Chapter 548: Microsoft, back to the path of cups

"Not bad.

Dian Lei looked relaxed, and then said, "What do you think if we are in MSO Anthropomorphic O1?" ”

&sn is what he is an instant messenger.

&sn comes in second.

Originally, 1 Bu Xiao's instant messaging, when he started before, did not receive much attention. There are a lot of software companies, even if they have the strength to open this tool.

But they also believe that instant messaging is just chatting or something, and there is not much business value, so that many companies miss out on instant messaging.

However, in fact, with the development of the Internet information industry, instant messaging is far more than just chatting. Now this software product, he has become a must-have communication tool for everyone. Such a tool is almost on the same level as the phone. You can think about how much impact it will have on your life when you don't have your phone, when you don't have a phone.

Yes, instant messaging has played an important role in communication until now.

Moreover, we know that this instant messaging chat tool is even more powerful than many telecom providers. Because, in the global world, there are countless telecom providers around the world. In every country, he has several. Just like China, he has telecommunications, China Unicom, and mobile, not to mention other countries. However, in the world, instant messengers, he has only 3 commonly used tools.

As for others, although there are also. Moreover, many programmers are able to prescribe an instant messenger themselves. After all, it was too easy for him to build an instant messaging app. It's just that the current market has been monopolized by TT, MSN, OCO, and in general, users will not change their communication methods.

Just like under normal circumstances, Zaihu will not be idle and hurt "nothing to change the mobile phone card."

In such a situation, in the face of the countless number of people around the world, more and more people are using instant messaging.

&sn, as one of the world's three major instant messaging software" He is only behind the instant messaging software of the Tang Dynasty, and his users are also incomparably huge. Moreover, with this one user, he can completely build another online game platform. Obviously, Mark just knew about MSN by accident

benefits:

"Looks like a good idea?"

&sn Promote The Sims oL, although I dare not say that it will be successful. However, being able to use their platform to mimic the success rate of life oL "should be much higher." And, judging by the current situation. From Morey, it seems that Microsoft is preparing to enter the online gaming market in full force.

If so, they will definitely invest more in the online game business.

Joining forces with Microsoft, a big monster, should be said to be a good cooperation.

"Great, in a few days" we will draft an agency cooperation agreement. ”

Seeing that his goal was achieved, Morey said with a smile.

"Wait......"

Just as Mark agreed, suddenly, he realized, "By the way, you should think about it." ”

"This, Morey, my friend, I think, this one is a good plan. However, we still have to think about it. ”

"Mark" What's wrong with you? ”

Morey was surprised to see the rabbit turn weird.

"It's nothing, you know, we have to have a meeting to discuss cooperation like this."

"Okay" I hope you can give us a concubine sooner. ”

Morey then sighed and left EA headquarters.

Just after Morey left, Mark urgently convened an EA working meeting. Throughout the conference, there was only one theme, and that was to discuss whether cooperation with Microsoft was necessary. As a result, "everyone thinks that Microsoft can enter the game business in all aspects, and as an online game agent for EA, it is naturally a good thing that we have no reason not to cooperate with them."

Because, EA has always only been doing stand-alone games before, and the sales of stand-alone games are completely different from the promotion of online games. Moreover, EA has not entered the Internet industry, and he has no platform for publicity. For this reason, when they promote, they can only spend money on advertising on other Internet. Needless to say, this one advertising cost too much. Second, they are not half sure whether it will be effective after throwing money. Nowadays, it would be great if they could promote their online games through the MSN platform.

However, this is only the basis for cooperation.

On this basis, other EA executives replied, "Although, it is not impossible to cooperate with Microsoft." However, mo anthropomorphic oL, after all, is the highlight of EA. If it's the first collaboration, we'll give him, "mo anthropomorphic oL," jiāo. Success is a joy for all, but if it fails, EA's plan to enter the online game market1 may be seriously hindered. "Yes, The Sims are pretty much the most important product for eQ.

Counting the Sims' success, we know that the game successfully combines the lives of citizens with the interaction between friends, neighbors, and colleagues, such as the purchase of a lot of entertainment equipment that might attract your neighbors or friends.

Ideally, if you can maintain a good interpersonal relationship with everyone and have a good impact, it may have something to do with the foundation of your future career, and a good social relationship can lead you to a better career. Of course, it will be easier to reach this goal if you can influence your friend's thoughts. For example, the major event in life, "marriage", can also be found here.

It's easy to say, The Sims, he's a development game.

The way to play is to make a horn sè constantly growing, for example, making money, entertainment, consumption.................. In the midst of these activities, there are other interactions. Of course, this interaction is not the same as "mo mimic real life", which is also fake, and it is not the real player interacting with you. Until, when the online games of the Tang Dynasty Network hit the European and American game markets fiercely, the first thing EA thought of was to adapt Mo Anthropomorphic Life into an online game.

&oLike life, he is not just a health online game, then he is a real social jiāo online game. Even, as long as this social jiāo online game is successfully run, he can also fight against Renren.

In this way, for such an important online game, EA is really reluctant to be the first to cooperate with Microsoft. After all, in theory, Microsoft's entry into the online gaming market could really help them. However, this is only a matter of practice, and there may be other inconveniences. As Microsoft's, "Second Life" is being thought of. Even if Second Life can't grab much of the market for Renren after Microsoft uses the killer copper, then he can gain a foothold in the social jiāo platform.

However, the real situation. In the later period of Microsoft and the Tang Dynasty network, Second Life fell into silence after a brief explosion. Since then, this world is still just a network of people who have been laughing at the proud society. As for Second Life, people just think about it and say, oh, by the way, there's such a website.

This discussion went back and forth, and in the end, EA came to an agreement.

This cooperation naturally has to cooperate with Microsoft. However, the cooperative product does not take mo anthropomorphic oL, and take one first, "Galaxy War oL" signed an agency contract with Microsoft to see. After all, EA is so big, and he has as many research technicians as a cow. Often, EA has five or six game projects in the year's opening plan. Now that the stand-alone machine has moved to online games, naturally, they have opened more than one online game project at the same time, "mo like life oL".

Microsoft.

"Boos, the game company we have been in contact with so far, has reached a preliminary cooperation plan with us. However, ea, which we value more, did not directly give us the agency of mo anthropomorphic oL. ”

Morey returned to Microsoft to report to Bill on the recent market situation.

"It seems that they want to see how well we can promote Microsoft." ”

Bill nodded, knowing in his heart what EA was up to.

In fact, Microsoft also wants to find a heavyweight game agent for the game. Otherwise, how can an agency that acts as an agent for some unfamous games every day become bigger? Just like the nine cities in later generations, it is grand. One is the agent of World of Warcraft, which became famous for a while, and the other is the agent of the legend and became the king of a generation. If it weren't for the popularity of these two games, the ghost would know the Nine Cities, and the ghost would know the grand one.

&oanthropomorphic oL.

It's a pity that EA is EA after all, and he can't put the heaviest chips on Microsoft.

"Okay, then let's see what Microsoft is capable of.

It is too difficult to enter the Shejiāo platform, after all, this is the market that the Tang Dynasty company absolutely monopolized. But it's much easier to get into the online gaming market. Because, Tang Dynasty Network, he is very open in this market, and there is no monopoly at all. Of course, in fact, the current Tang Dynasty network led the "Chinese" game group, which has a monopoly scale. Microsoft asked itself, though, that with his MSN platform, he could break this monopoly.

"The news that Galaxy War oL signed a cooperation agreement with Microsoft immediately launched our agency brand."

Galaxy War oL is a very small online game,The client is not big,A lot of some settings,It's completely a copycat Chinese online game.,There's not much new.。 This game, eQ didn't have too much hope for him, and only hoped to test the market through this game. Take a look at this market and what is trending in the end. And, of course, for this experimental online game, of course Microsoft knows. However, even so, he still wants to make this one test agent successful. Otherwise, his agency plan will be ruined from now on. If it is through a proxy, Galactic War oL is successful. World-class masterpieces like The Sims oL are also going to roll into the arms of Microsoft.

"Microsoft shot back and entered the online game market. ”

The news of Microsoft's entry into the online game market was known to the whole world on the same day.

AOL reported that "Microsoft, which has been working on the CÀO system, has been making a lot of moves recently. After unsuccessfully entering the online market, they pointed the finger at the hot online game market. This time, Microsoft announced a high-profile cooperation with EA, acting as an agent for EA's online game, "Galaxy War oL" At the same time, Microsoft's self-developed Age of Empires oL, soon after, will also be on the 6 European and American game markets. We are watching this, and we will continue to track the future ...... of Microsoft's trends.

……”

"It's gone, Microsoft has officially entered the online game market."

If you say, Microsoft's gaming department was just a little bit of a mess for him. However, now Microsoft is really entering the online game market. Moreover, this time the cooperation is also led by Microsoft President "Bill". It's really hard for us to believe why the online game market, he got the watch of Cào as a system tycoon Bill.

Many people are confused about this.

Especially friends who are familiar with Microsoft's business, they know that Microsoft operates and manages based on the principle of cào as the main system and other software as the supplement. Even, as long as Microsoft keeps the cào system, and there is no market for other software at all, Microsoft is acceptable. But judging from the current appearance, Microsoft has regarded its side business as its main business.

Could it be that Microsoft is really aware of the pressure from the Tang Dynasty cào system, as reported by NetEase Technology Channel, "For this reason, NetEase also specially invited several Internet experts to jointly analyze this matter."

Although the Tang Dynasty cào system did not appear, judging from the performance of the Tang Dynasty kernel, Microsoft should have felt the pressure from the world. At this time, looking for other investment paths is their inevitable choice. Therefore, I think that although the recent large-scale action of Microsoft President and "Bill" seems to be a little incredible, it is normal to study it carefully. ”

This is an expert's analysis.

Another expert said, "In addition, if we look at the domestic Internet market, except for Tang Dynasty Company, most of the companies that have gained revenue are online game companies. It can be said that

In the past few years from 2oooo to 2oo4, the biggest winners in the Internet market are these game companies that have opened online games. This phenomenon, we believe, even if it is put in the European and American markets, it can also be established. ”

The traditional Internet industry generally refers to website services.

Most of the time, this website service is created by an individual or a company to provide users with certain services. For example, like Mén news sites, like Renren community sites, like sites, like Alibaba, e-commerce sites, and so on.

Of course, in addition to websites, there is also some internet software. Like instant messaging" or downloading software.

It's just that making a profit through these methods is becoming more and more incomprehensible now. Especially, after the advent of the Tang Dynasty company. We can even show that as long as it is after 2oo1, basically no website in the Internet industry has been successful. Originally, everyone still expected Google to break the myth of the Tang Dynasty company, but did not want to join forces with Tang Dynasty Network and Yahoo.

Since then, this most promising Internet potential company has also been stillborn.

Until now, people no longer dare to enter the Internet website services. Even before Microsoft's, "Second Life" he suffered a big loss here. Just, if you don't get into the internet site business. So, where are they going to enter. At this time, the Internet software business,

It was also launched at this time.

As an Internet software business, instant messaging, battle platform, playback tools, etc., there is no market. However, we also have a software that has a relatively large market. This software, that's much bigger. Among them, the most lucrative and the least technical, that is, online games. Until, when the Chinese online game knocked on the world's game game, people finally woke up. It turns out that this online game, which has no technical content in people's eyes, is the real new generation of Internet overlords. "What the two experts said is very reasonable, however, there are many people who have been concerned about it. Microsoft's entry into the online game market has had an impact on China's game industry. Is Microsoft's entry this time a failure or a success? ”

This is something that many people are watching. After all, the largest country in the global online game market is China. If Microsoft wants to enter this market, wouldn't it be robbing the Chinese people of their jobs? For this one thing, not only many game companies are watching, even ordinary friends, they also show a strong interest in it.

"It's hard to predict for the time being. Because, from the current point of view, Microsoft has his MSN instant messaging platform. We know that in the Internet market, whoever masters instant messaging will control the future. MSN instant messaging is undoubtedly a very good promotion platform.

There are a lot of things we can do with him in this one platform. Before Microsoft, he used MSN to promote his Second Life, although he suffered a failure, but from another point of view, he was also a success, at least, the traffic of Second Life is much higher than that of many mén websites. The reason why people say that he failed is that he is completely compared with Renren.

Nowadays, it is much easier to switch to online games, and from the point of view of the entry threshold of online games, it is much easier than the Internet website business. Perhaps, Microsoft's announced agency program has the potential to be successful. ”

"Then why do you say it, it's still difficult to predict Chan for the time being," the host continued to ask.

"We know that the global online game market is dominated by China. Even though European and American game research capabilities are first-class, maybe, in such a short period of time, they can't digest it so quickly. For online games, they are still stuck in the moo stage.

Even, their games are far inferior to Korean online games. Judging from the recent online games launched in Europe, America and Japan, the results achieved are not ideal, of course, these are not the most important, in this, there is one of the most important variables. It is because of his presence that it is difficult for us to predict. ”

"What variable?" ”

"This variable is the Tang Dynasty Company." ”

The expert did not stop for a moment, and said heavily, "Tang Dynasty Company".

Thank you to several experts for their jīng color comments. Well, the opinions of several experts, I think many people already know. So, this time Microsoft will regain its former glory, or return to the road of second life. We'll see. a。