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Zhang Ke rushed back to Haizhou at this time, not to come back to take the entrance examination in mid-June. Pen "Fun" Pavilion www.biquge.info

The second phase of Philips' Shanghai plant was completed and put into operation at the end of April, and the output of the movement increased from 250,000 to 400,000 in May. At the same time, Sony's domestic movement production plants have also been put into operation, and theoretically, the production capacity of branded DVD players doubled to 500,000 units in May.

The market situation of DVD players was a little more complicated by May, and Aida Electronics no longer had peace of mind to enjoy a 40% market share.

At the end of March, Xinke Electronics had video player products on the market, and the advertising offensive in April and May was gradually intensified, especially in May, the intensity of advertising was not worse than that of Aida, although it did not borrow the halo of CCTV standard, but Xinke Electronics rose rapidly with its own strong brand advantages and dense channel network.

Deliberately suppressed by Zhang Ke, Zhongshan Aiduo did not follow the trajectory of history to wake up, after a winter of silence, after the maturity and stability of the Aida electronics market, with an unexpected airship advertisement to blast the market in Guangzhou, a month of airship suspended in the sky of Guangzhou, attracted the attention of Guangzhou citizens, but also attracted the attention of some national media.

BBK, Jinzheng, Xiaxin...... Even Xiaobawang, which produces learning machines, has also moved into the DVD player industry...... The DVD player factory jointly established by Xie Jia Zhengtai Group and Zhao Jinrong Jincheng Group has also officially registered the Kewang trademark.

The expansion of production capacity led to the price of DVD players falling below 3,000 yuan for the first time at the end of May, but it still maintained a very considerable profiteering. For the first time, AIDA Electronics also felt the competitive pressure from its peers, and needed to launch a new round of marketing offensive to strengthen AIDA Electronics' market position.

Zhou Yu was entangled in the affairs of Xinguang Paper, Yang Yun was in charge of the national marketing work for the first time, Zhang Ke was worried that Yang Yun was inexperienced, this time, he would stay in Haizhou to watch how the marketing department of Aida Electronics launched the summer publicity plan.

The next day after returning to Haizhou is Children's Day, not a weekend, Tang Jing still has to go to school, only primary school and kindergarten have a day off, if it is a rural school, there will be a week of farm vacation at this time.

Zhang Ke and Wanqing accompanied Zhitong, as well as Fu Jun's two girls and Fu Jun's wife and daughter to Xiangshan Forest Park for a day. On June 2, he went to the company, gave Fu Jun a few days off to accompany his wife and daughter, and asked Ma Hailong to drive him up in Haizhou.

After nearly a year of construction, the electronic industrial park in the southeast of Yilong Town has begun to take shape, except for the R&D center still remains in the component branch on Chengshan Road, other administrative departments of Aida Electronics have moved into the electronic industrial park.

Suddenly erected more than a dozen factories, nearly 10,000 workers, Yilong town government is not ready to calmly face the sudden prosperity, especially the initial construction of the electronic industrial park, the nearby public facilities are not complete, surrounded by farmers who change jobs and do business nearby, even the road is squeezed to the temporary stalls on both sides of the narrow middle one, most of them are stalls selling breakfast, it is working time, there are many such stalls, it is almost difficult to drive in, several shuttle buses are creeping in front, I don't know if I'll miss the end of work.

In the fields near the electronics industrial park, some illegal simple tile houses are sparsely erected, and the car drives over, and there are many illegal simple houses on the side of the road that are being built in the wheat field.

Su Jindong got down from the car in front, he saw Zhang Ke sitting in the car behind him, and wanted to come over to meet him, but before he could come over, several people came over with fried buns to sell, blocking the road in front.

"Why is it so messy?" Zhang Ke asked Su Jindong, "If you block it again, isn't the shuttle bus going to the factory?" ”

"For the factories on the edge, the canteen that mainly serves our own employees is still far away, and the cost of food in the canteen is always higher than that of roadside stalls, and we subsidize our own employees, and we can't subsidize the employees of other factories together, but let the food stalls outside the factory prosper, and Yilong Town also refuses to manage, and has said hello twice, both saying that this matter is not under their control, and it is not easy to manage."

"Who said that?" Zhang Ke raised his eyebrows, "The Electronic Industrial Zone uses the land of Yilong Town, and the town's land income alone is several million every year, why don't they take care of this matter?" ”

"These words were said by Liu Hua, secretary of the town party committee," Su Jindong said, "Most of the people who do business outside the factory are farmers who have expropriated land for the electronics industrial park, and the town only takes out a small part of the land income to subsidize these landless farmers......

"It's hard to get rid of the shortcomings, that's what Liu Hua said?" Zhang Ke remembered who Liu Hua was, at the beginning of last year, he took over the original soundda electronics factory from the Yilong Town Government, or through Liu Hua's hands, he was the mayor of the town at the beginning of last year, and Zhang Ke has not dealt with him since then, "It seems that Yilong Town needs to have a more far-sighted and development planning officials to preside, so that the electronic industrial zone, botanical garden, private schools, etc. can be closely combined with the development of Yilong Town itself, so that everything is in order, so that it will not be so chaotic now." In the town and in the village, there are iron roosters, and when they encounter benefits, they have to pick up a layer, and it is very difficult for them to take out the money that they claim to be their own, which is the accumulation of disadvantages. Do you think that's good? Communicate with Yilong Town, and the town will come forward to organize these landless farmers to set up a professional labor export company, and we will take the lead, so that the factories in the electronics industrial park will only hire and dispatch labor to this labor service company for some simple jobs in the future, so as not to let these landless farmers with poor job search ability completely lose their jobs......"

"That's great, I think the key is to have a strong organizer in the town."

"I'll mention this matter to Song Peiming to see if he has any opinions." The action of the Yilong town government is too slow, the construction of the electronic industrial park has been started for more than half a year, the scale is getting bigger and bigger, the town government has not yet introduced a special response plan, Zhang Ke is not very satisfied, it may not be that there is any problem with the members of the Yilong town government team, it may just be a lack of ability.

Rushed to the factory, to the point of work, several shuttle buses were parked outside the factory gate, and only the employees who got off the night shift clocked out, and the employees here did not block the late arrivals in front.

Su Jindong said helplessly: "The shuttle bus time for picking up employees in the city is ten minutes earlier than before......

Zhang Ke remembered the situation of his recent graduation work, and was at war every day for ten more minutes of sleep in the morning, although going to work ten minutes earlier was a helpless move in management, but it was hated by employees, especially sleepy young employees, and it was better to communicate with Yilong Town first.

Zhang Ke and Su Jindong first inspected the factory area and exchanged views on some issues in the company's management, until ten o'clock, Zhang Ke was accompanied by Su Jindong to the office of the marketing department, Yang Yun, Liu Mingyao, rare two of them are there.

Zhou You set up a framework for the marketing department, and there was an extremely important blood transfusion, that is, in November last year, with the prestige of just winning the CCTV standard, three market planning elites were recruited from Beijing; Liu Mingyao was in charge of the marketing industry in Guangzhou at that time, and invited four marketing masters from Guangzhou. These people have gradually become the backbone of the marketing department of AIDA Electronics.

The summer publicity plan for the summer is drawn up early, as long as it is corrected according to the market changes anytime and anywhere, the plan is still perfect, reflecting the advantages of hiring professionals with an annual salary of 100,000 or 200,000 yuan.

"This year's advertising war is estimated to wait until the first month," Zhang Ke analyzed, "the output of the movement will be increased, in June and July, Xinke, Xiaxin, Aiduo, Jinzheng, BBK they are busy increasing production capacity, it is estimated that it will wait until the first month, will concentrate on the market, our marketing offensive, but also to emphasize the second half...... This plan lacks particularly outstanding content behind it. ”

Liu Minghui said with a smile: "No matter how professional a person is, in front of you, he will look mediocre, and there is no way to do it." ”

Zhang Ke grinned and said: "This is a clever rhetoric, the market is ever-changing, and one person can encompass all the shining places?" By August, can attract the attention of the people of the country is only the Olympic Games in August, the marketing department should make a fuss from this, from the perspective of improving the company's visibility, this kind of national attention to the event, will not play a greater role than the standard king advertising, but the proper application, can improve the company's reputation. I think that's good? The company sponsors a large-scale event to help students with gold medals, and as long as an athlete wins a gold medal in the Olympic Games, we will donate to build two hope primary schools in the athlete's hometown......"

Zhang Ke thought that he should win 16 gold medals in the Olympic Games in '96, and if nothing else, the 32 Hope Primary Schools would not need to invest too much.

Where do Yang Yun and Liu Minghui know how many gold medals they will win? The budget for this marketing plan is difficult to do, but I have to admit that Zhang Ke's casual idea overshadows the plan that these professionals pondered for the whole month. The uncontrollable budget is a shortcoming, but these publicity lasts for a long time, in addition to the collective hype during the Olympic Games, and when these Olympic champions return to China and choose a site to donate to build Hope Primary School, they can continue to attract media attention, and wedge the two public welfare themes of the Olympic Games and the Hope Project, which is worth doing.