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Lao Chen discussed with Chu Tong, the director of the advertising department, for a long time at CCTV.

At present, CCTV has determined to add three channels, whether it is in terms of employment, financial support, or equipment addition, it needs to do a lot of things, all need to use money, and use a lot of money.

Where will the money come from? Naturally, it is part of the state appropriation, and the station raises a part of its own money, and this part of the money raised by the station is naturally to be found from the advertising revenue, but the annual advertising revenue is numerous, and the purpose has already been determined, so only Yin eats the grain, and first sells the advertising time of these channels that have not been made up in advance, so as to recover some development funds.

Therefore, Lao Chen, who is well versed in the inside story of CCTV's development, is very aware of this matter, and the reason why he is willing to leave CCTV to set up his own advertising company is also to see that this is a good opportunity for his own development

Officialdom pays attention to red and white, in fact, the shopping mall is the same, Lao Chen since he met Fan Wuxi, he has found that it is very beneficial to follow him together, not only can he guarantee that the annual advertising funds will not be lost, but also occasionally give himself some guidance, often a single idea can benefit him a lot, as for the projects that the two people have cooperated in the past two years, it has made Lao Chen's position in Taiwan stable and no one can shake it. If you want to take advantage of the golden time of the great development of the advertising industry to make some money for the elderly, you will stay in the stage to provide for the elderly, and there is no problem at all.

Lao Chen is also quite impressed by Fan Wuxi's character, and he has nothing to say about his friends, he just mentioned that he wanted to engage in an advertising company, and he sent hundreds of millions of funds, and the two partners became shareholders, and the support for himself was huge and unparalleled.

Every time I think of this, Lao Chen. I felt that my heart was warm, it was really a little embarrassing for me to come at the deputy ministerial level, and I didn't have a daughter who looked good or anything, otherwise, I would have to be dragged to Fan Wuxi's bed.

Therefore, he was on the opposite of Chu Tong. When this former subordinate was in the past, his mind turned hundreds of times, if not for anything else, but to be able to get the most profitable advertising time from the three new channels.

Chu Tong for Lao Chen suddenly established. The affairs of the advertising company also felt a little sudden, and the seniors like Lao Chen, who had already gained fame and fortune, were inevitably vulgar, but they didn't know what kind of attitude to use to face this former boss. [Wu Blang Pattern School Network . Cn]

The domestic advertising industry has been good in recent years. The good momentum of development is mainly due to two opportunities. The first was in the mid-80s, with the start of the reform of the economic system. In addition, in the early 90s, the socialist market economy was developed, and the state formed a second development of the industry.

From the perspective of the law of development, the entry threshold of the advertising industry, also. From the previous low starting point and high speed, to the current high starting point and low speed, it can be said that the development of the advertising industry now, without strong financial support is absolutely impossible.

Lao Chen opened an advertising company, and it would not work if he didn't take care of it, but Chu Tong himself had to ensure that the station could raise enough funds, so he was a little hesitant in his heart, lest Lao Chen's requirements exceed his bottom line.

From the perspective of the overall environment, Deng Gong's speech on his southern tour has caused the advertising industry to develop by leaps and bounds, forming a diversified advertising industry structure, state-owned advertising and joint venture advertising have developed well, and a large number of small advertising companies have appeared one after another, forming a highly developed, highly open, and highly competitive market situation.

Under the high level of competition, CCTV has a lot of advertisers to deal with, unless you have the ability and financial resources to win the big cake, you are not even qualified to take a bite.

But Lao Chen also came prepared this time, and didn't say anything else, he directly brought a cash check to Chu Tong and handed it to her with a smile.

"Oh my God-" Although Chu Tong took into account Lao Chen or could get some sponsorships, the amount of funds might exceed tens of millions, but when he saw the check, he was still taken aback.

She counted the zeros on the check, there were eight in total, and the number at the beginning was not one, but two, two hundred million cash checks! She looked at it with some suspicion, wondering how he could have such a large amount of financial support.

Lao Chen saw the doubts in Chu Tong's heart, and said to her with a smile, "Mr. Fan is enough friends, and how many years of friendship will naturally not make my evening bleak." ”

Chu Tong suddenly suddenly, and said in his heart, you are leaning on Fan Wuxi, why do you have to worry about the bleak evening? I'm afraid that there is too much money to spend, right? It's just that Fan Wuxi's shot is really generous, and the cash check of 200 million yuan was smashed out so easily, but it gave him a headache.

The domestic advertising industry is mainly an advertising agency system, that is, advertising companies are in the main and core position in advertising operations, acting as a comprehensive agency for advertisers in the advertising business, and providing advertisers with comprehensive services based on market research, advertising planning as the leading, creativity as the center, media release as the means, and supplemented by other promotional means.

The implementation of the advertising agency system can form a benign operating order within the advertising industry and give full play to the strengths of advertisers, advertising companies, and the media.

But since Fan Wuxian came up with a CCTV bid king competition, the situation has been a little different.

CCTV can not be said to be the theme of advertising, but can only be regarded as an advertising medium, the largest TV advertising media in China, and now the largest advertising media in China, the announcement tool suddenly became the master, and started an advertising auction by itself, which is actually equivalent to depriving the advertising company of profits to the greatest extent, making the market that was originally opaque to advertisers become transparent. Advertisers also need to find a professional advertising agency to design their own advertisements and make them creative, but in any case, the original high profits should not be thought about at this time.

Therefore, Fan Wuxi's idea can be described as a salary draw from the bottom of the kettle, which changed the status quo of the domestic advertising industry in one fell swoop, although CCTV has greatly benefited from this, but many advertising companies have suffered heavy losses because of this

Advertising is a channel and tool for enterprises to achieve sales. Without advertising, there will be no corporate marketing, let alone brand building, and the economy will not be able to develop healthily.

Advertising has nurtured a large number of media, and the source of media survival lies in advertising, especially some large media. The development of the media depends on advertising expenses, not on such and such expenses allocated by the state.

However, in China, many media generally have a discriminatory attitude towards advertising, and they often mock or criticize advertising, which is actually spitting on their own jobs.

CCTV can kick out the advertising company and go it alone because of the monopoly position of others, and it can have a direct dialogue with the company, but the general media also sneers at the advertising company, that is, it can't get along with itself

Lao Chen is very aware of this change, he has not been in vain in the industry for so many years, the changes in the living environment of the domestic advertising industry, let him understand a truth, now is the two heavens of ice and fire, which is not only a challenge to the development of the advertising industry, but also an opportunity, like other industries in China, now the advertising industry is also facing a breakthrough, only with strong funds and strong strength can persevere, eat the cake, other small advertising companies can only survive in the cracks, do a little small project to support the family, as for the soaring Huang Tengda, That's very, very tough.

The main source of profit for advertising companies is advertising agency fees, the original advertising agency rate is generally 10%, but with the intensification of competition, there is a phenomenon of zero agency, now most advertising companies change advertising agency fees to service fees and some special fees, some companies also propose to charge according to advertising effects.

This is mainly due to the impact of media buying companies, which have dramatically reduced agency fees with massive media purchases, rendering the industry-accepted agency rates virtually non-existent. Media buying companies have cracked down on and changed the original revenue structure of advertising agencies, and advertising companies have had to change service fees to avoid low media agency fees

At present, the emergence of CCTV standard king, in fact, should be said to be a new advertising model, that is, a new model of strong media and advertising companies, the premise of this model is that the media must have an absolute monopoly position, today it seems that only CCTV has this advantage, a large number of local TV stations do not have the strength to gather a group of advertising companies, so this idea may produce some large advertising groups, but it is difficult to promote.

In other words, if you don't take this opportunity to strengthen cooperation with CCTV and tie the two sides to the same chariot, there will be no store in this village

The reason why Lao Chen was able to get money from Fan Wuzhi is of course because Fan Wuzhi also considered that if you want to develop a large advertising company, cooperating with CCTV is the best shortcut, especially in China now, there are not many companies that can take such a large amount of money to pay for CCTV's advertising expenses, or there are some, but they don't have such courage.

Lao Chen said to Chu Tong very clearly, "Xiao Chu, you know, I have a deep relationship with CCTV for decades, and in the second half of my life, I want to continue to serve the station in another way, so I don't hesitate to raise so much money with a cheeky face, just to do such a thing, you must understand me and support me!" ”

Chu Tong looked at the glorious expression on Lao Chen's face, and believed it for a while, thinking that after all, he was an old comrade who had served in Taiwan for decades, and his ideological consciousness was high! Now that there are three new channels in the station, I am worried that the advertising affairs cannot be carried out smoothly, so Lao Chen has come to help, which is really touching.

Lao Chen was thinking in his heart, although I can't be the director, if I can monopolize most of CCTV's advertising business, it will be a big achievement for my life

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