Chapter 250: The Magic of the CCTV Standard

Zhou You walked over and said to two staff members of the Haizhou Municipal Office in Beijing: "I am Zhou You, I don't know who is looking for us?" ”

The man in his thirties was surprised and delighted: "Ah, you are President Zhou of Aida Electronics, Secretary Zhou and Mayor Tang have been asking us to contact you, this is our Director Luo......" He introduced the middle-aged man who was a little fat next to him.

Luo Jing, director of the Haizhou Municipal Office in Beijing, stretched out his hand to shake hands with Zhou You: "Luo Jing, I haven't been back to Haizhou often in recent years, but I didn't expect Haizhou to grow into a large enterprise as famous as Aida in recent years......

Zhou You asked, "Secretary Zhou, Mayor Tang, what's the matter that is in a hurry to find us?" ”

Luo Jing said with a smile: "Although Aida is a private enterprise, it is still an enterprise in Haizhou after all, you can't wait for everyone in the world to know about this matter before you think of informing Secretary Zhou and Mayor Tang......

A waitress standing at the service desk poked her head out and asked, "I'm sorry, are you Mr. Zhou from Aida Electronics?" In half an hour, there were a lot of phone calls to Mr. Zhou, you ......" handed over a blank piece of paper full of phone numbers and contact information. After the press conference, Zhang Ke took a car back to the hotel after a delay on CCTV, and estimated that they had made a long detour to the taxi company, so they came back a little late, but they didn't expect that so many calls had already come in, and the vast majority of them were from the media in Beijing.

Zhou You looked at Zhang Ke, and planned to go out for a big meal, and also planned to go to Chen Xinsheng's banquet, but it seemed that he couldn't leave.

Jiang Daier first went to the room to find her mother Li Yueru, Li Yueru rested for a long time, adjusted her body, looked at them and said, "What happened today, the phone in your room is ringing constantly?" ”

At this time, an interview car with the logo of Beijing TV station stopped at the door of the hotel, several people got out of the car, someone carried a camera, and it was a beautiful girl wearing a light purple short windbreaker, she saw that they were in the lobby of the hotel, she pushed open the glass door, and strode over: "Mr. Zhou, Mr. Zhou, we are reporters from Beijing TV, may I ask if Mr. Zhou will accept our special interview now?" ”

Zhang Ke spread his hands, saying that he could not do anything about the situation in front of him, and there would definitely be a single media coming over next.

I didn't know what was going on at the hotel desk, but the manager of the hotel quickly came out to understand the situation.

Luo Wen said: "Aida won the CCTV standard, will become the focus of the media in the near future, the office has its own hotel in Chongwenmen, is it more convenient to arrange for media interviews in the office?" ”

"Mr. Zhou, please allow me to apologize for the previous negligence of our hotel, our hotel is willing to provide the best conference room for the use of AIDA company free of charge," the hotel manager when he heard that the person in front of him was the representative of the manufacturer who won the CCTV standard today, and he wanted to let these people move out of the hotel, and he should not be the manager, "From now on, AIDA is our most precious guest, and AIDA needs our hotel to help, although he speaks, our hotel will do everything to make you satisfied; In addition to the special conference room, we will also prepare a special telephone line for AIDA, and if Mr. Zhou agrees, we will immediately arrange a place for you to be interviewed......"

This is probably the charm of King Biao, Zhang Ke's contact information left on CCTV is this hotel, there is no special reason, naturally they will not move the place, isn't this making trouble for the media?

The hotel immediately provided so many aspects, Zhou You nodded in agreement, and said with a smile The hotel manager said, "I'm sorry for you......"

"Don't bother, don't bother...... hotel manager immediately instructed people to cooperate with the work of Beijing TV station to arrange the interview scene, of course, he will not forget to let the hotel staff at the same time make a banner "Welcome to the current CCTV standard Wang Aida Electronics to stay in Jingyun Hotel" to hang at the entrance of the hotel.

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This time CCTV on the bidding publicity work is in place, the atmosphere is also very good, before the bidding, the last bid King Confucius Banquet Winery market results vigorously publicized, this year's bid king topic has long been heated up to the media, there have been media invited to participate in the bidding of the enterprise to give continuous reports and predictions, Aida Electronics since July, only limited to the East China market, is a very inconspicuous enterprise in the country, has not received much attention, are generally predicted that liquor companies will win the crown again.

Aida Electronics has sprung up, and the bid amount is much higher than last year, and it is far more than the other bidding companies in this session, such a major economic news, before CCTV was officially announced, it has long been disseminated by other media, and it will soon spread to Haizhou City.

It is considered major economic news in China, and it will be regarded as extraordinarily big economic news when it arrives in the locality, Zhou Fuming knew about this at the regular work meeting of the municipal party committee, where can he still sit still? Not only Zhou Fuming, but all the Standing Committee members present couldn't sit still.

AIDA's marketing in Haizhou is far less than the strength outside Haizhou, Zhang Ke also deliberately omitted Haizhou, he knows that as long as the Biaowang news is hot, the Haizhou market can be heated up with almost no investment. Even if it is hot, the market capacity is far from being comparable with big cities such as Huishan and provincial capitals.

Aida can only be regarded as a little famous in Haizhou, but Haiyu sold Kumho's equity to Chint and increased its capital to invest in Ida, Zhou Fuming knew, and the Standing Committee members present knew and didn't know, but they didn't expect Aida to make such a big move.

The city urgently contacted Su Jindong, who was the legal representative of Aida and the general manager, but Su Jindong did not know the specific situation at that time, Zhang Ke and Zhou You had not returned to the hotel, and the mobile communication in 95 years did not support roaming calls between cities, and they could not be contacted for a while.

The hype of the concept of the king of standards is an important step in the operation of CCTV's advertising resources market, and it is impossible for CCTV to self-destruct the Great Wall and self-destruct the advertisement, so Zhang Ke grasped the bottom line of CCTV and urgently negotiated with CCTV during the period before the press conference.

Of course, CCTV does not expect a 5-second TV advertisement to make money, but to use the standard king effect to increase the price of CCTV advertisements in all periods, which is the CCTV marketing method under the auspices of Tan Xisong.

The final bid amount has not changed, but CCTV gives compensation for other advertising periods, and based on the publication price of CCTV in 95 years, the price paid by Aida for the bid king advertisement is less than 50 million. Qinchi and Confucius, which are in the top three, have a bid amount of more than 60 million, and CCTV will also give compensation for a certain advertising period, of course, the range is much lower than that of Aida.

Another reason why CCTV is willing to compensate for advertising time is that it hopes that the top three bidders can create a good market in the advertising year, which can fully demonstrate the market magic of CCTV bidding.

During the period when Zhang Ke and Zhou You were bargaining with CCTV, the news spread more and more, and the provincial economic and trade commission and other relevant economic management departments also called Haizhou City to inquire about the situation, and Haizhou Daily also came to ask for instructions, whether to publish the press release, and if other media were allowed to issue the press release first, Haizhou City's propaganda mouth would lose face. However, in order to issue a newsletter, a lot of information is required, but it is found that there is very little understanding of the company Ida, and it is very difficult to rush out an enthusiastic newsletter before the newspaper typesetting tonight.

The city got the address and contact information of the hotel where Zhang Ke and Zhou You stayed from Su Jindong, and directly asked the people in the Beijing office to contact them, but they couldn't get in touch, so they went to CCTV to find and go to the hotel to wait for the rabbit, hoping to contact them in time.

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Luo Jing really hadn't heard of any Aida Electronics before, he had been mixing in the capital all the year round, so he naturally knew what the weight of the CCTV standard king was, he got the news a little late, or received a call from Zhou Fuming, only to know that this CCTV standard king turned out to be an enterprise in Haizhou City.

He regretted it in his heart, he reacted so slowly, I don't know if it will make Zhou Fuming dissatisfied, he is Ding Xiangshan's old man in office, and he doesn't expect to be promoted, so he hopes to support the elderly in the fat difference of the director of the Beijing Office, he also knows that it is impossible to let the representatives of Zhou You and Aida Electronics change the hotel at this time, but he also hopes to do something, he looked at Zhou You and they were only six people, he regarded Chen Xinsheng's assistant as a staff member of Aida, he said to Zhou You: "Mr. Zhou, Do you want to briefly report the situation in Beijing to the city first? I don't think you have enough manpower, I have lived in the capital with Xiao Song for a long time, so I volunteered to stay and help, Secretary Zhou asked us to contact you, and we can be a liaison......"

What to say about the report, the specific content of the cooperation with CCTV naturally cannot be leaked, but Haizhou City can't help but deal with it, and it is rare for Zhou Fuming to be so actively concerned.

Luo Jing's words reminded the hotel manager, and he immediately said: "You also need a reception room, you can't let media friends wait in the lobby, our hotel provides two staff members to assist you in the reception work......

(To be continued)