"Wait!" Zheng Yujie said in surprise, "Without the publisher in the middle, the author's income must be greatly improved, right?" Zheng Yujie has been the deputy editor-in-chief for several years, and she naturally won't be unaware of the little ninety-nine of the publishing house, listening to Yang Guo's introduction, Zheng Yujie immediately grasped the key point. :。

Yang Guo nodded and said, "That's right, in the past, authors were able to get 35% of sales, but since the year before, this proportion has increased to 70%. ”

Is 70 percent high? There is no need to compare, as long as there is a little common sense, everyone knows that this seventy percent is the horror attraction of the author! Zheng Yujie understands better, not to mention the more demanding domestic publishing houses (some books are bought out without royalties, and even if they are given, they are only at the level of 6%~10%), and the royalties obtained by authors through large foreign publishers are only 17. 5%, this percentage is not available to everyone!

It is foreseeable how hard the 70% share model will hit traditional publishers! Zheng Yujie asked suspiciously: "If there is really such a good platform, then it has broken the original market operation model, and there will definitely be traditional publishers who will join forces to boycott it!" How is it possible to let it grow? ”

Yang Guo is not very clear about this problem, after all, he has only learned about the existence of this platform from the side, as for the commercial struggle hidden behind it, Yang Guo has not read the relevant reports, of course, he has no interest in getting to the bottom of it before.

Zheng Yujie had to speculate on her own: "It may be two situations. The first is that this platform is too strong, Amazon is already an online sales channel that many publishers can't give up, and they can't kill a thousand enemies and lose eight hundred to fight Amazon to the death. ”

"Second, the platform is not a big enough threat to traditional publishers. Unless it is the kind of talented author, he can directly launch a book with clear logic and smooth writing without the control and combing of the publisher. ”

A foreign writer once said in his book: "The more and more often a writer writes, the better he writes." But if we write more and don't realize that we're writing badly, how do we improve? "What is the role of the editor, is to read the writer's work carefully, and then give professional revisions, so that the final published work can not be faulted, and the author will make progress from continuous revision.

Books that are published entirely by themselves are likely to have a large number of errors and drawbacks. As a reader, when you pay for a book, of course, you have to buy a good book before you are willing, so a book that has a mature publisher will naturally become their first choice.

Yang Guo nodded and said, "It is also possible that there are two situations, since the threat is not big enough, there is no need to worry too much about fighting to the death." ”

"Ah, don't learn from me!" Zheng Yujie patted Yang Guo's arm and said coquettishly. Where is Zheng Yujie who cares about these small details, arguing with Yang Guo is just a manifestation of joy and happiness.

Yang Guo scratched his head, and he said a little embarrassedly: "There are so many questions, so is my idea just on paper again?" "It doesn't look like going the self-publishing route is going to work!

"Who said that!" Zheng Yujie smiled and hugged Yang Guo's arm, looked at Yang Guo sweetly and said, "On the contrary, the idea you said is very feasible, and maybe we can rewrite the history of the domestic publishing industry!" ”

"What do you mean?" Yang Guo was a little confused, "Doesn't it mean that self-publishing is not as good as traditional publishers?" ”

"Are we self-published?" Zheng Yujie asked rhetorically, "Have you forgotten, what were we going to do in the first place?" ”

"Open a publishing house." Yang Guo felt a little too intimate with Zheng Yujie's action, and he blushed and 'pulled' his arm out of the two peaks that were amazingly sexual.

"That's right!" Zheng Yujie didn't care about Yang Guo's small action at this time, she smiled brightly, "We are traditional publishers, but since we don't have a better choice, why can't we break the routine and take the semi-self-publishing route?" ”

"You mean......" Yang Guo's eyes lit up.

That's right, Zheng Yujie wants to publish her own books as a publishing house with the help of self-publishing channels. In fact, Yang Guo also thought so at the beginning, but he was just a little confused by the two modes of self-publishing and traditional publishing that Zheng Yujie said, he is not a professional in the publishing industry after all.

What does this business model look like?

To give a very simple example, Zheng Yujie opened this publishing house, which also has an editorial department 'door' for review and proofreading, a technical department 'door' for typesetting, edition and cover design, and a miscellaneous department 'door' for some applications, batch numbers, etc., but the final printing, channel communication, etc. can be omitted, because they are directly "outsourced" to Amazon International Library.

In this way, Zheng Yujie's publishing house has saved a lot of work, and at the same time, it can also ensure the quality of the published books, which cannot be compared with pure self-publishing.

"But don't rejoice so early." Zheng Yujie poured cold water on Yang Guo, who was so simple that his blood was already boiling, "There are still two problems that we need to consider. ”

"The first thing is how we can sell our books so that we don't lose money."

Since it is a self-publishing platform, as I said before, the books here are a mixture of fish and dragons, and it is so difficult to stand out from the vast quality of the starry sky!

Of course, there are successful examples, and the most representative of 'sex' is Amanda? Hawking. This Hawking is certainly not the god-like physicist Hawking. Amanda? Stephen Hawking, a young post-80s 'girl' from the United States, is like an inspirational story, at the beginning, she could only rely on mundane service work (similar to community service) to support her writing dream, but she was rejected by the publishing house many times.

Subsequently, in 2010, she self-published nine e-books, including "Super Tribes", through the Amazon International Library, which sold millions of copies in just one year. Among them, the "Super Tribes" series is the best, and it is even called a stunning work that combines the advantages of "Twilight" and "The Princess Diaries".

The rights to the film were also sold last year, and the script was written by the screenwriter of "District 9." Speaking of which, Zheng Yujie also knows that the "Super Tribe" trilogy, Dongxin failed to snatch the old enemy Yilin Publishing House, otherwise, Zheng Yujie could still help Yang Guo win the translation work of this trilogy!

(Ask for a monthly pass, ask for a recommendation!) ）

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