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Among the eleven mobile phone licenses issued by the Ministry of Information Industry, compared with other domestic mobile phone manufacturers, although Kewang Hi-Tech is not a strong electronics manufacturer in China, but it has nearly two years of OEM experience in the field of mobile phone manufacturing and sales. Pen "Fun" Pavilion www.biquge.info

In the domestic mobile phone market in 99 years, the extraordinary design ideas of the gem series of mobile phones suddenly grasped the psychology of domestic consumers, giving people a sense of amazement, coupled with excellent and intensive marketing offensive, so that Kewang Hi-Tech supplied to other domestic first-class agents for almost two weeks, and the daily sales volume exceeded that of Unicredit, becoming the second largest mobile phone manufacturer in China.

As of mid-July, the total daily shipments of the other 10 domestic mobile phone manufacturers that have newly obtained mobile phone licenses this year are less than that of Kewang Hi-Tech -- the domestic media even described Kewang Hi-Tech at this time as the great success of Aida Electronics in the DVD player market four years ago.

Lee Jae-so was on the plane from Beijing to Jianye, dense clouds were below the plane, like a gray-white solid earth, and the document in his hand showed the latest sales data of China's mobile phone market, the existing sales data is not optimistic, and Samsung has not been able to continue to increase the market share of China's mobile phone with the existing three models.

Jin Namyong looked at the fish-scale clouds outside the porthole, and he couldn't be clearer about the current sales situation in China's mobile phone market.

Samsung mobile phone officially entered the Chinese market a year ago, the first to launch the display design on the upper flap 800C mobile phone, any kind of classic design may be a few years later people will be accustomed to, but in the early ninety-nine, the display screen designed on the flip cover, but chisele can attract people's attention.

When the 800C was launched at the beginning of the year, the media did not hesitate to praise words such as "charming shape" and "noble temperament", although there was not much outstanding in terms of function, but with excellent process design to pry open the wallet of consumers, so that Samsung's mobile phone products quickly gained a foothold in the Chinese market and continued to rise in market share.

Kim Nam-yong withdrew his gaze from the porthole and looked at the mobile phone in his palm again, the sunlight filtered in from the porthole, and the milky white mobile phone exuded a pearl-like luster.

"Any classic design will make people accustomed to it after a few years", this sentence is really not false at all, it has only been less than half a year, Motorola launched V998 also directly designed the display screen on the upper flip cover, the mobile phone in his hand King Hi-Tech, also designed the display screen on the upper flap, and also inlaid a blue crystal stone on the pear-shaped metal trim on the outside of the flap, giving the concept of a gem mobile phone.

Jin Nanyong covered his thumb on the flip cover of the blue crystal stone that is not worth much, it can be said that Kewang Hi-Tech's mobile phone imitates the Samsung 800C design, but it is a pity that the Chinese media at this time will be "charming shape", "noble temperament", these originally belonged to the Samsung 800C mobile phone praise words are given to Kewang Hi-Tech gem series mobile phone.

When Kewang Hi-Tech's jewel mobile phone came out in a high-profile manner, the sales of Samsung 800C in the Chinese market were severely suppressed, which Kim Nam-yong and Lee Jae-so did not expect before.

Among the Chinese mobile phone companies, they only considered the threat from Kumho before, and there was still a long way to go beyond Kumho, but they had to face the aggressiveness of another rapidly rising Chinese mobile phone company, and Kim Nam-yong had to admit that he was a little panicked at this time.

At the same time, Kim also believes that the Motorola executives who hope that V998 can consolidate the throne of China's mobile phone market will also be uneasy. In the same upper flap shape, the display is designed on the upper flap, Kewang Hi-Tech's practice of inlaying gems on mobile phones is indeed exceptionally good in the era of lackluster new design.

"Kumho has been revealing to the media that it is going to launch a flip-shaped mobile phone, do you think they will launch a flip phone at this new product launch?" Lee Jae-so asked Kim Nam-yong.

Kim Nam-yong raised the mobile phone in his hand and asked, "On this basis, will there be a greater breakthrough in Kumho's mobile phone design ideas and capabilities?" ”

Lee Jae-so fell silent, and he also doubted that Kumho's design capabilities on flip phones would make a bigger breakthrough.

Insiders know that Kewang Hi-Tech's gem series mobile phones were realized with the full support of Kumho, otherwise with the manufacturing capacity of Kewang Hi-Tech and other Chinese mobile phone companies, they simply do not have the technical strength to design the display on the upper flip cover.

In Kewang Hi-Tech's gem series mobile phones, Kumho's consistently excellent and market-successful design elements are also reflected, such as re-tracked sound channel technology, micro-motor axis rotation technology, full Chinese input technology, and high-end gem mobile phones even receive the supply of Blu-ray crystal screens.

Since Kumho has fully supported Kewang Hi-Tech to launch the gem series flip phone, if there is no major breakthrough in design or function, the launch of the flip phone at this time will be very weak, perhaps just to imitate Kewang Hi-Tech's creativity to launch a high-end gem flip phone - it is difficult to make a breakthrough in the design idea in a short period of time, this may be a wise choice, Lee Jae-so is also a little moved by this, even if it cannot completely save the passive situation, it can prevent the situation from continuing to deteriorate.

Kim Nam-yong glanced back and said to Lee Jae-so: "The president of Ericsson China is also holding a mobile phone of Kewang Hi-Tech in his hand, probably having the same confusion!" ”

Lee Jae-so didn't look back, that was somewhat rude, and it happened that he took the same flight to Jian Ye with the president of Ericsson China, presumably he was also going to attend the new product distribution meeting that Kumho will hold tomorrow.

In '94 and '95, Ericsson launched its first Chinese digital mobile phone in the Chinese market with great success, and in '97, it ousted Motorola from the throne of the Chinese mobile phone market. Ericsson has been a little slack and arrogant in the past two years, the launch of new products is slow, there are frequent quality problems, and the after-sales service system is also a little chaotic, and the Ericsson SH888 mobile phone, which was advertised in the Chinese market in 98 years, began to sell in China without obtaining a network access certificate, reflecting the serious bureaucratic shortcomings within the super-large enterprises.

With so many major mistakes in a short period of time, how could competitors let them go? For a time, the media and public opinion criticized and wrote.

Ericsson, who refused to admit his mistake, even thought of bribing the media with money to silence his mouth, and competitors including Motorola, Nokia, and Kumho naturally easily instigated the Ministry of Information Industry, which was easy to not express its position, to stand up and openly accuse Ericsson.

Ericsson fell from the throne in less than a year, and its market share was eaten away by the rapidly rising Kumho.

Mr. Lee had no idea how many of the top executives of foreign mobile phone companies in China would follow him in person at the Kumho launch event.

Generally speaking, Kumho's new product launch conference is not enough for the top figures of foreign-funded mobile phone companies in China to attend in person, but Kewang Hi-Tech gave everyone a great "surprise" last month, impacting the existing mobile phone market pattern, Kumho's actions made them particularly sensitive.

Perhaps, Jianye is the center of China's mobile phone industry, and people in Beijing seem to be a little far away from China's mobile phone market.

The plane landed at Jianye International Airport, except for the staff of the Jianye office, Li Xinyu was still very cold and did not give a warm response to their arrival, although she was on the phone before getting on the plane, but she was not seen in the crowd that picked her up.

Kim Nam-yong stood behind Lee Jae-so's side and walked towards the pick-up hall, thinking that Xinyu might also know that Jae-su had the intention of using her, and he also found an excuse to stay in Jianye in the hot summer, and did not have the intention of returning to Seoul to cool off.

Under the impetus of Ikesa Hidezo, Mitsui's Panasonic and Sony have decisively entered the Chinese mobile phone market. Compared with European and American companies, Japanese electronics manufacturers have very limited advantages in the field of mobile communication technology, and can only be regarded as new entrants in the mobile communication market, but the highly targeted launch of straight board models still suppresses Kumho's straight board mobile phones, which is also one of the main factors for Kumho to announce that it wants to launch flip phones this year.

"Mitsui's Chi Zuojun has just come from Wenzhou to Jianye, and I learned that Agent Li is coming to Jianye today, and I hope to meet with Agent Li." The head of Samsung's office in Jianye respectfully reported to Lee Jae-so.

Chisa Hidezo, Lee Jae-so looked up at the floating clouds outside the pick-up hall, thinking that Ikesa Hidezo also felt a headache at Kumho at this time, he looked up at his watch and ordered: "Arrange for me to meet with Ikesa Hidezo first, and other affairs will be postponed for the time being." ”

In a Japanese-style lounge, Lee Jae-so and Kim Nam-yong rushed over to meet with Hidezo Isasa.

The room is covered with straw mats woven with pampas grass, and when Lee Jae-so and the others arrive, Ji Sa-su hides and drinks while being served by two girls in kimonos.

Waiting for Lee Jae-so to push the door and take off his shoes and come in, Ji Sa-hide clapped his hands, and came out of the side door, and four beautiful and sexy escort girls waited for Lee Jae-so and Kim Nam-yong to sit down.

"Kumho recently customized a batch of high-quality diamonds to jewelers in Southeast Asia, the original Indonesian Chen Wencong family is the largest jeweler in Indonesia, ninety-seven years later, the Chen Wencong family's jewelry business can be said to have been devastated, otherwise Kumho ordered gemstones from the Chen Wencong family's Wanye Jewelry Store, and it is still difficult for the outside world to get the news - did Samsung get the news?" Ikesa Shuzo asked.

"Mitsui & Co. has branches all over Southeast Asia, how can Samsung compare to the collection of intelligence?" Lee Jae-so said, "It seems that the news that Kumho is going to launch a flip phone this time is basically confirmed." ”

Jin Nanyong thought to himself: Kumho only orders diamonds, I don't think it will completely copy the idea of Kewang Hi-Tech, and launch one or two high-end mobile phones inlaid with diamonds, which is more in line with Kumho's interests, after all, the concept of gem mobile phones is too easy to copy, and high-end mobile phones in addition to inlaid diamonds as decorations, their own requirements for manufacturing technology and mobile phone performance are extremely high, and they are not easy to copy.

The most competitive products in China's mobile phone market are mainly concentrated in mid-to-high-end models, and diamond-encrusted high-end mobile phones that sell for more than $1,500 are classified as luxury even in Japan and South Korea.

At this time, Kumho's big move to launch a luxury phone is somewhat out of place, and it is almost certain that Kumho's diamond-encrusted high-end flip phone will not have any impact on Samsung's 800C, Motorola's V998, and Kewang Hi-Tech's gem phone.

Kim Nam-yong's suspicion that Kumho had purchased diamonds from Southeast Asian jeweler Baobao did not reveal Kumho's true intentions.

Ji Sa-hide looked at Lee Jae-so for a few seconds before he said, "Kumho's thinking on the consumer electronics business is getting clearer and clearer, and as a Chinese company, it is confident that it will integrate digital technology into mobile communication products, how does Samsung Electronics feel about this?" ”

The same development strategy is destined to have a violent collision in the overlapping market, Kumho's style of developing consumer electronics business is distinct, especially so, Lee Jae-so feels more threatened by Kumho, but Samsung's mobile communication technology is not worthy of pride, and there is no effective means to suppress Kumho, it is nothing more than who develops faster will be more able to occupy a favorable position. He hopes to use Ikesa Hidezo to suppress Kumho, but he doesn't want to be used by Ikesa Hidezo to suppress Kumho, and he only vaguely copes with the past and does not give a positive answer to Ikesa Hidezo's hidden hints.

Lee Jae-so also understands Hidezo Ikesa's thoughts: although Hidezo Ikesa coordinates all of Mitsui & Co.'s businesses in China, he has an unusual focus on the Chinese mobile phone market.

No matter how big Kumho steps are in other areas, AIDA Group will always be the core of Kumho's system, and the mobile phone business is the core business of AIDA Group. According to preliminary estimates, Kumho has grabbed at least $400 million in excess profits from the domestic mobile phone market in '98.

It is precisely by virtue of this that Kumho has been able to unscrupulously raise huge sums of money from Chinese businessmen in Southeast Asia, forming a capital chain that Kumho has expanded vigorously in the past year.

As long as Kumho's mobile phone business suffers a setback and profits are thinned, it will inevitably seriously affect Kumho's expansion in other fields, and even seriously affect the confidence of Chinese businessmen in Southeast Asia in Kumho.

At this time, someone knocked on the door and came in, handed a printed word to Ikesa Hidezo and returned it.

Lee Jae-so is curious about what needs this time to inform Ji Sa-hide in time.

Ji Zuoxiu held his hand on the low table and looked at it for a while, then asked the escort girl to hand the printer paper to Lee Jae-so, and said: "CNOOC is listed on the Hong Kong Stock Exchange today, you should have known about it, this is the situation of CNOOC closing at the end of the market today......"

Affected by the concentrated release of many unfavorable news such as weak consumer demand in North America, the price of international crude oil futures plummeted from $23 per barrel to $21 per barrel last night.

Investors who only use 10 times leverage in the futures market are usually considered conservative investors, and even conservative crude oil futures investors have a large number of people who went bankrupt and fell into abject poverty because of insufficient margin to force liquidation last night.

Even in such a dangerous environment, CNOOC still obtained enough subscription shares and successfully listed and traded.

Compared with the issue price, the closing price has increased by 2%.

Lee Jae-so looked at the chart of CNOOC's first-day listing on the printer paper, and only shook his head slightly, Kumho, as the most important financial investor of CNOOC, invested $240 million to hold 6% of CNOOC's listed shares.

"Kumho's pace is really amazing," Lee Jae-so pouted, "whether it's oil or iron ore, the world is in a trough at this time, and it will be difficult for demand to be strong for a few years. ”

"That being said," said Ikesa Hidezo, "on the other hand, it's also true that the economic downturn is more conducive to expansion – if Kumho is allowed to expand at this rate, and then survive the current economic downturn, I'm afraid that within a decade Asia will rise again a consortium that should not be underestimated, and Samsung will tolerate this?" ”

If he could easily deal with it, Lee Jae-so certainly wouldn't mind causing some trouble for Kumho. Don't talk about Mitsui, compared to Samsung, Kumho will be weak at this time, but I have to admit that Kumho is becoming stronger step by step, and it is becoming more and more difficult to suppress easily. At least Samsung should not deliberately pursue the means of suppressing Kumho at this stage, which will also cause too much damage to Samsung's own development.

After a while, the man who had just brought in the printer paper knocked on the door again and whispered in Chi Zuo Xiuzang's ear and retreated, and Ji Zuo Xiuzang told Lee Jae-so and said: "CNOOC has just held a press conference in Hong Kong to celebrate the success of its listing, at which it announced the next step of the bond issuance and financing plan, and Ye Jianbin of Kumho Corporation also made a speech at the press conference -- CNOOC took one billion dollars from Hong Kong this time, which is far from satisfying their appetite. ”

After a successful IPO issuance, it is relatively easy to issue corporate bonds to the public and is less affected by the economic environment. It is not only Kumho that wants to rise and take off, but also China, the giant dragon, that wants to rise and take off, and seeking to contain China's development is not within the scope of Samsung's consideration at all, and it is far beyond the scope of Samsung's ability, which is a contest between powerful countries. Compared with the ignorance of young people in HG, Lee Jae-so still has a clear understanding of reality.

Compared with the new product launch conference of Kewang Hi-Tech in late June, the new product launch conference held by Kumho in mid-July is not necessarily more lively, but the people invited to attend are more prominent, and they can smash China's mobile phone industry into a big hole if they are caught and thrown out. Of course, the media reporters present at the scene were also like great enemies, and they all stood at the entrance of the venue looking for familiar faces when they caught a personal interview and a weighty newsletter.

Lee Jae-so and Kim Nam-yong rushed from the hotel to the Kumho press conference in the morning and saw many familiar faces, and others were quite surprised to see him appear in person. Yu Ping, the president of Kewang Hi-Tech, surrounded the media reporters tightly, which was also expected in advance. Although it was expected that media reporters would ask questions such as "how to comment on the pros and cons of Samsung 800C and Kewang Hi-Tech Gem phones", such questions still made it difficult for Lee Jae-so to answer.

Breaking free from the encirclement of reporters and walking into the venue, Lee Jae-so never saw the excessively young face appear, Chen Xinsheng, Su Jindong, Lu Qingsheng, Yang Yun and other senior executives of Aida Group were all at the venue, but that face did not appear, could it be said that this new product launch conference is not very important to Kumho?

Lee Jae-so was a little confused, and Kim Nam-yong gently pushed his shoulder and pointed to the banner hanging above the hall to show him, with the words "Wonderful D Series" written on it: "It seems that Kumho is going to overturn the phone." ”

Kumho has been in the mobile phone business for two years, and in two years, Kumho has launched a total of eight mobile phones, all of which are straight board models of the "i" series, and at this time, the new "D" series was launched, and only flip phones were launched.

Kumho Hi-Tech just launched the gem series of mobile phones that amazed the market last month with the support of Kumho, and if Kumho's flip phone products can't make a breakthrough on this basis, then wouldn't it be stupid for them to support Kewang Hi-Tech?

Although more than half of the profits of Kewang Hi-Tech for every gem series mobile phone sold will flow to Kumho, but instead of becoming a component supplier, shouldn't Kumho pay more attention to the shaping of brand value at this stage?

Lee Jae-so has been tossing this question for several days and can't sleep steadily, but there are some subtleties that the parties can't understand thoroughly.

Xiao Ruimin of Lianxin and Liao Honglei of Dongxing came over, exchanged pleasantries with Lee Jae-so, and sat aside to talk. From their discussions, Lee Jae-so learned that Yi Yunfei, vice minister of the Ministry of Information Industry, also arrived in Jianye in a low-key manner today.

Lee Jae-so remembered that the main project of the wafer factory jointly owned by Huaxia Electronics, RBNEC Electronics and the Jianye Municipal Government was completed, and Yi Yunfei should have come to Jianye to attend the completion ceremony of the main project on behalf of the Ministry of Information Industry.

Zhang Ke, Liu Zhicheng, Zhang Yaping and others accompanied Yi Yunfei and others to visit the Xinpu factory of Zhongjing Microchip, today is a private visit, except for Yao Wensheng, the quasi-son-in-law of the Yi family, Jian Ye did not send officials to accompany her, Yi Xin happened to be on vacation in Jianye, and naturally accompanied her father.

Chen Jingren came to visit in Jianye, and this was the first time she walked into the factory of Zhongjing Microchip.

They walked and stopped in the factory area, and they had no intention of rushing to the city center to attend the new product launch.

"Before I came from Beijing, Minister Geng summoned the CEOs of Huaxia Electronics and other enterprises in the ministry to the ministry for a meeting, and Minister Geng was furious at the meeting, to the effect that last year, the three could not fight Kumho, and this year, the thirteen could not fight Kumho and Kewang Hi-Tech, and the CEOs looked like dogs, all ate shit, and the face of the ministry was lost to them......" Yi Yunfei said indifferently about the internal affairs of the Ministry of Information Industry in recent days.

Zhang Ke smiled slightly, can imagine Minister Geng Chongyang's angry appearance, in March this year, the unexpected issuance of eleven mobile phone licenses did catch Kumho a little off guard, I believe that the rise of Kewang Hi-Tech should also catch the Ministry of Information Industry off guard, he said with a smile: "This can only complain that Kewang Hi-Tech is too good, we also have to avoid its edge, if the estimate is good, our market share will decline by more than one point this month, otherwise there is no need to rush to launch a new mobile phone to save the situation......"

"Don't pretend to be a victim," Yi Yunfei laughed, "Mr. Chen of Kewang Gaoke is also here, do you want me to ask her if Kumho has secretly made ghosts?" ”

Chen Jing smiled but did not answer.

Yi Yunfei continued: "The ministry is also bitter this time, I think the issue of mobile phone license issuance in the future will not be as hasty as this year." ”

Chen Jing thought that Yi Yunfei was really casual when she spoke, and she didn't seem to mind her being an outsider at all.

Zhang Ke said: "Isn't the central government going to push for large central enterprises to be taken over by the Economic and Trade Commission? When Huaxia Electronics and other central enterprises are decoupled from the ministry, the situation may be better - I am not complaining about anything, the Ministry of Information Industry is both an athlete and a referee, which is slightly unfair to other athletes. ”

"Maybe," Yi Yunfei looked at the floating clouds in the distance, sighed uncertainly, and said, "I'm not going to attend your new product launch conference - I'm worried that you will come up with some magic weapon and beat the enterprises in the ministry to shame, and it will be a little inappropriate for me to attend the press conference in a high-profile manner - let Wensheng accompany me around the high-tech zone, you go first." ”

Zhang Ke said: "There is nothing to attend at the press conference, it is nothing more than propaganda to build momentum, I want to choose, I am more willing to take the car to accompany Minister Yi around - what new products will be launched at the press conference, there is no suspense for me." ”

"What will be the reaction after bringing the new phone to the market, and there is no suspense for you?" Yi Yunfei grabbed a small flaw in Zhang Ke's words and asked, "Looking at your confident appearance, I'm very curious about what new products Kumho can come up with this time." ”

Zhang Ke laughed and said: "I'm worried that Minister Yi won't be able to take time out of your busy schedule to come and go to the scene for guidance, I deliberately took two mobile phones that are going to be listed this time by my side, and I took them out to offer ugliness, please Minister Yi, you guide and guide......"

Chen Jing has never seen the shape of Kumho's new mobile phone, she is also very curious about what kind of new flip phone Kumho will launch this time, watching Fu Jun take out two mobile phones from the briefcase and hand them over, one is an ordinary style flip phone, the body shape is small and exquisite, and the flip cover of the other mobile phone is embedded with a small round LCD screen with a blue backlight - dual-screen design!