Chapter 53 Reminder to the General Agent
Zhang Ke sat at the conference table seriously, Liu Minghui and they didn't have any doubts about his age for a long time, Ye Xiaotong glanced at him from time to time, and he still looked tender.
The marketing meeting first summarized the three days of advertising, and then summarized the cooperation intentions reached as of yesterday. Although there were still nearly two hours before normal working hours, everyone entered the conference room and kept hearing the telephone answering machine outside constantly activating.
An exciting start to a morale-boosting start.
Before, Liu Minghui, Zhou Yiping, Yang Yun, and Jiang Wei still had a trace of doubts about the office asking them to pay the work deposit, and now they are completely relieved.
Zhang Ke returned to the ninety-four years, very clear about the characteristics of the development of the digital mobile phone market in the next 14 years, Shengxin company is still in the embryonic stage of the digital mobile phone market to explore the stage.
Zhang Ke squinted at Ye Xiaotong sitting on the side with his chest crossed, and he had the intention to mention her, and he didn't hide it, anyway, large companies have a lot of marketing talents, and they will soon find out the market characteristics of this stage: "The advertisements we published in Haizhou Daily have a preemptive effect, and the funds that reached the cooperation intention yesterday are more than 600,000 yuan...... This is a good momentum, but we must be soberly aware that Ericsson's current GH388 is only an English machine, and many people in Haizhou City who became rich in the early days were illiterate and semi-literate. It's not to look down on them, they are powerful people who can make money, but their group of people is currently the largest customer group in the digital mobile phone market, which will limit the promotion of GH388. Fortunately, the use of GH388 is not complicated, but the operation instructions that come with it are not concise and clear, and the translation into Chinese is not up to standard, I rearranged a copy, Miss Ye helped review it, if you can, we made a booklet, and randomly included ......" Let Xu Si hand the GH388 operation instructions written in the time these days to Ye Xiaotong. Zhang Ke did not have a prototype of GH388 on hand, and the operation information was the original English version that Xie Wanqing helped collect, translated into Chinese, of course, it was directly used to gradually standardize the mobile phone terminology after ninety-seven years, which was definitely easier to understand and standardized than Ericsson's first Chinese operation instructions.
Ye Xiaotong's understanding of digital communication is definitely much deeper than that of Xu Si, Liu Minghui and others, who have just entered the industry, and he can better understand the professional level of Zhang Ke's translation and concise operation instructions.
Zhang Ke squinted at Ye Xiaotong and flipped the handwritten manuscript in surprise, his ruddy lips were slightly open, his breath was slightly panting, he must have been frightened, and thought: Sample, let you see what technical work is!
Zhang Ke pretended not to see Ye Xiaotong's surprise and said, "Miss Ye, do you have any better suggestions?" ”
Ye Xiaotong's eyes dodged for a moment, it was the first time that someone made her dare not look directly, and she flipped through it roughly, but she really couldn't put forward any opinions, so Zhang Ke left it there, a little embarrassed.
Xu Si's beautiful eyes hiding behind black-framed tortoiseshell glasses hid a smile, and said: "Don't be in a hurry to discuss the operation instructions, we have a good start to work, and Shengxin Company is also very cool to grant us the agency, how to further develop the market, is the next topic of the meeting." ”
Zhang Ke temporarily let go of Ye Xiaotong and retracted his gaze: "There are many people who have the intention of cooperation, but we have to carefully screen, and the agents at the regional level have the responsibility of directly developing the market, and it is not enough to supply the goods to the sellers." For the newly opened market, in order to be successful, it is necessary to find the first batch of dealers. I asked you to investigate the business background of the consultants in the past few days, and the consultants who really expressed a strong will are related to the operation and sales of pagers. First of all, they are people in the communications industry, they are more sensitive to industry opportunities, and more importantly, they have the most important potential customers in our hands. A mobile phone is expensive, in this era, or luxury, relatively cheap pager, is a temporary replacement for mobile phones, of course, a pager, not so cheap, pager users to upgrade their communication tools, only 'big brother' and digital mobile phone two options, pager operators, sellers have the resources of these customer groups, which is also the focus of our recent marketing work......"
Hearing this, Ye Xiaotong took out a pen and paper from her handbag, Zhang Ke looked at her in surprise, she just pulled the ends of her hair behind her ears, and there was no embarrassment.
Ye Xiaotong's actions made Xu Si, Zhou Yiping, and Liu Minghui more confident, and it was obvious that Zhang Ke's accurate analysis of the market made the marketing manager of the general generation have to pay attention to it.
Zhang Ke said the rise, these days carefully considered the idea of the story: "It is true that the market development ability of terminal dealers is relatively weak, they can generally only maintain a fixed customer base, as a successful marketer, we are not to find dealers on it, marketing personnel to help dealers find new markets, so as to quickly open the market, increase the market easily, in order to speed up the flow of goods." The separation of machines and cards from digital machines and the fact that mobile phone card resources are firmly grasped by the postal system may not change for several years......"
When the digital network was first opened, mobile phone numbers were issued by post offices around the country, followed by telecommunications bureaus, which were also the predecessors of telecommunications companies, of course, there is no need to mention this.
“…… Post offices at all levels, itself constitutes a perfect purchase and sales system, Motorola is to occupy this resource, in order to occupy such a high share in the communications market, how to share this resource, is the key to the development of the market, first of all, we want to ensure that dealers can easily help end users solve the problem of mobile phone numbers, if we choose the pager at the beginning of the operation of the seller as our seller, basically can solve this problem very well, they should have a certain network in the communications industry, We also want to make sure that other new dealers have this ability as well......"
In fact, after the establishment of the General Administration of Posts and Telecommunications in 95 and the separation of postal and telecommunications were realized, it will not be a problem, but there are some restrictions on the initial stage of the digital mobile phone market.
“…… Of course, there is a more direct idea, and there must be some dealers who already know this, but I want you to tell the dealers below clearly that the post office is not monolithic, as long as they have the ability to put the counter in the hall of the post office, they can share the resources of the post office......"
Starting from Zhang Ke's words, the development of Haizhou's mobile phone market has not taken a detour, and directly entering the rental counter of the post office hall has become the key to the early development of the digital mobile phone market.
Zhang Ke is not worried about the results of hand-to-hand combat, because Ericsson launched a Chinese digital mobile phone in ninety-five years, and Motorola delayed it for a year, and he is not afraid that Motorola will use the upper level to block this channel, Ericsson's headquarters in China will also carry out high-level public relations, just in Haizhou City, pry open the blockade of the postal system, there will be no big problem, let Sister Wanqing come forward to hint that it can be solved.
Throughout the meeting, Zhang Ke talked for a long time, until the college students who went to the office to work rushed to work, and at this time, a group of people attracted by the advertisement were standing at the door of the office.
Jiang Wei and Yang Yun received the visitors in accordance with the established working procedures, while Zhang Ke and Ye Xiaotong discussed the specific terms of the special agency contract in Xu Si's manager's office.