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Chapter 359 Super VCD

The success of Aida Electronics, destined to be 97 years of CCTV standard king competition is destined to be very lively, and the great success of Aida Electronics this year has a stronger demonstration role for the same industry DVD player assembly manufacturers, 97 years of CCTV advertising king of the hot spot, should be carried out between the DVD player brand manufacturers, last year was a one-time dark bid quotation form, there is not much room for price competition, everyone just speculates on other people's floor price and then one-time quote their own offer. Pen ~ fun ~ pavilion www.biquge.info

This year, CCTV's advertising and information department is likely to take the form of open bidding, and the scene will be extremely miserable.

Zhang Ke expects that from November, the DVD player market will set off an advertising war, and the second phase of the Philips Shanghai factory and the Sony movement factory put into production, the production capacity of the DVD player has not existed the most important bottleneck, the advertising war will maximize the excavation of this market, but the market capacity can not be expanded unlimitedly, and the surge in the assembly of video players will quickly change the balance of supply and demand, and then, it will set off a price war for the survival of the fittest and market share. The golden period of ultra-high profits of DVD players can probably only last until the autumn of next year, and before that, the sales price will gradually fall.

Once the price war is launched, no machine manufacturer can stay out of the matter, and Aida Electronics cannot, only follow the price reduction promotion, and the advertising war will be extremely high to increase the marketing cost, the two phases of squeezing, the profit margin will become very small, from prosperity to decline, directly into the dark period of small profits or no profits.

Of course, the situation of AIDA Electronics will be much better, in the technology of continuous, advanced investment, when other manufacturers are still pondering the entry technology of DVD players, AIDA Electronics has already developed according to the selected menu can play high-definition still images. version, in addition, it also provides technical support to spare parts manufacturers to continuously improve the quality of spare parts and reduce production costs (in Haizhou, the DVD player assembly manufacturers, including Kewang Electronics, enjoy the benefits of Aida Electronics). The most important point is that as long as the technical monopoly of the upstream Scober and TI decoder board is not broken by the third manufacturer, Hong Kong companies can also enjoy about 20% of the monopoly profits of the entire decoder board market.

When others are beating their heads and bleeding, Aida Electronics can also enjoy stable profits, but it can't be compared with the windfall profits in the early stage.

Zhang Ke's plan is to package and sell the DVD player business of Aida Electronics to Jiaxin Industrial before the fall of next year and the DVD player industry turns from prosperity to decline. At this time, the DVD player industry is entering the stage of full prosperity, but a little over-prosperity, Aida Electronics has performance and ultra-high profit support, in the maximum profit has been extracted, but also can sell the best price, such a thing why not?

Zhang Ke controls the largest stake in Aida Electronics, and is naturally the biggest beneficiary of this transaction.

Charles Schwab itself does not have enough funds to complete such an acquisition, and it is relatively feasible to raise funds through a public offering of shares on the stock market.

In terms of timing, next autumn will be the time when the Asian financial turmoil will break out in full swing, and before that, the Hong Kong stock market is in the biggest boom period since the stock market crash in '87 due to the theme of returning to the motherland, and Chinese-funded red chips are extremely sought after in the Hong Kong stock market. At this time, the high-priced issuance of shares to raise funds to acquire the DVD player business of Aida Electronics only needs to transfer less equity of the company, but can raise more funds.

Zhang Ke actually controls more than a quarter of the shares of Charles Schwab Industrial, which issued shares at a high price in the Hong Kong stock market, and Zhang Ke is also the biggest beneficiary.

To complete this plan, it is necessary to separate the DVD player business of Aida Electronics in advance.

Although in the years ago Aida Electronics put forward the concept of diversification, but in reality has not yet carried out that step, the early stage is just technology expansion, the main business is still DVD player, in Zhang Ke's view, the most important asset is the technology research and development center, how much development Aida Electronics can have in the future, it depends on how much the technology research and development center has invested so much, how much success can be made.

Business separation, mainly the separation of technology research and development center.

After Zhang Ke visited the electronics industrial park in the morning, he had lunch, went to the factory of Kewang Electronics, a joint venture between Jincheng and Zhengtai, and went directly to the components branch located in Chengshan Road, where the technology research center remained, and the original triangular scientific research building is now all given to the technology center.

The entire DVD player business will be sold to Jiaxin Industrial before the autumn of next year, and the time will be arranged before the summer as much as possible.

At present, the Asian financial turmoil has begun to take shape in Thailand, the Philippines and other countries, but it has not attracted enough attention, and Zhang Ke is inconvenient to explain that the timing of choosing to sell the DVD player business is closely related to the Asian financial crisis, especially in terms of time. Too much in advance, Chinese red chips have not yet reached historical highs and cannot dig up the maximum profits; After a long delay, the Asian financial turmoil broke out in full swing, and panic was rife in the stock market, and Schwab's plan to publicly issue new shares was very likely to be aborted.

In the established plan, Zhang Ke went to the technology center to meet in the afternoon, it was the technology center that developed the latest generation of DVD players, and he went to listen to Ding Huai's treasure, but after arriving at the technology center, he called Wanqing, Zhou You, Cai Yujuan, Jiang Wei, Lu Qingsheng, Yang Yun, and Zhou Yiping, and had dinner together in the evening, and discussed the separation of the technology research and development center during the meal.

"Compared with ., the latest prototype has a significant rise in function, and it can be said that there is a qualitative leap on the basis of the original VCD," for the matter of Xiangxuehai, Zhang Ke ran between Hong Kong and Huishan for two months, and was busy with the planting of forests in the middle and upper reaches of the Xiaojiang River, and he didn't care about Aida Electronics at all, Ding Huai wanted to make the work of the technology research and development center shock Zhang Ke this time, "This improvement is very big, and the biggest improvement is that it is different from VCD using MPEG-1 as a video storage format, The new model uses MPEG-2 as the video storage format, and the horizontal definition of VCD250 lines is increased to more than 350 lines,...... We have developed SmartStream smooth technology, which not only has more powerful playback capabilities, but also has super error correction ability for discs in view of the current chaotic situation in the domestic pirated disc market. Variable rate encoding is used to optimize the image decoding system, eliminate the Marseille defects caused by the fast moving images of previous products, and improve the clarity to a higher level; In terms of playback function, it has more diverse ways, which can be played back and forth slowly, quickly retrieved, and played frame by frame, and can also be previewed and zoomed into the picture, and can repeat the whole disc or its single track, single segment of content, and have the function of random or loop playback. The main control software of the latest prototype can recognize Java and HTML computer language, greatly strengthen the two-way interaction performance, reserve software and hardware interfaces, with the corresponding external equipment, and can also become a learning platform for human-computer interaction, game platform ......" Ding Huai paused for a while, although he explained while demonstrating, but a lot of terms, as well as the improvement of subtle functions, Zhang Ke to understand carefully, there are still certain difficulties, finally, he said proudly, "New model, It's not much worse than the DVDs that are being developed abroad, and as long as they are implemented first, it is not impossible to replace DVDs......"

"Super VCD ......" Zhang Ke remembered that in the second half of '97, Xinke Electronics and Aiduo and other domestic DVD player manufacturers made up the SVCD and CVD two new DVD player standards dispute, and it was not until 98 years that the Ministry of Information Industry formulated a unified super VCD standard, obviously Ding Huai they developed this new type of DVD player that is obviously better than VCD more than a year in advance, and the work of the technology research and development center is indeed very good, and the return is still very considerable in the domestic technology investment.

Zhang Ke suddenly came out of his mouth with such a word, Ding Huai, Su Jindong was also stunned, at the beginning was worried that the technical things were a little puzzling, I didn't expect him to immediately come up with a name that is suitable for the new model, Su Jindong said: "The name Super VCD is in line with the characteristics of the new model, we have studied internally, Super VCD can completely replace VCD, and SmartStream smooth technology and variable rate coding are our unique patented technology...... As for whether it can replace DVDs, it is also worth serious study. ”

Zhang Ke shook his head and said: "The standard of DVD disc, at the end of the ninety-five years, was formulated by Sony, Toshiba and other enterprises, Philips, Pioneer, Thomson and other international giants in the electronics industry are involved in the development of DVD models, not to mention that the technology of super VCD is worse than DVD, even if it is more advanced than DVD technology, it is impossible to replace DVD, in addition to the advancement of technology, market competition is also one of the most critical factors. There are trade-offs within the technology center, and even if the country's electronics manufacturers are gathered, they can't compete with the international electronics industry giants...... Don't bother thinking about replacing DVDs......"

Zhang Ke said this, Ding Huai and Su Jindong couldn't help but be a little discouraged, they were still excited for a while when they made a technological breakthrough.