"Actually, we still have a piece of market that we haven't done well."

"Which market?"

"Rural."

With a slight spit out of the two words, Chen Jiayi said an extremely important market in the future.

"Rural?"

Gu Xiaoyu obviously felt incredible about Chen Jia's unrestrained thoughts.

"Yes, it's rural."

"Perhaps, a few years ago, our online game market was still in major cities across the country. For example, Beijing, Shanghai, Guangzhou...... Because, only in these cities, they will have such a large-scale Internet café. However, with the development of the Internet, more and more Internet cafes have poured into rural areas of the country. According to data analysis, the number of Internet cafes in rural areas has obviously exceeded the number of Internet cafes in counties, cities and urban areas. ”

Internet cafes are naturally the key places for the spread of online games.

Well, where there is an Internet café, there are players.

Similarly, there are so many Internet cafes in rural areas. Then, his market potential is not small.

In fact, the demand in rural areas is actually much greater than in many cities.

In the 2008 financial crisis, the state formulated an economic stimulus package to expand domestic demand. The most important thing in expanding domestic demand is in the rural areas. Therefore, during the expansion of domestic demand, we can often see. What kind of household appliances go to the countryside, computers go to the countryside, technology goes to the countryside, etc...... Various preferential measures should be used to stimulate consumption by rural people. Such a strategy can be said to be very good.

As a result, when the world economic and financial crisis swept the world, China Shuai first recovered from the economic and financial crisis. Since then, he has led countries around the world to get rid of the financial crisis. It has to be said that the consumption potential of rural areas in it cannot be ignored.

Perhaps, you will think, the rural economy is not very good, why is there such a big momentum?

Perhaps, there is a misunderstanding of the countryside. It is believed that the rural areas are economically underdeveloped, and the conditions and measures are very backward. But really, it's not. Not to mention, Jiangyin Village, the first village in China. Let's just talk about rural areas all over the country, except for the Northwest Territories. Most of the rural areas in the capital have developed because of the times, and they have also embarked on the road of moderate prosperity.

In addition, consumption in rural areas is very low. This also makes them have a lot of savings. In addition to this, especially with the development of science and technology. In all kinds of rural areas, all kinds of favorable resources have also been developed. Even if you don't have resources, you can use local characteristics as the main feature to create a characteristic economic zone.

In other words, although the countryside is not as rich as the city, it is impossible to say that he is poor. Take Jiangxi as an example, this is an underdeveloped central region. In many rural areas, it is generally possible to reach the level of moderate prosperity. Not to mention, rural areas outside other major economic provinces may be even more powerful.

Among them, it is the rural area of the coastal generation. Because of the rapid economic development, many places that were originally rural may become cities in a few years. Such development potential, if ignored, is indeed a major disadvantage to the market. Therefore, after household appliances went to the countryside, the unprecedented consumption potential broke out in the countryside. This is something you would never have imagined before.

Because of their purchasing power, you will find that the countryside is about the same as the city.

Of course, in general, the countryside still lags behind the cities. The main battlefield of online games is still the city. However, all of our companies, they all set their sights on the city. For example, most of the activities are in the city. This also makes the domestic urban market close to saturation.

At this time, if the rural areas are developed, it will definitely be a potential market.

"Mr. Chen's analysis is very good, we have indeed forgotten this market."

After Chen Jiayi introduced from time to time, Gu Xiaoyu finally understood.

"Well, then do a good job of rural publicity, I believe that the number of people on the DNF can be doubled."

The rural market is so big.

In China, the rural population is much larger than the urban population. At present, for the rural online game market, it is still in a state of little development. Now that Tang Dynasty Company has entered, it will definitely be able to achieve effective promotion. Thinking of this, Chen Jiayi also understood. The reason why Shi Yuzhu's large number of medicines can be sold so successfully is because he firmly grasped the rural market.

In particular, the sales of key protection products in rural areas are more popular than those in cities. , Could it be that Shi Yuzhu also wants to apply his key protection product promotion strategy to online games?

As soon as he thought of this, Chen Jiayi felt that it was very possible.

800,000 in 3 months, which was absolutely impossible before. It's just that when Chen Jiayi thought of the rural market, Chen Jiayi understood why Shi Yuzhu had this ambition. For him, as long as this rural market is developed, the number of online users of 800,000 in 3 months is just an appetizer in front.

After all the development is completed, two or three million people are online at the same time, and it can also be done.

It's not impossible, the journey that Shi Yuzhu made in later generations, he did it.

Thinking of this, Chen Jiayi understood. Why is it that there are not many innovative online games in Zhengtu, but he can reach more than 2 million people online at the same time. If there was no rural market, even if Shi Yuzhu had great ability, it would be impossible for him to achieve his brilliance.

At the same time, the rural market is vast, and he can accommodate a variety of online games. As long as this market is developed, not only DNF, but also other game products of Tang Dynasty Network can also enter one after another. In this case, it is equivalent to creating a new game market for Tang Dynasty Network.

"Don't move the rural market, and make a comprehensive publicity plan. Otherwise, if we make a move, other companies will quickly follow. For our market development, there is no benefit. ”

Produced in the Tang Dynasty, it must be a high-quality brand, placed in major cities in China, and it is good to make some.

However, in the countryside, this is not necessarily the case. Moreover, there are many friends in the countryside who are just getting into online games for the first time. How do they know if a game is good or bad. As long as they get into online games, even if the first online game they encounter is bad, they will find it fun.

In this way, in the rural market, the advantages of Tang Dynasty companies are not necessarily very powerful. Especially 3D type online games like Zhuxian OL. If he wasn't used to 2D games, he was unlikely to jump to 3D all at once. For them, 3D games can also make them dizzy.

"Don't worry, Mr. Chen, we will definitely make a perfect game plan."

Before Tang Dynasty Network became famous, it relied on propaganda to win. Just like their point cards, their Internet café alliance, and their Internet café PK competition. However, this is all pre-publicity. Now this kind of propaganda is completely ordinary. Many game companies, they have followed the path of Tang Dynasty companies, and they are doing very well.

Therefore, relying on these plans, the possibility of winning is greatly reduced.

However, although Gu Xiaoyu does not pay attention to marketing. However, that was only the case at the time. If there is a market to dig into, naturally, the first step is to use marketing as a means of promotion. What brand to play, it is estimated that it is useless. Gu Xiaoyu knew this clearly.

"With your words, I am relieved. In the next few days, you will send a team to visit rural areas across the country. You can also go if necessary. ”

Met with Shi Yuzhu, which also made Chen Jiayi realize the importance of inspecting the market as a front-line leader. If you just listen to the report and just look at the data, the effect you may get will be greatly reduced. Since Chen Jiayi realizes that Shi Yuzhu's marketing method is great, it is necessary to learn from other people's strengths.

"Okay."

Although Gu Xiaoyu felt strange, with her current status, how could she personally inspect the market.

However, Chen Jiayi's orders, how could she not listen. In addition, Gu Xiaoyu also remembered the situation when he went to an Internet café to inspect the market when he was not the CEO. Because of this, during that period of time, Gu Xiaoyu made rapid progress. In the end, Chen Jia took a fancy to it and was personally promoted to become the CEO of Tang Dynasty Network.

Thinking of this, Gu Xiaoyu realized, "It seems that Chen always wants them to not forget the importance of front-line data at the grassroots level. ”

Subsequently, the two chatted again, and Chen Jiayi left Tang Dynasty Company.

……

Jiangxi Xinfeng.

After Chen Jiayi instructed Gu Xiaoyu, as the head of the Tang Dynasty Company, he should also take responsibility.

Therefore, Chen Jiayi also went to rural areas in person to inspect the market.

This Xinfeng is the first stop of Chen Jiayi's investigation.

Xinfeng belongs to a small county in the south of Ganzhou, Jiangxi, with an area of more than 2,000 square kilometers and a population of about 700,000, which is not very large, but not small. There are 13 towns and 3 townships in the county. Naturally, Chen Jiayi did not inspect Xinfeng County, but these 13 towns and 3 townships. Because Xinfeng County is still in the county seat and is not within the scope of Chen Jiayi's inspection. Fortunately, the traffic is very convenient, and the Beijing-Kowloon Railway runs through Xinfeng. In addition, there is also a railway station in the small county town of Xinfeng. Chen Jiayi sighed with emotion, and went, which was more than Linchuan at that time. In the past, if others wanted to go, they had to go back and forth a few times, and the trouble was to death. If it weren't for the development of Linchuan now, it is estimated that going to Linchuan would also be a big problem...... This Xinfeng happens to be on the extension of the Beijing-Kowloon Railway, so it can be said that the transportation is very convenient.

"This year, the Guangdong-Jiangxi Expressway has been opened, and it is much more convenient for Guangdong to travel to and from Xinfeng."

The staff of Tang Dynasty Company on the side introduced Chen Jiayi from time to time.

"Oh, I know about this highway, but I don't know what it means."

Chen Jia got off the train station and chatted with the staff on the side.

When he came to Xinfeng this time, in addition to inspecting more than a dozen townships under Xinfeng County, he also wanted to see what development was going on in the central region. After all, everyone runs to coastal cities every day, and the advantages of Yanhai will definitely disappear year by year. If China wants to follow the path of sustainable development, it can only develop in an all-round way.

"I know a little bit about this."

Chen Jiayi came to Xinfeng with an employee of Jiangxi Province. Naturally, for Jiangxi Province, more attention is paid to. Of course, don't say that Chen Jiayi is also from Jiangxi Province, why doesn't Chen Jiayi know. There is nothing else, just because Chen Jiayi's observation of things is different from others.

"Oh, tell me."

"This expressway is a high-speed jointly built by Jiangxi Province and Guangdong Province. It is rumored that it wants to introduce investors from Guangdong and Taiwan to invest in Jiangxi. ”

"This is strange, why do these manufacturers not go to Guangdong to invest, but to the interior of Jiangxi. Moreover, he put so much effort into building a highway. ”

You must know that to build this road, it will cost at least tens of billions. Moreover, when they come here to invest, they have to bear a lot of freight, which is really not worth it. It is better to open factories in coastal areas, at least, what you produce yourself, can be shipped out quickly.

"It's simple, and there is no other reason than the low wages in the mainland."

"I see."

Chen Jiayi understood this reminder.

With the development of society, it is not only the price increase of raw materials that restricts the profits of factories, but also the price increase of labor. Often, employee wages have taken up a large part of the cost of production. The transportation in the coastal areas of Guangdong is convenient, especially for export enterprises, which saves a lot of freight. However, the labor cost he has to bear is much higher. That's why so much of China's labor force is moving to the coastal areas.

But if you open a factory in the mainland, although the freight is a little higher. However, the price of labor is much cheaper. In addition, other production costs will be much less. In addition, in order to attract foreign investment, mainland enterprises will have many preferential measures. Overall, there will be manufacturers who choose to open in the mainland.

If you want to get rich, build roads first.

If Jiangxi Province wants to develop in an all-round way, this road must first be built. As soon as the road is opened, then there will be a steady stream of enterprises that want to open factories in the mainland. If the transportation is not convenient, even if they want to come to open a factory, they will think about it for a long time, and maybe they will not come in the end.

Just like Linchuan, Linchuan can become the city of Internet technology today. In addition to the Tang Dynasty company, it is also inseparable from the government's efforts to build roads, and even Linchuan, which originally had no direct access and no aircraft, also set up a station there. In this way, this can achieve the glory of Linchuan today.

"In this way, isn't there a lot of development in the mainland?"

In later generations, it was only in 2010 that the mainland showed its development potential. Because many people think that it is better to go to work outside than to go home. There are many companies in the family, and the salaries they offer are similar. Also, consumption is much less than going out. In this way, many people waited, and they stopped going out.

This is also due to the fact that in later generations, every spring, the coastal areas often report labor shortages.

Unexpectedly, such a trend would come so soon. This is a good phenomenon, and at least it proves that China's development no longer depends solely on the coast. In fact, many mainland China still have great prospects. Of course, if this is the case, then the rural development strategy decided by Chen Jiayi is even more correct.

"Okay, we know about it, let's go to the major towns and villages in Xinfeng County." , Tieshikou Town.

Tieshikou Town is a small town in Xinfeng County, although the area is not large, but there are 4 Internet cafes in the town.

"Good boys, 4 Internet cafes."

A small town with a population of only 50,000 has 4 Internet cafes. Moreover, judging from the scale of Internet cafes, the number of computers in each Internet café is not small. Among them, there is a "Weijun Internet Café", which has reached as many as 80 units. Although it can't be compared with the county, in this rural town, there are so many Internet cafes and so many computers, which really surprised Chen Jia.

Immediately, Chen Jiayi and others directly entered the "Weijun" Internet café.

"The number of machines on the machine has reached 8 percent of the total number."

Just by a stroke, Chen Jiayi could see a rough idea.

Today is not a weekend, nor a holiday, but an ordinary Monday. But I didn't expect that there were as many as 80% of the people who came here to surf the Internet. Moreover, from these friends who came to the Internet, Chen Jiayi found that most of them were young people. At the same time, there are many middle-aged and the like.

"Boss, help us drive a few machines."

In a few minutes, Chen Jiayi sat down in front of the computer.

“1。 5 yuan a clock, it's really cheap. ”

Seeing such a price, Chen Jiayi realized why so many people came to the Internet.

At a glance, you can see that anyone can afford to spend this piece of Internet access for five and one hour.

However, looking around Chen Jiayi, after a while, Chen Jiayi felt strange.

He found that there are many friends who play games for the Internet here, but even more who don't play games. Even the two on Chen Jia's side, he has been watching movies, and he is still watching local movies. It wasn't until half an hour later that the benevolent brother probably felt a little bored watching the movie, so he found the game......

Just when Chen Jiayi thought that he would choose online games. It's a pity that this netizen, he directly flipped to the ranks of stand-alone games. Moreover, it was a game that surprised Chen Jia.

"Violent motorcycles."

Go, no.

Playing violent motorcycles in an Internet café is really powerful.

So, Chen Jiayi said to this good man who only plays violent motorcycles, "This handsome guy, why don't you play online games." I heard that the Tang Dynasty Network recently launched a DNF, which is very fun. ”

"DNF, something, haven't heard of it."

"What is the Tang Dynasty network, I have only heard of the Tang Dynasty Company."

"Well, well, DNF is an online game, and Tang Dynasty Network is a game company."

Sure enough, it was fortunate to come.

In their eyes, the name of the Tang Dynasty Internet is nothing.

Subsequently, Chen Jiayi walked around the entire Internet café and chatted with some Internet café friends from time to time.

"This handsome guy, why do you always chat, you should play games."

"Get out, don't bother brother and MM pickle girl."

In an instant, Chen Jia was defeated.

"Hey, this brother, this game is a very bad game developed in South Korea, you also play it?"

"I only play my game, whether it's Korean or British."

……

I have to say that coming to the front-line market for inspection has made Chen Jiayi gain a lot. In just a few sentences, Chen Jiayi has a very comprehensive understanding of the rural market. For him, this market is still far from being developed. So, let the Tang Dynasty network occupy this one place.

Shi Yuzhu, hehe...... Wait to come to work in Tang Dynasty Company.

With an evil laugh, Chen Jiayi said secretly.