Chapter 650: Show Your Edge Again
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From the perspective of long-term vision of enterprise development and brand building, it is not wise to label other manufacturers at will, but for those enterprises directly under the ministries and commissions, the interests of managers and the interests of enterprises are not always consistent, not to mention that Unifax is directly under the Ministry of Posts and Telecommunications, and Lianxun and Dongxing are directly under the Ministry of Electronics Industry, and there is a deep contradiction between these two sides. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
On this issue, Zhang Ke communicated with Su Jindong, Chen Xinsheng, Ding Huai and others by phone, and basically knew that Lianxin, Lianxun, and Dongxing were unlikely to wear the same pants to resist Kumho and move in the direction of mobile phone group accessories suppliers, and it was impossible to block the OEM from them.
On the other hand, the OEM manufacturers can get OEM authorization from Unicredit, Lianxun, and Dongxing, and Kumho will supply them with mobile phone accessories, regardless of the attitude of the Ministry of Posts and Telecommunications.
This is indeed an opportunity for Kumho to officially step into the hands of a supplier of unit parts, and Kumho should not give up such an opportunity.
Everyone is scattered in various places, discussing one thing, and they have to make phone calls separately, which is very troublesome; When the high-speed network in Oak Park is completed, a multi-party video conference can be held in Jianye.
After seven or eight phone calls, Zhang Ke felt numb, it was really not a human burden; There is also Xu Si thoughtfully pressing the slightly cool fingers on his temples and gently rubbing them.
"Kewang Hi-Tech wants to become a mobile phone OEM, and everyone is happy to see it!"
Zhang Ke and Su Jindong called to discuss, and Xu Si stood quietly by Zhang Ke's side.
"They're all ambitious guys!" Zhang Ke commented with a smile, "Su Jindong also proposed to entrust part of the production of single-disc disc players to Xinyuan Electric......
Single-disc disc machine is currently a low-end product of Aida Electronics, and the production conditions of Xinyuan Electric are also quite mature, entrusting them to produce single-disc disc disc machine, the problem is not too big, and there is no need to blindly expand production, after all, middle and senior skilled workers and skilled workers can not be conjured out of thin air.
"Kumho has spared no effort to support the Singapore dollar, in addition to laying a solid foundation for Haizhou's electronics industry, didn't your original mind also include the resources that you can borrow from the new dollar?"
"That's right," Zhang Ke nodded, hugged Xu Si's slender waist, and didn't forget to say a sweet word or two, "You still know me best, Kumho's established strategy is to continue to develop to the high-end, but it is always impossible to expand production indefinitely, so it is necessary to divide some low-end businesses, and finally only master the core technology, so as to form a more stable pyramid-like industrial group structure." Our disc machine business has been able to gradually achieve this transformation. The mobile phone business has just begun, and it still needs a period of cultivation, I don't know if in a year or two, Kewang Hi-Tech has the conditions to become Kumho's OEM, and I am not in a hurry to consider these at the moment," Zhang Ke supported Xu Si's waist, pulled the delicate body of the warm and soft jade into his arms, and let her sit on her lap, feeling the warmth and elasticity of her plump buttocks, "Kumho wants to become a supplier of mobile phone accessories, and it is necessary to avoid OEM manufacturers from producing homogeneous products with Aida mobile phones after getting Kumho's mobile phone accessories. There are many different mobile phone solutions that need to be designed......"
"Haven't you been worried about the developers of the Product Design Center messing around? Now you don't have to worry. ā
"Hehe......" Zhang Ke laughed and refuted Xu Si's mockery, "Am I such a stingy person?" Raising them, I'm afraid that they themselves are eager to play their own value. ā
AIDA should steadily launch influential products with clear market stratification, and launch a new mobile phone every six months as a more appropriate cycle.
Generally speaking, experienced mobile phone design companies, appearance design takes 3 or 5 days, structural design and circuit board design takes 10 days, mold opening, circuit board proofing, the first mold trial, circuit board debugging takes 20 days, the second mold test takes 5 days, two whole machine debugging 5 days, a complete mobile phone design cycle of 45 days, 45 days to come up with a prototype.
This is Zhang Ke's understanding of domestic mobile phone design companies after seven or eight years, Kumho has product development centers in Beijing, Hong Kong, Tokyo, and Seoul, and the center has a mobile phone design and development team.
Its four product development centers, in the future, will set up a product design center in Jianye, and develop ten mature mobile phone product solutions in half a year.
In half a year, out of the ten solutions, Aida only used one or two, of course, it could not fully tap the potential of these product development centers, so Xu Si said that he had been worried that developers would mess around all day long.
Zhang Ke's chin slammed on Xu Si's fragrant and silky bones, staring at the rain outside the window, it was still a sunny day in the morning, and in an instant, dark clouds rolled up in the sky and rained, I don't know if Tang Jing and Chen Feirong will be drenched in the rain when they go shopping, with Fu Jun and the driver of the small company following, it must not be too embarrassing.
"Kumho's technical reserves are limited, and it is not easy to use Kumho's existing technology and Kumho's conditionally produced components to let the product design center develop new mobile phone product solutions. Our technical background is not enough, the technical reserve is not much, the product scheme changes back and forth, and there are no new tricks. Kumho is very satisfied if it can launch a mobile phone product with a big breakthrough in performance in half a year. At this stage, the scheme of the product design center is mainly reflected in the industrial design, and the homogenization of performance is probably unavoidable at this stage...... We are also unable to achieve a global procurement strategy to achieve product diversification, the cost of cross-regional procurement is too high, so that we do not have much advantage in cost compared with overseas manufacturers, and the domestic industrial chain is extremely imperfect, which is the key reason why I am determined to take Kumho's vertical development model, everything is still in its infancy...... "Zhang Ke explained Kumho's situation at this time, "If Chen Jing asked Kumho to supply their mobile phone components at this time, can only supply their i08 mobile phone semi-finished assembly module with a slight change, and now can only keep the market position of i19 mobile phone from being shaken; i08, for AIDA, is also a model that wants to be eliminated as soon as possible......"
Kumho still has a long way to go to become a major supplier of mobile phone solutions and components in the domestic market, mainly because Xie Zijia proposed the mobile phone OEM business model too early, and did not leave Kumho time for technical reserves.
Zhang Ke can't talk about this reason, since Xie Zijia is very speculative and proposes the operation mode of mobile phone OEM, Kumho can only follow the stones to cross the river in advance.
Listening to Zhang Ke talk about the Aida i19 mobile phone, Zhang Ke changed to an i19 mobile phone in the past two days, resting on the corner of the desk, Xu Si took the mobile phone in his hand and played carefully, different from the three i19 on the market, covered with extremely thin elk skin, excellent feel, brown color, with leather luster.
The precision mold company's process of molding the casing skin is still very immature, and it is impossible to carry out large-scale production, Zhang Ke's mobile phone is an experimental product, which is naturally perfect, and it also belongs to the i19 enhanced version series.
Not to mention the i19 enhanced version series, the Aida i19 ordinary version on sale, the blue screen and chord music are its outstanding characteristics, which are beyond the reach of other mobile phone manufacturers for a while.
Blue screen technology is the use of blue diode as the background light source of ST LCD screen, low-power blue diode is currently only a few institutions such as the Taite Optoelectronic Technology Research Institute to master the mature commercial production technology (compared with the previous article, here is a small modification); The chord sound is achieved through the technique of compound soundtracks, which is also a breakthrough in Kumho's own technology.
As long as these two technologies are not copied by other mobile phone manufacturers, the AIDA i19 mobile phone can basically ensure that the position of the mainland high-end market will not be shaken.
"Ah, I heard that you gave a flower version of your mobile phone to Concubine Rong......" Xu Si asked.
"Tang Jing is intimate with her, to be honest, I also feel very painful to send out that mobile phone," Zhang Ke said with a smile, "I don't dare to say that the floral pattern on the mobile phone is to trace your hand-painted work......"
"They still like it?" Xu Si asked worriedly.
"Everyone loves mobile phones, otherwise Sister Jiang will talk to you non-stop?"
Ding Huai won't talk too much, the key is that the mobile phone in Chen Feirong's hand was seen by Jiang Wei yesterday, and everyone loves the mobile phone, which is rare for anyone to see, of course, Jiang Wei told Xu Si about this.
Xu Si smiled softly and said, "If you like it, you can design some exquisite things to please girls in the future." ā
"If I have that mood and that time, I hope to become a whole ton of bills......
"I don't believe you'll lose your money...... Xu Sijiao said with a smile, seeing that the time was noon, she went to the restaurant on the 20th floor of the office building with Zhang Ke to eat, and after eating, Zhang Ke also went to accompany Tang Jing and them to go shopping, in Zhang Ke's own words, his life was cut into pieces.
At noon, it had just rained, and after the sun cleared, the weather in Hong Kong suddenly cooled down, and it felt like autumn.
For Hong Kong people, this feeling will not last, maybe tomorrow will return to the hot summer season, but for Tang Jing and Chen Feirong, it is very rare, there is no need to hide in a room full of air conditioning at noon, and Zhang Ke will be called out of the company and dragged to wander the streets of Hong Kong together.
To take the evening plane back to Jianye, for Tang Jing and Chen Feirong, this is the last half-day of vacation.
Walking to the front of the New World Department Store, I saw a booth set up with a blue curtain in front of the booth, many people gathered in front of the booth raised their hands and waved left and right above their heads, Jiang Daier's singing voice came out of the booth stereo, Tang Jing said excitedly: "Is it Jiang Daier who came out to do publicity in person, I haven't heard her sing live?" One left and one right took Zhang Ke and Chen Feirong's arms and walked to the front of the booth.
AIDA's i08 mobile phone will not appear in the Hong Kong and Singapore markets, but it will use the i19 mobile phone as a touchstone to enter the overseas market, and first open up the situation in Hong Kong and Singapore.
Hong Kong and Singapore are both cities that have invested much more heavily than the mainland market, and after three days of intense advertising, they will set up a booth at the New World Department Store today to start a three-day tour of the Extreme Blue Tone Charm Exhibition.
Although Hong Kong and Singapore have been affected by the Asian financial turmoil during this period, the per capita purchasing power of these two cities is much higher than that of the mainland. The price of 6888 yuan for the i19 mobile phone is classified as a luxury item in the mainland, and it is also acceptable to ordinary citizens in Hong Kong and Singapore.
In the past three days, not only in the mainland, but also in Hong Kong and Singapore, the whirlwind of i19 has been set off, after all, the financial turmoil has also affected some people in these two cities, and the vast majority of citizens have said that their lives have not been disturbed.
Since the i19 is only available in the mobile phone section of Shengxin Global Electric's flagship store in the mainland market, Zhang Ke can know the sales data of the i19 in the mainland almost every day. Only three days on the market, the daily quota of 800 i19 mobile phones in Shengxin Global Electric's Wumen flagship store has been sold out, and other regions are currently only accepting telephone reservations, and the number of reservations is close to 2,000.
If the output can be increased, the sales of i19 may not be worse than i18, and the monthly output of 30,000 can only be guaranteed at present, and no matter how much, the quality of the product cannot be guaranteed.
The production capacity of i18 mobile phones is large, and the whole line is distributed before the market, and the specific data of the three days has not been summarized in detail, but large cities have already reported additional orders for out-of-stock.
Judging from the current good start, there will not be much problem for Aida to ship more than 100,000 mobile phones in the mainland market in the first month.
The total monthly shipments in the mainland market are 100,000, and the monthly turnover is close to 500 million yuan in terms of market selling price, and the revenue of Aida will not be less than 450 million yuan regardless of the profits and expenses of the agents.
Fortunately, there are only less than three months left in '97, and fortunately, AIDA's disc player business has been merged into a listed company, and there is no direct financial relationship with Kumho, otherwise the first place in the top 100 electronic companies this year will make a rising star that has only been rising for three years. If the Ministry of Electronics Industry loses the number of top 100 electronic champions, it will not look good.
This is Kumho's ability to do the market, and the share seized from this market suddenly exceeds the sum of the three companies Unicredit, Lianxun, and Dongxing, and I don't know what the CEOs of these three state-owned enterprises will think at this time.
Kumho's investment in the mobile phone business is large - 350 million US dollars seems to be inappropriate in Kumho's eyes, but Kumho's income is more considerable, and the outside world cannot speculate on Kumho's manufacturing costs at the moment, and with the current trend, as long as the i19's hot situation lasts for half a year, Kumho should be able to recover the huge investment in the early stage.
I wonder if Kumho's brilliant success again will once again frantically attract more speculative capital into the industry?
This is almost certain, the Ministry of Posts and Telecommunications to the mobile phone industry access system, in addition to requiring the Ministry of Posts and Telecommunications to re-issue mobile phone production licenses, the OEM underwriting business model will be the ultimate shortcut for speculative capital to enter the industry.
Compared with those, Zhang Ke is more concerned about the performance of i19 in the Hong Kong and Singapore markets in the past three days, and using i19 to open up the markets in Hong Kong and Singapore is Kumho's gold test action.
In Hong Kong, Singapore's communications market, the public has more and better choices, overseas mobile phone manufacturers are less restricted in these two markets, here is also relatively mature competition, purchasing power is by no means inferior to the market in developed regions of Europe and the United States, the mobile phones on the market are first-class products of overseas mobile phone manufacturers, i19 mobile phones in Hong Kong, Singapore's market is facing real pressure competition.
Fortunately, the sales data in Hong Kong in the past three days are still satisfactory to Zhang Ke, and the major telecommunications franchise stores have entered the top five positions in the sales list, and the results are unlikely to be particularly good, mainly because Aida has not yet established much brand awareness and recognition in Hong Kong.
Zhang Ke and the others walked to the front of the booth, Jiang Dai'er's singing voice had disappeared and could not be heard, and Jiang Dai'er was not on the booth, at this time, it was eight girls wearing blue leather short skirts and blue mesh stockings performing a blue fashion show on the stage.
"Ah, what a pity, I just finished singing." Tang Jing said regretfully.
Zhang Ke didn't care, standing under the stage and looking at the beautiful girl on the stage, her skirt was flying, her plump thighs with smooth snow skin were looming, and even the black safety pants she was wearing inside were also looming; In the mainland, not to mention blue mesh stockings, even sundresses are not visible on the streets.
Zhao Haizhou, who had just rushed to Hong Kong to serve as the person in charge of the Hong Kong sales company, saw Zhang Ke and Tang Jing looking through the audience, and thought that the big boss was deliberately inspecting the organization of the event, so he hurriedly cheered up and slipped over from the simple dressing room behind the booth: "Ke Shao is here, do you want to go in and guide our work......
"What's there to guide you to?" Zhang Ke saw that Tang Jing and Chen Feirong were eager to try, and wanted to take a look at the dressing room behind the booth, so he walked in with Zhao Haizhou.
Jiang Dai'er was changing clothes inside, but unfortunately she was surrounded by plastic sheeting for her mother and Xu Wei, her head was exposed, Miaoman's body only showed a faint shadow, and she didn't know if she was wearing clothes, so she couldn't poke her head in front of so many people to take a look.
"Ahh How did you get here? I heard you've been in Hong Kong for the past few days. Jiang Dai'er stood at the end of the plastic sheet, happily watching Zhang Ke open the door curtain and walk in, and a trace of shame welled up in her heart, although there was a curtain to cover it, but she knew that she was only wearing a three-point style on the side of the curtain, and the performance costume had not had time to put it on, and her pretty face seemed to be dyed with a layer of light red, which was extraordinarily beautiful, and greeted Tang Jing and Chen Feirong who walked in behind Zhang Ke.
Chen Feirong has been neighbors with Xu Wei's family for many years, and the relationship is naturally cordial, so she walked over to talk to Xu Wei affectionately, and helped her drag the cloth curtain to help Jiang Daier cover her clothes and change clothes.
"When I was on the phone with my mother yesterday, I heard that you came to Hong Kong to play on the National Day, and I don't know how to contact you?" Xu Wei was talking to Chen Feirong, and then turned his head sideways and asked Zhang Ke, "Why don't you come to Shadow Bay Park?" Our rooms there are empty, is it necessary to stay in a hotel when coming to Hong Kong? ā
"Ugh!" Zhang Ke's eyes flickered, Xu Si and they all live in Yingwan Park, how dare he take Tang Jing to live in the high-end hotel apartment of Yingwan Park, is it really crazy? "I can't let you find an excuse to delay your work." ā
Tang Jing walked over to help Jiang Dai'er and her mother Li Yueru grab the curtain, and said with a smile to Xu Wei: "Then wait for Concubine Rong to come over next time, let's live together in Yingwan Garden......
Zhang Ke's heart jumped when he said this, and he raised his eyes to see if Tang Jing was teasing or had other meanings, but Tang Jing's face turned to Jiang Dai'er behind the curtain, and praised with a slight surprise: "Sister Dai'er, you are so beautiful!" ā
Looking at Jiang Dai'er's shy appearance, Zhang Ke resisted the urge to go over to help, and sat quietly on the side without speaking.
Organized by the Hong Kong sales company, with the cooperation of Sun Jingxiang's Century Huayin Company, and in line with the marketing promotion of i19, the tour was held in Hong Kong for three days, and then went to Singapore, then to Kuala Lumpur and Penang in Malaysia, before returning to China to hold a similar tour with Shengxin.
After sitting for a while, they had to go back to the hotel, and they had to catch a flight back to Jian Ye at half past six, and Midsummer would arrive at Kai Tak Airport at half past five by plane, so they had to go to the airport before half past five to wait for Midsummer.