[Please keep in mind the domain name of this site" ", or search in Baidu: Sanlian Literature Network]

With the support of the check given by Fan Wuxi, coupled with Lao Chen's understanding of CCTV's bottom line, it didn't take him long to reach an agreement with Chu Tong, and in the three new time slots, divide as many advertising periods as possible for Lao Chen, and at the same time, Lao Chen also proposed whether it is possible to continue to open several new columns in the newly established channels according to the cases that Fan Wuxian had operated before, so as to increase ratings and promote advertising revenue?

Chu Tong didn't have any opinion on this, but said that he had to discuss it with the leaders of the station, and it would depend on whether the plan provided by Lao Chen was feasible, and some details began to be slowly deliberated.

All in all, the efficiency of the two people is still very high.

Fan Wuxian finished telling Ziqi the story, and Lao Chen also finished talking about business, so he called him to discuss today's matter.

At this time, Fan Wuxian was resting on the bed with Ziqi in his arms, and after receiving Lao Chen's call, the two of them talked, and while touching Ziqi's delicate skin, after all, her daughter had just bloomed at eighteen, and she was extremely delicate like a lotus, and it felt really cool to touch.

"Today's discussion went very well, but the other party still has concerns about the issue of independent columns, so you'd better come up with a mature plan, otherwise the leaders in the station are afraid that they won't be able to make a decision, and now they have to borrow weight, it is still your name as President Fan, which is much more effective than hundreds of millions of cash checks." Lao Chen said to Fan Wuxi.

Ziqi was touched a little by Fan Wuxi, so she hugged one of Fan Wuxi's arms with her hand to prevent him from moving around, and then leaned her ear over to listen to what they said on the phone.

Fan is not sick and uses another one. Holding his mobile phone in his hand, he said to Lao Chen, "Well, I've considered this, I can run two new columns, one is called "Avenue of Stars", and the other is called "Happy Forward". ”

"What's the matter?" When Lao Chen heard this, he immediately became interested.

He knew what Fan Wuxian had in mind. It's always whimsical, and there are geniuses everywhere, and I hope that these two columns can also get good ratings as before, so that you don't have to worry about the advertising cost of the new channel is too low.

The source of Fan's creativity. It's very simple, just pick a few activities from the later programs that are suitable for the current era, and you can directly copy Lao Bi's "Avenue of Stars" to use it, because this show has higher requirements for the comprehensive quality of the contestants, and the threshold is naturally high, which will not cause the program to be ruined.

There are a lot of talents in China, what is lacking is just the opportunity to bring them out of the debut and cultivate them well, Fan Wuxian thought that he could take the opportunity of holding "Avenue of Stars", but he could also explore some players for his new Silk Road Entertainment Company as a reserve force.

As for the so-called "Happy Rush Forward", Fan Wuzhi will lead it. used the "Zhiyong Da Chongguan" later produced by Hunan TV, you can spend some money to set up a camp to come out, and change the flowers from time to time to be entertaining and interesting, and this show does not need to set any threshold, anyone can participate, it is really a civilian stage, I believe it will be welcomed by many people. [Wu Blang Pattern School Network . Cn]

As for whether anyone paid attention to it in the early days, it was not. It's often simple, and if you find some childcare to come over to support the last two issues, it will arouse domestic ratings and enthusiasm for participation, and Fan Wuxian is still more confident in this.

Fan Wuxian simply told Lao Chen about the content of the two columns, and after listening to it, Lao Chen felt that it was quite novel, compared with these non-entertaining columns that CCTV is doing now, the attraction is too great.

You must know that although some local TV stations in China are also starting to engage in some competitive columns, they are just some singing competitions, which are really not too fancy, and it is inevitable that there will be aesthetic fatigue after a long time.

The good thing about these two columns is that one is more professional, and the other is that there is no threshold, no matter what kind of player can find a stage for him to show his talents.

Ziqi listened to what Fan Wuxian said on the phone, and was also very interested, so she asked Fan Wuxi, "Can you let me be the host of one of the columns?" Sounds like a lot of fun. Now I always do "The Same Song", and I don't think it's interesting anymore. ”

Ziqi is also telling the truth, because every issue of "The Same Song" is like that, except for a change of environment, a change of singers, and a change of some audiences, there is really no meaning to bring forth the new, and what Ziqi says every time is not much worse, it is nothing more than adding some words that suit the situation according to local conditions, which is not challenging.

Putting a talented host of a young girl in this kind of column, although it has improved a lot of popularity, but there is no room for its own play, and after a long time, it is really a little boring.

Fan Wuxian turned his head to look at Ziqi, nodded after thinking for a while, and said, ""Happy Forward" can consider using you, but this column is suitable for multiple hosts. As for "Avenue of Stars", it is estimated that you are a little young, and I am afraid that you will not be able to hold down the scene

Lao Chen shouted a few times on the phone before interrupting the conversation between the two, and he asked with some suspicion, "Mr. Fan, who are you talking to?" ”

"Oh, there's a call, I'm talking on both ends, okay, now hang up, let's move on." Fan Wuxian motioned to Ziqi not to make trouble, and then said to Lao Chen, "What else is there besides this?" ”

Lao Chen thought for a while and asked, "I took down the advertising resources of the three channels, but where did I find this customer?" It's a little late to start looking for advertisers across the country. In addition, many well-known companies are loyal customers of CCTV and CCTV, and we are afraid that they will not be able to compete. ”

Lao Chen's meaning is very simple, that is, everything is difficult at the beginning, in case this first shot is not fired, it will weaken its reputation, and if the shadow market cannot be speculated, it is difficult to have a sudden outbreak just by relying on the accumulation effect of time.

Fan Wuxian thought for a while and comforted, "It doesn't matter, anyway, my company's advertising investment this year has not been determined, and dozens of companies support it together, so you don't have to worry about being cold in front of the door, and I guarantee that these three channels will be the channels with the best advertising revenue." ”

It's also a coincidence, it just so happened that Shen Ying came out halfway and robbed the CCTV standard king, Fan Wuxi's company saved a lot of money, and now added that in the other three channels, it is just right.

"Of course, this is the best, with this bowl of wine as a base, I can also let go of my hands and feet to develop other customers." Lao Chen was overjoyed when he heard this, and said to Fan Wuxian.

In addition to giving CCTV a part of the profits, it can be said that it has achieved the maximum value of income, not only can occupy the best advertising time, but also spend the least money, anyway, the process is not transparent.

For companies from the outside world, as long as they see the good advertising effect of the three new channels, they will flock to it, as for the cats, if there is no insider to guide them, how can they distinguish it clearly?

"By the way, there is another question-" Lao Chen was about to hang up the phone, when he suddenly thought of a very important question, "So many companies want to advertise, even if the industry is forgotten, the advertising of our group's own company can't be dealt with so-so, we have to shoot some decent advertising?" ”

It is not so easy to produce a decent advertisement, it needs stars, it takes time, it takes capital investment, it needs good creativity, and it is indeed very difficult for dozens of companies to advertise together.

"Calm." Fan Wuxian heard Lao Chen's anxious mentality, so he pointed, "What is the essence of advertising?" It's just to be able to sell more goods, as for the style or meaning or something, it's all! In today's China, simple, straightforward and clear is the true meaning of advertising! So, make it simpler! ”

"So how do you get it?" Lao Chen didn't understand what Fan Wuxian meant, so he humbly asked for advice.

"For example—" Fan Wuxian scratched his ears, and then said, "Chundu ham sausage, intestine intestine intestine." Chundu ham sausage, long and long. Spring capital ham sausage, taste it. Spring ham sausage, often tasted. Isn't this a very simple and easy-to-remember advertising slogan? How nice is the background with two beautiful and delicious little girls? ”

Lao Chen shook his head and sighed when he heard this, "Mr. Fan, you are really powerful, Lao Chen, I am convinced!" ”

After hanging up the phone, Ziqi asked a little funny, "Such a cheesy advertisement, can it also be applauded?" ”

In her opinion, whether the advertisement is good or not, first of all, it must be aesthetic, creative, aesthetic, and allegorical, integrating art and advertising appeals, otherwise how can you shake her head without illness and say, "You really don't understand this." Advertising, like martial arts, has a common feature when it comes to profundity, that is, there are no tricks to win! ”

"No tricks to win?" Ziqi was stunned for a moment, she really hadn't heard of this theory.

Fan Wuxian nodded, but he remembered the later advertisements of Brain Platinum and Hengyuanxiang, although the straightforward selling advertisements kept offending the anger of the public and attracting criticism from everyone, but they were still indomitable and intensified. Taking Brain Platinum as an example, on the one hand, there is a flood of bad reviews from the audience on the advertisement, and on the other hand, the sales of the product have skyrocketed for many years.

In this way, judging from the effect of advertising alone, the effect of advertising has indeed been achieved, as for whether there is creativity or not, and the psychological feelings of consumers, who cares

This, since there is no way to win, no one really cares, and people will only worship the successful.

Today's third shift was delivered to *************

Uh, the following is the advertising time: The new work "The Return of the Swallow" by the female frequency giant god Hua Luo, the book number 1374138, please collect it. There are people who like women's frequency works.,Please go and support it.,Thank you.

Brief introduction:Crossing into a BABY,The first thing I saw after waking up was a colorful tiger,But it didn't become a mouth food,Oh my God,Is she going to become a legendary tiger child? Okay, let's admit the tiger mother by fate, and wait until I can walk upright.

Hey, I'm not an orphan with a bleak and helpless background, but the only daughter of the richest man in Jiangnan?

Wowhaha, crossing is really a good thing, and the dream of even rice worms can finally be realized in this life!

Belch...... There is only one heir in the main house, and if you want to inherit the family business, you have to feed thousands of people up and down, and you have to ensure that you survive under the covetousness of the two major imperial courts and various forces?

Help, it's too difficult

What the? You can also find a handsome husband to help take care of the family business...... This, it seems to be much simpler...... support the author, support genuine reading

There are no pop-ups