Chapter 814: The whole line is red
There are many industries that are related to the retail industry, such as the beverage industry, which is a very important industry, just look at those supermarkets and hypermarkets, and the beverage side always occupies a large area.
And in the Phoenix Group, it seems that there is also a involvement in the beverage industry, well, not only there are, but also a lot, Lu Shaohua's first insertion in the beverage industry is China's Jianlibao carbonized drink, there was a certain difficulty in acquiring this company at that time, but Chu Lei came forward, and finally succeeded.
In Lu Shaohua's previous life, Jianlibao was only popular for a few years, and then disappeared in the market, but due to Lu Shaohua's involvement, Jianlibao has completed the change, and has now become a big brand, although it cannot be compared with Pepsi and Coca-Cola, but in China, Jianlibao will always be the first big brand.
Of course, the reason why Jianlibao can be successfully completed is because of the reason for the Phoenix Supermarket, the products of its own group company, Phoenix Supermarket always takes special care, there is only Jianlibao in the Phoenix Supermarket, there will be no other brands of beverages, and Phoenix Supermarket has branches in almost most cities in China, which has led to Pepsi and Coca-Cola occupying less than two percent of the market share in China.
It is undeniable that Phoenix Supermarket is successful in China, and it is a well-deserved retail giant in China, and there is no one, as for foreign retail companies to compete with Phoenix Supermarket, it is almost impossible, who makes Phoenix Group's reputation in China really good.
It is precisely for this reason that Jianlibao has also succeeded, but Lu Shaohua knows very well that this is far from enough, compared to Pepsi and Coca-Cola, Jianlibao is only successful in China, as for overseas, there is no key Lippo brand at all.
Back then, Lu Shaohua acquired Jianlibao Company for two reasons, one was that he couldn't bear to see Pepsi Cola and Coca-Cola, but he didn't want to see a Chinese brand decline, so Lu Shaohua decided to buy Jianlibao Company.
After these years of development, Jianlibao company has not declined, on the contrary, it has an incomparable influence in China, but this is far from enough, in Lu Shaohua's vision, he is to push the Jianlibao brand to the peak, whether it is in the country or in the international ability to compete with Pepsi and Coca-Cola.
Now, Lu Shaohua is finally going to enter the overseas market in the retail industry, if Lu Shaohua succeeds, then the Jianlibao brand will be promoted, if Lu Shaohua can acquire Wal-Mart, then it is completely possible to terminate the contract with Pepsi and Coca-Cola, and put Wal-Mart's branches on Jianlibao drinks.
Imagine what would happen if Wal-Mart, the global retail giant, had its stores on Jianlibao beverages, and there was no doubt that the Jianlibao brand would be a continent overnight, while Pepsi and Coca-Cola's market share would shrink by more than half, and they could only cooperate with Carrefour and some small supermarkets.
Lu Shaohua owns the shares of Pepsi and Coca-Cola, if Lu Shaohua wants to use Jianlibao to compete with Pepsi and Coca-Cola, then Lu Shaohua will inevitably have to withdraw from the two companies.
According to Lu Shaohua's past practice, even if his own products compete with the products of the company that owns shares, Lu Shaohua will not withdraw, but it is obviously different from others in the beverage industry, once Jianlibao enters, then Pepsi and Coca-Cola will shrink, which may cause bankruptcy.
What the? Will it go bankrupt?
If he really goes bankrupt, then Lu Shaohua will have nothing to lose, so evacuation is necessary, not to mention, Lu Shaohua bought the shares of the two companies at a low price at that time, with the development of these years, the stock prices of the two companies have undergone earth-shaking changes, and selling the shares in the company can also bring Lu Shaohua a huge fortune.
"Think of it as a long-term investment......
Lu Shaohua thought so.
…… In addition to the carbonated beverage industry, Lu Shaohua is also planning another thing, that is, in terms of tea drinks, there are four kinds of tea drinks produced in the Phoenix base.
I have to say that this is a problem, after all, the reason why tea drinks carry a tea word is because the ingredients in it contain the ingredients of tea, and about tea, it seems that only Chinese and Yue himself like to drink tea, and there seems to be no tea abroad.
It is precisely for this reason that Lu Shaohua has to consider whether tea drinks can open up the market abroad, or whether Lu Shaohua should change the taste and let foreigners adapt to it, so that tea drinks can successfully open up foreign markets.
Lu Shaohua doesn't like to fail, and once he decides what he wants to do, he has to succeed.
It's the same with letting tea drinks open foreign markets, if you are ready to open foreign markets, then you have to succeed, and the word failure Lu Shaohua doesn't want it to appear in his dictionary.
Therefore, there is a survey result before this, and then a series of operations will be carried out, and only when you are sure will you decide whether to promote it.
Well, it's not clear whether tea drinks will be promoted or not, but there is more than one industry that is inextricably linked to the retail industry, and there is also a transportation industry.
Lu Shaohua knows very well that if he enters the retail industry, China's domestic food will be the first choice, after all, its cost is relatively low, and because it is shipped abroad, it must be guaranteed in transportation, so the transportation industry is bound to keep up.
In the Phoenix Group, there is a shipping company, which has developed well so far and has a wide range of business, but it is far less than those shipping giants, so when Lu Shaohua decided to enter the retail industry, the shipping industry was also put forward by Lu Shaohua to expand the scale.
However, what kind of scale to expand to is a problem that Lu Shaohua needs to consider, but just take a look at Lu Shaohua's surname, or don't do it, do it the biggest, so it seems to be Lu Shaohua's goal to make the shipping industry develop into a peak.
In a word, Lu Shaohua doesn't want to be the second or third child, what he wants to do is to be bigger, or I shouted to be the second child, no one dares to say that he is the boss.
…… In addition to the shipping industry, Lu Shaohua also has another consideration, that is, the air transportation industry.
The air transport industry pays attention to speed, however, the disadvantage of the air transport industry is that the cost is too high, general things cannot be transported by air, and only high-value things can be completed by air transport.
However, Lu Shaohua is thinking about whether it can reduce costs and let those mid-range things enter the ranks of the air transportation industry? Well, as for low-grade things, forget it, a plane to transport dozens of tons is not worth the cost.
Reducing costs, this is a difficult problem, of course, it is not impossible to do, if Lu Shaohua is willing to set up an airline, and then come to a company of his own products to ship, forming a one-stop service, it seems to be able to reduce a lot of costs.
When it comes to airlines, then we have to mention the matter of aircraft, as early as many years ago, Lu Shaohua cooperated with the state and invested in an aircraft manufacturing base.
Yes, don't look at Lu Shaohua rarely cares about the affairs of the aircraft manufacturing base, but Lu Shaohua has been receiving reports from the people below, so as to learn about the situation over there, and now it has entered the test flight period, and it has almost reached the end, and the first super-large passenger aircraft is about to be launched.
That's right, it's a super-large passenger plane, not an ordinary passenger plane, if it was an ordinary passenger plane, that manufacturing base would have been produced a long time ago, and it would have been put on the market and accepted orders from many airlines.
Obviously, Lu Shaohua had a big purpose when he established that manufacturing base at that time.
Boeing, whether it is Lu Shaohua's past life or now, is a well-known, the world's largest aircraft manufacturer, and the first choice for airlines in almost every country to place orders.
At the same time, Boeing is also a well-known military company in the United States, in addition to developing passenger aircraft, they are also responsible for the research and development of American aircraft, it can be said that this company is a semi-official company.
According to Lu Shaohua's ambitions, he is obviously going to Boeing to set up an aircraft manufacturing base, and if he can't compete for your military business, then I will fight for your passenger aircraft business, and Lu Shaohua wants to build his aircraft manufacturing base into the world's largest and most famous.
But then again, it seems a bit difficult to build such a base, after all, Boeing is already so famous that it is not easy to compete with it.
However, Lu Shaohua has confidence and absolute confidence.
As for where his confidence comes from, there is no doubt that Lu Shaohua's confidence comes from his skills, the powerful technology he holds in his hands.
In terms of military industry, Lu Shaohua has more advanced technology than any country in the world, and military aircraft are slightly different from civilian aircraft, but the principle of rationality and understanding is clear, and the developed civil aircraft does not seem to be worse there.
Oh! No, it's not that it won't be worse there, the surface is stronger than it.
The overwhelming technology, this is Lu Shaohua's advantage.
It is precisely because of the advanced technology that Lu Shaohua dared to label the civil aircraft he manufactured as the second and no one dared to say that it was the first label and goal.
Another ambitious goal, it is undeniable that Lu Shaohua is one of such ambitious ones, not only one is ambitious, but all of them are ambitious, in Lu Shaohua's dictionary, either don't do it, or do it to be the biggest.
To put it bluntly, Lu Shaohua must achieve something in business, and every industry he is involved in must be the greatest to complete Lu Shaohua's ideas since his rebirth.
This is the apex of the so-called economic empire in Lu Shaohua's heart, and it is also the last stage of the economic empire in Lu Shaohua's heart.
All in all, what Lu Shaohua wants is to highlight four words: red across the board.
……
(To be continued)