The billboard opposite the city's Baiyi store is known as the city's most valuable outdoor advertisement, and Zhang Ke spent 1.2 million yuan to see the logo of Aida Electronics when the flow of people passing through the city's most prosperous street can be seen impressively.

The flow of people near the Baiyi store in the city attracted the sudden shining snow-white spotlight column in the night sky, and they all looked at the focus of the spotlight. In front of her line of sight, a large-scale three-dimensional model of the DVD player protrudes impressively, occupying about one-third of the layout of the billboard in the upper left corner, giving people a strong sense of visual impact.

Looking from the floor-to-ceiling windows on the eighth floor, the billboard combining the flat advertising poster and the diorama is particularly dazzling, and the media reporters attending the meeting all raised the long and short lenses in their hands, which is the billboard that makes people make up a lot of topics.

Zhang Yaping, general manager of Philips components department, really felt the extraordinary of Aida Electronics from this moment, this is only the first step of Aida Electronics' national market promotion, and no domestic electrical appliance manufacturer has such a big hand.

"Media friends......" After two minutes of silence, Zhang Ke's magnetic voice came out of the speaker again, making people realize that they were still at the press conference, "From the launch of the first DVD player in China in 93 years, the DVD player market continues to grow rapidly, Aida Electronics is fortunate to establish a partnership with Shengxin Trade on the basis of a high degree of trust, and will jointly launch Aida Electronics' DVD player products to the East China market......" Zhang Ke spoke for nearly five minutes, He walked off the stage amid the thunderous applause of everyone.

Set up a small display stand in the northeast corner of the venue, put out the first DVD player SD-920 silver gray, pearl white, baked black three different color prototypes, next to the booth is the screening area, Jiang Daier by Ling, Xu Wei accompanied by standing there, after the strong impact of outdoor advertising, media reporters seem to be more interested in the image spokesperson of Aida Electronics, the flash flashes constantly, Jiang Daier has not yet embarked on the open star journey, to accept the test of the flash.

After the short press conference, it was a cocktail party held by Aida Electronics, and there was a door between the press conference and the cocktail party, Ye Xiaotong announced the start of the cocktail party, and the door was quietly opened, diverting the participants to the more open cocktail party next door.

Ye Jianbin was only wearing a plaid shirt and standing next to Zhang Ke, which seemed that Zhang Ke was dressed too seriously today.

"I wish Aida Electronics the rise of tomorrow." Ye Jianbin smiled lightly, Zhang Keshicai's speech on the stage was sophisticated and calm, but it was not something that ordinary people could do with a few more exercises, probably he was the kind of person who was born to calmly deal with the limelight.

Zhang Ke smiled, untied the slightly stuffy suit, nodded to the invited guests and media reporters who came forward to congratulate, and said to Ye Jianbin at the same time: "I will praise each other with you when I have time, Zhang Yaping of Philips is still over there, do you want to go over together?" ”

Zhang Yaping is an important minister of the Philips components department, he was invited by Sheng Xin to attend the press conference, but Sheng Xin has little to do with the upstream suppliers of the electronics industry, and he is not the general manager of Philips mobile phone department in China.

"Aida Electronics is extraordinary, it is rare to see such a big ...... domestic manufacturers" Zhang Yaping smiled gently, he was always accompanied by Su Jindong.

"Whether Aida Electronics can be extraordinary depends on the support of Mr. Zhang!" Zhang Ke's words are not flattering, but I am afraid that Zhang Yaping has not realized how important Philips' movement production base in China is.

Once the decoder board is developed, the production process is quite simple, as long as the market demand is large, C-Cube can launch a large number of decoder boards, there is no capacity bottleneck constraints; However, the production of movements is much more complex than the process, and there is a problem of capacity bottlenecks.

As far as Zhang Ke knows, eight months later, four months after the Spring Festival in '96, the sales of the DVD player market, which should have continued to break out, did not increase significantly, and the main reason was that Philips' domestic production base reached a capacity bottleneck and the supply of movements could not be supplied. During that time, some companies made a fortune by speculating in Philips movements.

Philips movement base in June VCD movement production and sales have reached 60,000 sets, Aida Electronics has purchased more than 1,000 sets of machine chips, is really not a big customer, if it is not for today's press conference to Zhang Yaping deep impression, probably not long, Aida Electronics' impression to the busy office to wear out.

Zhang Yaping said with a smile: "Philips has been looking for potential manufacturers to cooperate with in China. ”

As an upstream component supplier, Philips hopes to support potential downstream manufacturers, and if Philips knows that Aida Electronics is developing a movement, it will change its attitude.

Zhang Ke knew that Zhang Yaping's words were not hypocritical and polite, and said with a smile: "Aida Electronics has a long way to go, today is just the first step, and the next step is to go to Shanghai, Guangzhou, and Beijing to hit the market, until the victory banner is planted all over the country......"

Zhang Yaping just listened to Su Jindong's introduction to the analysis and judgment of the market by Aida Electronics, and knew that Zhang Ke was a genius in the market from the first step of Aida Electronics today. Not only today's press conference, he learned from Su Jindong's introduction that the advertisement of Aida Electronics will be played at the beginning of the CCTV TV series at eight o'clock tonight, and this fifteen-second advertising clip is now being projected on the snow-white wall through the projector, and a strong advertising offensive is about to begin......

The courage of Aida Electronics to do the market has to convince Zhang Yaping, even if South Korea's Samsung Group's advertising of its DVD player industry is not so strong.

So far, there are very few manufacturers who directly adopt the second generation of decoding chips, after all, the investment in the early stage of system control development is relatively large, and the time required is relatively long, according to Zhang Yaping, there are only new and backgammon manufacturers who directly use the second generation of decoding chip technology, but their actions are slower than that of Aida Electronics.

As early as the beginning of this year, Aida Electronics directly developed DVD player products on the second-generation decoder chip launched by Scober (C-Cube), and it only took half a year to launch mature products, which made Zhang Yaping a little surprised, Philips's movement base produced more movements with Scober's second-generation decoder board, for the first-generation decoder board, Philips's movement is too powerful, so that it is a bit wasteful. As a result, many manufacturers, such as Samsung, do not purchase their movements from Philips for their DVD players, and instead choose cheaper, but inconsistent quality.

Although Zhang Yaping is not familiar with Aida Electronics, but from the first contact to feel the concept of Aida Electronics leading others everywhere, I believe that the possibility of success of Aida Electronics is quite large, he also expects Aida Electronics to succeed, it will promote the application of the second generation of decoder board in the DVD player, Philips for the second generation of decoder board design and production of the movement will also dominate the entire movement market, Zhang Yaping of course hopes that this moment will come as soon as possible, looking at Zhang Ke, said with a smile: "Aida Electronics has the confidence to be the first brand of China's DVD player?" ”

Zhang Ke smiled: "We will purchase 100,000 sets of movements from Philips before the end of the year, and by next year, I will ask for 100,000 sets of movements every month......"

Zhang Ke's words really shocked Zhang Yaping, at present, South Korea's Samsung can only produce 20,000 machines per month. Aida Electronics actually wants to surpass Samsung in one fell swoop, and Philips's current production capacity is not expanded, next year at full power, it can only supply less than two million sets of movements, Aida Electronics will open its mouth to more than half of the share, if it is not for today's little bit of Aida Electronics' courage, Zhang Yaping is only afraid that Zhang Ke's words will be taken as a joke.

Zhang Yaping is also a well-cultivated person, and said with a faint smile: "This year's 100,000 sets of movements, Aida Electronics has the ability to digest, I will naturally supply you, next year's production and marketing plan, now the discussion is a little early......

Su Jindong didn't know Zhang Ke's plans, and he couldn't see that the supply of movements after the Spring Festival next year would suddenly be tight. The current production capacity of Aida Electronics is only 2,000 units per month, in addition to the expansion in front of the plant, the recruitment of a large number of skilled workers to implement the shift system without intermittent production, the production capacity can exceed 10,000 units per month, even if it is good, the new production base does not know when it will be able to start, Zhang Ke opened his mouth to ask for 100,000 sets of movements, which really scared Su Jindong. But compared to this, Zhang Ke's requirement of 100,000 sets of movements per month next year made him even more dumbfounded, and he didn't expect Zhang Ke to be so optimistic about the DVD player market!

Zhang Ke pursed his lips and smiled, today is just a product launch, this wave of advertising has just kicked off, before only a few shopping malls reluctantly put Aida VCD on the counter for sale in the face of Shengxin Trade, the sales situation is naturally bleak, if the home appliance manager of these shopping malls heard the conversation just now, probably the big teeth will laugh off, but unfortunately, the wonder of the market, people who have not experienced it will never be able to experience!

(To be continued)