Chapter 278: Wolf Pack Strategy

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The law of market competition, survival of the fittest, and short-sightedness, will naturally be out...... Xu Linyuan said. Pen % fun % Pavilion www.biquge.info

Foreseeing the future prospects of the chain link engine and biosynthetic steel, they naturally have their own calculations, although the current situation is stronger than people, those old world enterprises, when their technology has not reached this level, they naturally have to consider long-term strategic development plans.

They want common development, not suppression.

Advanced technology represents the value he can create and a broad market space.

The vast majority of people at the helm of the company are aware of this understanding, but sometimes when it comes to implementing decisions, for some reason, they are not so firm.

Sure enough, not to Xu Linyuan's expectations, Cummins launched their DHX-T engine at this time when the chain link engine was gradually heating up in Europe and the United States, claiming that it could be comparable to the WXLY-1 chain link engine launched by the future group, because the company itself has a large influence, their DHX-T engine quickly received wide attention from the industry and all parties.

Cummins uses their technology to suppress the value of the chain link engine, this strategy is not said to be effective, but the formation of market competitiveness gives the automobile manufacturing industry a choice.

Regardless of whether users approve of Cummins' latest DHX-T engine or not, some automakers have begun to take action and launch their new vehicles with this DHX-T engine in an attempt to compete for market share.

I have to say. This force is very strong, Cummins Inc. has seven production bases around the world, dozens of licensed processing and manufacturing plants. It also has a good cooperative relationship with many large production enterprises, and they have made a heavy attack this time to extend the technology to various production bases.

Moreover, after the introduction of two of these technologies, these companies produce car engines at a high price. It is significantly lower, and the impact on the chain link engine of the future group is indeed not small.

Just like in the Asia-Pacific region, Cummins strategic partners in China and Japan. At present, China's Dongfeng Cummins Heavy Duty Truck and Foton Cummins Automobile have introduced the engine of this DHX-T technology and officially put into production.

Not to mention Europe and the United States, they are the first to enter into a strategic partnership with Ford Motor Company to establish joint venture production bases in Nevada, North America, and Birmingham, England, for the development and production of DHX-T engines. And on this basis, we continue to extend the power engine of multiple brand types and series to compete for the market.

Looking at this series of actions launched by Cummins, Xu Linyuan did not have much reaction, after all, Cummins is the world's largest engine manufacturer, and he has a history of nearly 90 years. It is far from being comparable to the enterprise established by Xu Linyuan in less than two years.

Just like in heavy trucks, light trucks, buses, engineering vehicles, construction machinery...... and other engine projects, Cummins has an absolute advantage.

The future group, at present, is only in the automobile, shipbuilding, construction machinery and other fields to spread out, although he has a strong technical advantage, but has not yet established a strong market advantage, which needs to be slowly accumulated, he believes that one day his company, will become the world's largest engine manufacturing enterprises.

Therefore, Xu Linyuan did not plan to compete with giants such as Cummins in the global market from the beginning. At present, his engine has occupied a place in the automobile manufacturing industry, and it is necessary to continue to consolidate and expand.

Stayed in Zhonghai for two days. Xu Linyuan liked the office environment of the branch here in the Economic and Trade Building, standing on the upper floor. Being able to see the bustling cityscape of the entire Zhonghai gives you a sense of grandeur overlooking the common earth.

"Chairman, these are four faxes from the head office, one is the application for cooperation intention with Fiat Edmond Automobile Company on the chain link engine proposed by Mr. Wang, as well as the feasibility plan for the establishment of a joint venture automobile production base in Turin, Italy......"

"The second is in Berlin, Germany, in cooperation with the Volkswagen Group, Porsche AG and BMW AG to establish a project for chain-link engine transmissions and ring-change matrix locks......"

"The third is a joint project with the Chevrolet division of General Motors in Detroit, Michigan, USA to establish a chain link racing engine program......

When it came to the fourth part, Chen Lindao's face was a little strange, and he said: "Chairman, this fourth copy is a draft of the conversation between the two sides during the negotiation with Japan's Fengche Automobile, but Toyota's requirements are a bit excessive, requiring the future group to relax the policy on the restrictive export supply of bioalloy steel, and they are obviously out of proportion in the investment plan, so Mr. Wang did not respond, so Toyota's plan still needs to be reviewed and approved by you......"

What Toyota's idea is, Xu Linyuan is naturally clear.

He took the faxes and looked at them, and saw a common point, in addition to the production license agreement, that is, the United States General Motors, Germany's Volkswagen and BMW, and Italy's Fiat are all seeking nine technical cooperation in the chain link engine, hoping to establish a joint venture, the future group will invest 15% and 35% of the technology, and they will undertake 50% of the shares to jointly establish a long-term strategic development plan......

However, what is interesting is that these companies have different focuses on the cooperation plans of the nine technologies, and the technical projects they choose are all cooperation projects that they have advantages in, which is equivalent to his own technology, which is equivalent to the cooperation with four companies respectively.

After reading it, Xu Linyuan said: "If we cooperate with so many companies at once, our capital investment is too large, you can ask Wang Ni to make a summary of the financial statements of the past year and send me the budget report......

Xu Linyuan's voice fell, and at this time, Chen Lindao's assistant knocked on the door and walked in, and said, "Chairman, this is the document that Mr. Wang just sent, let me print it out and let you read it......"

"Oh, I'm afraid Mr. Wang can guess what I'm thinking!" Xu Linyuan smiled and took the information.

Indeed, as he thought, this information is the financial summary and investment budget report given by Wang Ni.

In the past year alone, the total income of the industrial manufacturing company and the Tianzheng Group and the Kowloon Tonghai Shipbuilding Group has reached 7.6 billion yuan, and the total revenue of the industrial manufacturing company in the past year will reach about 50 billion yuan in the past year. It's all on the giant corporations.

Of course, this is only the total income, after excluding expenses and cost estimates, the net profit of the industrial manufacturing company this year is also about 28 billion yuan, and the total income of the mining group in this year is not calculated, which is also a very good start.

The total budget investment in cooperation with the four companies is 3.6 billion US dollars, and the investment of the four companies is their respective investment, as well as related technology and a small part of the equipment investment.

However, depending on the size, the amount of investment varies from one company to another, with the Volkswagen Group investing a total of $5.6 billion in transmissions and matrix locks, GM investing $4.2 billion, BMW investing 3.4 billion euros, and Fiat investing 2.6 billion euros.

In these cooperation plans, in the future, the companies will cooperate with engineers from their respective companies to provide technical support and product design optimization services......

Xu Linyuan can also see from the content of these materials that the cooperation plan negotiated by Wang Ni with these enterprises should be customized by Wang Ni in line with the purpose of his strategic layout, North America, Europe, Asia-Pacific, and the Middle East...... This network will be set up soon, hehe.

At this time, just when Xu Linyuan was thinking deeply about which cooperation should be chosen first among these enterprises with cooperation intentions, Chen Lindao's female assistant knocked on the door again and walked in.

"Chairman, the company has just come to visit a gentleman named Sindra, who is the CEO of Volkswagen in charge of Asia-Pacific affairs, and we have arranged him in the reception room, he knows that you are in Zhonghai, so he specially came to see you......"

"Oh, this Sindra is tough enough......" Xu Linyuan couldn't help but praise, this German is pragmatic and tenacious.

So he nodded and said to Chen Lindao: "Then let's go meet this Mr. Sindra......

In the reception room, Sindra was drinking coffee, but he actually had a small grudge in his heart.

Volkswagen in the Asia-Pacific region has not been affected by the booming chainlink engine cars, and the trend is still good, but in the European market, their current competitiveness is starting to weaken, and they have opened up some of the user markets occupied by other brands due to the new Mercedes-Benz Krasce.

However, Peugeot and BMW have recently launched a new series of cars with chain link engines, and under such impact, they have strong competitors in the European market, and China's Tianzheng Automobile has optimized the chain link engine, and its performance far exceeds the new models launched by various companies, so that this car has caused a great impact on them in the European market.

Because they were the first to release new cars with chainlink engines in Europe, although they took the lead, the sales performance of the first phase was very good, which gave them a shot in the arm, and they were unanimously optimistic about the market prospects of chainlink engines.

However, the second phase has declined, and the chain link engine has now formed a trend in Europe and the United States, and the Volkswagen Group has to adjust its strategic deployment and seek cooperation with the Future Group in the field of technology.

Sindra's affairs in the Asia-Pacific region have been quite impressive, the board of directors asked him to be responsible for contacting and negotiating with the Future Group, Sindra has run many times, but there has been no progress, but the board of directors still still wants him to continue to insist on contacting the Future Group, and be sure to get further cooperation opportunities.

To be honest, although Sindra appreciates the technological breakthroughs made by the Future Group and Xu Linyuan, he feels that this young man is too cunning......