Four. In addition to making graphics cards, he also has his own motherboard.

We know that whether it is ownership, memory, or other electronic components, such as discrete graphics cards...... They're all plugged into the motherboard.

In such a comparison, it is obvious that the four are weaker in terms of competitiveness.

For various reasons, it has made the four people who have been a little bit late and feel ...... going bankrupt.