Chapter 773: Acquisition of ATI

We know that whether it's the CPU, or the memory, or even other electronic components, or the discrete graphics card...... They're all plugged into the motherboard. ()

In this comparison, it is obvious that ATI is weaker in terms of competitiveness.

For various reasons, ATI has a feeling that she is going bankrupt recently.

It is precisely because of this reason that Chen Jiayi came to Canada and joined the ATI company.

"Hello, Mr. He."

Chen Jiayi stretched out his right hand and shook hands cordially with He Guoyuan.

Who is He Guoyuan?

Perhaps, many people don't know.

However, Chen Jiayi will tell you that He Guoyuan is none other than the founder of ATI.

He Guoyuan, who was born in Guangzhou, immediately left Chinese mainland. A major turning point in his life came when he graduated from National Cheng Kung University in Taiwan in 1974 with a bachelor's degree in electrical engineering. He then worked for Data Control Systems, Philips Electronics, and National Semiconductor Corporation, and later as General Manager of Wang's Electronics Co., Ltd., a PC manufacturing and assembly plant.

In 1984, He Guoyuan immigrated to Canada. Unfortunately, despite his 10 years of work experience and a degree in electrical engineering, he still struggled to find a job that matched him in Hong Kong. However, Ho is not the only loser in the job market. In 1985, he and two other Hong Kong immigrants, Bennylau (VP of Product Development) and Lee Lau (VP of Strategic Planning), founded their own company, the famous ATI.

"Hello, welcome to Ichichae."

If it were not for the regional problem, the ati founded by three Chinese should be regarded as the pride of the Chinese people.

It's just that the shopping mall is the battlefield, not to mention the source of He Guoyuan, who immigrated to the past.

He Guoyuan already knew about Chen Jiayi's coming. In addition, He Guoyuan also convened the company's major executives and held a meeting. This meeting is to discuss what Chen Jiayi will do when he comes to ATI. Or, I think that ATI can borrow the power of the Tang Dynasty company to get out of the current predicament.

"Thank you, if it weren't for the fact that ATI is too far away from Linchuan, I believe I would have come over very early."

Chen Jiayi smiled and expressed his friendliness towards ATI.

Afterwards, several people exchanged a few polite words and stepped into the negotiation table.

"We heard that the market for ATI has been declining recently, and we have been worried."

Although the graphics cards used by ATI in the computers of the Tang Dynasty were all high-end graphics cards. However, market share has always been synonymous with the brand. No matter what these products are, they suck. If it's used by people all over the world, then it's a brand.

ATI has been suppressed by NVIDIA recently, and the low-end market has regressed one after another. In the long run, everyone will think that Nvidia's graphics card is better than ATI. Then, the Tang Dynasty computer, which had been cooperating with ATI before, had to accept another graphics card. Otherwise, if the user doesn't buy it, then there's a problem.

After all, everyone values computer brands very much now. At the same time, they also value the brands of major components in the computer. If you have a junk CPU in your computer, you are using a junk graphics card. Even if he is the brand of the Tang Dynasty computer. It is estimated that the listing will also be cold.

For this, ATI is naturally clear.

Therefore, as soon as Chen Jia said this, He Guoyuan said directly, "Mr. Chen, rest assured, our ATI graphics card has irreplaceable performance in terms of graphics processing." At the same time, we have applied for a bank loan and are ready to participate in the investment and research and development of low-end graphics cards. ”

He Guoyuan seemed very confident and proved to Chen Jiayi that ATI was powerful.

However, Chen Jiayi said lightly, "As for the currency crisis in Canada, coupled with the impact of the global financial crisis, I am afraid that it will be difficult for ATI to borrow much." At the same time, if what is written in the financial report is correct. ATI also has billions of dollars in loans that have not been repaid to the banks. "..., ati is a public company.

Although listing has such and such advantages, there is one thing that is very troublesome. That is, every quarter, every year, the company's financial statements need to be published. As a result, ATI's entire operations are shown on the financial statements. In a mature capital market, you can't hide if you want to.

After this sentence was said, He Guoyuan was as usual, very calm.

It is estimated that he already knew that Chen Jiayi would know this.

"Mr. Chen is right, the current ATI is the current situation."

"So, is ATI going to continue to take out loans, or is it going to be acquired by other businesses?"

Chen Jiayi nodded secretly, this He Guoyuan does have the temperament of the CEO of a large company. Only, under the global financial crisis. In particular, Canada, which was hit hard by the Tang Dynasty Quantum Fund, ATI was not alone in it, and it was very affected.

And it's not just ATI that's affected. Countless well-known companies around the world have also been affected. Like General Motors, it is said that there is a good chance that it will go bankrupt because of this. Would you believe that a general-purpose gas car that has dominated the world for hundreds of years will go bankrupt?

But in fact, although now GM has not declared bankruptcy. However, in the future, he is bankrupt.

Not to mention, an IT company like ATI, which is less than $10 billion.

"I have heard for a long time that Mr. Chen has a unique vision, why don't you help us come up with an idea?"

It seems that he had been waiting for Chen Jiayi to mention this piece for a long time, and He Guoyuan asked Chen Jiayi with a smile.

"Well, I'll be blunt, I believe that the probability of the bank repaying the goods is not large. Even if there is payment, I believe that there will not be much. If you don't let ATI disappear, the only way is to sell the company. ”

A sentence to sell the company shows Chen Jiayi's intention to come to ATI.

Obviously, Chen Jia came to ATI to buy ATI.

"Yes, it looks like it's time for us to sell."

He Guoyuan did not have a trace of surprise from beginning to end. It seems that he has long guessed the purpose of Chen Jiayi's coming here. Of course, he knows better that ATI is no longer possible without selling it. If 2007 had passed and the 2007 annual report had been released in 2008, ATI would have to file for bankruptcy protection.

In other words, the current ati is only the end of the strong army. The longer it drags on, the worse it is for ATI. Not to mention that Chen Jiayi found himself, even if Chen Jiayi did not come to find him, he would also look for a seller. Of course, although he sold ATI, He Guoyuan has been reluctant, including the other two founders. However, if it is not sold. Then, as it stands, ATI can only be finished.

Pretending to smile wryly, He Guoyuan said again, "I just don't know, who is it good to sell to?" ”

"Naturally, whoever gives the money will sell it to whomever it wants."

Chen Jiayi didn't drag the mud and water, and directly faced the topic.

Hearing this, He Guoyuan stared at Chen Jia for a long time. Then, nodded.

"I appreciate Mr. Chen's style, but I don't know Mr. Chen's sincerity."

In this sentence, the two have been directly opposed.

It also means that the two have reached the place where the price is negotiated.

For this, it is also what Chen Jiayi likes. If other things were so fast, then the efficiency of the Tang Dynasty company would definitely have to be increased several times. However, many things in the world are not coming soon. Not to mention, this kind of acquisition thing. Often, some drag on for a year, two years, it is possible.

"How can there be an offer to buy something, Mr. He, you can say it. As long as the price was right, we bought it. ”

"Mr. Chen is really fast-talking, okay, I'll just say it."

At this time, it would be too boring not to talk about the price.

"10 billion."

At the price of 10 billion, He Guoyuan burst out.

"Very good, 10 billion yuan, we bought it."

Chen Jia knocked on the table directly and said to buy it. ..., "Mr. Chen, I'm too anxious, how can ATI be so cheap, I'm talking about dollars." ”

"Dollars."

Chen Jia said a word, and suddenly realized. It's just that after a while, Chen Jiayi also said, "Although ATI is not cheap, it is not so expensive." ”

$10 billion, although for Chen Jiayi, it is indeed not much. However, it is not much, and it does not mean that Chen Jiayi will make such unjust money. With the current performance of ATI, it is not only in the financial crisis, but also in the situation that ATI products have been suppressed again and again. Even if it is a stock, in the past year, ATI stock has only hovered around 16 yuan. Compared with the original more than 60 yuan, it has dropped by 4 times.

Moreover, Chen Jiayi's estimation of ATI for future generations has long been hidden in his chest.

In the afterlife, that is, in 2006. In the good conditions of the world economic market, ATI is still being acquired by other companies. The acquisition of ATI is the famous AMD company. The way is in the form of cash + stock. The price of the whole is about $5.4 billion.

In other words, the value of ATI at that time was worth $5 billion.

Not to mention, for such a terrible predicament for ATI right now.

Although it is not known that it is 2007, why ATI has not yet been acquired by AMD. But Chen Jiayi no longer cares about him, after all, Chen Jiayi's impact on the IT market is too great. Many things have gradually changed from the future, just like I am now in ATI.

$5 billion, Chen Jiayi feels a bit much.

"Then Mr. Chen, what do you think our ATI is worth? You have to know that in addition to his hard value, ATI is also the pride of the industry. ”

Yes, ati is really good. But if it weren't for the ATI brand, I wouldn't have come. This is naturally Chen Jiayi's inner thoughts, but he won't show it, and directly said, "$2 billion." ”

"$2 billion, how do you ......"

Why don't you go and grab it.

Although the latter sentence was not spoken, Chen Jiayi seemed to have heard it.

"At least, 8 billion."

The same is the US dollar.

"8 billion, it's also expensive, it's about to catch up with NVIDIA. Do you think you can compete with NVIDIA now? ”

It's just that it's okay if Chen Jiayi doesn't say this, but when he says it, He Guoyuan is furious, and it seems to have touched his wound, "Come to think of it, Chen always doesn't have much sincerity." In my opinion, forget it, let's find another buyer. ”

When talking about business, there is naturally no affection, even if He Guoyuan is originally Chinese.

"This ......"

He Guoyuan's sudden change of face suddenly made Chen Jiayi a little strange.

Everyone is negotiating the price, and even if they can't get along, it's impossible to catch up with people so quickly. Moreover, He Guoyuan obviously did not continue to bargain. Instead, all of a sudden, he suddenly became angry and directly interrupted the process. Chen Jiayi didn't know what to do, but she felt that there was no need to stay in ATI anymore. So, he stood up and said, "It's a shame, I'd be happy if Ati could find a good buyer." ”

Subsequently, Chen Jiayi left ATI.

Hilton Hotel.

"Mr. Chen, over there, how do we explain?"

Liu Liang whispered a reminder in Chen Jiayi's ear.

"Haha, Liu Liang, I'm afraid that Shi Chongtang will say that we are talking big."

Chen Jia smiled secretly, although Liu Liang performed well. However, there are some things that still have not been experienced.

"This ......"

Liu Liang's face was embarrassed.

A few days ago, Chen Jiayi went to Taiwan and confidently said to Shi Chongtang, "Although ATI is not ours now, it may not be necessary in the future." ”

However, when Chen Jiayi went to ATI in person, he didn't want to, and the negotiations collapsed directly.

Looking at He Guoyuan's momentum, how can he sell it to the Tang Dynasty company again.

"Yes is yes, no is no."

Seeing Liu Liang spitting and spitting, Chen Jia jokingly reprimanded.

"Yes."

"I'm going to go, you really say yes." ..., Chen Jiayi almost fell.

However, a small joke made Chen Jiayi feel relaxed.

After thinking about it, Chen Jiayi said, "Don't worry." ”

He Guoyuan's anger on the spot did not make Chen Jia's side chaotic. He had been thinking about it just now, why, He Guoyuan would directly cut off the negotiations, which was very unreasonable. However, for a while, Chen Jiayi didn't come up with a reason. However, Chen Jiayi knew.

Now Ati, he has to sell himself.

Otherwise, the three founders will file for bankruptcy protection next year.

At that time, the ATI brand is estimated to become history. At the same time, Chen Jiayi also knew that the sale would not only allow ATI to continue its business, but also that some of their founders could also get a large amount of cash. Don't end up, the company is gone, and even the money on your body is gone. This will be a long-standing problem.

Since you don't want to sell to yourself, who do you want to sell to?

At this time, Chen Jiayi was thinking about this problem.

At present, in the global market, there are not many people who can afford to acquire ATI.

It seems that both Intel and AMD have this opportunity.

It's just that Intel and NVIDIA have signed a very long cooperation agreement. This also makes Intel and NVIDIA temporarily in an alliance. Therefore, under normal circumstances, Intel does not spend money to buy the trouble of ATI.

Well, if Intel doesn't want to buy, then there's only AMD.

In fact, in later generations, AMD acquired ATI.

However, it seems that AMD now does not have the ability to acquire ATI. After all, under the global financial crisis, all businesses. Whether it's these IT companies or banks, their funds are also very tight. Subsequently, Chen Jiayi didn't care about him, he believed that ATI would definitely lose his breath.

It's just that a few days later, Chen Jiayi had something unexpected.

ATI officially disclosed its intention to sell ATI to major companies around the world. All of a sudden, it attracted the attention of many enterprises. For example, the first one to appear is AMD. According to sources, AMD has approached ATI to acquire ATI. After all, AMD has always been much better than Intel in terms of graphics processing. Buying an ATI with the same graphics power would be a great strategy.

In particular, now online games. For image quality, for resolution, there are more unique needs. When many gamers buy a computer, they buy an AMD processor. Because, they think, AMD has an advantage over Intel in 3D display. If you add ATI now, I'm afraid, it will attract a lot of game users.

That's why AMD came and bought Ati.

As soon as such news came out, the world immediately shook.

After all, both are large IT companies. In particular, ATI does have an unbeatable advantage when it comes to discrete graphics cards. At the same time, everyone can't help but sigh at the imminent disappearance of ATI. It's really the fault of the financial crisis, and if it weren't for the financial crisis, ATI wouldn't have been able to sell.

Of course, there are also those who say that the financial crisis has put many companies in trouble. However, the financial crisis is a completely new challenge. If there is no financial crisis, the current IT landscape will never change. There are many places that you can enter without wanting to.

It just so happened that a financial crisis broke many fields. At the same time, it also gives many enterprises around the world an opportunity. One, an opportunity to change the IT field right now. Just like AMD now, when he acquired ATI. I'm afraid that there will be a huge threat to Intel. At the same time, even the CPU of the Tang Dynasty will also have to stop its crazy expansion speed......

"Liu Liang, look for AMD information."

Regarding AMD's sudden visit, Chen Jiayi was really a little worried. This guy, in later life, AMD acquired ATI. Now that I'm in Canada, who knows if I can change history? In case he was entrusted, and AMD took the lead, Chen Jiayi would die of depression. ..., "Okay. ”

After more than ten minutes, Liu Liang found out the recent AMD information.

"Mr. Chen, AMD has indeed sent a representative to ATI to discuss the acquisition. And, they have already started talking about the purchase price. For the time being, ATI is still offering $10 billion. And, as I said, we have been to them before. At the same time, AMD has contacted a number of banks and is ready to take out loans to purchase the next ATI as a wholly owned company. ”

"Help me check, the bank that AMD contacted."

AMD doesn't have much cash flow, and now is when they're poor, how can they have that much cash. Of course, if you buy ATI with most of AMD's stock. Then, many directors will not say yes either. How to say, they absolutely know. Once the financial crisis is over, AMD's stock will inevitably appreciate significantly. It's not cost-effective to buy ati at the price of a stock now.

After a while, Liu Liang had already found the information.

"AMD has approached Citi, the U.S., Goldman Sachs, and four banking institutions including JPMorgan Zai."

Four banks.

Chen Jiayi thought about it carefully. Four banks do have the ability to lend to AMD, if that's the case. Well, there is a real possibility that ATI will be acquired by AMD.

"No, absolutely not."

ATI must not be acquired by AMD.

!@#