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Li Xinyu's apartment in RB is also near Hoshamicho, a very high-end apartment building, adjacent to a cemetery called Aoyama Cemetery. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info cemetery is hidden in the green pines and cypresses, if it weren't for Li Xinyu's special reminder, Zhang Ke would have thought it was an ancient garden hidden in the downtown area.

RB regards the deceased as a yin god, and it is common for high-end apartments to be adjacent to cemeteries, so Li Xinyu was sent downstairs to the apartment, and the car passed through the cemetery to return to the Sakura Hotel.

Li Xinyu has to talk to her family on the phone every night, not so much family affection, but a curfew, Zhang Ke asked Li Xinyu what the consequences would be if she didn't talk on the phone in time, and Li Xinyu told him that the bodyguards that the family had assigned her in Tokyo would be dispatched.

Back at the hostel, Xiao Jincheng and the others had business entertainment at night and had not yet returned, so Zhang Ke went to the coffee and Internet café downstairs of the hostel, ordered a cup of coffee, sat in front of the computer and checked the information of the RB chaebol.

The domestic Internet café industry is just getting started, and the situation in RB is much better, with an hour's Internet fee of only 400 yuan, which is quite cheap compared to the price of RB, and the taste of instant coffee is also quite good.

Of course, the information that can be found on the Internet in '98 is far from being comparable to that of 10 years later, and even in RB, there are very few reports on the Internet about Mitsui, Mitsubishi and other chaebols, let alone the families hidden behind these chaebols.

Xiao Jincheng returned to the hostel with a slightly drunken spirit, and Chen Junhui also came to report to work.

The company arranged another high-end apartment dormitory for Chen Junhui and other RB subsidiary management, even if he was not used to living in a hotel, there were high-end apartment suites in the dormitory to settle in, but Zhang Ke came to Tokyo this time but wanted to integrate into the city, and chose this very ordinary, even a meeting room in a family hostel.

"No," Chen Junhui passed by the coffee Internet café downstairs and saw Zhang Ke sitting in front of the computer leisurely drinking cheap instant coffee, and said with a smile, "Ke Shao doesn't seem to have developed the habit of being a rich man." ”

"......" Xiao Jincheng smiled, and at this time Zhang Ke turned around and saw them, and motioned for them to wait for a while, waiting for him to go through the formalities of getting off the plane.

After sitting down, Chen Junhui couldn't wait to report today's work, and said: "Toshiba is tempted, and Moriyamano, assistant minister of Toshiba's electronic audio-visual products division, came to contact us today and consulted the relevant information of iplayer...... I heard that Moriyamano met Ke Shao before entering the convention center? ”

Zhang Ke nodded and said: "At this time, it is a little earlier to say that Toshiba is tempted, and the relationship behind Japanese electronics manufacturers is too complicated, so we must be cautious." ”

Xiao Jincheng said: "I think ninety percent of the 1,000 iplayers sold in limited quantities at the electronics exhibition today were bought by peer electronics manufacturers. There is no way, in order not to affect the 24-day promotional activities, we can only release enough sample machines at the electronics exhibition for these peers to disassemble and study. Toshiba has a research institute at Chiba University, and even if they get the actual iplayer first, they come back in the afternoon to contact us, and the speed is very fast......"

"It will take some time for them to come up with further assessment data," Zhang said. In this regard, we don't have to worry too much, although we have not reached the level of sharpening a sword in ten years, but we have invested more than two years of hard work in iPlayer, and we still have this confidence......"

Xiao Jincheng said: "Perhaps what we really need to worry about is the attitude of Japanese manufacturers to join forces, even if Toshiba is very interested in iplayers, this interest may be extinguished by joining forces......

"It's okay to extinguish, according to our plan, we don't want Toshiba to give in prematurely!" Zhang Ke laughed, and the confident look on his face made Xiao Jincheng and Chen Junhui also increase their confidence.

It seems that the competition among Japanese electronics manufacturers is very fierce, but the attitude towards the outside world is unusual, and the most fundamental reason is that these Japanese electronics manufacturers often come from the same family.

Take Toshiba as an example, before World War II, Toshiba was one of the member companies of the Mitsui chaebol, after World War II, RB was taken over by the United States, and the Mitsui zaibatsu, which was tightly twisted together, was also forced to dissolve and re-form a loose organization, Toshiba and Toyota officially separated from the sequence of Mitsui zaibatsu member companies, enjoying considerable freedom and autonomy, but Sony, Panasonic, NEC and other companies under the Mitsui zaibatsu still have the privilege of priority cooperation with Toshiba, In particular, the influence behind the scenes makes it difficult for Toshiba to make decisions that are unfavorable to other Japanese electronics manufacturers as a whole.

There are too many variables, and Toshiba's active engagement today does not explain anything, but bringing in Toshiba's interest is the first step to success.

Sure enough, the next day, Kumho's name was not mentioned at all by the professional media that covered the electronics fair in Tokyo, but the news that Kumho had chosen the right spokesperson, Takuya Kimura and Takako Matsu jointly endorsed the iplayer, was widely reported by the entertainment media.

Although there are still many doubts in the media such as "the product idea is very novel, but can something from China be trusted", and even some media resist the endorsement of "inferior Chinese products" by influential RB stars such as Takuya Kimura and Takako Matsu, it is an indisputable fact that the iPLAYER has attracted attention in the RB society as soon as it appeared.

The emergency revision of the business plan of Ishimaru Electric was also officially launched, and the publicity before the promotion of the new product was launched.

On the other hand, in addition to RB electronics manufacturers, the Tokyo Electronics Show also attracted more than 300 other overseas exhibitors, mainly from Asia, including more than 40 electronics manufacturers engaged in the production and sales of audiovisual electronic products. Kumho and Deyi jointly announced DMP digital audio technology in Jianye, but did not launch an electronic product based on DMP technology. Even European and American electronics manufacturers, which had long been interested in DMP digital audio technology, were forced to send representatives to the Tokyo Electronics Show to obtain prototypes.

As Xiao Jincheng judged, Kumho sold out the vast majority of the thousands of iPlayers sold out in a few days at the Tokyo Electronics Show - although there were many visitors to Kimura's endorsement ads to buy iPlayers, the popularity at the Tokyo Electronics Show was far from representative of the real RB market.

For top professionals, it doesn't take much time to disassemble an electronic product to get a rough idea, not to mention that there are many professional research institutes near Tokyo that can provide more technical analysis tools, and by about the 22nd, many electronics manufacturers will be able to make a real evaluation of DMP technology.

Also starting from the 22nd, some electronics manufacturers have put forward the same requirements as XEUS before: hoping to buy out Kumho's products in batches and sell them under their brand at one time.

Japanese electronics manufacturers are stepping up their efforts to promote MD globally, and even in Asia, Kumho, which has little foundation in overseas markets, cannot monopolize the production and sales of MP3 players.

The market strategy agreed by Zhang Ke and Chen Xinsheng, Su Jindong, Xiao Jincheng and others is to authorize electronics manufacturers outside the RB market extensively and under loose conditions, promote DMP technology at the fastest speed, and curb the large-scale expansion of MD technology by Japanese electronics manufacturers to the world; This is also a unanimous decision reached after negotiations with Deyi.

The licensing of product technology is a relatively complex and high-stakes decision, and OEM sales are much simpler, and for those electronics manufacturers, there is no need to invest in production, the investment is small, and it can be achieved in a very short time.

At this time, a number of electronics manufacturers proposed a cooperative method of OEM sales, and Zhang Ke was able to fully understand that in addition to Scooper, a company that has cooperated with Kumho for many years, it is somewhat embarrassing to want other electronics manufacturers to completely believe that Kumho has a leading electronic product technology at this time.

This is only the first step, only if the OEM products are promoted smoothly in overseas markets and the feedback is good, there will be manufacturers who will directly strive for product technology authorization to obtain more profits.

The product technology authorization is under the jurisdiction of Kumho Electronic Technology R&D, and the OEM sales in overseas markets are under the jurisdiction of the overseas operation department.

HG, Singapore, Taiwan, Australia, Western European countries, Canada, the United States, etc., Kumho can provide OEM products to electronics manufacturers in these overseas markets, but it leaves a gap in the RB market to invade in person.

On the one hand, it is hoped that electronic manufacturers in other markets will see the vitality of MP3 players in direct competition with CD and MD in the RB market, so as to accelerate the process of global promotion of DMP technology, and on the other hand, it is also hoped that changes in the peripheral market can transmit pressure to the RB market and help Kumho gain a foothold in the RB market as soon as possible. Zhang Ke hopes that Toshiba can feel this pressure as soon as possible.