Chapter 377: Focus on Propaganda Abroad
Chapter 377 focuses on propaganda abroad
"Tomb Raider" Zhang Le gave high hopes. And this expectation is not directed at home, but abroad. Therefore, in fact, the focus of this film's promotion is also abroad, not at home.
Participating in the recording of "Happy Tonight", in addition to the promotional video, I am afraid that Zhang Le wants to give an explanation to his fans. Stars are not gods, and they cannot be high above and transcend the mortal. You can't make your fans feel like you're unattainable. In that way, they will only feel that they are getting farther and farther away from their idols.
And at that time, idols may not be idols.
In fact, Zhang Le and others caused congestion in Shacheng, causing traffic paralysis on several streets, in a sense, it is not because Zhang Le rarely has contact and interaction with fans.
It is difficult for fans to find an opportunity to get in touch with their idols, and when they finally saw it once, they naturally flocked to it and flocked to it.
"Tomb Raider" was not released simultaneously around the world like Zhang Le's previous films. This time it was the first to be released in China. Then there are places like North America, Southeast Asia, and Europe.
The promotional focus of this film is undoubtedly North America and Europe, especially North America, the market potential is too attractive. Zhang Le undoubtedly conquered the North American film market, but not completely. Zhang Le hopes that Chinese films will conquer the North American market.
The film is full of Western flavor, and Zhang Le hopes to use this film to make Yang Xiner love and recognized by Western fans.
Although it is a film full of Western flavor, because the leading actors are almost all Chinese, and it is invested and directed by Chinese people, for Chinese fans, this film is a movie that belongs to the East and belongs to China.
The film's ratings on various websites in China are not high, and the evaluation of the media and film critics is not very good, and it is not even as good as "Xin'er in the World", but the box office is very hot, and ordinary audiences love this film very much.
"The story of the film is not credible. It's not just because the story itself lacks novelty, but because Zhang Le didn't focus on story arrangement and character building. Most action movies can't stand up to logical scrutiny, but if the story is exciting, it can set off the fight scenes to a certain extent, or make up for the lack of fight scenes. On the contrary, if the story and characters are weak, the audience's focus will inevitably be more focused on the action sequences and Yang Xin'er's tight T-shirt! -- "Huaxia Film Report"
"Yang Xin'er played Laura in "Tomb Raider", and she exudes extraordinary charm regardless of her sexy appearance and wild temperament. In terms of the plot, the action scenes are dodging and moving, jumping up and down. The long guns and short cannons also highlight Laura's toughness and exquisite temperament, and the decryption and adventure-style plot advancement method makes this film a relatively reliable action movie! - "Huaxia Movie Network"! ”
"Tomb Raider is boisterous, old-fashioned, hollow, frenetic, tasteless, monotonous, and sexy, with no gore and no sexual content. Zhang Le is using such a film to set off the protagonist of the film, Yang Xin'er. In the whole film, except for Yang Xin'er's tight T-shirt, there is no other impression! - "Huaxia Film Weekly"! ”
Of course, it is said that the rating and evaluation of this film in Huaxia are not high, but it is compared to Zhang Le's other works. If it is compared with other films, although it will not stand out. But both the visibility and the aftertaste are much higher.
In this film, Zhang Le is undoubtedly very attentive. In fact, every film, whether it is original. is still a plagiarized and copied film, Zhang Le takes it seriously.
Seriousness may be an important factor in Zhang Le's current achievements.
Of course, relative to copying the classics of the previous life. Zhang Le cares more about the word-of-mouth and box office of original works.
For this film, Zhang Le doesn't care much about the evaluation of the media and film critics. He cares more about whether everyone has been deeply impressed by Yang Xin'er's performance after watching this film.
No doubt. Zhang Le did just that. It can even be seen from the not-so-good reviews. Yang Xin'er's strong wild sex appeal lingers in their minds in the film.
After watching this film, what I remember is not the film, but the starring Yang Xin'er of this film, then Zhang Le has achieved his goal, then he has succeeded.
However, the success in China did not surprise Zhang Le's expectations. Relatively speaking, Zhang Le attaches more importance to foreign reactions.
The North American release was a week later than the domestic one. And Zhang Le, Yang Xin'er and Feng Lei also went to North America early to run for the promotion of the movie.
Feng Lei was forcibly pulled by Zhang Le, and he also wanted to increase Feng Lei's exposure abroad through the promotion of the film. This laid a good foundation for Feng Lei's entry into Hollywood in the future.
Feng Lei has actually attracted a lot of attention from Hollywood through "Inception", and even after "Inception", he has been invited by many Hollywood films, but he has not been favored by Feng Lei.
Feng Lei doesn't have much ambition, and now he is more at ease with what happens. He has long lost the momentum to lose weight desperately in order to star in a movie. From getting rid of the shadow of his father Feng Yuan, no one said that he was the son of so-and-so, and his self-motivation fell to the bottom. You can see a little bit of it in his English, which has never made much progress.
Everyone has their own choice, and Zhang Le is helpless about Feng Lei, although he has always tried to let Feng Lei go international.
Zhang Le actually knows that Feng Lei is like this, and the crux of it may still be on him.
Feng Lei got rid of his father's shadow, but he couldn't get rid of his Zhang Le's shadow no matter what. But Feng Lei didn't understand at all, he and Feng Yuan were completely different.
Without Zhang Le, there would be no Feng Lei today, this is an indisputable fact. But no one can ignore Feng Lei's own efforts, especially himself.
Maybe I should find a time to talk to him.
Zhang Le was thinking about talking to Feng Lei about his problem, when Sun Zhong walked in and whispered a few words to Zhang Le.
"Let's go!" Zhang Le glanced at Sun Zhong and seemed a little surprised, but then nodded and said.
"What's wrong?" Yang Xin'er, who came out of the room, asked curiously.
"The itinerary is estimated to be changed, and after the matter is over in North America, I will go to Dubai first, and then go to Europe." Zhang Le said with a smile.
"Oh? Why do you want to see your prince apprentice. Yang Xin'er smiled and said.
"That guy is an adult, eighteen years old, and it doesn't seem like a reason not to go. By the way, let's also promote the movie, the box office in the Arab region is still good, especially in Dubai. Zhang Le smiled.
Yang Xin'er smiled when she heard this, and said: "Dubai's box office is good, and it is not the royal family." ”
"What do you mean my movie is no longer popular in Dubai?" Zhang Le asked with a smile.
When Yang Xin'er heard this, she was stunned for a moment, and then said, "This is what you said." ”
Zhang Le is very famous in Dubai, and his films are also very popular. But every film was recommended by the royal family, and naturally many envious and jealous people said that his film was won by the royal family at the box office in Dubai.
"I don't know if that guy's kung fu has improved." Zhang Le shook his head with a smile and said. (To be continued.) )