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Looking at the model in a light gold patent leather short skirt elegantly holding up the Aida D188 dual-screen mobile phone with a milky white delicate body, Lee Jae-so felt extremely bitter in his mouth, and glanced at Kim Nam-yong, and could see the deep loss in the other party's eyes. Pen, fun, and www.biquge.info

At the beginning of April, Lee Jae-so and Kim Nam-yong returned to Seoul to attend a joint meeting of the product design department of Samsung Electronics headquarters to arrange the process of a number of design proposals submitted by the design department, and many of the design plans included a dual-screen folding design plan.

The main problem faced by the dual-screen folding design is that the dual screens are designed on the upper flip cover, and it is necessary to develop a thin STN crystal screen; In addition, as the most important power-consuming electronic component on the mobile phone, if you want to control the standby time within a reasonable range, you need to develop more efficient power management chips, and you also need to design the core chip of the mobile phone more reasonably.

Taking into account the development process of other products, it was finally decided to assign five developers to the programme.

It's only been three months since the beginning of April, and three months is probably just enough time for these five developers to write about new product development.

Seeing that the media reporters in the venue did not hesitate to press the shutter in their hands on the film, and their eyes still showed a look of fascination, and the companions who came to participate in the new product launch conference also showed envious eyes, Lee Jae-so was extremely unhappy.

Samsung Electronics has more than 10,000 R&D personnel, and such an important design plan is only equipped with five developers, and it is really slack to the point that it can cope with the Chinese market for more than a year with an ordinary folding 800c mobile phone.

If we can make a decisive decision in early April to mobilize the strength of various professional R&D departments to go all out to develop this dual-screen folding phone, with Samsung's technical strength in the field of display electronics, we should be sure to launch a dual-screen mobile phone in three months. Although Kumho will lag behind in the timing of product launches, it will not be completely reactive.

Lee Jae-so held his phone tightly in his hand, refraining from making calls at this time -- it would take three months at the earliest to take out Samsung's dual-screen mobile phone, and it would not be bad to suffer for dozens of minutes more at the venue.

The vice president of Motorola China and the marketing director of Nokia Asia Pacific, who came to attend the press conference, entered the venue and sat together, but both of them remained silent and did not want to communicate with each other, and they couldn't help but whisper and talk at this time.

From the look of their conversation, it can be seen that the dual-screen mobile phone launched by Kumho has touched them a lot, and some people are even whispering that the dual-screen design of this mobile phone may become the design standard for mid-to-high-end folding mobile phones in the future. Representatives of Sony and Panasonic mobile phone departments also whispered in a small area, but the representatives of those Chinese mobile phone companies looked a little more relaxed, and they seemed to have recognized Kumho's high position in the field of domestic mobile phones, but it was these foreign-funded mobile phone companies that really felt threatened.

"I'm afraid that Kumho will not be satisfied with their status as the third mobile phone manufacturer in China and the top 15 in the Asia-Pacific region at this time." Kim Nam-yong said with emotion.

Although China is the fastest-growing mobile phone market in Asia, it is far from the most important market. In terms of market capacity, the total number of mobile phones sold by HG will exceed that of China in 98, but HG mobile communication adopts CDMA standard network, and there is no worry that Kumho has the ability to immerse itself at this time. The RB market is the most important market in the Asia-Pacific region, but Japanese electronics manufacturers are unprecedentedly strong, and even if Kumho can pry a corner of the RB market with the convenience of iPlayer, the extent to which it can penetrate will be limited. In addition to Japan and South Korea, the rest of the Asia-Pacific region, such as Singapore, Taiwan, Hong Kong, Malaysia, and Australia, is a key competition ground for Kumho and other mobile phone manufacturers, and Kumho has also formed strategic alliances with major operators in the region, such as Singtel.

European consumers are conservative, and it is difficult for Kumho to leverage the European market with its excellent process design, and the North American market is the main battlefield for global mobile phone manufacturers...... Any ambitious mobile phone manufacturer should aim for the North American market.

Prior to this, Kumho had already trial-sold its mobile phones, DVD players, PDAs and other products in the North American market, but the performance was far less than the hot sales of iPlayer and flash drives in North America.

Lee Jae-so sighed slightly, and said to Kim Nam-yong: "Kumho may use this dual-screen mobile phone to test the North American market, right?" ”

"While it's true that the North American market is more receptive to fashionable electronics, can Kumho's technology withstand the demanding demands of North American consumers?" Kim Nam-yong is still skeptical about this, and Samsung's mobile phones are now only second-rate products in the North American market.

"It's really dizzy......" Lee Jae-so patted his forehead, when the model hired by Kumho elegantly held up the Aida D188 dual-screen mobile phone at the booth, everyone attracted all the attention to the amazing shape, but forgot that the performance and configuration are still the foundation and fundamentals of a mobile phone, if you put aside these two points, there are many technically immature design solutions in the Samsung design department that are enough to make people amazing, such as STN color crystal screen and even directly use the more power-consuming thin film LCD screen as the mobile phone screen, which is absolutely amazing, But launching a finished product with immature technology is tantamount to digging your own grave.

Lee Jae-so knew that Kumho had invested a lot in the field of STN LCD, and thought that Kumho might also want to develop STN color LCD screens sooner, and it seems that the R&D department of the headquarters should pay attention to the research and development process of products.

Someone in the front row finally thought of this problem, and Chen Xinsheng, president of Aida Group, who personally presided over the pro-product press conference, replaced the slides on the big screen in front of the host stage to introduce the performance and configuration of the D188 dual-screen mobile phone and some key data.

D188 uses the latest baseband chip released by Deyi, RF chip, the body contains the original battery net weight of 93 grams, thickness 24 mm, the outer screen is a 46 * 32 pixel blue backlight LCD round screen, showing battery status, signal strength, time, date and caller number, the inner screen is a 128 * 64 pixel blue backlight crystal screen, four lines of Chinese (English) text display, standby time in the standard environment is 110 hours, with incoming call ringtone grouping, voice dialing, voice menu, 180 seconds recording and other functions, In addition, there are 6 built-in games and personal assistant functions such as calendar, calculator, and alarm clock......"

Lee Jae-so held his forehead with both hands, the performance and configuration of the Aida D188 dual-screen mobile phone can be said to be an enhanced version of Motorola V998, even if there is the full cooperation of mobile phone chip manufacturers, Samsung will take half a year to achieve this level, it seems that Kumho has gathered more than 3,000 R&D personnel in just over two years, and Oak Park has played a key role.

Although it is not clear how many R&D personnel Kumho has gathered on this D188 mobile phone and how long it has been painstaking, it is definitely far more than five R&D personnel and more than three months. Although there is no exaggeration of "sharpening a sword in ten years", it is certain that Kumho should devote a considerable part of the R&D strength of Oak Park and the ESS and RB Tsukuba experimental bases in Silicon Valley to the research and development of digital mobile phone products.

Without the support of strong technical strength, no matter how good the idea is, it is impossible to shine brightly.

Samsung's launch of the 800C folding mobile phone will design the display on the upper flip cover, which is already a breakthrough in process technology, Kumho has successfully achieved a dual-screen design on the upper flip cover, and at the same time, it must also achieve thinness and lightness to ensure that other performance is not weakened, and there are more technical difficulties to overcome.

It seems that Kumho has broken through the technical bottleneck of digital mobile phones from this D188 mobile phone, and Lee Jae-so has to admit that in the field of digital mobile phones, Kumho has no worse technical strength than Samsung - this is a fact that he desperately wants to deny.

The only thing that can be gratified is that the market price of Aida D188 dual-screen mobile phone will not be less than 800 US dollars, and Samsung800C mobile phone at least does not have to face the direct impact of D188, presumably the vice president of Motorola China will have such a blessing in his heart, right? Motorola's V998 and Kewang Hi-Tech's gem series mobile phones will not directly face the direct impact of the Aida D188 dual-screen mobile phone.

Of course, Kumho still has the strength to impact the North American market with its Aida D188 dual-screen mobile phone.

Lee Jae-so looked at the faces of representatives of Nokia, Sony, Philips and other companies, and most of them were already planning to suggest that their respective companies' mobile phone departments immediately deploy and copy Kumho's dual-screen design on folding phones -- if Motorola and Nokia went all out to develop dual-screen flip phones, the speed would probably be much faster than Samsung's.

Thinking like this, the melancholy on Lee Jae-so's face became even heavier - Samsung was too passive.

Immediately someone mentioned the issue of market pricing and official release date, Chen Xinsheng replied on the host stage: "AIDA's official website will officially announce the market price of D188 dual-screen mobile phones at 12 o'clock in the morning and accept global online orders, starting from today, we will successively supply the two mobile phones of pearl white and silver gray to channel providers, Shengxin Telecom stores in East China can officially sell D188 mobile phones as early as tomorrow morning, and the sales of other regions and other channel providers will be delayed for two to three days......

Hearing Chen Xinsheng announce on the stage that he would delay until 12 o'clock tonight before the official announcement of the market price, the media reporters present were so depressed that they were about to howl, not to be so tormented; The faces of the representatives of mobile phone manufacturers were gloomy, and it was difficult to see the joys and sorrows in their hearts.

Compared with the strong light of the D188 dual-screen mobile phone, Kumho's launch of another D80 flip phone this time is a bit dull, and it is even better to forget it in a corner.

The D188 is luxurious, noble, and charming, and those present naturally classify it as a high-end machine; In the D80 flip phone, Kumho uses the largest proportion of self-produced chips and components, compared with Motorola's V998, Samsung's 800C, and Kewang Hi-Tech's gem phone, there is no obvious advantage, but the D80 flip phone, which has a simple shape and much more simplified functions, is thinner and more compact, with a standby time of up to 240 hours, and still has the strength to share the market share of mid-range flip phones.

"The price will not be announced until twelve o'clock in the morning......" Chen Jing's clear eyes fell on the delicate and delicate mobile phone in her hand, her eyes twitched, and her high eyelashes trembled slightly and looked at Zhang Ke, "You are messing around like this, don't you mean to make people sleep unsoundly?" ”

"Then you can wait until the early hours of the morning to go to bed," Zhang Ke laughed, his eyes looked at Chen Jing's slender fingers pressing the casing, white and tender with some pink, crystal clear, these hands are actually very beautiful, he stood there with his head in his hands, and saw Yi Yunfei walking back accompanied by Yao Wensheng and Yi Xin, and said to Fu Jun, "Xiaojing has half an hour to go to the airport, I want to accompany Vice Minister Yi and them to the hotel first, you help me pick up Xiaojing." ”

Tang Jing came back from Hong Kong, lived in Jianye for a few days, always had to go back to Jinshan to stay with her mother for a few days, and accompanied her mother back to Xintai's hometown, and today took a direct plane from Xintai to Jianye.

Chen Jing's eyes fell on the mobile phone, but she thought of the bright and bright girl with a charming smile, and she felt a faint sadness in her heart.

"It's still early," Yi Yunfei squinted at the sunset in the western sky, the sunset closed the clouds, looming some corners, "Let's go to the oak garden to have a look, I always expect domestic enterprises to have such courage as Kumho in terms of technology investment......

"Okay, we'll have dinner near Oak Park...... I just took this opportunity to show off our technical strength with Minister Yi. ”

It's almost time to get off work, and Zhang Ke called to ask the Oak Garden to prepare a little.

The second Xiaojiang Bridge has been completed and opened to traffic, and it only takes 20 minutes to cross the bridge and take Xinpu Avenue from Zhongjing Microchip's Xinpu factory to Xuefu Lane.

Chen Jing was accompanied by a driver and an assistant, and she still sat in the business car with Zhang Ke and them, so that they could continue to talk about things in the car.

"Zhongjing Microchip still has to strive for the 0.25 micron process as soon as possible," Yi Yunfei looked at the Xinpu factory of Zhongjing Microchip, which is not much different from other factories in the high-tech zone, and said, "Deyi These big factories have begun to eliminate the 0.25 micron process technology, and China is still too far behind." ”

"At present, the biggest difference between us and Deyi is that Deyi agrees to grant the 0.25 micron process technology to Zhongjing Microchip, but wants Kumho to give up the controlling stake, and we are willing to give up the controlling interest, but requires Deyi to at least grant the 0.18 micron process technology to Zhongjing ......," Zhang Ke said, "Once we give up the controlling stake, the favorable conditions we can come up with and negotiate in the future will be relatively limited, so this time the price will be more ruthless - almost after three generations of wafer factory construction, Only then can Zhongjing Microchip cultivate its own R&D strength, and it can be regarded as a real foundation. ”

Yi Yunfei nodded and said, "Always work in this direction." ”

Soon I arrived at the Oak Garden in the south of Xuefu Lane, caught up with the peak period for employees to get off work, and the time for visiting before dinner was also limited, so I arranged to visit the exhibition hall.

Tan Yunsong was personally responsible for explaining the situation in Oak Garden, Yi Yunfei was fascinated by it, Zhang Ke was lagging behind, and they were very casual with each other, so they didn't feel rude, and Yao Wensheng, Yi Xin and Chen Jing talked in the back, and Yi Yunfei would go back and ask Zhang Ke directly if he had any questions.

"I heard that you attach great importance to the work of scientific and technological information gathering......

"Oh, the scientific and technological content of electronic information is vast, even if it is a rather narrow field is also complicated, pay attention to the search of scientific and technological information, sort out the context of technological development in the field, and more accurately find the direction of our development. Even in a narrow field of technology, no commercial research institute can guarantee to be ahead of the curve. To ensure that we do not lag behind others, we can only track other people's products or technological achievements, and focus on the technological achievements with market prospects, so as to avoid a passive situation. Zhang Ke introduced.

"Just like you were the first to launch the dual-screen folding design this time, you will probably be able to track others soon......" Yi Yunfei said with a smile, deliberately saying the word "tracking".

"Look at the degree of market response, some key process technologies will be protected by patents, but the dual-screen folding design idea does not accept patent protection, if the market response is enthusiastic, other manufacturers will successively launch dual-screen folding mobile phones - technical level, there is not much obstacle to Motorola, Nokia and other foreign-funded manufacturers." Zhang Ke thought about it, decided to say more, and said, "Have other mobile phone companies thought of this design idea before?" I think there's a lot of people here. The key is who can be the first to make the technology of dual-screen folding design mature and launch products. Some manufacturers themselves are not strong enough technical force, more than enough but not enough, and some manufacturers are worried that the cost of technology is too high and the future market reaction may be cold to suspend investment - tracking the development of the initial acceptance of the market of technological achievements, is a relatively safe strategy - speaking of market risks, Siemens launched a SL1088 mobile phone in January is very illustrative of this problem, Chen Jing, you should also be familiar with Siemens' mobile phone, right? ”

"Uh," Chen Jing nodded, "Siemens has demonstrated their strong design skills and technical strength in this mobile phone, which is different from the traditional flip phone, this mobile phone has a sliding design, and the screen part slides up to reveal the digital health disk underneath to ......."

"There should be samples in the intelligence room, right?" Zhang Ke asked Tan Yunsong.

After a while, the staff took a sample of the Siemens SL1088 mobile phone, Zhang Ke took it and handed it to Yi Yunfei, and said: "In addition to the unique slide design, Siemens also used a three-color STN crystal screen on the mobile phone product for the first time, which gives people a feeling of flashing in front of their eyes, as well as a fingerprint recognition system. When it first came out, the professional media were not stingy with praise, if you look at it with a professional eye, the design of this mobile phone is better than the dual-screen folding design we launched this time, and it is better to get the professional process design competition, SL1088 ranking must be before D188, and the technical content is also higher, but unfortunately the actual market sales are not optimistic, I recently heard that Siemens is going to stop selling this mobile phone......"

"The market is really unpredictable...... Yi Yunfei sighed slightly, he really couldn't see any reason why Siemens' mobile phone was unsalable, "Maybe the design is too avant-garde, right?" There are relatively few people who can accept it. "Give the phone back to the staff to continue the tour.

Zhang Ke smiled and continued to lag behind.

Chen Jing studied this Siemens SL1088 slider mobile phone a little deeper, and Zhang Ke said: "In addition to the design is somewhat avant-garde, the main drawback of this mobile phone is that the technical preparation is slightly insufficient - as the most high-end business model, the standby time in the standard environment is less than 40 hours, and the continuous talk time is only more than two hours, which is far from enough for high-end business people, and this one is also slightly heavier, about twice as heavy as the Aida D188 dual-screen mobile phone - half a year on the market." Siemens also had to admit that this was a failed semi-finished product. ”

"That's pretty much the case," Zhang Ke nodded, "In several design centers under Kumho, the lower limit of standby time for high-performance business models is 100 hours - your gem series mobile phones have come out, and the impact on the market is relatively large, in fact, the launch of dual-screen mobile phones is still a bit hasty, so as to just meet this standard." ”

"Oak Park is also tracking color STN crystal screen and slide cover technology?" Chen Jing asked.

"Well," Zhang Ke said, "There is nothing to hide, other major mobile phone manufacturers must also be tracking these technologies, otherwise it will be too slow, the key is to invest more or less technical force and see which technology can mature first." ”

Chen Jing thoughtfully, although the gem series of mobile phones on the market to obtain huge market results, in the face of those mobile phone manufacturers of the strong technical reserves, there should not be the slightest place for complacency, she does not have to worry about Aida D188 mobile phone will directly impact Kewang Hi-Tech gem series mobile phone, but when Motorola, Nokia, Ericsson, Philips, Siemens, Samsung, Sony and other mobile phone manufacturers under the pressure of Kumho have moved quickly to launch high-performance models, then the gem series mobile phone can have much advantage?

In addition, those domestic mobile phone manufacturers with limited technical capabilities, although they do not have the ability to develop high-performance new models, the ability to inlay a gem in the mobile phone is more than enough, when there are more and more imitation gem models on the market, how many advantages can Kewang Hi-Tech have left?

Glancing at Zhang Ke's side face, Chen Jing thought to himself: He asked the staff to take out Siemens' unsuccessful SL1088 slider phone, which should have the intention of reminding him, right? The development trend of mobile phones in the future is becoming more and more obvious, and the key depends on how far their respective technical strength can follow.

If you can't make technical preparations in advance, but have to wait for other people's new products to come out and then simply imitate them, you will always lag behind others by more than a year. One year is enough time for Kumho to update more than two high-end models, even the mid-range models will be updated in a year, and only the low-end models can stay in the market for a longer time, but the profits are also the smallest.