Chapter 010: Yu Xin Borrowed Money (4)

At this time, it was already time to eat, and the two of them said a word, in the eyes of others, there was naturally some flirting and scolding, among them, there were many bright-eyed people who saw Song Yuxin full of famous brands, nodded and shook their heads for a while, and they didn't know what to think, but the eyes that looked at Xiao Chen always looked a little contemptuous. I think it's nothing more than treating the two of them as another old-fashioned drama of a little white face hooking up with a rich girl.

In fact, it's no wonder that people think so, Song Yuxin's body is indeed a famous brand shining: Cartier blue balloon watch, Cartier earrings and necklaces, Louis Vuitton's classic fashion handbag, hand-cut Dior women's clothing, and even the freshness of the faint joy jasmine perfume on her body, all show the extraordinary nature of her life.

On the other hand, Xiao Chen's dress is too casual. A set of beige sè casual suit, but wearing a dark gray sè casual shirt inside, although he himself does have an excellent temperament, he can match the clothes, but the clothes themselves, no matter how you look at it, will not exceed a thousand ...... One set, this is inevitably a little too big with the beauty in front of him. The only bright spot is that he is wearing a Cartier tourbillon watch, but judging from the current situation, I am afraid that there is a high possibility of counterfeiting, or this beauty is too rich to even give such a watch to this little white face.

Xiao Chen and Song Yuxin had already gotten up at this time and went to the restaurant to eat. The Chinese restaurant at this Hilton hotel is best known for its abalone feast. It is said that they make this dish, the selection of Japanese abalone, in order to ensure the quality of this abalone, taste and other standards, these abalone have a growth cycle of 5-10 years, after growing and mature, they will be processed into dried abalone, after buying, they will soak for at least another 48 hours before cleaning and cooking. This dried abalone is made from fresh abalone, which is purchased from a high-quality source, so that it will have a reliable guarantee in terms of nutrition and safety, and will have a qualitative leap in taste.

Although Xiao Chen was not dressed gorgeously, in fact, he was naturally not short of money, so he ordered it casually. Then I ordered four Huaiyang dishes: stewed crab roe lion's head, crystal dish ròu, squirrel mandarin fish, and Liangxi crispy eel.

Song Yuxin pursed her lips and smiled, ordered two more seasonal vegetables, and waited for the waiter to go down, she snickered and said, "You ordered so much yourself, but it's not me who bī yours." ”

Xiao Chen laughed: "Don't worry, I can't eat a meal." ”

Song Yuxin looked at him a little mysteriously, and Xiao Chenqi said, "What are you doing?" I have a on my face? ”

Song Yuxin was amused by the word "", she knew that Xiao Chen's Mandarin was very standard, and the mispronunciation must have been deliberate, and she pursed her lips and smiled, and said: "I'm thinking, a stingy person like you suddenly became generous, could it be some intention?" ”

Xiao Chen subconsciously asked, "What do you think I have in mind?" To cheat money or to cheat? ”

Song Yuxin glanced at him carefully, shook her head and said, "You are hiding too deeply, I can't see it." ”

Xiao Chen smiled: "Then you dare to eat with me, your courage is really not small." ”

Song Yuxin raised her eyebrows, but threw out a charming wink, and said coquettishly: "People are so scared, ......" said, before Xiao Chen could react, he had already giggled.

Xiao Chen had no choice but to shake his head helplessly: "These days, the little white rabbit is not afraid of the big bad wolf, what kind of world is ......?"

When Xiao Chen lowered his head and opened the tableware, Song Yuxin's face turned red, and then she sat upright and asked: "Let's continue what we just said, you don't want our Taihu Group to enter the real estate industry, but from the current development of the hotel industry, we are not suitable for blind expansion, so the question now is: what should we do?" ”

Xiao Chen stretched out his index finger and said indifferently: "Circulation." ”

"Circulation?" Song Yuxin raised her eyebrows: "This field is too big, specifically." ”

"Retail." Xiao Chen smiled slightly: "Department stores and home appliances." ”

Song Yuxin stared at Xiao Chen, and suddenly laughed, and Bai Huā bloomed: "You like planning so much, you can suggest that I do retail, I should have done research, right?" Let's see if you can convince me...... You know, if you can't convince me, it's almost impossible to think that my dad will change his mind. ”

Xiao Chen smiled: "This is the case these days, introduce a way to make a fortune to others, and people have to pick and choose...... Alas, it's hard to be a good person! ”

Song Yuxin pursed her lips slightly and stared at him.

Xiao Chen, a person who is stared at all day long, I don't know why, she is actually a little unnatural at this moment. He snorted his nose and laughed dryly, "Okay, okay, I said." ”

He coughed lightly and said: "At present, there are more than 300 foreign-funded enterprises in the circulation field in China, with more than 2,200 branches, with a total investment of 3 billion US dollars, most of which are new circulation formats. It is distributed in more than 30 cities in China, mainly concentrated in economically developed provincial capitals and economic center cities such as Dongfang, Beijing, Pengcheng, Suixian, Jinning, Wucheng and Lin'an. McKinsey & Company's analysis believes that in the next 35 years, 60% of the market of China's retail industry will be controlled by 35 world-class retail giants, 30% of the market will be controlled by China's state-level retail giants, and the remaining 10% will be in the hands of domestic regional retail giants, while foreign capital will basically control China's circulation industry when it only occupies 40% of the modern circulation format. Once the circulation industry is in the hands of foreign capital, it will inevitably endanger the control of the manufacturing industry downward and the stability of the financial industry upward. The rapid development of foreign investment in China has to make us face up to the current situation of China's retail industry and take effective countermeasures. ”

Song Yuxin sighed: "I don't understand, why do you have such a heavy sense of crisis, ** is your family?" ”

Xiao Chen looked at her, smiling, but didn't explain.

Song Yuxin had no choice but to wave her hand: "Forget it, you have the ability, you have a broad heart, and your heart has the world...... Can you talk about what we should be concerned about? ”

Xiao Chen smiled: "Okay." ”

"That's good."

Xiao Chen smiled and stretched out a finger: "Then let's talk about the first point first, the current business situation of the retail industry in Huaxia." ”

"Very good, very professional analyst...... Well, here you go. Song Yuxin said.

Xiao Chen didn't care that she deliberately made fun of her, and said: "According to analysis, the overall development level of China's retail industry is 50 years behind that of developed countries, that is, the current business philosophy, management model, marketing methods and service level of China's retail industry are only equivalent to the level of developed countries in the early post-World War II period. Its main characteristics are manifested in five points. ”

Song Yuxin became serious: "It seems that your confirmation has really been analyzed." ”

Xiao Chen nodded: "Of course, but it wasn't for you at the time." ”

Song Yuxin's eyes lit up, but her tone pretended to be careless: "Then it's for me now?" ”

"Uh...... Sort of. Xiao Chen said, bowing his head and drinking a glass of water, hiding his somewhat unnatural expression.

Song Yuxin really felt a lot more energetic, and her smile increased: "Then you say, I'll listen carefully." ”

Xiao Chen coughed dryly and pretended to be serious: "1, the overall scale is small, and the market concentration is low. In 2001, the total retail sales of China's top 100 retail enterprises were about 23 billion US dollars, accounting for only 5.06% of the total retail sales of consumer goods, while the top 100 retail enterprises in the United States could account for 34% of the total market in the United States. In 2002, the world's 30 largest retailers had more than 120,000 stores in 88 countries and regions. Wal-Mart, the world's largest multinational retail conglomerate, saw its sales increase by 12% year-on-year in 2002 to US$246.525 billion, and its sales of Oriental Bailian (Group) Co., Ltd., which ranked first in the total sales of China's top 100 retail enterprises in 2002, were 48.5 billion yuan, which was only equivalent to Wal-Mart's sales in nine days.

2. The operating performance of enterprises is generally poor, and the loss of state-owned retail industry is still relatively serious. In recent years, the average MÁO interest rate of retail enterprises in China is around 17%, while the average net profit level is less than 2%. The average profit margin of China's top 500 retail enterprises is only 1.47%, and the average profit margin of the top 100 is only 2.56%; The MÁO interest rate of large foreign multinational retail enterprises is generally around 10%, and the net profit is 34%, of which Wal-Mart's net profit level in 2000 is about 3.26%. Although the labor cost of foreign retail enterprises is high, the advanced business mode and management mode make its cost much lower than that of China.

3. The information ability of the enterprise is poor and the degree of informatization is low. According to the analysis of Chinese scholars, the main reason for the poor market competitiveness of China's retail enterprises is the poor information ability. The phenomenon of multiple databases, multiple store systems, inconsistent development language, and inconsistent information processing methods in an enterprise is a common problem in China's retail enterprises. This phenomenon of information silos has seriously affected the level of enterprise information sharing. For a long time, due to the low technical investment in China's retail industry, most of the work is still completed by traditional manual methods, the process is different between retail enterprises, the bill format is not uniform, and the lack of standardized management has brought many difficulties to computer applications. In addition, there is a general shortage of information professionals in enterprises. At 711 convenience stores, about 300 million yen is spent every year on employee education and training, meetings, and information communication. At Wal-Mart, the company has the largest satellite communication system in the United States, and thousands of stores around the world can order all products within one hour through the global network. There are nearly 1,900 information workers who manage the huge information flow of the enterprise, and one information worker manages the equivalent of more than 100 million US dollars in business through the application and processing of information.

4. The operation and management mode of enterprises is generally backward, and the level of international operation is poor. At present, China's retail industry has a large gap with developed countries in terms of business structure, marketing methods, and institutional innovation. First, the format is single, and the traditional format is still dominant. At present, China is still dominated by traditional formats such as department stores and retail stores. In recent years, although the chain operation has made great progress, by 2002, there were 2,500 chain enterprises in China, but the sales accounted for only 9.5% of the total retail sales of consumer goods in the country, and only 30% entered the stage of digital management system. 70% is still in the initial stage, and its management mode is still in a state of silos, and it is difficult to give full play to the economies of scale and low-cost advantages of chain operations. Second, in terms of enterprise marketing methods, most enterprises still lack modern marketing concepts, and third, due to the heavy historical burden of some state-owned retail enterprises in China, the management system of the planned economy is still continuing, and it is difficult to compare with retail enterprises in developed countries in terms of institutional innovation. Due to the above reasons, China's retail enterprises have obvious lack of international market development capabilities, and there is a huge gap between the level of transnational operation of enterprises and the world's multinational retail groups, and at present, China still does not enter the world's top 500 large-scale multinational retail groups.

5. Policies and regulations are not perfect, and macroeconomic regulation and control are not in place. Developed countries not only have a strategic plan for the development of the retail industry, but also provide a guarantee for the development of the retail industry in terms of law and administration. At present, there is no systematic planning for the development of the retail industry in China, the relevant legal system has not yet been formed, and the management and statistical system of the retail industry is not standardized. ”

Song Yuxin smiled: "Why do I think that you always look at problems from a very high level?" Is it because you used to be in Wucheng, and you only need to plan the whole city; And now you are in the Planning Department of the National Development and Reform Commission, and you are going to plan the whole country? ”

Xiao Chen was stunned for a moment, and had no choice but to nod: "That's pretty much it." ”

Song Yuxin nodded, but smiled slightly: "Then according to what you say, isn't it impossible for us in Huaxia to compete with international retail giants in the retail industry, so you still let me do retail, are you so harmful?" ”

Xiao Chen smiled: "I want you to do it, naturally there is a way." ”

Song Yuxin smiled slightly, as reserved as a princess, and nodded lightly: "I'll listen to you." ”

Xiao Chen smiled and said, "This is the second point, it's a ...... Well, countermeasures and suggestions to deal with the challenge of foreign investment and accelerate the development of China's retail industry. ”

Song Yuxin nodded helplessly, and said in her heart that this guy likes to play official.

Xiao Chen didn't care about her, and continued: "According to statistics, in 2002, China's total retail sales of consumer goods reached 4,091.1 billion yuan, an increase of 8.8% over the previous year; In 2003, the total consumption of China's retail goods market is expected to be 4.6 trillion yuan, a year-on-year increase of more than 12.%; In 2004, the total retail sales of consumer goods are still expected to grow by 10.4% year-on-year, and by 2020, the total retail sales will reach 19 trillion yuan, which is 4.7 times the current retail sales of consumer goods. It can be seen that there is a huge space and potential for the development of China's retail industry. As long as active countermeasures are taken, China's retail enterprises will firmly gain a firm foothold in the local area and gradually move towards the international stage. ”

"Advice, your advice. Now you're drawing such a big pie, but I can't use it to satisfy my hunger. Song Yuxin was a little helpless.

Xiao Chen smiled: "Don't worry...... 1. Expand the scale of enterprises, form large-scale retail enterprise groups in China, and improve the ability to compete with multinational retail groups. The development of the retail industry in developed countries is relatively mature, and an important manifestation is that there are many large enterprises and a high degree of industry concentration. The sales of the top three largest retail enterprises in the United States account for more than 70% of the entire market share, while China is mainly dominated by small and medium-sized retail enterprises, and the top 100 retail enterprises account for a little more than 5% of the entire market share. At present, China has put forward the strategy of cultivating large-scale circulation enterprise groups with international competitiveness. Here I will give you an inside information, we will strive to cultivate 10 circulation enterprises with annual sales of more than 10 billion yuan, 4 companies with annual sales of more than 20 billion yuan, and 1 company with more than 80 billion yuan; In 5-8 years, focus on supporting 1,520 circulation enterprises, so that they become the leading in the country, initially with international competitiveness of the commercial aircraft carrier, its sales scale, profitability, network control ability is much higher than the average level of the same industry in China, some enterprises to reach or close to the international industry advanced level, in the Chinese circulation industry to produce a leading role, at the same time, but also the introduction of some support policies. This strategy undoubtedly plays a strong role in promoting the development of China's retail enterprise groups. ”

Song Yuxin was shocked and moved, and said, "Is this news reliable?" ”

Xiao Chen smiled faintly: "Forget what I do?" ”

Song Yuxin suddenly stopped talking.

Xiao Chen continued: "In recent years, in the face of the aggressive trend of foreign retail giants, domestic retail companies have also set off a hot trend of mergers and acquisitions. In 2002, China Resources Group acquired Suguo, and Lianhua Supermarket acquired Huashang Group; In 2003, Oriental 100 Group, Hualian Group, Friendship Group, and Material Group were jointly reorganized into a super-large retail group, Bailian Group, and the integration of the four giants of Oriental retail industry was extraordinary in scale and significance. Among the M&A activities, the most striking is the success of Dashang Group. In 1995, Dashang Group took the Beizhu shopping mall as the center, and in a few years expanded to the entire Northeast region, and went south to Shandong and entered the capital, and through asset mergers and acquisitions, many of the acquired enterprises doubled their profits or turned losses into profits. In less than 10 years, it has grown from a small local mall to a nationally renowned retail giant. In 2003, the group's annual sales reached 18182600 million yuan, a year-on-year increase of 42.18%, ranking second only to Dongfang Bailian in the ranking of 100 retail enterprises in the country. In the first half of 2004, sales reached 910036 million yuan, a year-on-year increase of 21.5%.

In view of the experience and experience of China's enterprise groups over the years, I once stated in the internal meeting of the National Development and Reform Commission that I believe that the following principles should be adhered to in the formation of large commercial enterprise groups: First, adhere to the principle of taking the market as the core and expanding enterprises independently. For a long time, most of the enterprise groups formed in China were based on the needs of the division of government departments, and the enterprises were rigidly tied together. As a result, there is often disharmony between the face and heart of the enterprise, and there are many contradictions after the reorganization, which affects the enthusiasm of the enterprise and reduces the operating efficiency. This is also the main reason why many businesses are fragmented. Second, adhere to the principle of highlighting the core competitiveness of enterprises and becoming stronger first and then bigger. Straw ships bundled together do not make them aircraft carriers. One-sided pursuit of big, blind expansion, the result often leads to large but not strong enterprises, low efficiency. Therefore, in the face of strong competition from foreign capital, we should be in line with the principle of becoming stronger first and then bigger, on the one hand, we should focus on basic management, and on the other hand, we should grasp steady development; Promote expansion with development, and seek development with expansion. Third, adhere to the principle of pluralism of property rights subjects. For a long time, because the reorganization of assets of state-owned enterprises is mostly limited to state-owned enterprises, the disadvantages of state-owned enterprises are difficult to eliminate through reorganization, which is also the main reason for the low efficiency of state-owned enterprise reorganization. ”

Song Yuxin immediately understood: "Then what you mean now is that you think that our Taihu Group can be used as private capital in your proposal to participate in it." ”

"Of course, in Huaxia, you can only eat candy if you are fast." Xiao Chen smiled and continued: "2. Encourage retail enterprises to operate across borders and improve the level of international operation of enterprises. With the deepening of the situation of economic globalization, the trend of domestication and internationalization of domestic competition is becoming more and more obvious. The development of information technology and modern logistics has made the world's retail industry show a strong trend of internationalization, and I have always had a point of view that economic globalization is the globalization of circulation. At a stage when the social productive forces have been unprecedentedly raised, the global division of labor and transactions have expanded unprecedentedly, and science and technology, especially information technology, have developed unprecedentedly, circulation has changed from a partial, fragmentary, and incoherent process of movement in one or several countries to a process of movement on a global scale. From the relative separation and independence of production and circulation, it has become a process of increasing integration and unification of the two. Modern circulation has become a glue that connects the entire global economy. In other words, the core position and role of the circulation industry in economic globalization. Therefore, it is of more important significance to actively encourage China's retail enterprises to go abroad and improve the transnational operation ability of retail enterprises. ”

At this time, two dishes came up, Xiao Chen greeted Song Yuxin, and said while eating: "At present, the transnational operation of China's retail enterprises has begun to take off. For example, Oriental Xintiandi Shopping Center invested in Japan, which is currently the largest retail store opened by China in Japan, funded and operated by Chinese Industry Co., Ltd., a Chinese private capital established in Japan, with a total business area of 3,200 square meters, a total investment of about 500 million yen, and nearly 100 employees, of which Japanese employees accounted for about 1.62 billion yen in sales in the first year. It is entirely possible that the current business situation will exceed this target. Oriental Xintiandi will also open branches in major cities in Japan, such as Tokyo, Yokohama, Nagoya and Fukuoka, and gradually expand its operations.

The successful exploration of Oriental Xintiandi Shopping Center has provided valuable experience for the cross-border operation of Huaxia retail enterprises, and also indicates that Huaxia retail enterprises have the strength to operate overseas. Speeding up the strategy of retail enterprises going out and participating in international market competition will not only enable retail enterprises to become bigger and stronger, but will also play a window role and promote the transnational operation of the manufacturing industry. It is mainly manifested in two aspects: first, the overseas operation of Huaxia retail enterprises can effectively display Huaxia products, which is conducive to directly understanding the feedback of foreign consumers on Huaxia products, so as to improve product quality, increase the idea of developing new products, and promote more Huaxia products to enter the international market. Second, it can directly test the competitiveness of Chinese commodities in the international market. Consumers in some developed countries often have higher requirements for goods, and if they are recognized, China's products will be able to occupy a dominant position in the international market. ”

Song Yuxin frowned slightly: "Are you thinking a little far?" Let's still be in the infancy, let's gain a firm foothold in the domestic market in China first, right? ”

Xiao Chen sandwiched a crab roe lion head, took a bite, and said with a smile: "People must have near-term worries if they have no long-term concerns, and besides, this is not very far." In fact, the speed of operation in the distribution field can be very fast, very fast! ”

Song Yuxin sighed, thought about it, and didn't speak, but motioned for Xiao Chen to continue.

Xiao Chen continued: "3. Increase investment in science and technology to improve the information capability and informatization level of retail enterprises. The famous American management economist Peter Brown. Drucker said: In a developed market economy, economic power is rapidly shifting from manufacturers to retail enterprises. This power is brought by information. It can be seen that the degree of informatization plays a key role in improving the operating efficiency of retail enterprises. In recent years, multinational retail groups are continuously increasing investment in scientific and technological innovation, expanding the contribution of science and technology in circulation, improving the overall efficiency of business through scientific and technological progress and innovation, and realizing the scale growth of business remuneration. For example, Wal-Mart in the United States as early as the 70s of the last century, began to use computers to manage commercial transactions, and in the 80s it had its own communication satellites, and in order to establish a set of efficient modern satellite systems and business networks, a total of about 600 million US dollars was spent before and after, and the remuneration brought was huge profits. Walmart's restocking fee is only 3%, compared to the industry average of 4.5%; Walmart's replenishment time is 2 days, compared to the industry average of 5 days; The true meaning of Walmart is that it never ignores the power of technology.

Through my analysis, you should be able to see that the degree of informatization of China's retail enterprises is still very low. In order to become the leading force in the domestic consumer market and occupy a place in the international business arena, it is necessary to carry out the progress and innovation of commercial science and technology, and vigorously promote the informatization, intelligence and networking of commercial activities. Such as the establishment of business information system (MIS) and business decision support system (RDSS), commodity supply system, e-commerce network system (Internet) and so on. To use modern information technology to transform and equip China's retail enterprises, it is necessary to increase investment in this regard. First, it is necessary to establish a modern information collection and processing system. We should actively popularize modern commodity circulation technology, which is mainly based on communication technology and computer application technology, and establish and improve a commodity circulation information network system. Build a unified information platform so that information resources can be shared. Second, realize the informatization of the commodity circulation process. Establish an active use of electronic data interchange technology to achieve electronic ordering, electronic transfer and automatic ticket processing, and strive to be in line with international standards. Third, in modern logistics, enterprises should generally realize electronic management. Establish a number of distribution centers with commodity sorting and distribution automation functions in cities with conditions, and establish and improve a professional, socialized and modern commodity storage and transportation system according to the needs of production development to improve logistics efficiency. ”

Song Yuxin nodded: "I understand and can fully understand the power of science and technology, especially the power of modern information technology. ”

"Good." Xiao Chen smiled: "4. Integrate the supply chain system to achieve strategic alliances with manufacturers and distributors. Internationally, the supply chain has become the key to the entire distribution value chain, which has a great impact on suppliers and retailers, so it is our top priority to establish a new supply chain system. The supply chain refers to the whole process from the supplier, through manufacturing, distribution to the user, and is an organizational network formed by the upstream and downstream enterprises that provide goods or services to the final consumer in the process of production and circulation of goods. Supply chain management (SCM) is the management of goods, information and funds flowing in a supply chain network composed of suppliers, manufacturers, distributors and customers. This style of management first originated in the manufacturing industry in the United States. Its basic philosophy is that no one company can become the world's most outstanding enterprise in all businesses, and only by complementing each other's advantages can we jointly enhance our competitiveness. This fundamentally abandons the 'small but complete' and closed management model of the past, and requires enterprises to form strategic alliances with their own related enterprises on a global scale, form a community of interests, and eventually become the most competitive enterprise in the world. Therefore, the competition in the modern distribution industry is no longer just the competition between individual retail enterprises, but the competition of the entire supply chain. Therefore, optimizing the supply chain of enterprises and establishing long-term strategic partnerships with related enterprises will become the key to reducing inventory and improving operational efficiency of retail enterprises, as well as the key to the success or failure of their operations. ”

"It can be seen that your theoretical level is indeed very high, I remember that you studied economic management? Well, your teacher deserves praise. ”

"Thanks, but why is it my teacher who deserves to be commended, not me? Don't you think it's all the result of my own hard work? Xiao Chen looked very aggrieved.

Song Yuxin gave him a hygienic eye: "Famous teachers are high apprentices, I have praised your teacher, but I still praise you?" Do you want to hear me say: 'Wow, Xiao Chen, you are so handsome, so powerful, you are really my idol!' 'So? ”

Xiao Chen nodded solemnly: "If you want, of course, I don't mind." ”

Song Yuxin glared at him: "I mind, hum!" ”

Xiao Chen made a bitter face and continued: "Okay, I'll honestly continue to sell coolies...... Judging from the current situation of China's retail enterprises, they are still in a state of fighting alone, and many enterprises lack clear strategic goals and are in a scattered state, which is difficult to form a joint force and competitive advantage. This kind of fragmentation is difficult to compete with powerful foreign investment. Therefore, the following three points should be made in optimizing supply chain management: First, establish the idea of large circulation. During the period of planned economy, because the production and supply of commodities were planned by the state, the operation of suppliers and retailers only played the function of commodity distribution, and there was no circulation system based on the market-oriented supply and demand relationship and economic benefits. This creates a simple buying and selling relationship between retailers and distributors, manufacturers and customers, and it is difficult to form an integration. It is difficult for commodity information to be quickly transmitted between manufacturers and consumers through retail enterprises, and it is difficult for retail enterprises to play the role of a link and bridge, and at the same time, it has also formed the idea of small commodity management of retail enterprises for many years. This kind of thinking has seriously affected the relationship between retail enterprises and manufacturers, and also affected the development of modern retail industry. Second, establish strategic alliances. The supply chain is a community of interests for upstream and downstream enterprises. Therefore, in order to optimize supply chain management and maximize common interests, retail enterprises must establish a wide range of strategic alliances with related enterprises. In recent years, multinational corporations have regarded the establishment of strategic alliances as an important means to participate in international market competition. There are more and more strategic alliances based on technology and marketing among multinational companies, and these strategic alliances form huge market competitiveness through complementary advantages and resource sharing between enterprises. Third, it is necessary to establish an equal relationship between industrial and commercial enterprises. Changes in market supply and demand often determine the relationship between manufacturers and retailers. During the period of planned economy, due to the shortage of goods, manufacturers often occupied a dominant position in the market; Since the market economy, due to the oversupply of a large number of goods, the vast majority of manufacturers are in an obvious weak position in the cooperation with retailers, and this unequal industrial and commercial relationship makes it difficult to smooth the flow of information, and it is difficult to form a joint force between the upstream and downstream, which also affects the smooth and optimized supply chain. Therefore, the establishment of an equal and mutually supportive business relationship is also the basis for the successful integration of the supply chain of retail enterprises. ”

Song Yuxin raised her eyebrows: "This article seems to have some truth, but how it is, we will see it when we have time." ”

Xiao Chen smiled: "I don't force you to agree with my opinion, my opinion is actually a kind of business spirit of Mr. Li Ka-shing, but it may not be suitable for everyone." Well, I'll move on to the last point...... 5. Strengthen legislation and macroeconomic regulation and control, control the excessive expansion of foreign-funded large stores, and accelerate the growth of China's retail enterprises.

Judging from the situation in recent years, large foreign-funded stores have been expanding beyond the norm, and the spread of this trend will cause domestic enterprises to suffer a catastrophe. Improving laws and regulations and strengthening macroeconomic regulation and control can not only open up in an orderly manner, but also regulate the behavior of foreign investment. It is necessary to pass commercial legislation to delay the rapid expansion of foreign chain giants and give domestic enterprises as much room for growth as possible. For example, the "Big Store Law" and the "Anti-Monopoly Law" have made useful attempts. However, the corresponding laws and regulations should be further refined and strengthened.

Germany's hearing system is worth emulating. Germany restricts the large-scale entry of foreign retail through the hearing system. Any newly opened shop of more than 900 square meters will have to pass a hearing, and if the government and the surrounding residents do not agree, there is absolutely no possibility of opening the store, and even if it does, it will have to wait at least three months before construction can begin. Such measures not only protect the environment, but also impose artificial barriers to business competition, and foreign retail enterprises have increased the cost of entering major markets, and have to acquire local enterprises to enter the market, so that even those small enterprises that cannot compete with international retail giants have a home.

In view of the fact that foreign investment has occupied an advantageous position in large supermarkets, in order to control the development of large shopping malls, the Ministry of Commerce should strengthen relevant publicity and forecasting work, control and guide foreign investment through the formulation and implementation of urban commercial network planning, and formulate normative opinions on urban commercial network planning. By introducing the successful experience and practices of foreign commercial network construction, we will guide the investment and development of domestic enterprises. At the same time, the current construction of urban commercial facilities will be investigated, and the construction of projects that violate the planning and approval procedures will be stopped, and the projects will be re-evaluated and dealt with. The most basic procedure is to implement a hearing system for the construction of large-scale commercial facilities.

In addition, due to the fact that some state-owned retail industries are burdened with a lot of historical burdens, in the era when Chinese commerce has begun to reshuffle and face a strong squeeze on foreign investment, the state needs to play its role in industry integration, standardize, coordinate and guide, and accelerate the rapid growth and expansion of the domestic retail industry. Some supportive policies can be introduced, such as debt exemption, interest suspension, interest subsidies, tax and treasury bond discounts, etc., and supportive policies can also be introduced in listing (IPO and refinancing) and the issuance of corporate bonds. In 2003, for the first time, the investment in the technological transformation of treasury bonds was used in the field of circulation, with a total of 69 projects and loans of 7.38 billion yuan to support the development of the retail industry. The government can increase investment in this area. ”

After Xiao Chen finished saying this, Song Yuxin said curiously: "You don't mean anything to tell me, right?" This is all what the government should do, you yourself are the National Development and Reform Commission, you go and suggest the facts of the Government Council! ”

Xiao Chen shrugged: "Of course I will suggest, but you private enterprises also have to make their voices heard, so that the effect will be better." That's what I mean by this one. ”

"Oh...... So, I got it. Anything else? Song Yuxin nodded.

"Yes." Xiao Chen stretched out his hand and made a "six" gesture: "6, cancel the super-national treatment of foreign-funded retail enterprises and create a fair trade environment." At present, the unequal policy treatment enjoyed by domestic and foreign-funded retail enterprises has affected the fair competition in the market. Driven by local interests, in order to meet the performance requirements of attracting investment and engaging in image projects, and to open the door to foreign-funded retail enterprises, some local governments have violated regulations to approve foreign-funded stores, and have implemented super-national treatment in terms of land, taxation, expansion areas and commercial outlets, especially in site selection, and do not hesitate to sell prime urban locations and give the most preferential policies. Taking land approval and valuation as an example, according to the survey and accounting, in some cities in China, Wal-Mart is equivalent to half of the land price, and the price of the land is half of that of the domestic commercial enterprises. In the case of Nansheng (the capital of western Jiangxi Province in this book), several department stores jointly requisitioned a piece of land at a price of 8 million yuan/mu but did not get it, but the land fell into Wanda's hands at a price of 4 million yuan/mu. Competition between enterprises should be market behavior, and the problems of the market must ultimately be solved by the market. The responsibility of the government is to create an equal, open and relaxed competitive environment, and constantly regulate and optimize the competitive environment, so that domestic and foreign-funded enterprises are at the same starting line and compete fairly. This kind of supra-national treatment of foreign capital should obviously be resisted. ”

"That's a very good point, that's how it should be done, and my dad used to say that 'all the benefits can't be taken by foreigners'...... But what if it can't be done for the time being? ”

Xiao Chen took a sip of soup and shrugged indifferently: "It's also simple, register a company in the British Virgin Islands...... Participate in your business, divide the equity, and you will become a Sino-foreign joint venture. ”

Song Yuxin was stunned for a moment, and suddenly laughed: "You are too good at exploiting loopholes in national laws." ”

"So the more professional people are, the more difficult it is to deal with crimes, because sometimes the laws are made by them, just like software, and those loopholes are sometimes the backdoors they deliberately leave behind......" Xiao Chen said indifferently.

"Anything else?"

"And." Xiao Chenzheng said: "7. Encourage retail enterprises to go to the countryside and actively explore the rural consumer market. At present, China's rural permanent population is about 803.39 million, accounting for 63.91% of the country's total population. In 2003, the total value of consumer goods in rural areas was 1,606.5 billion yuan, accounting for 35.04 percent of the total consumer goods in the country. With the growth of the economic level and the gradual increase of farmers' income, the rural consumption capacity is rising, and the county consumer market has great potential. At the same time, the sales network of large-scale retail enterprises, including foreign capital, in rural areas is almost zero, resulting in the organization of commercial circulation at the county level seriously lagging behind that of the cities, and 90% of the markets below the county level are occupied by individual and sī economies, with a single business format and orderly operation, which cannot meet the increasing consumption needs of farmers. In addition, the cost of developing retail in rural areas is low. In the prosperous areas of big cities, the land rent is often tens of thousands of yuan per square meter, and the construction of a commercial network is tens of millions of yuan. Such high-cost investment does not have an advantage in competition with powerful multinational capital. However, the degree of development of county towns is low, and the cost of land is low, and it only takes even less than half the cost to build a supermarket of the same size. In addition, labor costs are only one-third to one-half of those in large and medium-sized cities. It can be seen from this that as long as we study the demand of the rural market and the characteristics of peasant consumption, and adapt ourselves to the rural marketing methods, the rural market will certainly be able to accomplish great things. ”

Song Yuxin thought about it for a while, and suddenly her face was happy, and she asked tentatively: "If someone else said this to me, I would definitely think that he was all thinking about business, but you said this...... Do you mean that the state will introduce some preferential policies in this regard? ”

Xiao Chen shook his head, Song Yuxin was disappointed for a while, but Xiao Chen continued: "I can't leak this." ”

Song Yuxin was stunned for a moment, and suddenly laughed: "Well, you didn't leak ......"

Xiao Chen also smiled, in fact, it didn't hurt to tell her this, it was not illegal to betray the interests of the country. He continued lightly: "8. Actively cultivate all kinds of talents to alleviate the shortage of talents in the retail industry. Due to the late start of the domestic retail industry, there is a serious shortage of professional managers and all kinds of technical talents. Relevant statistics show that at present, the talent gap of domestic logistics professionals is 6 million. Only about 3% of the professionals in the business system have a college degree or above. Due to the growth rate of the domestic retail industry and the competition for talents after the entry of foreign capital, the shortage of retail talents is still intensifying. Due to the lack of talents, the management level and technical level are low, and the division of labor and cooperation of management functions such as procurement, warehousing, transportation, and sales of many commercial enterprises are still extremely backward. On the one hand, the reason for the shortage of chéng talents is that there is a serious disconnect between the talent training of domestic colleges and universities and the needs of the industry. On the other hand, the demand of supply and demand is inconsistent, resulting in the phenomenon that retail enterprises are eager to find talents, but college graduates cannot find jobs.

To solve the problem of shortage of retail talents, the first is to improve college education, increase investment in education, and vigorously cultivate compound talents and professional and technical talents with modern circulation management knowledge; The second is to encourage the society to hold short-term or amateur logistics training courses to make up for the lack of short-term retail practitioners; Third, the domestic retail industry should strengthen the training of employees and management and pay attention to logistics talents; Fourth, narrow the salary gap with foreign-funded retail enterprises to enhance the attractiveness of domestic retail enterprises to existing talents. ”

"So you mean that we will increase training in the future? Well, this one isn't that difficult. Anything else? ”

"It's not for the time being, I'll add it when I think about it later." Xiao Chen said with a slight smile.

Song Yuxin said seriously: "Then it's time for me to say, I have a problem, which is very serious." ”

"You say."

"If you say so, we'll roll out as fast as possible, but all of a sudden...... On which nòng so much money? Song Yuxin spread her hands.

Xiao Chenqi said: "Your dad doesn't have enough liquidity? ”

Song Yuxin rolled her eyes: "We are a hotel, and liquidity is not our forte, I estimate that it is great for my father to come up with a billion at once." ”

Xiao Chen shook his head: "That's really not enough, at least two or three billion." ”

"What then?" Song Yuxin sighed and joked: "You lent me two billion? ”

Xiao Chen actually really thought about it, as if he was thinking about something.

Song Yuxin was surprised, and suddenly exclaimed: "Don't you have the idea of public funds, I'd rather not do it, otherwise we can take our time with a billion, don't think nonsense!" ”

Xiao Chen was stunned for a moment, and then laughed: "Don't worry, how can I?" …… I'm thinking, the first time you asked me to borrow money, I can't help but borrow, but where do I have two billion? So I had to introduce you to someone I know, and you went to her to borrow it. ”