Chapter 378: Hollywood's Sniping

North American propaganda is undoubtedly bombarded. Posters, advertisements, everywhere. The three of them also participated in the recording of programs on several TV stations, and went to many cities for on-the-spot publicity. There is no doubt that they have a tight schedule and are busy on the go.

Movies are always about publicity. A movie that is well promoted will not start out badly at the box office.

Zhang Le's box office appeal in North America is still very strong, which is the result of the accumulation of many films. Of course, the biggest reason is that among many international directors, his films are the best use of 3D technology. Whether it is the first 3D movie "Inception", or the later "Xin'er in Sleep". So far, no director has reached any of his heights.

Although he does not have the visual shock of "Inception" and "Xin'er in Wonderland", many places in it are shot with 3D technology, but it has a unique taste.

With this technology, it is natural to use it well. What's more, Zhang Le's use of 3D technology is a golden signboard. This alone will attract many 3D movie fans to the theater.

In this world, I think that the emergence of Zhang Le, 3D technology originated in China, but the most 3D enthusiasts are undoubtedly in North America. After all, fans in North America have long been nurtured by Hollywood blockbusters, and they have a greater pursuit of visual enjoyment. Moreover, they have that economic base.

"Tomb Raider" was released in North America and was a hit at the box office, and the evaluation of this film by the media and film critics seems to be similar to that of foreign countries, not high. But fans love this film very much. Especially the heroine of the film, he is full of praise. And the different visual enjoyment in the film is even more relished. Especially when many fans mention that they are frightened by the bullets fired in the film and scream and dodge, they always have palpitations.

There is no doubt that the visual enjoyment of "Tomb Raider" is more of a stimulating visual enjoyment formed by the combination of action scenes and 3D technology.

"Inception" and "Xin'er in Wonderland". The visual enjoyment of these two films is more about the shock brought by the vision inside. And the different visual enjoyment of "Tomb Raider" is undoubtedly from the excitement. Previous films have not had this kind of stimulating visual enjoyment, but the use of 3D technology has infinitely magnified this stimulating visual enjoyment.

There are many thrill-seekers, and it is difficult for this film to be a box office hit. What's more, there is also Zhang Le's strong box office appeal there. Therefore, in the first week of its release in North America, it won the North American box office champion with a box office of nearly 100 million. And pulled the second place out of the gap of more than 20 million.

And the second place is the annual drama "Super Men" of Dream Film and Television of Hollywood studios!

Although "Tomb Raider" is full of Western flavors, no one will think that this is a Western movie. Especially in North America, where Hollywood is located, in the eyes of those filmmakers, an Oriental film once again dominates the North American box office. It's a shame for Hollywood.

Zhang Le has become a great trend, and he is almost invincible in China. But in North America, those Hollywood film companies are not like those film and television companies in China, they have no power to fight back in the face of Zhang Le, so they can only retreat. Although those companies knew that Zhang Le would be able to toss Columbia Pictures to death when the general trend was not successful.

Zhang Le is a hedgehog. If you move him, he will stab you. But Zhang Le seems to have reached the point where he has to suppress it. Otherwise, North America would not be his backyard.

Hollywood film and television companies actually know that if Zhang Le's films are successful in North America again and again, North American fans will become familiar with Chinese films through him. Other works by Chinese directors were released in North America. Those films may enter the theater because of the familiarity generated by Zhang Le's films. In this way, won't Huaxia films slowly eat away at their market share.

The potential of the Chinese market is getting bigger and bigger, and it has already made those Hollywood film and television companies salivate. thought that they could conquer the Chinese market, but Zhang Le was born. Their own positions are somewhat untenable.

Several Hollywood companies seem to have reached a tacit understanding, or they have reached an agreement behind their backs, and no longer think that no one would want to be the first bird in the past.

No one wants to live with money. and Zhang Le's film. The box office will definitely suffer, and there is even a possibility of a fiasco. But the time has come to react. Because if Chinese films are allowed to rise in North America and seize the market share that belongs to them, then they will lose even more.

Dream Film and Television Annual Drama "Super Police" was originally scheduled to be half a month later, but in order to snipe Zhang Le's "Tomb Raider" was released ahead of schedule, but he didn't want to still fail miserably. But I have to say that the box office of this film is more than 10 million a week, and it still takes away a lot of the box office of "Tomb Raider".

"Super Men" and "Tomb Raider" both attract the audience with action, and the plot does not stand up to scrutiny. Many later events have analyzed the reasons why "Super Cop" failed in a mess, the most important of which is that the action design in "Tomb Raider" defeated "Super Cop", and it also has a lot of magical colors. Of course, the most important thing is the setting of the protagonist, there is no doubt that the charm of Laura in "Tomb Raider" directly killed the ruffian cop in "Super Cop" in seconds.

In addition to the male fans who will go crazy about the sexy heroine, the female fans will also go crazy for her. After the film was released, there were many beautiful women on the streets dressed as Laura to show their wildness and sexiness.

"Super Cop" failed, this is not the first time Hollywood has sniped Zhang Le's film, but the most obvious one, and the worst defeat. Even Zhang Le didn't make much of a move at all. If the general means of sniping Columbia's "Jurassic Park" are endless, it is estimated that "Super Men" will die even more miserably.

Of course, the fiasco of "Super Cop" could not dispel the hostility of Hollywood film and television companies to Zhang Le. Perhaps, Zhang Le's next film will still be sniped by film and television companies.

However, Zhang Le just laughed at this.

"Do we want to thank this dream film and television?" Zhang Le said to Yang Xin'er with a smile.

"How do I feel that you are cheap and good!" Yang Xin'er smiled and said.

"This film was supposed to increase your international popularity, and I don't care about box office reputation or anything. Now, Dream Film and Television has failed in a mess, and it is not only the film "Tomb Raider" that has achieved you. Zhang Le said with a smile.

Those analyses that are full of major media to find reasons for the failure of "Super Cop", the most mentioned is Laura played by Yang Xin'er. As for Zhang Le and Feng Lei in the film, they have already been reduced to the role of playing soy sauce.

Yang Xin'er smiled, she naturally knew that after this incident, her popularity in North America had increased a lot. Even if it's not as good as Hollywood's A-list stars, it's definitely not the same. At least, it doesn't take long to walk down the street now to hear talk about her.

"When are you going to Dubai?" Yang Xin'er said immediately.

The film was released in North America for a week, and it has obviously entered the regular market, winning the weekly box office championship, and pulling the second-place "Super Cop" out of the distance of 20 or 30 million. And the stamina of "Tomb Raider" is obviously far greater than that of "Super Men", and it doesn't make much sense to stay in North America any longer. What's more, Europe is also about to be released. Naturally, there is a lot of propaganda over there. (To be continued.) )