Chapter Seventy-Five: Branding and Warm-up
After the violent shock of the stock market, Zhang Chen did not continue to pry his old man into the market, although he no longer remembers the details of the stock market over the years, but he knows that the fluctuations of China's stock market in 97 years are very representative, and the next wave of the stock market this year will not appear until February, that is to say, he has nearly two months to think clearly about the use of the funds on the account.
As a blast of cold air began to blow into the surface of Baihu Bay from the north, the weather in Zhangwan changed rapidly, the temperature became lower and lower, and Zhang Wenlin's figure gradually began to get busy.
Baihe Village has been full of vitality recently, there is a busy atmosphere everywhere, the vegetables have been planted for two and a half months and nearly three months, and the Baihu area is located in the south of China, and the rainy weather is less, even in December, the sunshine time is abundant, and the temperature is higher than that of the same latitude.
Planting greenhouse vegetables is not simply to build a good greenhouse under the good seeds, the temperature control, the control of the planting time is very complicated, the experts of the provincial agricultural university and some graduate students came to Baihe Village to study carefully for nearly half a month before arranging a more reasonable plan.
If it weren't for Zhang Wenlin's willingness to use the name of the "Baihu Bay" brand to fund the establishment of an agricultural production base in Baihe Village and the Provincial Agricultural University, I am afraid that he would not have used these students from the Agricultural University for free.
Now in the original Baihe Primary School in Baihe Village, there is a row of old houses that have been renovated, and the teachers and students who live in it are rotated by the Provincial Agricultural University.
Of course, Baihe Village will not leave these people unused, almost every week there will be a lecture on agricultural breeding, epidemic prevention and the like, each brigade must find someone to listen, and when they come back, they will be responsible for teaching the farmers on the team.
Therefore, although there are still people who have no problem with vegetable greenhouses at the beginning, but after nearly a few months of running-in, now every household is basically able to operate the management of greenhouses independently, although it is still very unskilled, but it is a huge progress.
Looking at the stubble in the greenhouse that gradually grew taller and fruited, it was naturally happy to smile on his face, but Zhang Wenlin was sad.
Seeing that the vegetables in the greenhouse are ripe, the sales channel has become a big problem now, and now if you don't hurry up the contact time, I'm afraid that the loss will not only be the problem of vegetables and money, but also the entire Baihe Village will suffer, and he Zhang Wenlin may not have a good end.
Since the midterm exam, Zhang Chen has felt more and more relaxed, Yu Feifeng has basically identified Zhang Chen's lazy nature, even if he wants to pull it back, I am afraid it will not be effective in a day or two, and over time he will go with him.
On a rare weekend, Zhang Chen was taken out of the bed by Lao Zhang early in the morning.
"The test results of the Provincial Agricultural University have come out, there is basically no problem with the secret recipe, the materials have been sent to apply for patents, and there is good news, your brother-in-law has boiled the sauce out according to the recipe, listening to his words, Feng is estimated to be about the same as ten out of ten, it seems that the grilled fish has been successful.
He also tried the methods you said, and I heard that the taste is not bad, better than the original formula of Lao Wanjia, I contacted the Agricultural University yesterday for these things, and asked them to put the materials added by your brother-in-law into it, and apply for patents as much as possible. β
Early in the morning, for such a thing, people were pulled out of the bed.
Zhang Chen will definitely not be ambiguous, taking advantage of the fact that the grilled fish has not yet been made to rot the street, he got the patent at the beginning, and the ingredient recipes of various flavors were uniformly made, and it would be difficult for someone to make trouble at that time.
"Dad, I went to see the house with Hailin yesterday, the things on the second floor are basically complete, you quickly let the little sister-in-law and the little aunt come back to clean up the things, find a few girls with quick hands and feet in Baihe to train first, we will strive to open on New Year's Day next month, and first clean up the barbecue restaurant."
set the time, and Zhang Wenlin took care of it.
In the afternoon of the same day, Tan Gensheng went to the county to pick up Shi Weibing and Liu Aiqin, and the kitchen utensils and tableware were also sent directly to the county store to the new building in the township.
A wooden plaque three meters long and half a meter wide has been hung on the outside of the second floor, but it is covered with a red curtain, and it is impossible to see what words are written on it.
This is a barbecue stove that Zhang Chen ordered in the blacksmith shop, for stewing and grilling fish, this kind of thing he naturally applied for a patent directly unceremoniously, not only these, but he also applied for a patent for a series of messy and strange stoves, but I am afraid that those who want to make grilled fish will hate him to death later.
After three days of busy work, the stone guards renovated the store, the eight rooms on the second floor, six rooms were opened up at the entrance, and the square tables were arranged irregularly, basically two people sat opposite each other, dark red tabletops, dark gray stools, because the venue was relatively small, so Zhang Chen did not arrange a private room to come out, but generally became a hall, separated by a fancy wooden fence in the middle, which can be regarded as a small novelty.
The last is a service desk, which is completely arranged in accordance with the mode of a fast food restaurant, and a kitchen door is opened on the side, which is a passage for the waiter to pass the food, because it is a place to eat, so there is no toilet on the second floor, after all, the current conditions, how good it is not controlled, and the smell is still there after all.
If you want to find a toilet, you can only go to the first floor, the first floor is decorated with a toilet for men and women, in addition to normal business, it will not be opened usually, there are too many people on the street, it is inevitable that someone will come in to borrow, once there are more people, it is impossible to maintain the toilet, at least there is no such condition at present.
A total of 48 tables were arranged in the entire grilled fish restaurant, and the number was definitely enough, and the stone guards would definitely not be able to do it alone, so in the past three days, Zhang Wenlin was responsible for recruiting people.
This time, he officially played the brand of "Baihu Bay", and the name of the barbecue restaurant was called "Baihu Bay" Whitelake, and this way of naming was also Zhang Chen's imitation of the later "Haidilao" and other store names, and he did not directly name it any grilled fish, restaurant or the like.
The first time Zhang Wenlin recruited people was naturally calculated according to human feelings, a total of more than a dozen people were recruited, seventeen or eighteen-year-old girls were all in the front and back of the Baihe Village House or family difficulties, or the relationship between the construction workers in the Baihuwan Construction Company, and the remaining two were two apprentices selected by Shi Weibing from the family, who specially learned to cook grilled fish with him.
Zhang Chen is not omnipotent, how do he know how to train the waiters in the hotel, so he had to ask Hu Deping's relationship to spend money to invite a veteran customer service manager from the county government guest house to train them for a week, from serving food to welcome customers, ordering, and billing to train all kinds of basic vegetarian dishes.
In seven days, Zhang Wenlin paid nearly 1,000 yuan for the training fee alone, and the female customer service manager of the guest house rarely saw such a generous boss, so she was naturally happy to do it, not only happy to do it, but also kept saying that she would find her for this kind of thing in the future.
In the past few days, Zhang Wenlin and Zhang Chen have not been idle, although they go to school step by step in the township, but Zhang Chen is really in and out frequently, and fortunately, Baihuwan is not far from the township.
Next to the kitchen on the second floor of Baihuwan, there is a small lounge, there are several beds in the lounge, which is for employees to take a break in shifts.
"Are you sure there will be people who don't want to eat?"
Zhang Wenlin was a little hesitant, Shi Weibing was not very optimistic about the plan in Zhang Chen's hand, what Zhang Chen wrote on the plan was indeed very strange, it stands to reason that those who open the door to do business will not refuse, but in this marketing plan, Zhang Chen directly launched a set of membership system, which is divided into three levels, and it is adjusted at any time according to the business situation, which is unpredictable.
The membership card implements a real-name system, and Zhang Chen knows that this will lose a lot of customers, especially those who do not apply for a card, but the real-name system also has the benefits of the real-name system, that is, it has more superiority and a sense of belonging.
Among the three levels, the ordinary membership card can be applied for as long as the consumption is 100 yuan, and it can be discounted by 95%, while the silver members of the second grade need to apply for the consumption of 10,000 yuan after obtaining the ordinary membership card, and can be discounted by 85%, and the highest platinum membership card can only be applied after the consumption of 50,000 yuan, and the dining will be discounted by 7%, and the most important thing is that the platinum membership card promises to be used in all Baihuwan's brand restaurants, and basically do not have to queue up, and dine at any time.
"No, on the contrary, I think as long as the taste of the grilled fish is good and new things are constantly introduced, there will be no customers, Baihuwan can't take the too low-end route, and it is necessary to position a more tasteful level at the beginning in order to quickly create a brand effect."
Zhang Wenlin is actually a little apprehensive, he is the biggest contractor, where has he done marketing, although he feels that something is wrong, but he can't say why, and after thinking about it, he had to agree.
In the last few days of the end of December, almost every day at the big three-way intersection of the main street behind the township of Batou Township, five or six girls wearing a decent set of antique short coats could be seen handing out leaflets.
"What is this? White Lake Bay? What for? β
"Grilled fish? What is grilled fish? β
"When will it open? New Yearβs Day? Where is there such idle time, the fish at home can't be eaten and they come to the village to eat fish, and there is nowhere to spend the money! β
"Look at it, it's just over 2 yuan a pound to buy on a herring street, and the minimum cost in his store is five or six yuan, so I might as well buy two and go home and make it myself."
"Who opened this shop, it's so lacking in morality, the price of this fish has doubled!"
For a few days, in addition to the beginning of some people curious and want to try it, almost the next few days are scolding, this is not surprising, Batou Township is still just a township, although the population is more, but the economic conditions are not good, not to mention spending twice as much money to eat fish, that is, it is not a daily thing to buy fish to eat.
So after looking at the price of what grilled fish is two or three times the market price, some people immediately started scolding, after all, they are all villagers in the township, and the biggest feature is soil, which is not a derogatory term, but rather a feature.
But Zhang Chen didn't seem to be in a hurry at all, but continued to let those girls go out every day to distribute flyers, and he didn't speak, and gave flyers when someone asked.
Pedestrians coming and going on the street are also used to it these days, of course, there are not a few people who come up to ask and take away leaflets, curiosity is human nature.