Chapter 654: There is also a huge market
"What, Chen always doesn't believe it?"
"Why believe?"
"Since this is the case, why don't I make a bet with Mr. Chen?"
"What a bet."
"Didn't I say just now that the Tang Dynasty Network is nothing more than that? Contemptible people speak, and never take it back.
Our journey will be launched soon, and I will compare the online rate of the journey with the games of Tang Dynasty Network. For example, the dungeons and warriors that your company has just launched have now reached 10,000 in China. It can be said that in just a few months, such achievements have really made global game companies blush. However, I think that's nothing more than that. Our journey can also reach 800,000 simultaneous online in 3 months. I don't know, whether Mr. Chen believes it or not. ”
"800,000 in 3 months."
That's a terrifying number indeed. You know, now is not the time for online games. The field of domestic online games has blossomed everywhere. Not to mention other games, it is a few games on the Tang Dynasty network, and he occupies most of the market. It's almost harder to achieve much success with a new online game. It is not easy for DNF to achieve 800,000 simultaneous online results in 3 months.
However, in front of Chen Jiayi, this Shi Yuzhu, he said that he could also make the "journey" reach Tianwan online in 3 months. This will not be possible for Shi Yuzhu to achieve in later generations. Now that Shi Yuzhu has returned to star, can he have a crazy outbreak under the pressure of the Tang Dynasty company?
Seriously, Chen Jiayi didn't believe it.
However, the Shi Yuzhu in front of him, he is a marketing genius. Whether it is his health care products, his online games, or his cooperation with Wuliangye to create Ranjin Liquor, they have all achieved a decisive victory in marketing. Perhaps, you have to ask how his product is. To be honest, it's actually average, even worse than similar products.
However, Shi Yuzhu relied on his marketing to defeat batch after batch of competing companies.
If you fight the marketing concept, Shi Yuzhu in China, dare to call the second, no one dares to call the first.
Even Chen Jia...... He also admires Shi Yuzhu's marketing. For example, in 1994, when foreign software stole most of the domestic software market. Shi Yuzhu put the direction in the key protection market. Then he spent,. 200 million yuan, made a brain gold.
As soon as the product came out, Shi Yuzhu began to carry out a crazy advertising war.
Because at that time, the products similar to brain gold had "multi-ling, multi-fish brain essence", so when advertising, there was competition. However, Shi Yuzhu was born a genius in advertising. When he entered this market, a lot of convenient data analysis was carried out. For example, Doringdo invested 40,000 yuan in advertising. Brain Gold invested 2 million. Dolingdo said five boxes for a course of treatment, and Brain Gold said four boxes for a course of treatment......
This is just an investment in traditional media, and secondly, in order to promote brain gold, Shi Yuzhu has also increased the publicity of soft advertising. Pay attention to the collection of consumer cases, and carry out the publicity of brain gold clinical test reports, typical cases and popular science articles. In order to cooperate with the publicity...... the number of copies of the "Giant Daily" reached more than 000000 copies, which were widely distributed in the form of newspaper gifts and direct investment, becoming the largest "internal magazine" printed by Chinese enterprises at that time.
From October 1994 to February 1995, only 4 months, in the case of insufficient supply, the brain gold payment broke through, and the "violent marketing" achieved remarkable results. At that time, when Sanzhu, Sun God and other health care products were still advertising on the walls of the countryside, Shi Yuzhu, who "has both a thief's heart and a thief's ......guts", adopted an overwhelming, pervasive, and indiscriminate advertising strategy, coupled with channel construction and strict management, so that a new health care product is a household name in ~~ B Chinese.
Back then, Shi Yuzhu and his brain gold became well-known stars for women and children.
As for the brain platinum in the back, the golden partner, needless to introduce, has become a classic example of marketing.
These are all materials about Shi Yuzhu prepared by the secretary for Chen Jiayi when Shi Yuzhu visited.
For such a marketing master, if Chen Jiayi says that he doesn't believe it at all, he is really a bit bragging.
"What, Mr. Chen, what are you?"
Seeing that Chen Jiayi didn't answer, Shi Yuzhu didn't know what he was thinking, and then, the topic changed, "It's better to be like this, let's bet, let's start from now on." Compare DNF to Journey. If the number of people in DNF's growth game is greater than the number of people who are online at the same time, then I will publicly apologize to Tang Dynasty Company in the media. Of course, if the results are windy...... I don't say that Tang Dynasty Network is just like that, I only ask Mr. Chen to open Tang Dynasty TT and Renren to cooperate with our giant company. ”,
This bet is also simple.
That is to say, in addition to the original DNF's 800,000 uplines, and then compare it with the number of uplines on the journey.
"I don't know if Mr. Chen accepts this bet or not."
Shi Yuzhu looked at Chen Jiayi, looking forward to Chen Jiayi's answer. I just didn't want to, but after a while, Chen Jiayi laughed, "Hahaha, although I don't usually bet with people, every time I bet with people, I win." ”
"That's just before, now, it's not necessarily, I just don't know, is Mr. Chen willing to accept or not?"
Only, I didn't expect that after Shi Yuzhu finished speaking, Chen Jiayi's expression turned cold, "Hmph, it's really a joke." ”
"What did you giant group bet on us, you lost, just apologize casually. And if we lose, we want to launch two major media platforms to help you, which is a great idea. ”
To put it mildly, although Shi Yuzhu is now rising, compared with the Tang Dynasty company, it is simply a small thing. Even, any subsidiary of Tang Dynasty Company is much larger than Giant Group. If they lose, they lose, and they will die anyway. However, the Tang Dynasty Company was different.
If you run out of a company casually, you say that you want to bet with the Tang Dynasty Company, and the Tang Dynasty Company has to agree.
"In addition, it seems that this bet is in our Tang Dynasty company's favor. Maybe, you will say, our Tang Dynasty company wants money and money, and the media has media, how can it not win? It's just that you're hiding a very crucial number in it, and that's saturation. Though. The tendon is not saturated, but it has attracted 800,000 people online at the same time in 3 months, and it has reached a relative saturation. On the other hand, your journey is still at a rapid pace. Even, every day of your future earnings can hit new highs. ”
Chen Jiayi is such a character, how can he not know what is hidden in this bet.
Just casually analyzed Chen Jiayi's strategy, and immediately cracked Shi Yuzhu's strategy, without half the power to parry.
Wow, wow, wow......
In the face of Chen Jia's step-by-step strategy, Shi Yuzhu's legs were weak, and he couldn't help but take three steps back.
Then, Shi Yuzhu raised his head and looked at the Internet tycoon in front of him. Shi Yuzhu couldn't help but blush, and only then did he understand in his heart: "Chen Jiayi can achieve such an achievement, it is really not in vain. ”
"Mr. Chen's discerning eyes can see through my plan at once. This time, I really wanted to empty the gloves of the white wolf. ”
Since Chen Jiayi saw through it, Shi Yuzhu thought about it, and finally let go. Instead, he opened his heart, chatted with Chen Jiayi, and said bluntly, "Some means will only be used as a last resort in the struggle of the business sea." ”
"Understood."
Chen Jia nodded and agreed with Shi Yuzhu's words.
At the same time, Chen Jiayi and Shi Yuzhu. There was no injustice in the past, and there is no hatred in the near future. Even if he wanted to use the Tang Dynasty Company just now, it was just a means in the business world. You can't tell, that's your idiot. Of course, for this point, Chen Jiayi will definitely not treat him as a friend, even if there is cooperation in the future, it will be a mutual exchange of interests.
"However, I'm very curious about you creating 800,000 simultaneous online records in 3 months. Well, I'll make a bet with you. ”
"Eh......"
"Why, if you're only allowed to bet, I'm not allowed to bet?"
Seeing Chen Jiayi's somewhat evil smile, Shi Yuzhu replied weakly, "Then, Mr. Chen, please speak." ”
"Didn't you just say that 800,000 online at the same time in 3 months, you can do it.
Okay, I'm going to take a step back and really level the playing field with you. This competition is still the upcoming journey between DNF and you. As long as you have more people on the journey than us. than to increase the number of people, then, even if you win. At the same time, for the sake of fairness, we can only use 100 million funds as promotion expenses, what do you think? ”
"If we win by luck, what is Mr. Chen going to do?"
"Although I don't think you can win. However, this world, who knows. In case you win......"
Chen Jia thought for a while before saying, "According to the request you just made, we will cooperate with Renren in an all-round way." ”
"Is that true?"
"You Shi Yuzhu never retract what he says, I, Chen Jiayi, am I still weaker than you?" ,
"Okay, I've won this bet."
"No, wait, you haven't asked yet, did you lose?"
"Lose?"
Shi Yuzhu never seemed to have considered this losing word. Could it be that he still publicly apologized to Tang Dynasty Company in the media as before. However, how could Chen Jiayi not know, "Apologize, there is a fart, for Chen Jiayi, what are you Shi Yuzhu." Besides, in the eyes of others, Shi Yuzhu's giant group lost to the Tang Dynasty Company, which is a matter of course. Even if it's an apology, it's really useless. ”
"Although I, like Mr. Chen, never thought that we would lose. It's just that, as Mr. Chen said, in case, I, Shi Yuzhu, lose. It's better for Mr. Chen to say a condition. ”
"Okay, I'm waiting for your words."
"If you lose, then, don't leave your giant group, come to work in Tang Dynasty Company, how about it?"
For a marketing genius like Shi Yuzhu, Chen Jiayi is extremely eager for it. Although, this guy, has always wanted to be the boss. Moreover, Shi Yuzhu is really the boss of the party. Moreover, he was young and ambitious, and he was a smash hit. If you really want him to be someone else's subordinate, he really doesn't want to.
However, Chen Jiayi really wants a talent like Shi Yuzhu. Besides, Chen Jiayi even surrendered Chen Tianqiao. This Shi Yuzhu has no reason to let go. If Shi Yuzhu is caught, then the entire marketing strategy of Tang Dynasty Company will be improved again...... Otherwise, many of the more extensive strategies are done by Chen Jiayi, which can be exhausting.
It's just that after Chen Jiayi finished speaking, Shi Yuzhu didn't speak.
"What, don't want to?"
It's normal not to be original.
If it can be replaced, it is to ask Shi Yuzhu to compensate all his belongings, and he will agree. However, if he really let him succumb to Chen Jia's hand, as such an ambitious guy, he really didn't want to.
Rather be the head of the chicken than the tail of the ox, that's the truth.
Even if the Tang Dynasty company is strong enough
However, where will Chen Jiayi let him slip away, "You must know that you use the bet of working for the Tang Dynasty company, but he may exchange it for the glory of the Giant Group, such an opportunity is really rare." ”
This sentence is seductive and familiar. If anyone remembers, they will definitely scold Chen Jiayi again. Chen Jiayi also said this sentence to Chen Tianqiao at that time. As a result, Chen Tianqiao became Chen Jia's subordinate. Of course, how many people see such a result, they may not be in a hurry.
They must think that if Chen Tianqiao did not climb the big tree of Chen Jiayi at that time, where would the legendary glory come from. Where did Shanda A-share listing come from, and where did Chen Tianqiao's legendary life come from.
"Okay, I'll make this bet with Mr. Chen."
Gritting his teeth and fighting for a lifetime of glory, Shi Yuzhu agreed to the bet.
In fact, this lifetime of glory, the current Shi Yuzhu has already obtained. Is 1 billion worth high...... But it's not low. Moreover, Shi Yuzhu is extremely confident in himself.
Even if the 1 billion funds are finished, he can still make a comeback, and it is impossible for him to become poor. The reason why I agreed was because I took a fancy to the cooperation with Tang Dynasty Company.
If this bet wins, Ying, the giant group will instantly turn the pheasant into a phoenix and become an international company. Even, like Tang Dynasty Network, leads the global online game market. You must know that the power of the Tang Dynasty and Renren is too big.
"However, the Tang Dynasty network can't use ...... either"
said a word, but Shi Yuzhu did not finish.
"Do you want to say that before the bet, Tang Dynasty Network can't use Tang Dynasty Pi, Renren, these two giant platforms?"
What Shi Yuzhu wanted to say, Chen Jiayi guessed casually, but he knew.
"Haha, you underestimated the Tang Dynasty Company. The reason why Tang Dynasty Company is so powerful, do you think that these strategies are just to prohibit other companies from entering? No more, it is to ban the Tang Dynasty network. ”
"In that case, he has no other opinion."
"Alright, I'm waiting for the start of your journey."
Subsequently, Shi Yuzhu left the Tang Dynasty company with a dignified face.
Perhaps, although Shi Yuzhu thinks that his marketing strategy is better than countless people. However, Chen Jiayi's achievements in recent years are truly breathtaking. Take Shi Yuzhu as an example, perhaps, small-area marketing. For example, he can withstand domestic marketing. However, when the area is large and the country is large, he feels that he has shrunk his hands and tails. ,
Can this bet really beat Chen Jiayi?
Seriously, although Shi Yuzhu showed complete confidence in front of Chen Jiayi. However, if he really had to say it, he would not dare to guarantee it. If you can, then it's not a gamble. shook his head, but then Shi Yuzhu figured it out. Since it is a gamble, it is impossible for him to win or lose.
I, Shi Yuzhu, don't have 100% determination, does Chen Jiayi have it?
Thinking of this, Shi Yuzhu burst into a smile and rushed back to Shanghai.
Tang Dynasty Network.
After Shi Yuzhu left, Chen Jiayi came to the Tang Dynasty network.
For a long time, the marketing strategy of the Tang Dynasty network, except for the initial network is not developed, there have been point cards, and the network style is ...... In addition to the promotion of online competitions, in the development of the Internet, the games of the Tang Dynasty Internet are basically based on online promotion. Of course, there are also Internet cafes and the like. However, the Tang Dynasty produced a high-quality brand car, which did not need too much publicity, and has achieved very good results.
In addition, Chen Jiayi does not have too high requirements for the online rate of Tang Dynasty online games in the domestic game market. At the same time, Chen Jiayi also took into account the survival of other games, and did not let the Tang Dynasty network press forward step by step. However, this time the bet with Shi Yuzhu, Chen Jiayi had to pay attention to it.
After all, now. DNF has been in beta for more than 3 months, and has also achieved 800,000 simultaneous online records. If you really want to continue to improve, in a short period of time, unless you think of another potential to be tapped. Otherwise, it will be really difficult to expand. Therefore, this bet with Shi Yuzhu is not something that can be won if you want to win.
However, Chen Jiayi can make this bet with Shi Yuzhu, that is, Chen Jiayi already has a plan to win this bet. Otherwise, Chen Jiayi would not have gambled. For Chen Jiayi, he often walks by the river, how can he not get his shoes wet. If you want to win every bet, only when you are sure that Chen Jiayi will start.
Otherwise, Chen Jiayi would definitely not gamble with others.
This is the difference between Chen Jiayi and Shi Yuzhu.
Shi Yuzhu still regards this bet as a gamble, but Chen Jiayi is not.
"Xiaoyu, you say, in what other aspect of our Tang Dynasty network in China, can effectively increase the number of people online in the game."
Gu Xiaoyu is in charge of the Tang Dynasty network, naturally, Chen Jiayi is not looking for Gu Xiaoyu, who else is looking for.
"This, Mr. Chen......
"We are involved in all major domestic markets. Whether it is cooperation with Internet cafes or maintaining communication with guilds, we have not pulled down this aspect. In addition, the games we make have been striving for perfection due to Mr. Chen's thoughts, which has helped our games occupy a lot of market to a large extent......"
Now the Tang Dynasty network, he no longer needs too much marketing, just rely on the quality of the game, just rely on the quality of the game, he can always lead the market. So, on the marketing side. Gu Xiaoyu believes that making a good game is much more important than simple marketing. Of course, Gu Xiaoyu does not deny the importance of marketing.
"Actually, we still have a piece of market that we haven't done well."
"Which market is ......?"
"Rural."
With a light spit out of the two words, Chen Jiayi said an extremely important market in the future...... )