There are three signatories from the Pingyuan Factory, Wang Fuming, the factory director, Ma Qing, the deputy chief engineer, and Chen Xiaoming, the section chief of the financial department, who are several heavyweights of the Pingyuan Factory.

Although there is now a national patent office, and Fan Wuzhi has also applied for relevant patents, but due to various reasons, the formal "Patent Law" that has been in the planning has not yet been promulgated, and the protection of relevant patents is not in place at this time, especially in terms of positioning, all patents should belong to the state, and only individual inventors will be rewarded with certain rewards, so that all state-owned units have the right to enjoy national patents.

However, there is also a point that, in fact, the ownership and rights and interests of individual patents have basically been carried out with reference to international standards, but no formal laws and regulations have yet been formed, and the introduction of this official version of the Patent Law is only a matter of time.

Fan Wuxian received the news that the draft of the "Patent Law" has actually entered the stage of closing the palace, and as long as it waits for the batch of the National People's Congress, it can be officially put into operation, and it will probably be held next year.

"Okay, it's almost here." Fan Wuxi glanced at the three members of the Plains Factory who were sitting face-to-face with Lao Chen, and felt a little mocking in his heart, "Don't look at you guys making fun now, waiting for the list to be pulled for you next year!" ”

Originally, Fan Wuxi was unwilling to compete with Pingyuan Factory for these small profits, but the other party was really a little unforgiving, and he put his hand into Fan Wuxi's private pocket step by step, which was unbearable? Even the clay people are also rustic, let alone a person with a high conceit like Fan Wuxi?

Fan Wuxi remembered a line from a handsome old guy in the movie, "What your father gave you is yours." What your father didn't give you, you can't ask for it. ”

Hehe, let me be a copyright owner, the founder of the single player is here, do you really want to easily bypass me and blatantly take away the part of the benefits that originally belonged to me from my hands? How can there be such a simple cheap and easy to take advantage of in the world?

Lao Chen is not disgusted by the behavior of the Pingyuan Factory, but he also can't say that he likes it, after all, this matter has always been talked about with Fan's father and son, the process is very simple, and the cooperation is also very pleasant.

It is undeniable that this advertisement is a big business, and it is a great promotion for CCTV's domestic advertising business, which has just started, but it cannot be ignored that dealing with a unit like a state-owned enterprise that has too many rules and regulations and is too strict and too strict is more energy-consuming, time-consuming, and brain-powering.

Therefore, as far as Lao Chen is concerned, he is more willing to deal with an equity owner like Fan Wuxian who is easy and free to make decisions alone, the size of the business is the same thing, but it is true to be happy! Otherwise, the cumbersome process that drags on all day long will already drain everyone's energy.

"We still have a problem with the plan for this advertisement." After reading the details of the advertising protocol, the chief financial officer of the Pingyuan factory first expressed his disagreement, "whether it is the old advertisement last year, or the new plan this year, it is much the same, it is undeniable that the creativity of the advertisement is excellent, and the effect is also gratifying, but we also noticed that in the whole advertising process, it is simply to strengthen the concept of trademark or brand, and the lack of strong publicity for our Pingyuan factory, this is what we are worried about, and it is unacceptable." ”

Lao Chen glanced at Chen Xiaoming, the chief financial officer of the Pingyuan Factory, who was the first to speak, and then looked at Wang Fuming, the director of the Pingyuan Factory, and Ma Qing, the deputy chief engineer who were sitting next to him, and then shifted his gaze to Fan Heng, who had an unnatural expression, and finally fell on Fan Wuxi, who closed his eyes and recuperated and had nothing to do with himself, and sighed secretly in his heart, interests are really the only way to drive everyone to intrigue!

However, according to the contract, there are some things he still has to say.

"Hmm-" Lao Chen rubbed the corners of his eyes, flipped through a copy of the advertising contract casually, and then replied slowly, "The main meaning of what you say, I understand, is that I don't think enough publicity is for the factory itself." ”

Chen Xiaoming nodded, indicating that this was the case, and waited for Lao Chen's next steps.

"But you also have to know that advertising on CCTV is actually very stressful!" Lao Chen raised his head, looked at the ceiling with his eyes, and then began to flicker, "Everyone can see that the effect of CCTV advertising is huge, but they haven't noticed how much hard work it takes to advertise on CCTV." In order to advertise a new product, we need to try out the new product a few months in advance, or find a professional appraisal department for technical appraisal, if it is a relatively new electronic product, this process is relatively cumbersome and inevitable. Therefore, it is understandable that you can see that we are counting money in the station at the same time, but you don't know all the hard work we have paid before, which will cause all kinds of confusion. ”

"They are all serving the people, and the comrades of CCTV are also working hard! It is very worthy of our local comrades to learn from the experience-" Wang Fuming, the director of the factory, saw that Lao Chen seemed to be slightly dissatisfied, so he made a round talk.

"Long live understanding!" Lao Chen nodded to Wang Fuming in response, and then said, "The focus of advertising is not to promote specific manufacturers, but to focus on promoting a certain product, a very simple and clear specific product, so that we can be responsible for consumers and the people!" For example, your factory has a variety of products, we choose one of them to do TV advertising, but you ask to focus on the promotion of manufacturers, so that the effect that should be strengthened is not strengthened, out of the essence of advertising, what if your manufacturers have many kinds of products? What if your manufacturers keep coming out with new products that we don't know about? What if the quality of your new products is not satisfactory? What if these unsatisfactory new products have brought a bad impact to the people? These are very specific questions! ”

Glancing at the three high-level executives of the Plains Factory who were speechless by themselves, and then at Fan Wuxian who was sitting next to him smiling, Lao Chen summed up, "There is another point, which is also very important, the equity held by your Plains Factory is not enough!" Advertising costs have always been paid by Hong Kong capital, and people have not rendered themselves in advertising, so naturally you can't let you break the rules of the game. If you really want to change all this, you first have to become a major shareholder, so that you can get absolute dominance, and now, you only have the right to enjoy the benefits of equity distribution and the right to speak. Therefore, we can't do it in advertising to promote the opinions of manufacturers, only please understand! ”

After the three of them sat there and listened to Lao Chen, their hearts suddenly became cold.

When they first obtained the equity, they didn't do much to be upright, and at this time they wanted to get greater benefits in advertising, and their hearts were naturally more unsteady, listening to Lao Chen's words, Huo Ran realized that it was not that they took the initiative, but that the partners did not threaten themselves with this thing at all, in the final analysis, it seems that people still look down on this little profit!

Chen Xiaoming looked at the factory director Wang Fuming with a helpless expression.

Wang Fuming finally said, "Forget it, since there are still so many concerns about this matter, then we don't want to make it difficult, this time we have to thank Comrade Chen, on behalf of the more than 6,000 workers of the Plains Factory, we would like to express our solemn thanks to you!" ”

"Everywhere, it's all for the people-" Lao Chen smiled faintly.

In the end, the people of Pingyuan Factory still failed to take advantage of CCTV advertising, Wang Fuming felt a little discouraged, so he excused himself to go to the ministry to make a report, and took two people to leave first, leaving Fan Heng here to do the finishing work.

Fan Wuxian watched the rehearsal of the CCTV Spring Festival Gala again, sponsored 500,000 yuan in the name of Versace Clothing Co., Ltd., which he founded, and pointed out some of the problems, and put forward rectification suggestions.

In return, CCTV will do a simple interview with Versace Clothing Co., Ltd. at the party, because they are also very interested in Fan Wuji's sponsorship of the Chinese delegation to the Olympics, after all, this is the first time that the Chinese sports delegation has gone to the United States to participate in a large-scale sports event, which has a far-reaching impact and great significance.

In addition, Fan Wuxi still made a small request, his request was to put some well-designed high-end humidifiers in the studio hall of CCTV's Spring Festival Gala, between the seats of the guests.

"You kid is really into the eye of money, you can think of making full use of all the resources around you to create profits at any time, I really don't know how your head is constructed when you are so small?" Lao Chen also had a better understanding of Fan Wuxi's details at this time, and after hearing Fan Wuxi's request, although he also agreed, he was still quite emotional in his heart.

"Hehe, the ancients said that when you gather your armpits into a fur, no matter how small a mosquito is, it is still meat." Fan Wuxian said with a smile, "One of the fine traditions of our Chinese nation is to be diligent and thrifty!" ”

"You, you, you really don't know what to say-" Lao Chen said with a grin, pointing at Fan Wuxi.

(To be continued)