Chapter 0710 Product Orientation Determines Benefits
The subsequent problem of the agricultural machinery factory is the orientation of the product, what kind of products will determine the future survival of the agricultural machinery factory, Longxiao discussed with Shen Zhongyue, this requires a market research, not blindly developed by themselves, not that what kind of products can be sold, what is the most urgent need of Ningmin at present, this is a very critical issue.
At present, Ningxi people buy cars after all, but agricultural vehicles will be a big road, as long as the price is set within 30,000 yuan, the people can afford it, even if they can't afford it, the loan is also cost-effective.
More than 30,000 is hard to say.
Shen Zhongyue thought so, so he organized a scientific research team to tackle key problems and designed three agricultural vehicles, the cost was only 6,000 yuan, but the product price was 28,000 yuan, and the gross profit of each unit was 22,000 yuan.
Long Xiao was still not at ease, so he asked Shen Zhongyue to launch a large-scale survey of the entire rural market in Ningxi, not to say that he asked door to door, at least he also investigated tens of thousands of households, and Shen Zhongyue came to the conclusion that the market stock in Ningxi City was more than 50,000 vehicles, and if it was said that the entire Haiqing Province, there should be at least a market of hundreds of thousands.
The product is decided, the rest of the things are easy to say, the agricultural machinery factory is not short of funds, from the Agricultural Bank of China loaned 200 million, also asked for a loan, there is 100 million working capital, the production capacity of 20,000 vehicles per year is no longer a problem.
The next thing is the sales of the product, Shen Zhongyue competed for posts from the factory, and screened more than 2,000 people, and there was nowhere to arrange.
Among the 1,000 people, Shen Zhongyue was selected again to do the tertiary industry, and there were 1,000 people who really couldn't be arranged, so Shen Zhongyue took it into account, so he let all the 1,000 people do sales in the factory, and stipulated that as long as one agricultural vehicle is sold, the commission will be 10 percent, which is 2,800 yuan, which is equivalent to a year's salary.
At the beginning, the sales force of 1,000 people was still very depressed and felt that there was no hope, but after more than a month of publicity, before the product was produced, someone paid a deposit in advance, and there were 100 vehicles.
Shen Zhongyue immediately announced that as long as the salesperson who paid the deposit, he could get a commission, and more than 100 people got 2,800 yuan.
After the news came far away, the whole factory was boiling, and the sales staff was also happy, and it was indeed a happy thing to see the real money, and the sales staff was greatly stimulated.
In the past two months, the agricultural machinery factory has sold 10,000 agricultural vehicles, and the return of funds is 280 million, in addition to the production cost of 6,000 yuan, plus the sales cost of 10 percent, and nearly 200 million profits, the profit of the agricultural machinery factory is 190 million, and it basically has the ability to ask for loans.
At this time, Zhao Deyou, the president of the Agricultural Bank of China, found Shen Zhongyue, the director of the agricultural machinery factory.
"Director Shen, since you have turned the factory into a win, don't be in a hurry to repay the loan, how about I add you 100 million?"
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Shen Zhongyue at this time was not carried away by the victory, knowing that the bank has always been the icing on the cake, and he has never been a charcoal in the snow.
Their own loan of 200 million yuan, if there is no secretary of Longxiao as a guarantee, it is impossible to lend, although the agricultural machinery factory at this time is not a problem, but the market is certain, if you are eager to expand the scale, you will repeat the mistakes of the past.
Shen Zhongyue did not agree to Zhao Deyou's request for additional loans, but agreed to postpone the repayment of the loan, and the original plan to repay the loan after two years was also regarded as giving the Agricultural Bank of China a little face.
In fact, Zhao Deyou at this time saw that the agricultural machinery factory was already profitable, and he was afraid of repayment, because such a good unit, if it was repaid, there would be no interest.
It is difficult to find such a good unit, and banks are also engaged in trading, but the goods of banks are money, and money is used to make money.
At this time, the prospect of Longxiao Agricultural Machinery Factory is very good, but because of the great profits, it is easy to stimulate the launch of the same industry, it is easy to cause vicious competition, the more such times the more we must take into account the difficulties in the future.
Long Xiao invited Shen Zhongyue to his office.
"Director Shen, first of all, congratulations, after less than half a year, you have turned the predicament and achieved a profit of more than 200 million, which is good, but you also have to face difficulties, have you thought about it, it is because there are huge profits, it is easy to cause competition in the same industry, which requires you to continue to develop new products, otherwise you will be eliminated"
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"Secretary Long, we have considered this problem, we have decided to launch a new product every six months, so that imitators will always follow us, so that our products will always stand at the forefront, I don't think there is any problem"
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Long Xiao Zhongyue, felt that he was still a little arrogant and proud, so he reminded him: "Director Shen, do you think of it, even if your products are good, there are times when they are eliminated, I have been to the United States many times, the scene of the United States decades ago, they used to be what we are now, the lesson can not be learned, the current United States, is no longer willing to produce cars, the automobile industry has begun to expand to our Asia, do you know why?" ”
After all, Shen Zhongyue is a person from a small place, and his vision cannot be compared with Longxiao, although the problem of product upgrading must always stand in front, but when the product reaches a certain level, even if it is advanced, it will be eliminated, which is a big problem.
However, Shen Zhongyue is still a relatively obedient person, not so stubborn, and when he saw that Long Xiao said it very strictly, he cheered up.
The enemy is not far away, the enemy is not far away, the enemy is far away, and the enemy is far away, and the rear technique is to catch the ball, "Secretary Long, I really didn't think of this, what do you say?" ”
"Director Shen, we said that Ningxi City is a big agricultural city, and the products still have to serve agriculture, agricultural vehicles are an example, since agricultural vehicles have developed greatly, you have not thought of other agricultural machinery? Like a pumping machine or something? ”
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In a word, like an initiation, Shen Zhongyue understood it at once.
"Secretary Long, are you saying that eggs can't be put in one basket?"
"Smart, that's what I mean, of course, not only pumps, other agricultural machinery is also to be developed, on the ability of scientific research"
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After Shen Zhongyue returned to the factory, he really organized people and researched two diesel pumps, which are at the leading level in the country, and each unit can be sold for 3,200 yuan, which is also a lot of money.
Later, the pumping machine was sold all over the country, and the annual sales reached 100,000 units.
The sales of agricultural vehicles are gradually shrinking, which is also something that Shen Zhongyue did not expect, which is a later story.
After the enemy was not cool, he hated the cold hatred of Mo Longxiao Zhongyue, and felt that he was still a little arrogant and proud, so he reminded him: "Director Shen, do you think of it, even if your products are good, there is a time to eliminate them, I have been to the United States many times, the scene of the United States decades ago, they used to be what we are now, the lesson can not be learned, the current United States, is no longer willing to produce cars, the automobile industry has begun to expand to our Asia, do you know why?" ”
Longxiao from stationed in the agricultural machinery factory to the agricultural machinery factory turned losses into profits, less than half a year, not only has the ability to repay all the loans, but also developed more than a dozen kinds of agricultural machinery, is the agricultural machinery factory has truly become a world of agricultural machinery, which is also the fastest one of the thirteen Standing Committee, although the progress of other factories is also relatively fast, but compared with the agricultural machinery factory contracted by Longxiao, it is indeed a big difference.
If you don't say anything else, even if it is the tax revenue of the agricultural machinery factory, it has exceeded 10 million in half a year, and it is also standing in front of other industries.
In particular, Mayor Ning Yougen, who contracted the city brewery, felt the pressure, because although the city brewery also borrowed 200 million yuan, the situation of loss has continued.
There is still half a year, if the brewery is not profitable, and Ning Yougen loses people in front of all the cadres, it is difficult to say that he will continue to work in this position, after all, he said a big thing at the Standing Committee.
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