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The stalemate will always be broken at a specific critical point,From the 24th in the two stores of Ishimaru Electric Appliance held iPlayer new product launch promotion,Although the first three days attracted a large number of tourists attention,Sales are extremely limited,To the fourth day,That is, on the 27th,Sales rose sharply,Due to the game psychology between consumers,The stalemate situation was broken,It quickly formed a rush to buy,A total of 2,000 iPlayer promotional machines were sold out before the two stores closed at night。 Pen ~ fun ~ pavilion www.biquge.info

On the 28th, the second round of new product promotions with daily price reductions was launched, and the sales increased from the 29th to the night of the 30th, and all were sold out before the night business on the 30th, compared with the original plan of 10 days of new product promotion, and the third round of new product promotions was launched on the 31st, until the end of the night business on February 2.

Compared to the original 50% discount campaign, the actual average promotional price has increased by nearly 40%, and the sales volume has tripled, and this much-discussed new product promotion method has actually expanded the impact of iPlayer as a new electronic product to the market, which is the most important thing.

Prior to this, Ishimaru Electric did not have a too positive attitude towards cooperation with Kumho, and sent Kenichi Matsushima, the contact person who negotiated cooperation with Kumho, was only a middle-level manager within Ishimaru, and after extending the new product promotion for two days, Ishimaru Electric finally agreed to sell iplayer on the shelves at the same time in its 22 chain electrical appliance stores, and as a portable audio player with Sony, Panasonic, Toshiba, Hitachi and other Japanese electronics manufacturers produced by Walkman, CD, The MD players are placed in the same row.

Through Ishimaru's chain of electrical appliance stores, iPlayer has actually penetrated into the consumer electronics terminal market in the RB Kanto region. As a competitor of Ishimaru Electric in the RB Kanto region and the leader of the RB home appliance chain, Yamada Electric can no longer take a tough stance to keep Kumho, the I-D-E-A brand from China, and the iPLAYER out.

This is only the first step to enter the RB market, aside from those who are brave enough to try it, whether the iPlayer can be accepted by ordinary RB consumers is the key to success or failure. In any case, the first step was a smooth one.

At the same time as Ishimaru Electric's Akihabara and Ginza electronics stores held new iplayer promotions, Kumho's acquired online music store joined hands with two of RB's largest online music sharing sites to hold a campaign to "enjoy music anytime, anywhere." Registered users of online music sites apply to participate in the event by adding detailed information, and RB subsidiaries randomly select lucky winners from among the applicants to provide iPlayer free of charge to make them experience the feeling of enjoying music anytime and anywhere, and the hope of getting in return is only to require these selected applicants to submit a user experience article within a certain time limit.

For example, if there are three applicants who are students of the same school, it is very likely that two of them will receive free iPlayer from RB subsidiaries to ensure that this kind of experience with a gift can achieve better publicity results. On the other hand, holding similar events from time to time can also enhance the loyalty of registered users to the online music store and expand the popularity of the online music store in RB.

In addition to Kumho to produce the first batch of DMP players, since Schopber has obtained a complete product technology license, they can also entrust other electronics manufacturers to produce DMP players.

Skilled workers will always feel in short supply, a scarce resource. Kumho's DMP player (MP3) production capacity is not very large, at this time it is in the stage of new product promotion, the market is easy to be very limited, Kumho can barely bear most of the OEM demand, but when the market gradually does, Kumho will not be able to bear too much. Kumho didn't mind that Scooper would hand over the production order to other manufacturers at this time, and was even willing to help Scooper match up with electronics companies in Haizhou.

In addition, Emmer was responsible for setting up Scober's investment company and R&D center in China, and when he flew from Jianye to Tokyo, Kumho's own DMP player product, iPlayer, had already completed the initial promotion in the RB market.

Aimer made a special trip to Tokyo before flying back to the United States, not eager to meet Zhang Ke, and urged Kumho to strengthen the mirror business of online music sites in North America. The online music site and RB subsidiary's joint promotion of the "Music Experience Anytime, Anywhere" campaign has been quite good, and Aimer hopes that all of Kumho's online music sites will strengthen their business in North America, and will also carry out various forms of promotional activities with Scooper.

Emer felt more and more that bundling hardware sales to Kumho's online music site was an unequal treaty, but the electronics manufacturers who chose to sell on a private label did not have a long-term plan for the time being, and did not refuse to tie up with Kumho's online music site.

Before leaving Tokyo, Aimer also complained loudly to Zhang Ke: "Maybe it won't take a few years, and everyone will find out that they have suffered a big loss in Kumho." ”

The sky was so blue that a few clouds chased the wind, and Moriyamano had a slight fear of heights, and standing on the terrace and enjoying the scenery could not relieve his tense nerves, and the mountains in the distance were lying in the sunset with blue-black monsters.

Akizo Ikesa held the edge of the terrace with his hands, opened his eyes to the ground below the thirty-eighth floor, turned his face and said to Moriyamano with a smile, "It's a good feeling to see other people crawling under their feet like ants. ”

Looking down on the crowd on the ground from the height of the thirty-eighth floor, it is indeed as small as ants, this is just a visual feeling, but Ikesahide can still enjoy the pleasure that is derived, and it is always difficult for Moriyamano to understand this pleasure.

In addition to Moriyamano and Ikesa Hidezo, on the terrace of the 30th floor, there is also a young man of the same age as Moriyamano, who has the same rb-style ordinary appearance as Moriyamano, far less tall and handsome than Ikesa Hidezo, he is holding a crystal goblet full of champagne in his hand, he is a senior employee of Toshiba in China, Kenji Yamamoto, and Moriyamano and Ikesa Hidezo, they also have a prominent family background, so the three of them have a good relationship.

"Kenji, you just came back from China, so tell me about your feelings about Aida as a Chinese company," Ikesa Hidezo picked up the crystal goblet placed on the guardrail, "Moriyama-kun has always gone out of his way to instill his prejudice in me these days......"

"Your thoughts have to be biased, right?" Moriyamano said with a smile, "Isn't it possible for a neighbor with a strip of water to cultivate a respectable enterprise?" ”

"Suspicion," Pond Hidezo raised the glass in his hand and said with a proud expression, "You also know that my research direction is the Chinese market, and as far as my research is concerned, it is impossible for China's current system and industrial foundation to cultivate an awesome backbone enterprise...... Marketing tricks don't tell us much about market success, and no amount of wealth is a useless pile of bubble data, and the poor officials of our neighboring countries value GDP more than their lives. Without a complete industrial structure supported by key enterprises, no matter how huge the GDP is, it is just a bunch of bubbles that can burst as soon as it is poked, and the real value is never the pile of data bubbles...... As long as our neighbors continue to maintain their current industrial system, I am sure that in another 20 years, the income of our RB youth will remain more than 20 times worse than theirs. ”

"Are you sure there will be no exceptions?" "Mitsui has Mitsui's vision, Toshiba has Toshiba's vision, Mitsui can make the central bank start printing money, but Toshiba can only make profits from a freely competitive market." If Toshiba is allowed to think as far-sighted as Mitsui, it will be a disaster for Toshiba. ”

Ikasa Hidezo didn't argue with Moriyamano, and said to Kenji Yamamoto, "You come to judge us......"

"I was in contact with Samsung's Lee Jae-so in China, and he studied Kumho very deeply, and maybe Samsung hoped that the Chinese market would help them get out of this predicament. As Moriyama-kun asked: No exceptions? This company is a special case. You can't imagine that this company is so ambitious that it wants to build a complete industrial skeleton of the digital phone industry in China, and maybe not only that......," said Kenji Yamamoto, "The domestic media doesn't seem to pay much attention to this company." ”

"Even if my judgment is wrong, what do you think of Moriyama-kun's proposal?" Hidezo Ikesa asked Kenji Yamamoto, "He even wanted Toshiba to introduce DMP digital audio technology as well, and he submitted a report on the matter to the Ministry of Affairs!" Isn't it time to unite to boycott it? ”

"Although it is said that Kumho and Deyi jointly launched DMP technology, it is difficult to imagine that in the case of complete reciprocity, Deyi will be willing to cooperate with Kumho impartially. Although this Kumho is still very small, it always makes people smell a hint of danger. Kenji Yamamoto said.

"......" Ikasa Hidezo glanced at Moriyamano, meaning that he knew that this company would be a potential threat, should he still cooperate with it at this time and convey benefits to them?

Moriyamano pouted and smiled, he did not have the poison of chauvinism, because the other party may become strong in the future and refuse to carry out mutually beneficial cooperation with it is not a normal business person's thinking at all, perhaps it is not wrong to think about it from the perspective of the Mitsui chaebol, but Toshiba is no longer a member of the Mitsui chaebol after World War II, and the best and long-term survival is the fundamental goal of Toshiba as an economic institution, and Moriyamano has always considered it this way, although his ideas are always not approved by others.

"What's the matter, you're speechless to refute?" Hidezo Ikesa asked Moriyamano.

"It's not that we can suppress it by joining forces," Moriyamano said, "Kumho is using the influence of the Tokyo Electronics Show to attract electronics manufacturers around the world to sign OEM agreements with them, and if DMP technology is really accepted by the market, the OEM agreement will soon be upgraded to the level of product technology licensing." However, I don't see any of Kumho's RB companies in this regard. ”

"There is a gap in the RB market, isn't Kumho trying to monopolize the RB market?" Ikesa Hidezo was also unsure, and used a questioning tone.

"On the surface, we do have the ability to suppress Kumho and prevent Kumho from doing anything big in the RB market, but the electronics industry is a globally competitive industry, and when DMP technology is popular in the global audiovisual electronics market, and we are strictly guarding in the RB market, isn't it a big joke?" "This may be the real reason why Kumho has left a gap in the market in RB, and he has left us with a dilemma." In the final analysis, it still depends on the future market potential of DMP technology, if it is the general trend, we cannot go against the trend, either cooperate or develop alternative technologies as soon as possible is the right decision......"

Ikesa Hidezo glanced at Moriyamano, smiled, smiled a little coldly, and said: "In the final analysis, the main competitors of DMP players, Walkman, CD player, and MD player, are not Toshiba's strong points, but they help Kumho and Deyi promote DMP technology, and at the same time, Toshiba's flash memory technology is promoted, which is why you suggest that Toshiba cooperate with Kumho, right?" ”

The core technology of the main competitors of DMP players, such as the WALKMAN, CD player, and MD player, is in the hands of Japanese manufacturers. Although the competition among Japanese electronics manufacturers is fierce, from the perspective of global competition, and considering the chaebol background hidden behind RB electronics manufacturers, the competition between Japanese electronics manufacturers is a closed competition.

Kumho and Deyi jointly promote DMP technology to participate in the competition, for Japanese electronics manufacturers, it is absolutely an open, Japanese electronics manufacturers do not have the slightest advantage in the competition, if possible, they will join forces to nip DMP technology in the bud.

Kumho's biggest advantage is precisely the absolute strength of Japanese manufacturers in the audiovisual electronics market. As long as Kumho takes a more open stance on product technology licensing and cooperation, electronics manufacturers in other countries and regions that are full of opinions about Japanese electronics manufacturers will be happy to see DMP technology shake the strong position of Japanese manufacturers in the audiovisual electronics market.

Wise Japanese manufacturers should avoid this situation, and there is no one path available to them. They can lower the licensing threshold for CD and MD product technology, and allow other electronics manufacturers to enter this market and compete directly with DMP technology. It is also possible to investigate similar technologies to replace DMP, or to partner with Kumho. Either way, they want to reduce their ambitions for the future of the audiovisual electronics market.

For Toshiba, there were only two options: to develop alternative technologies or to partner with Kumho.

In the past few days of Zhang Ke's RB, these questions have been circling in his mind, over and over again, even if there is no back of those chaebols, he is not sure to deceive Toshiba's flash memory technology. Anyone who has a keen sense of the future consumer electronics market can clearly understand that the market application of flash memory technology has great prospects.

On 8 February, some colleges and universities in China were about to start their semesters, and Zhang Ke and others were still stranded in Tokyo. Liang Jun and Sun Li's wedding was chosen as January 30, the fourth day of the first lunar month, after Zhang Kefei came to RB, he promised that his mother would return to China before the fourth day of the new year, and he was ready to start school.

On February 8, Cheng Hanzhang flew from California to Tokyo to guide the research and development work of the experimental base in Tsukuba City, and reported to Zhang Ke by the way, Zhang Ke discussed with him the problems that plagued him these days, and said: "The more certain thing is to apply for as many peripheral application technology patents as possible, so that the application of Toshiba's flash memory technology in consumer electronics products is difficult to escape our patent trap, even if they struggle again, there is only one way to give in......

"A month forward, Toshiba and Samsung would never have dreamed that the large-scale commercial application of their flash memory technology in consumer electronics would rely on us to help realize it...... I wonder if the experimental base here at RB has also set up a special group to develop peripheral application technology for flash memory? ”

"yes, that's fine." Zhang Ke nodded affirmatively of Cheng Hanzhang's suggestion, "Invest more now, and be more confident in the future to force Toshiba to comply, even if Toshiba comes to negotiate at this time, it will drag on for a year and a half." ”