The time has just entered 1984, which is a bit unusual.

In the second half of January, Deng Gong suddenly took a southern tour, although this combination of words never appeared in official documents, but it was widely used in the people and the media, and it pinned people's respect and expectations on Deng Gong.

Fan Wuxian closely watched the development of the situation, as he knew, proceeding in an orderly manner.

1984 was a very important year in the history of Chinese enterprises, and many companies that were at a gallop were born in this year, and later, people called it the first year of China's modern company.

Since New Year's Day, the form of public opinion in the country has been somewhat strange, and the enthusiasm for reform incited by the high-density propaganda of some typical reform models has been rising, but the whole country is looking forward to the reform in which region has been the most effective and worthy of special mention in the past few years? It is natural for people to set their sights on the Shenzhen Special Economic Zone, which was not included in the central planning in advance and later did not receive special financial support from the central government, and is now suffering from controversy.

In the past year or so, when all kinds of criticism and accusations against Shenzhen were boiling, a party newspaper in the north published a long article entitled "The Origin of the Historical Concession," alluding to the fact that the Shenzhen Special Economic Zone was a new "concession." Later, an article reminded us to be vigilant against the emergence of new compradors and Li Hongzhang-like figures in China. Many veteran cadres who have come to visit Shenzhen regard the SEZ as a heretic and exclaim that in addition to the five-star red flag still in Shenzhen, socialism is no longer visible, and the surname of the SEZ is "capital" rather than "she."

In this case, Deng Gong's southern tour is more like a weather vane.

Along the way, he did not speak, did not express his position, and was very silent and silent when he visited, and his performance in Shenzhen can be described as meaningful, not only showing his attitude of support with actions, but also leaving a blank in his words.

Soon, Deng Gong's southern tour was disseminated throughout the country in the form of news, and the controversy about the SAR came to an end. In the second month after his departure from Guangdong, the top brass made a major decision, announcing the opening of fourteen coastal cities and Hainan Island to foreign investors. China's opening up to the outside world has evolved from point to point, and has finally formed a pattern of opening up the entire coastal territory.

In 1984, a vigorous operation to the sea began, and countless companies sprung up in various places.

It just so happened that Fan Wuxian met Bai Kening, executive vice president of PepsiCo in the mainland, in Beijing.

Bai Kening is an authentic American, but he has been very interested in the mysterious interrogation of the East since he was a child, and after coming to China to work, he deliberately chose a Chinese name for himself to show that he is different from other Americans.

Lao Chen is naturally the one who threads the needle, and he is happy to see that his own country can also produce some high-grade canned drinks, instead of the same glass bottle drinks.

The two sides talked about a lot of issues, mainly the issue of OEM and the introduction of canned beverage production lines. Regarding the introduction of canned beverage production lines, Bai Kening agreed in one bite, but the OEM issue is a bit conservative.

Fan Wuxian was shocked and asked why, but it turned out to be an OEM product, and Pepsi Cola also had to bear part of the responsibility, whether there was a problem with food safety, this relationship had a great impact, and they naturally would not suffer from the damage to their reputation because they produced something they didn't understand.

In the promotion of canned beverage production lines, Bai Kening was very enthusiastic, and he couldn't wait to sell dozens of production lines to Fan Wuxian in one go.

It turned out that PepsiCola's development in Chinese mainland was not satisfactory, and the reason was that his old rival Coca-Cola was developing more rapidly in the mainland. Although Coca-Cola was also restricted from sales at that time and could only be sold to foreigners who came to China, in fact, Coca-Cola had long been dispersed among the people, especially in a relatively open city like Guangzhou, where it was easier to get in touch with Coca-Cola's shadow.

I have to admit that in terms of taste, there are almost no drinks that can beat Coca-Cola, that is, Pepsi can still encourage support, so Pepsi has been thinking about how to do its best in the mainland market?

As the executive vice president of PepsiCo in mainland China, Bai Kening was always worried about this, and Fan Wuxian's request to buy a production line was also in line with his consistent proposal to support several potential Coca-Cola rivals in China.

"We can even provide you with a portion of the loan as support for the burgeoning canned beverage industry." Bai Kening said to Fan Wuxi.

"No, we're very well funded." Fan Wuxian is not worried about the problem of funds, he is just afraid of trouble.

Since he can solve the accounting problem at one time, he is absolutely unwilling to leave the slightest trouble, the loan can be done, and it must be done after the big company, but for now, there is no need for him to take out a loan, which is also the need of the actual situation.

"But we are willing to work closely on technology, after all, we know a lot more about the domestic market than you Americans, and we know better what kind of drinks the Chinese need!" Fan Wuxian then added.

"It's hard to believe I'm talking business with the same gifted kid." Bai Kening shrugged his shoulders and said.

In fact, when Fan Wuxian was in contact with the Sports Commission, he accidentally learned that Ouyang Xiao, a researcher at the Guangdong Institute of Sports Science, had developed a drink that could allow athletes to quickly recover their strength and ordinary people could drink, and was looking for buyers. Fan Wuxi inquired carefully, it is an orange-yellow drink water, with a very awkward name "Super Recovery Mixture Sports Drink", in fact, it is a drink containing alkaline electrolytes.

In contrast, Fan Wuxian immediately realized that this was the prototype of Jianlibao that had not been put into production! So he decisively got in touch with the Guangdong Institute of Sports Science and bought out the recipe of this drink for 100,000 yuan.

"What a bargain! It only cost 100,000 yuan! "Fan Wuxian has been happy for several days.

Although Bai Kening did not want to do OEM business, but under the stimulation of Fan Wuzhi's two canned beverage production lines, and was willing to pay a higher OEM fee, Bai Kening finally agreed to let the Shenzhen factory produce a batch of samples according to the formula provided by Fan Wuxi.

As for the name, Fan Wuxian didn't think about Jianlibao without thinking about it, and the trademark was also copied as it was, but fortunately, it was impressive that year, so that it could not be drawn.

Before the Spring Festival, a total of 2,000 boxes of brand-new Jianlibao wagons were sent to Yanjing.

When the people of the sports committee saw the packaging of Jianlibao and heard this loud name, they were greatly praised, this new trademark is like a rock breaker in many domestic goods, the point at the top of the J word is like a sphere, which is a symbol of ball sports, and the lower half is composed of three curves in parallel, like three tracks, which is a symbol of track and field.

On the whole, the shape of the word resembles a body or diver in a posture of bending his body and stomach. The whole trademark reflects the blood relationship between Jianlibao and sports, and it can be regarded as standing out among the old and similar Chinese goods at that time.

Another refreshing measure is Fan Wuxian canned Jianlibao, in the eyes of consumers at the time, cans are undoubtedly synonymous with high-end beverages, at that time there was no domestic canning manufacturer, ordinary beverage factories can not have such a canning line.

When the glamorous Jianlibao appeared at the sports drink selection meeting held by the Sports Committee, it immediately caused a burst of exclamation. Jianlibao has indisputably become the drink of choice for the Chinese Olympic team, and compared to all the participating beverages, it is the only canned product, the brand image is naturally related to sports, and the taste, color and quality are impeccable.

After seeing and tasting Jianlibao drink, Bai Kening suddenly regretted a little, he found that this drink may be more suitable for Chinese drinking, and his Pepsi cola does not occupy a dominant position in Chinese consumption choices.

"I probably cultivated a competitor for myself!" Bai Kening said to Fan Wuxi.

Although he said so, everyone could not see the slightest regret or discouragement from him, Fan Wuxian thought that this American was still relatively atmospheric, or it was inseparable from his optimistic surname.

"I respect an opponent like you, since Pepsi can be successful all over the world, as long as the strategy is right, there will be no exception in Chinese mainland." Fan Wuxian said two beautiful words against his will.

Fan Wuxian knows very well that in the face of Coca-Cola's powerful offensive, Pepsi will become more and more difficult, especially after more than ten years, Pepsi's sales in the mainland have dropped to an intolerable level.

Fan Heng couldn't stay in the capital for a long time, because the factory director Wang Fuming had already finished their business at this time, so they returned to Panshi City together, and Fan Wuxian stayed with his sister Fan Ting because he was specially invited by CCTV, preparing to participate in the live broadcast of the CCTV Spring Festival Gala a few days later.

Lao Chen has been promoted to the chief of the advertising department by the station at this time because of a few big advertisements, and Director Huang has successfully guided the Spring Festival Gala last year, and his reputation in the circle is also rising.

In the days when the Spring Festival was approaching, people from all walks of life gathered in Yanjing, just as the so-called everything was ready, just waiting for the thirtieth day of the Chinese New Year's Eve.

(To be continued)