Chapter 459: King Ke's Adjustment
readx;
On November 26, Yang Yun signed the agency agreement for the next year with the vast majority of dealers on behalf of Aida Electronics, and only a few dealers were withdrawn from the agency right to increase the market price without permission when the supply of goods was short, before that, the marketing department has negotiated the replacement of the dealers. Pen ~ fun ~ pavilion www.biquge.info
This is the end of the dealer conference of AIDA Electronics, and there is only a brief press conference at dusk, and Yang Yun, director of the marketing department, announces the above news to the outside world.
It can be said that the channel business system of Aida Electronics has not been affected in the slightest.
As a result, on the 25th, media reporters and industry insiders who flocked to Haizhou would think that it was impossible, but by noon on the 26th, they all knew that it was a foregone conclusion.
On the night of the 26th, the room in the northwest corner of the second floor of the Dongjiang Building of the Wenshan Hotel where you can see the water of the small Kumho lake was lit up all night, and the figures reflected on the glass were one after another, and the people in the room did not rest all night.
Liu Minghui finished the matter and didn't leave, and rushed back the sales executives who jumped to Kewang with him, so he opened a room on the first floor of Dongjiang Building and waited, lying on the bed and tossing and turning, anxious and not sleepy at all, and he didn't have to stay asleep, Xiao Wen called, and he was not in the mood to pay attention. At twelve o'clock in the night, hearing Xie Zhan standing in the corridor on the second floor and calling the waiter to cook supper, Liu Minghui wanted to help, but he couldn't wipe his face. It wasn't until early in the morning that Xie Zhan called to inform him to go upstairs.
Xie Hanjing, Xie Hanming, Chen Jiashan, and Zhao Jinrong all went to rest in other rooms, and Xie Jiannan, Xie Zhan, Chen Jing, Yu Ping, and Zhao Xinlin, the deputy general manager in charge of production and procurement, were left in the room. Liu Minghui felt uncomfortable, knowing what was going on with them, they all discussed it almost well, just informing themselves.
"Many of the plans discussed before have to be revised," Xie Jiannan pointed to the sofa next to Xie Zhan and asked Liu Minghui to sit down and speak, "The plan is revised, the company's management structure also needs to be adjusted accordingly, Xie Zhan no longer holds the position of general manager, I will concurrently serve as the general manager, Xie Zhan is the deputy general manager, in charge of the marketing department, you are still responsible for the marketing department, but the internal division of labor in the marketing department should be further clarified, Chen Jing is responsible for marketing, you are responsible for sales, in addition, Kewang will also set up a research and development department, Do you have any good candidates to recommend? ”
Liu Minghui looked at Xie Jiannan in a bit of a daze.
"It's not to pull people from them," Xie Jiannan explained clearly, he also knew that he couldn't pull out key technical personnel from Kumho Electronic Technology Research Institute, no more than sales personnel, and the state already had a clear legal agreement on this area, not to mention that it was not a wise move to provoke Zhang Ke again at this time, "Do you have any familiar people in contact with other manufacturers?" ”
When Liu Minghui was in AIDA, he was more in contact with downstream dealers, where did he know the technical talents in the field of electronics?
Xie Jiannan didn't have much hope for him, this piece always had to be done slowly, and said: "The dealer conference, held as usual after dawn, but the plan for the establishment of the channel business system has changed somewhat, and the first type of city is listed separately, and other cities will add provincial agents in the region, and only charge a deposit ranging from two million to four million for a class of cities and provincial agents......"
Xie Jiannan also said: "While actively exploring the domestic market, we also have to open up emerging markets in Southeast Asia, and we do not have the ability to open up the market in Southeast Asia immediately, so we will look for agents in Hong Kong......
Liu Minghui knew that there was no room for him to bargain, and Kewang had tried to imitate AIDA Electronics to the greatest extent, including finding agents in Hong Kong to explore the Southeast Asian market.
Unlike Xie Jiannan, who spent all night thinking, Zhang Ke returned home, and slept beautifully with a duck down quilt, if there is anything dissatisfied, it is that it is too lonely to sleep alone, Tang Jing secretly called at night, and teased her on the phone, Tang Jing's room was newly equipped with a branch, but when the conversation was getting up, Tang Xueqian or Gu Jianping suddenly picked up the phone in another room.
In the morning, Su Jindong will accompany Sun Shangyi, Ge Mingde and others to familiarize themselves with the management of Aida Electronics, and really want to smoothly put Aida Electronics as a whole into Jiaxin Industry, Aida Electronics must strictly meet certain standards in terms of organizational structure, administrative management, financial management, production management, etc., in this regard, we will go to Hong Kong to ask relevant professional counseling institutions to help correct, and also to Hong Kong to invite professional and authoritative accounting institutions to audit and evaluate the assets of Aida Electronics, and ask professional institutions to design detailed, Easy-to-execute additional issuance and M&A plans, attracting Hong Kong investment banks or institutional investors to participate in additional issuances, or underwriters and ensuring the rights and interests of existing shareholders in the additional issuance and M&A plans, looking for suitable issuers or underwriters to cooperate, etc., in short, there are quite complex things to do, and when these steps are completed, the substantive stage can be carried out, and all relevant information needs to be gradually announced to the outside world.
Zhang Ke left a narrow living space for other disc player manufacturers in the same industry, and took the initiative to guide disc player manufacturers to set their sights on the emerging markets in Southeast Asia, and Hong Kong, as the only center of the Chinese business circle, is naturally the best springboard. Many disc player manufacturers use Hong Kong as a springboard to enter the Southeast Asian market, which will make the concept of disc player popular in Hong Kong, and it is believed that Hong Kong will also pay attention to the hot spots in the mainland.
Zhang Ke injected the concept of DVD player into Schwab Industrial as early as the beginning of the year, and if the stock price of Schwab Industrial could rise sharply before the additional issuance, not only the major shareholders of Jiaxin Industrial, such as Sun Ge, Ye's and Yuexiu Company, would actually benefit, but also the difficulty of additional issuance and mergers and acquisitions would be greatly reduced.
Of course, it is difficult to believe that such a large M&A plan will succeed without the participation of institutional investors or investment banks. If no institutional investor or investment bank directly eats up a part of the additional shares, and does not take advantage of Hong Kong's licensing system for underwriters to issue additional shares several times the original market value at once, it is very likely to cause an avalanche in the stock price of Schwab Industrial, and the entire additional issuance plan will fail. With the implementation of the additional issuance plan, the proportion of shares of the original major shareholders will be greatly diluted, and since investment banks and institutional investors will directly eat up a part of the additional shares, it is necessary to consider carefully to ensure the relative controlling stake in Schwab Industrial. It is not uncommon for overseas investment banks or institutional investors to take advantage of the lack of securities knowledge of domestic companies to conceal a poison pill similar to a VAM clause in the issuance agreement, so as to activate the poison pill at a critical moment and seize control of the entire company.
Cheung Ke believes that Sun's extensive knowledge of finance and securities and his extensive network in Hong Kong will be of great help.
Zhang Ke was at home in the morning, sorting out the too complicated ideas, and he was hesitating how to deal with the brand assets of Aida Electronics. The most advantageous model is to put the brand into Kumho Electronic Technology Research Institute and license the use of AIDA electronic disk drive series products, after all, Zhang Ke wants to put a series of consumer digital and electronic products under this brand, including learning machines, handheld computers, mp3, etc., this time just put the assets related to the disk drive into Jiaxin Industrial; But will this model add additional resistance to the M&A plan?
At ten o'clock, Ye Jianbin called and asked Zhang Ke to quickly turn on the TV and tell him that Haizhou TV was broadcasting the press conference of Kewang Electronics live.
"What's so nice about King Ke's press conference?" Zhang Ke muttered, Ye Jianbin didn't let him hang up his phone, he walked out of the study, climbed onto the sofa in the living room and finally turned on the TV, and saw Xie Jiannan's face that may have been working in front of the mirror several times this morning to recover some calmness, Chen Jing standing next to him painted a deeper eye shadow, probably to cover up the dark circles under his eyes, thinking that they were probably discussing countermeasures all night last night, Zhang Ke thought to himself that if Chen Jing, a delicate beauty, was haggard because of this, it would be a sin, Xie Jiannan publicized some adjustments in business strategies on behalf of Kewang, and publicly said to the media that Kewang would consider developing the disc machine market in Southeast Asia next year; Zhang Ke tilted his head on his neck and said to Ye Jianbin : "This is all expected, what is there to make a fuss about calling me?" ”
"You didn't hear the personnel adjustment in front of Kewang, Xie Jiannan is the general manager, and Xie Zhan is in charge of the vice president, in charge of the marketing department," Ye Jianbin's voice was a little excited, "You said that Xie Jiannan came to Haizhou to serve as the general manager of Kewang, and he is going to let go of Haitai's affairs...... They are determined to protect the king! ”
"Look at your smugness," Zhang Ke said disdainfully, "one thing is certain, they still have strong confidence in the disc player market, and Xie Zhan is indeed not enough to lead a large enterprise; One more point, Kewang voted 3.5
If the shareholders of Kewang don't want their companies to be implicated and blocked by CCTV, then the agreement between Kewang and CCTV will be fulfilled......"
"Does that mean that the Xie family will become conservative when running a home appliance chain store?" Ye Jianbin is excited here.