At the invitation of Sheng Xin, the dealers and the managers of the home appliance departments of major shopping malls were naturally entertained by Sheng Xin's people, and Ye Jianbin would introduce Zhang Ke to the key person.

Shi Yi is a large channel provider of household appliances wholesale in Shanghai, and the general manager of Shanghai Yongchengjiao Household Appliances Co., Ltd., forty years old, not tall, triangular eyes, very sharp eyes, and does not look so obscene.

After listening to Ye Jianbin introduce Shi Yi, Zhang Ke had a calm smile on the corner of his mouth, and said with a smile: "Shanghai is the most important market in East China, and it is an honor for Aida to be able to work with a big channel business like Yongcheng." ”

For such an obscure enterprise as Aida Electronics, Shi Yi really can't be interested in it, and the key is that Aida Electronics dares to ask Yongcheng for cash orders, and at the same time as the order is called, the payment will be settled immediately.

Shi Yi couldn't erase his son and refused Ye Jianbin before, so he agreed to **Da's agent, so he ordered 50 machines at random and called Aida Electronics for more than 100,000 yuan, which can be regarded as a favor to Ye Jianbin .

Seeing the product launch of AIDA, Shi Yi was a little moved, holding the identity of a large channel businessman, casually chatting with his peers at the cocktail party, when Hua Jianlong, the general manager of Baiyi Store in the city, received a phone call, asked Ye Jianbin to help transfer another 30 machines to support, Shi Yi was a little unable to sit still.

Shibaiyi store occupies the sixth floor of this building, and the home appliance department store is located on the third floor, Shi Yi and other invited channel providers are a little impatient to rush to the promotion site of the Aida DVD player on the third floor.

From the moment the spotlights illuminated the billboards, all the 30 machines prepared by the Shibaiyi store for today's promotion were sold out within an hour and a half.

I didn't stock up more in the Baiyi store in the city, and now there is less than half an hour left before the end of the evening, which is to make some noise to attract the attention of the dealers who were invited today.

In addition to the explicit advertising forms visible to various media, the implicit advertising role of the dealer itself cannot be ignored.

The enthusiasm of dealers determines the strength of distribution in the terminal market.

Once AIDA's DVD players are all over the home appliance counters of major shopping malls in a city and occupy a relatively good display position, and they are recommended by the counter staff, the effect is definitely stronger than advertising on CCTV.

Dealers around the active cooperation, can minimize the cost of marketing and publicity, to maximize the effect of marketing and publicity, to Aida cash order mode, the more proactive the dealer, the more can advance the order to Aida in advance.

I don't know if it was a whirlwind of dazzling and wonderful large-scale outdoor advertisements that bloomed in an instant, or the seductive charm of Jiaoyan Mingyan Jiang Daier, the home appliance department on the third floor of the city Baiyi Store was crowded with people from the escalator mouth to the promotional booth. Jiang Daier used the only remaining prototype to explain the functions and image effects of the Aida DVD player to the customers who gathered in front of the booth, while Xu Wei and Ling Ze distributed leaflets with the staff of the Shibaiyi store, and the security guards maintained order. Aida launched this DVD player stand-alone price of 3688 yuan to give 200 yuan gift certificate, although it is the first video player on the market whose actual price fell below 3500 yuan, but for ordinary families, it is also considered a luxury, many of the customers who are surrounded hold a stack of banknotes in their hands and hold it high, swaying: "Give it to me, I want the last machine, and I don't need to ...... gift certificates"

Shi Yi and the others stood in the women's clothing department on the fourth floor and watched the grand occasion on the third floor, and they felt that it was a joke to only pre-order fifty machines from Aida before, and if the city Baiyi store was fully stocked, fifty units would be sold tonight.

Shi Yi is also remorseful as the manager of the home appliance department of Oriental Plaza.

Oriental Plaza is the city's commercial leader, committed to operating high-end goods, Sheng Xin initially intended to choose to cooperate with Oriental Plaza to hold the product launch, but Oriental Plaza to Aida Electronics is not a well-known brand rejected Sheng Xin's request, only symbolically gave a very inconspicuous home appliance counter.

The manager of the home appliance department of Oriental Plaza has just received a call from his assistant, and the five machines of Oriental Plaza have been transferred to the manager of the home appliance department of the Baiyi store in the city. If tomorrow the customer finds that the largest shopping mall in the provincial capital is out of stock, he will not be able to train the general manager to be bloody, and quickly pull Shengxin's marketing director Shao Xinwen aside, always take twenty or thirty machines for emergency.

The trouble of the manager of the home appliance department of Oriental Plaza can be solved as long as he finds Shao Xinwen; The problem that gave Shi Yi a headache, Ye Jianbin couldn't easily solve it, he directly dragged Ye Jianbin back to the reception on the eighth floor to find Zhang Ke.

"The speech at the press conference made people quite able to understand Mr. Zhang's demeanor," Shi Yi's impression of Zhang Ke only stayed at his very decent speech on the stage just now, which was not a simple compliment; Zhang Ke's reading, pauses, and control of his voice are extremely particular, so that the audience can understand all kinds of extraneous meanings and subtleties, which in itself reflects Zhang Ke's superb skills in the speech.

"Thanks to the compliment, Mr. Ye knows that I am a person who is rarely spoken on weekdays, but I haven't slept for a few days for tonight's speech......"

Shi Yi smiled, he admired the young man with a gentle temperament, modest and cautious, and said: "When is Aida going to Shanghai to play the market, Yongcheng will fully cooperate with ......"

Zhang Ke smiled and said: "The marketing work in the East China Sea will take almost half a month to complete, and the fastest in Shanghai will be in late July, and the specific time will be arranged by Shengxin, of course, it also depends on the preparation of Yongcheng......

Shi Yi said: "There is no problem on Yongcheng's side, the five million money will be paid to Aida tomorrow, and I have to ask Aida and Sheng Xin to quickly formulate a timetable, so that Yongcheng can prepare as soon as possible......"

Zhang Ke and Ye Jianbin looked at each other and smiled bitterly.

This time, AIDA only took out 1,000 machines, and only controlled the distribution volume in East China at about 500 units, leaving only 500 machines to use for the provincial market. Under the fierce advertising offensive, once the market is opened, as long as a certain advertising intensity is maintained and the after-sales service system is continuously improved, the sales of products with stable quality will be controlled at a certain level.

Zhang Ke estimates that the production capacity of only 2,000 machines per month can only maintain the supply of the provincial market, and he doesn't know if he can save enough machines to hit the Shanghai market in half a month.

Fortunately, Shengxin put 15 million deposits into AIDA's account in time last time, and AIDA urgently built a new plant and recruited employees at the moment when it got the money, and the original workshop has been able to achieve two shifts for 24 hours of non-stop operation.

To achieve shift production, the capacity will be more than doubled, the construction of the new plant will be completed at the end of the month, the production line mainly used to assemble the video player is not complicated, and it can be put into operation as soon as mid-August, but the most obvious restriction on production capacity is the production of circuit boards, and the possibility of circuit board capacity expansion will be solved synchronously before mid-August, unless the mergers and acquisitions of circuit board manufacturers are quickly converted.

If we want to expand the production capacity to 8,000 units in August, Su Jindong is under great pressure.

From the conversation between Zhang Ke and Zhang Yaping, general manager of Philips Components in China, Zhang Ke hopes that this year's output will exceed 100,000 units.

Although Shi Yi generously promised to put five million money into Ida's account tomorrow, Zhang Ke did not give him a clear answer, this is probably the treatment that Shi Yi has rarely encountered in recent years, seeing that someone came to find Zhang Ke and Ye Jianbin, he had to Shi Shiran and walk away.

Coming over is currently in charge of the human resources department of Aida Zhou Ping, with him is the deputy director of Huishan radio components factory Lu Qingsheng, on the eve of the provincial capital to participate in the press conference he has decided to join Aida Electronics as the deputy manager of the production and operation department, actually assist Su Jindong in charge of the production and operation of Aida Electronics, with him from Huishan radio components two factory to join Aida Electronics there are five production engineers, temporarily can alleviate the urgent shortage of production and operation management personnel of Aida Electronics.

Zhou Yiping also had the opportunity to introduce Zhang Ke, the real head of Aida Electronics, to Lu Qingsheng, and after a few words of conversation, he led him to an informal meeting with other Aida management present.

Ye Jianbin sighed: "Almost anytime and anywhere, you can see the rapid expansion of Aida Electronics, in an exaggerated sentence, Aida Electronics is growing at a speed that can be seen with the naked eye......

"You must always be worthy of Mr. Ye's trust." Zhang Ke hypocritically complimented, but he couldn't help but laugh first.

Ye Jianbin chuckled lightly and said: "It's time for you to seize the right time again, plus this one from Yongcheng, the total amount of additional orders tonight has reached 20 million, Sheng Xin is finally sorry for you!" ”

Zhang Ke said with a smile: "But before today, Shengxin only brought five million orders in East China in half a month......

With the addition of Shengxin's 15 million, Aida Electronics will soon be able to raise a huge amount of 40 million yuan, and it is no longer a fool's dream to build a large-scale industrial base in Yilong East!

(To be continued)