Chapter 813: Red Across the Line

The Rolls-Royce brand is world-famous, almost a symbol of wealth and power, Lu Shaohua also bought a Rolls-Royce car, and then when the Phoenix car appeared, Lu Shaohua gave the car to Lu Jiayao, that is, Lu Shaohua's father, until the car was worn, Lu Shaohua gave his father a luxury Phoenix car to use.

It is conceivable that Lu Shaohua has great respect for the Rolls-Royce brand, and Lu Shaohua has long thought about including Rolls-Royce in the account, but Phoenix Motors has just developed, and Rolls-Royce has not encountered any crisis, so Lu Shaohua has not moved.

Of course, part of the reason for this is that Lu Shaohua has no intention of focusing on this side, Lu Shaohua has been planning the Asian financial crisis for several years, and after the Asian financial crisis, Lu Shaohua has put the construction of a network kingdom on the agenda.

There is no need to say more about the next things, Lu Shaohua went to Africa, completed his hegemony, controlled seven small African countries, and gradually developed those seven countries, and now Chen Guobang finally participated in the construction of seven African countries, Lu Shaohua can finally focus on business with peace of mind.

Yes, when he learned that Chen Guobang took the initiative to participate, Lu Shaohua was relieved, because in Lu Shaohua's vision, he would concentrate his energy in the next few years to develop the industries under the Phoenix Group.

The acquisition of Rolls-Royce Motor Cars was listed as a target by Lu Shaohua.

But then again, it is still difficult to acquire Rolls-Royce, but Lu Shaohua is not afraid, he believes that the employees in the Phoenix Group can buy Rolls-Royce, as long as he gives an order, the people below should move.

Lu Shaohua is not worried about the acquisition of Rolls-Royce at all, which also leads to Lu Shaohua's mind not being on this, but putting all his mind on the car as a whole.

If Rolls-Royce acquires it, then with the addition of Phoenix Motors, as well as Toyota, and Toyota's Lexus brand, then Lu Shaohua will not have four car brands.

A public family owns four fairly well-known car brands, what kind of existence is this?

Not to mention anything else, there is only one Phoenix car brand that shocks the world, because Phoenix Cars is really a boutique among the boutiques, whether it is the surname or design, or in terms of price, it is the first choice of many people.

Now, with the addition of a world-class brand Toyota, it is undoubtedly not to raise the status of Phoenix Automobile Company to a higher level, if you add Rolls-Royce, a world-famous brand, then Phoenix Automobile Company is definitely the leader of the world's automobile industry, a hegemon-level car manufacturer.

Isn't this what Lu Shaohua wants?

In Lu Shaohua's vision, he just wants to develop all the industries involved in it into world-class overlords, giants, dare to say that the first does not dare to say the existence of the second, and once Lu Shaohua's vision is completed, the automotive industry will enter the era of Phoenix Motors.

Well, this is just Lu Shaohua's plan, and it will take a long, long way to achieve Lu Shaohua's expected goal.

…… In the automotive field, Lu Shaohua has a plan, so what about other aspects?

You must know that Lu Shaohua's Phoenix Group is a diversified group company, and the company is involved in many industries, such as retail. The Phoenix supermarket chain is the representative of the retail industry of the Phoenix Group.

However, the current Phoenix Supermarket is only limited to China, although branches have been opened all over the country, but this is far from Lu Shaohua's goal.

On the other hand, Wal-Mart, the American and even global retail giant, has branches in more than a dozen countries around the world, while Phoenix Supermarket is limited to China, which makes Lu Shaohua very headache.

It's not that the people in Phoenix Supermarket are incapable, on the contrary, Lu Shaohua thinks that Lu Jiahui, that is, Lu Shaohua's fourth uncle, after all these years of hard work in the business world, his ability has been revealed, but he has not been in line with international standards.

Speaking of Lu Jiahui, I have to talk about his proposal with Lu Shaohua, at the Spring Festival party the year before last, Lu Jiahui once proposed to Lu Shaohua, saying that it could allow Phoenix Supermarket to integrate with international standards and develop overseas business, but Lu Shaohua did not agree out of overall considerations, but said that it would be postponed for a period of time.

However, at that time, Lu Shaohua still asked Lu Jiahui to pay more attention to the overseas situation, and asked Lu Jiahui to make a plan, and when he thought the time was ripe, he would show the plan, and then enter the overseas market with lightning speed.

In fact, the so-called ripe time in Lu Shaohua's mouth is because of his personal relationship, no way, at the family gathering the year before last, Lu Shaohua was busy with the Asian financial crisis, and today's family gathering Lu Shaohua was in Africa and did not go home, so he kept dragging it out like that, and did not ask Lu Jiahui how the plan was.

Now that Lu Shaohua is free, it seems that Phoenix Supermarket's entry into overseas markets has to be mentioned.

However, in the middle, Lu Shaohua still has one more point to consider, that is, about competitors. There is no doubt that if Phoenix Supermarket wants to enter the overseas market, it will inevitably be hindered, and the pressure is estimated to be great.

Peers are enemies, this sentence Lu Shaohua often mentions, if Phoenix Supermarket wants to share the big cake of the world, then Wal-Mart, the global retail giant, will definitely be the first to stand up against it.

As for the second should be Carrefour, the first in Europe and the second in the world, they should also stand up against it at the first time, because the Phoenix Group is too strong, if Phoenix Supermarket wants to enter the overseas market, they have reason to believe that the Phoenix Group will be their most powerful opponent.

Strangling in the cradle while the opponent has not yet grown seems to be a common means in business, and Lu Shaohua seems to often use this method, Lu Shaohua can say with certainty that they will deal with Phoenix Supermarket.

This is a relatively big obstacle, if Lu Shaohua does not solve it, then Phoenix Supermarket will have a lot of difficulties if it wants to enter the overseas market.

Fortunately, Lu Shaohua is not unprepared, on the contrary, Lu Shaohua's preparation is very sufficient, who let him rely on China, the products produced from China are very cheap, and Lu Shaohua only needs to control the quality problem, Lu Shaohua occupies a considerable advantage.

Also, Lu Shaohua holds more than 10% to 20 percent of Wal-Mart's shares, and if Wal-Mart dares to stand up against it, these shares in Lu Shaohua's hands can play a great role.

Of course, Lu Shaohua is not stupid enough to take it out publicly, it is the shares he secretly acquired, and the reason why he thinks it can be interesting is because Lu Shaohua wants to control the entire Wal-Mart company and has an absolute controlling stake.

Yes, it is not Lu Shaohua who is arrogant, and Lu Shaohua is confident that he will acquire more than 51% of Wal-Mart's shares, making Wal-Mart a subsidiary of Phoenix Group. As for how to acquire, Lu Shaohua already had a rough plan in his mind, and it could be launched as long as it was perfected.

Well, next up is Carrefour.

Seriously, Lu Shaohua felt very regretful, regretted that he did not buy the shares of this company when he was rich, with the passage of time, the current market value of Carrefour is rising little by little, and Lu Shaohua wants to acquire its shares at this time, the price will be quite large.

Don't look at the Phoenix Group's infinite scenery, but the real financial situation is not very optimistic, as early as after the Asian financial crisis, Lu Shaohua even thought that the Phoenix Group's finances would be a little tight, and finally Lu Shaohua launched the two major futures plans of gold and oil.

Originally, the two major futures plans of gold and oil could make a lot of money, and there was a lot of money left over to maintain the development of the Phoenix Group, but the remaining money Lu Shaohua was also useful, for example, to enhance the various industries under the Phoenix Group, which also needed money.

And the plan to enhance its various industries was thought of by Lu Shaohua a long time ago, and it was precisely because he thought about it that Lu Shaohua allocated the funds. This distribution is that all the money earned from the gold futures and oil futures plans is used to develop other industries in addition to the normal investment of the Phoenix Group.

Unfortunately, in the development of the retail industry, Lu Shaohua's allocated funds were used to acquire shares in Wal-Mart, and Carrefour was not in Lu Shaohua's plan, which also led to Lu Shaohua's reason why he did not want to do anything to Carrefour.

But then again, if Lu Shaohua absolutely controls Wal-Mart, and then there is the rise of Phoenix Supermarket, it seems that there is no need to be afraid to compete with Carrefour, right?

Wal-Mart is the world's retail giant, and Carrefour is the world's second, if these two companies fight, who wins and who loses is still unknown, but one thing is certain, that is, Wal-Mart can be the world's first, there must be a great advantage in it.

And what if you add the Phoenix supermarket? Don't look at the Phoenix supermarket is limited to China, but its background is the Phoenix Group, such a company and Wal-Mart teamed up, then Carrefour also had to retreat.

Walmart Inc., that's a key.

Whether Lu Shaohua can acquire more than 51% of Wal-Mart's shares is related to the success or failure of Phoenix Supermarket's global strategy.

If the acquisition is successful, it has become a strong alliance, and if the acquisition fails, then Phoenix Supermarket will have to fight all the way and rush to the altar with a bloody road.

Yes, this is the way to do it after failure, anyway, Lu Shaohua must put Phoenix Supermarket on the altar, no matter whether it succeeds or fails, Lu Shaohua will let Phoenix Supermarket stand at the top of the world and the altar of the world.

It is already a matter for Lu Shaohua to put Phoenix Supermarket on the altar, so what about the industries related to the retail industry? Should Lu Shaohua let his unified footsteps follow and develop together?

……

(To be continued)