Chapter 251 TI Corporation's Intentions

Chen Xinsheng's assistant was a little anxious, and in the blink of an eye, Zhou You and Zhang Ke were entangled with so many people, and could they still go to meet Chen Xinsheng separately.

Taking advantage of the time when the TV station was preparing for the interview, Zhang Ke discussed it with Zhou You back to the room, and decided to let Zhou You give a brief explanation of the bidding situation first, and Haizhou asked Xie Wanqing and Su Jindong to come forward and report the situation of Aida.

After Xu Si went to Hong Kong, the legal representative of Yuexiu (Haizhou) was changed, and it was necessary to change, otherwise it would be inconvenient to sign it. After the Hong Kong company was registered, Zhang Ke immediately changed all his personal equity in Yuexiu (Haizhou) to the name of the Hong Kong company (because Su Jindong and Ding Huai have a total of 10% equity in the Hong Kong company, and a hidden agreement can be solved by signing a hidden agreement in private), even if someone abuses his power to check the details of Yuexiu, he will find that this is a company that is basically controlled by Hong Kong capital, even if someone still does not give up, continue to investigate, If the name Xu Si is found, it will not be associated with Xu Si in the Ding Xiangshan case, Xu Si is now a Hong Kong native.

Zhang Ke said to Zhou You: "You can't leave people here, you stay here, everyone else is left to you, there is a media coming, it's all your business, Director Luo They are willing to help, he is naturally good; I went to see Chen Xinsheng of TI, Chen Xinsheng was in a hurry to find me at this time, I guess there was something good......"

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At the beginning of the year, Zhang Ke contacted Mr. Anjibo, the chairman of TI, and successfully persuaded TI to restart the research on decoding chips and signed a series of cooperation agreements with TI.

Although TI has changed its perception of the market prospect of DVD players, it is far from expecting that the market prospects of DVD players will become so broad all of a sudden.

At the beginning of the year, when TI signed a cooperation agreement with AIDA, the monthly sales of DVD players at that time were less than 4,000 units, and in just half a year, the concept of VCD DVD players has become more and more accepted by the Chinese people, and a large number of pirated CDs in southeast coastal cities provide low-cost and high-quality film sources, and the sales volume in September exceeded 100,000 units, an increase of more than 20 times in just half a year.

As the sole supplier of decoder boards, C-Cube made nearly $5 million in profits from the market in September.

Isn't this data enough for TI to once again reflect on their judgment of the DVD player market?

TI company first increased the technical investment in the research of decoding chips, and has made a major breakthrough and is conducting product tests, at this stage Aida has sent engineers to participate, after all, the decoding chip as the core component directly affects the performance stability and function of the whole machine. For AIDA, there is no need to wait for TI to come up with a real decoder board before the research and development of the control system, as long as TI can come up with a qualified decoder board, AIDA can immediately use TI's decoder board.

Chen Xinsheng accepted the commission of TI headquarters, carefully investigated the market prospects of VCD players in China and other emerging countries, and realized that before the major companies developed a new generation of digital video technology, although the VCD player as a substitute will not exist for too long, the market capacity is amazing.

Of course, Chen Xinsheng's research is still a bit conservative compared to the reality that is about to happen, but when he heard that Aida actually won the CCTV advertising king, he immediately realized that the DVD player market was very likely to explode again because of Ida's move.

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Zhou You is enough to stand alone, Zhang Ke is very irresponsible to throw all these things to him, only Fu Jun is his assistant, fortunately, the hotel and the people in the Haizhou office in Beijing are not stingy to help, Zhang Ke went to see Chen Xinsheng.

In November in Beijing, the late autumn wind and sand are not so big, Zhang Ke and Chen Xinsheng's assistant came out of the hotel, the night in Beijing has not yet looked, rushed to Sanlitun, Chen Xinsheng stood outside the restaurant and waited for them to come, the first thing to meet was: "Mr. Anjibo asked me to congratulate you on behalf of him on your investment in Aida Electronics, Mr. Zhang will always have an amazing performance......"

Zhang Ke didn't expect Chen Xinsheng to communicate with the TI headquarters so quickly, Zhang Ke raised his head to look around the scenery of this street, there is no drunken gold fan a few years later, the middle and senior white-collar workers of foreign-funded companies like to spend the night here, Zhang Ke can't remember whether there is an official business in the heavens and earths in Beijing, but Sanlitun is a place where everything can be less, and there will never be less opportunities to hunt for beauty.

Zhang Ke accompanied Chen Xinsheng into the restaurant, Shanghai-style restaurant, delicate and small dishes, Zhang Ke and Chen Xinsheng are not good drinkers, and this is not the time to drink and get drunk, drinking Harbin dark beer, exchanging views on the DVD player market between the two sides.

The basis for a happy cooperation is that both parties have a common vision for the future.

The effect of CCTV Biaowang and a large number of advertisements will allow ordinary citizens to accept the concept of VCD players to a greater extent, and continue to cultivate and develop the DVD player market, and Aida will dominate this market.

"Is Ida ready?" Chen Xinsheng said, "According to the experience of the last CCTV standard King Confucius Banquet Distillery, there is no need to wait for the official broadcast of the advertisement in January next year, the dealer will step on the threshold of Aida, and the sales volume will suddenly rise to a new level. ”

Zhang Ke looked at Chen Xinsheng calmly, and said calmly: "The experience of Confucius Banquet Winery is not enough, Mr. Chen knows better than me, merging a large number of small wineries in a great time, it will inevitably cause chaos in management, if they can continue to win the CCTV standard this year, the prosperity of the market can continue to cover up other contradictions, and there is still time for them to rectify, of course, they must be aware of this internally, and someone must have enough courage and energy to rectify, but unfortunately this CCTV standard king is for us to grab, The market simply won't give them time to close the game......"

Chen Xinsheng listened to Zhang Ke's words, slightly moved, he originally planned to use this sentence to impress Zhang Ke, but he didn't expect Zhang Ke to see it more thoroughly than him, Aida won the CCTV bid this time, it was by no means the result of market impulse.

"I'm proud to have a partner like you," Chen Xinsheng said with a smile as he raised his glass, "In that case, there is no need for everyone to waste testing each other, I think, Aida also feels that time is pressing." Before Mr. Zhang came over, I discussed with Mr. Angie Bo that TI China had just been authorized to work more extensively and more closely with AIDA. ”

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Even if the monthly sales of DVD players in the next year are stable at 300,000 units, Scottberg, as the sole supplier of decoder boards, will be able to net more than 10 million US dollars in windfall profits every month.

TI will come up with a decoder board as soon as possible to share this lucrative market with Scober.

Ti does not want the distrustful competition between the two companies to break the monopoly supply pattern of cracking the code board, but Scober has a year of opportunity to enter the market, has a considerable technical advantage, and naturally will not easily give up their monopoly position.

If the DVD player assembly manufacturers are full of flowers, the competition between TI and Scooper will naturally not have anything to do with Ida. However, AIDA has become the largest purchaser of the second-generation decoder board since September, accounting for 20% of the supply of the second-generation decoder board in October. Then let Aida have the right to speak in the contest between TI and Scooper, first of all, there is a secret agreement between Aida and TI that cannot be known to Scooper.

According to the secret agreement with TI, AIDA can only obtain up to one-third of TI's total production of decoder boards at the agreed price, that is, the more market share TI and Scober negotiate with, the more low-cost decoder boards AIDA finally gets. If AIDA's market share is extremely high, the low-cost decoder board cannot meet its needs, and the other deficiencies do not matter if you buy from Scober or from TI, after all, Aida has no technical obstacles, and it is impossible to obtain a price code far below the market monopoly price, but for Scober and TI, it is completely different.

AIDA won the CCTV standard, it is foreseeable that the market share in the next year will be very high, and AIDA decides which decoder board to purchase, which can suddenly change the power comparison between TI and Scober in the decoder board market.

The impact is not limited to AIDA alone, once AIDA rises to the occasion and forms a wealth myth in the field of DVD players, those manufacturers who follow the trend and invest in DVD players will first imitate AIDA's technology.

(To be continued)