Chapter 358: Kewang Electronics

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When it comes to the idea of the Olympic gold medal scholarship, some people also ask: if the team event wins the gold medal, is it calculated by the project or by the number of people? The cost of this varies widely. Pen % fun % Pavilion www.biquge.info

If the men's football team and the men's blue team can win the championship, it is not enough to give them another thousand years, the team event has never been a domestic strength, and there is no need to worry about some double events, in short, the value that can be used for market speculation can be dug as thoroughly as possible.

In addition to donating to build Hope Primary School, Zhang Ke also plans to take out some cash to reward the Olympic champions who won the gold medal, so that the athletes who won the gold medal can be temporarily brought to be the image spokesperson of Aida Electronics.

Zhang Ke, Su Jindong, Yang Yun and Liu Minghui discussed in the office of the marketing department until 12 o'clock at noon, and roughly drew up a framework, so that Yang Yun could immediately find someone to draw up a detailed plan. There are only more than two months to go before the Olympic Games, to ensure that the athletes will cooperate with the marketing department to promote the momentum after winning the gold medal, and to deal with the sports authorities.

At noon, we will eat in the newly built restaurant outside the factory, the ground floor is relatively cheap self-selected fast food, the second floor has stir-fried dishes, and there are also buffets to choose from.

Zhang Ke rarely appeared in the factory here, during lunch, Jiang Wei, Lu Qingsheng and others came to join in the fun, so that it was particularly eye-catching, Zhang Ke went to the toilet to relieve his hands before dinner, and did not enter the toilet to hear someone talking about him: "Who is this birdman, several giants have come out to eat with him, should it be what ** want to enter our company?" ”

Zhang Ke was embarrassed to go in and meet others, so he had to hold his urine and turn around to go back to eat.

After lunch, Zhang Ke and Su Jindong went back to the city together, and the fork between Yilong Town and the Development Zone erected a sign of Kewang Electronics, pointing to the video player assembly and production base jointly established by Jincheng and Chint from the fork in the past.

"Go to Kewang to see ......" Zhang Ke made a temporary decision, and asked Ma Hailong to reverse the car and let him and Su Jindong go to Kewang Electronics to take a look first, "After all, it is a competitor at the doorstep, and you have to give some respect, Xie Zhan, the general manager of Kewang Electronics, is a person who is very good at doing tricks and feet behind his back, you will see his means in the future......" Zhang Ke said to Su Jindong with a smile.

"Extrapolating from Kewang's spare parts purchase, Kewang's output in May is about 3,000 units, mainly through Haitai's electrical appliance stores in the province......

"How can you squeeze in at this time and not have a certain amount of confidence?" Zhang Ke smiled, "Compared with ordinary machine assemblers, they still have a great advantage, as long as they can control their greed a little, they should be able to make quite a lot of money." ”

"This time Zhou Jinyu's secretary made a case, Zhou Jinyu should take some responsibility, and they may rein in it." Su Jindong said.

Zhang Ke shook his head and said: "Now it is very powerful, Zhang Tiesen's case has only spread very widely in Huishan and has a bad impact, and the rumors in other places are very small." Zhou Jinyu will transfer out of Huishan, but he will not be responsible, the network behind them is dense. Zhou Jinyu was transferred out of Huishan, but Chint Group has been based in Huishan for nearly ten years, and it has been deeply rooted in the local area, and there is no need for Zhou Jinyu's direct umbrella, Zhou Jinyu has always gained real power in other places, but it has become a channel for Chint Group to expand outward, and now they are a little flustered about Zhou Jinyu's way out, and when Zhou Jinyu's matter is settled, do you think they will converge? Zhang Ke smiled faintly, "For us, the potential biggest obstacle to Xiangxuehai's development in Huishan is gone, and it's not bad news." ”

Su Jindong heard Zhang Ke say this, thought about it secretly, and said with a smile: "I didn't expect the entanglement behind this to be so complicated......

Jincheng and Chint joint venture Kewang Electronics is based on a small electronic component factory under Jincheng was established, located at the west end of the development zone, and Yilong Town is next to each other, and the electronics industrial park is only about two kilometers away, the original factory and the original Shengda Electronics scale is similar, a piece of land on the south side of the factory, about two or three hundred acres of scenery, is now a busy construction site. The construction of the road in the factory area has been completed, and the foundation of the plant has been laid.

Although the scale can not be compared with the electronic industrial zone, but only as a complete machine assembly factory, the scale of Kewang Electronics has been not small, with the eyes of the Xie family of Chint Group is not bad, presumably the importance of developing technology and reducing production costs has long been considered.

At the beginning, Ding Huai saw three routes for the development of DVD player manufacturers, the first way is the simplest, almost no technical investment, just the purchase of mature components and supporting technical solutions for assembly; The second way is to have a certain technical research ability, be able to integrate existing components, develop more comprehensive and practical performance, and have greater freedom in the selection of metacomponents; The third way, it can be said that one foot involved in the production of components, Zhang Ke estimates that in addition to Aida Electronics in advance, only Xinke Electronics has the technical strength to take the third way, Kewang Electronics is now estimated to choose to take the second way, invest a certain amount of technical force for research and development, but mainly rely on hand market means.

After looking around the old and new factories of Kewang Electronics, Zhang Ke knew a little about their ambitions, and he couldn't judge them for a while, compared to Xinke Electronics and BBK, Kewang could not be regarded as a threat to Aida Electronics, and their current foundation was still a little weak.

When I was about to leave, I saw a black Mercedes drive out of the factory.

It was Xie Zhan's car, or the Mercedes-Benz 190 that Xie Zhan privately purchased before he left Haiyu Company, Haiyu Company made a mess for him, but he bought this car.

The speed of the Mercedes-Benz car is very fast, and it passes in front of him in a blink of an eye, Zhang Ke pursed his lips, Zhao Jinrong and Zhou Fuming abandoned their previous suspicions and colluded together, the Xie family made great contributions, I heard that Zhou Fuming's daughter Zhou Hongmei and her husband's company in Xintai City are quite prosperous, and they are very taken care of by the Xie family.

"The market is gradually rising, but it means that the VCD DVD player market pattern is buried in the root of collapse at the beginning of the construction," Zhang Ke said slowly, "The development context of the next few years can also be seen clearly, first advertising wars, and then price wars, so that the profit margins of the whole machine assembly manufacturers are rapidly compressed, and finally the whole machine manufacturers who survived from the bloody era of the crocodile strangulation can only get meager profits that are not much higher than the processing fee. I don't know if the machine manufacturers that survived the crocodile strangulation period in the future will regard '96 as the golden age of DVD players......"

"King Ke may be able to catch the tail of the golden age......"

"They may not be able to catch it, Chint Group has invested a lot in Kewang, only three or four thousand units per month, which cannot satisfy them," Zhang Ke smiled contemptuously, "We also hope that the golden age of the DVD player can be extended as much as possible, at least ninety-six years, Aida Electronics occupies the highest point of CCTV standard king, the highest point of market publicity, and the position in the market, not afraid of other manufacturers to fight, but with the demonstration role of Aida Electronics, the fierce competition for the CCTV standard king in 97 years can be imagined, that may be the beginning of the advertising war, The cost of marketing will skyrocket, and the next thing should be a price war......"

"Then Aida Electronics is still competing for the third CCTV advertising champion this year?" Su Jindong asked.

"It's still early, this year's CCTV advertising bidding conference should be held in November," Zhang Ke smiled, "It's still early to discuss this at this time, let's talk about it then." ”

In November last year, Zhang Ke took out more than 80 million yuan to win the second CCTV advertising king, in Su Jindong's eyes at the time, it was still a very unpredictable prospect of a dangerous move, half a year has passed, and then looking back, Zhang Ke's seemingly willful decision at that time was so wise, so convincing, he seemed to be able to see the future that others could not accurately foresee.

Seeing that Zhang Ke was reluctant to talk more about the topic of CCTV bidding in 97 years, Su Jindong smiled, in his opinion, Zhang Ke is still the kind of person who likes to surprise people until the end, CCTV only held an advertising bidding conference in November, and it was really early to discuss at this time.

Zhang Ke smiled and said: "What we need at the moment is to make more money as much as possible in the period of high profits, and improve the production system of Aida Electronics, and the technology research and development center in charge of Lao Ding is the most important card in our hands. ”

"Proper timing refers to when the time of high profit is coming to an end?" Su Jindong asked.

"Yes," Zhang Ke smiled slyly and said, "The most profitable period is about to pass, and only by selling at a high price can we maximize the benefits, besides, selling to Schwab Industrial is not completely out of our grasp, but Schwab Industrial still has a long way to go to restore its ability to raise funds through public offerings ......in the Hong Kong stock market."