The traditional explanation of online games, that is, online games. However, this time the ad. Because European and American countries do not attach great importance to online games, in order to open up this market, Tang Dynasty Company has given an explanation for online games that surpasses today's technology and no one can imagine.

For example, this one is World of Warcraft. The definition given to him by Tang Dynasty Company is virtual life.

There is only one life in life, every day is live, never virtual.

However, in reality, there are high and low, and there are many unequal things. In this way, many people sigh that if they can live again, and if they can die and be resurrected, their lives will definitely be colorful. However, this one is too good. As an online game, many of his settings, including some real-life situations, can be reflected in the game.

Just as you don't live as well as you want in reality, then you can show madness in the game. In reality, if you are too pressed, you can also find vent in the game. Such an environment that is similar to reality is called a virtual life, which is very appropriate.

In addition, this virtual life is not the first time that Tang Dynasty Company has mentioned it. Sleepwalking in the movie Zhuxian, Tang Dynasty Company will launch "Virtual Life". Coupled with the emergence of a series of movies such as "source code ......", the word "virtual life" is already extremely tempting. Even, many scientists predict that in the next 100 years, this kind of "virtual life" online game is likely to appear. At that time, in addition to experiencing the real world, everyone can also enter the game and experience another life, and this kind of life is so real.

Such a tempting advertisement, coupled with the advertising bombardment of many global media of Tang Dynasty Company, the advertising slogan "virtual life" has once again entered people's field of vision. Of course, for those gamers, they'll just laugh a little. Although online games are a little similar to life, because in them you can curse people, you can fight, you can help people, or you can kill monsters alone. However, it is far from the real virtual life.

However, this kind of virtual life advertisement is really attractive to people who have never played a game or an online game. In particular, the 10,000 people in the same server are online, which is exactly the same as human life. And with so many players entering, then online games will produce all kinds of strange and strange gameplay.

That's the beauty of online games.

"Wow, I didn't expect online games to be so fun?"

If you are used to playing click games every day, where do you know the benefits of online games. Even if I used to know about online games, no one introduced them, and the promotion of online games was not widespread, and many people felt that online games had no future. All the while, they play the game of clicking. It wasn't until this time, when the Tang Dynasty Company's large-scale online game advertisements appeared, that they found out that the original ...... There are so many names in online games.

It seems that this is a lot more fun than a single-click competitive game. For this reason, after watching these advertisements, many viewers want to try out World of Warcraft to see how this World of Warcraft embodies the real virtual life.

"Although the advertisement is a bit exaggerated, for people who have not played online games, there is nothing wrong with this virtual life."

Some friends who are familiar with online games said.

"Well, that's right. However, for veteran players, if you play online games a few more times, you will find the one-click game too boring. ”

Some friends discussed it again.

The bustle of the market is far from what ordinary people can imagine.

In the midst of these friends' discussions, the popularity of World of Warcraft is getting higher and higher. Every day, people visit the official website of World of Warcraft to learn more about World of Warcraft. Moreover, these friends have also left countless World of Warcraft topics in many forums, including some websites. In the meantime, even after Tang Dynasty suspended World of Warcraft advertising, the market has been paying attention to World of Warcraft due to the promotion of these netizens. In particular, some postal companies in Europe and the United States have always regarded the online game World of Warcraft as a guideline for future games. If World of Warcraft succeeds, then some new game companies in Europe and the United States may have to change their thinking and launch online games for the time being. ,

This consideration is not unreasonable.

With the entry of the Tang Dynasty Group, the direction of European and American games may change in the future.

If you don't want to be defeated by Chinese game companies led by the Tang Dynasty Group, then European and American game companies should be ready to launch an online game of their own. This concept was very small at first, but when Tang Dynasty Group showed its super advertising efforts, some game companies in Europe and the United States were shocked.

It was only at this time that they felt the fear.

Therefore, in the past few days, these European and American game companies have secretly joined forces and held a discussion meeting. Among these game companies, there are the well-known "Blizzard" and "Xuelezhi," as well as Tian, and even super companies like "Microsoft" have also entered it.

"Guys, I think we should come up with a plan of our own."

The session was hosted by EA Games.

Speaking of EA, this game company, he is even bigger than Blizzard! Some.

Although, some of his games are not as well-known as the games of "Blizzard". However, the games developed by EA cover almost the entire world. Like the famous street basketball, Need for Speed, The Sims...... and so on, which is EA's heavyweight work. At its peak, EA launched dozens of point-and-click competitive games every year. This speed is dozens of times that of Blizzard, although every game of Ea is not as good as Blizzard, but the profits he generates are also very considerable.

It's just that EA has always been the same as traditional European and American game companies such as Blizzard. They've been doing point-and-click games all the time and haven't thought of online games. Although online games have appeared in the United States for a long time, games like "Cyber Genesis" are also an American variety. However, the relatively complete game market in Europe and the United States, coupled with the fact that there is no threat of piracy, the benefits obtained by these game companies have always been very good. Like Blizzard, just a few games can sell millions of copies.

If history hadn't changed, the huge EA might have only started playing online games in 2006. However, this is not mainstream. In later generations, EA launched online games, which was itself an attempt. He wanted to see if online games could bring them much profit.

It's just that when the World of Warcraft of the Tang Dynasty Group appeared, the process of EA's entry into online games was significantly accelerated.

"Mr. Mark, what do you want to do?"

"Morey", president of Microsoft's gaming division, said to Mark Mark, president of Ea.

Microsoft itself is a soft company, and games are also software. So, Microsoft also has a few good games.

"It's simple."

Come to think of it, President Tian Mark, he thought of a way to deal with the Tang Dynasty Group.

"Enter the online game plan."

With that, Mark looked at everyone seated.

"Why, do you still have any doubts about this plan?"

Mark was stunned.

"No, we don't have any doubts, in fact, we have a plan. It's just that we still want to observe. However, seeing Mr. "Mark", I seem to have a feeling that we should enter immediately. ”

"William", the president of Xuele Mountain, nodded in agreement.

"Haha, and Xuele Mountain is wise."

Mark laughed, and then, looking at Blizzard meaningfully.

"You may not have thought it through, but a revolution in the gaming world is about to begin. Although now it seems that such a change has not occurred. However, we have seen changes in the Japanese game market. If we don't want to become Japanese and end up being taken over by Chinese online game companies, then we need to develop our own online games. ”

China has been developing the Japanese online game market for some time, and European and American game companies, no matter how stupid they are, know where the game industry will go in the future. With the vigorous development of the Internet, the future of the game world will definitely be online games. Even if they don't want to admit it, but the market is already behaving like this, they can only perish if they don't act.

"Mike, what do you think?"

Mark said as he looked at Mike, Blizzard's president.

"Mr. Mark, you have a point."

Although Blizzard has no plans for online games, judging from the current development direction, online games will definitely be able to dominate the world in the future. Even if Blizzard doesn't have plans to develop an online game yet, he wants to participate in this conference. He would like to hear the opinions of other game companies, and maybe so many companies will come together and come up with something else. ,

"It seems that everyone is very smart, and I don't have to explain why I got into the online game program. Now, I want to talk about how we can use our strengths and develop our own game products to keep our market. ”

Although the online game market is still developing, it is difficult for online games and click games to coexist. If you click on the development of a large number of games, then there will be no online games in this market. And if you have a large area of online games, then, click games, too, will lose their original market.

The reason is very simple, the online game market is built on the premise of eliminating the click game market.

"Mark, you're saying a good thing, it's just that we should use it to our advantage. You know, in the world online game market, the Chinese game companies represented by the Tang Dynasty Group are today's ~~, even if they are Japanese game companies, if they want to enter the online game circle, they can only learn Chinese online games. ”

Doing a point-and-click game is not the same as doing an online game, although the "hard technology" involved in a point-and-click game is stronger. However, his "soft technology...... Not very eloquent online game, he is a multiplayer online game. The "soft technical ......" he refers to are the various game skills and the settings of various operations. Even, how to set up various applications to meet the hobbies of thousands of online gamers is also an important "soft technology".

"This aspect is indeed our weakness, and we can't avoid it. The only way...... You can only learn from China, like Japan, or directly poach Chinese game engineers with high salaries.

This is a good solution, although the engineers dug up are not the best in the world, but at least they can shorten the distance between China in a large area. But I don't think it's important. The most important thing is that we have to play to our strengths, and we should avoid our weaknesses, which is where we win. ”

Mark's eloquence is very good, his thinking is very clear, and in just a few words, the boss sitting here is very sober for a while.

"Yes, Yang is good and avoids weak, this is where we win."

Many people expressed their praise for Feng

If you refuse to enter this market just because you have no experience in online games, you are obviously very mentally retarded. Of course, if you see that you are inadequate, you want to work hard to learn the technique, but you obviously don't have enough time. You know, there are many game companies in China that don't have much technology, but they can also achieve very good benefits in the market. There's no other reason than that they're playing to their strengths.

"So, how do you play to your strengths?"

Another game company CEO said.

"Guys, in fact, our advantage is very obvious."

Mark was confident, and he looked at the thick sheet of information. Then he said, "This is the history of the development of Chinese game companies compiled by Ea, and the focus of this is the history of online game development. We found that although there are many online games in China. However, their history is too short, and besides, an online game can operate for many years. In terms of quantity, they are far less numerous than our European and American game companies. And that's where our advantage comes in. We don't have a lot of online games, but we have a lot of point-and-click games......"

"One-click games?"

Mark didn't explain it immediately, and for a while, there were some bosses, but they didn't understand.

"Yes, it's a point-and-click game. Just like Blizzard's Warcraft series, Diablo series, and StarCraft series...... Oh, I'm sorry, I almost forgot, but the rights to adapt three of your company's games have been sold to Tang Dynasty Company. ”

In retrospect, it's a loss-making business.

"Mark, what do you mean?"

Blizzard President "Mike" is about to be angry.

"Oh my God, I assure God, I'm just giving an example, completely without malice. And your company's three games have been recognized by players around the world......

Fortunately, the clever Mark quickly quelled the incident after a few minutes.

"Well, Mark, I'm sure you didn't want to keep you going, and you want to hear your reasons."

Mike was a little speechless, although he and Chen Jiayi were good friends, but remembering the sale of the adaptation copyright back then, Mike was still in pain. It's just that no matter how painful it is, it's useless, it's all sold, do you still want to admit it? ,

"Well, let's illustrate with an example. From the survey, we found that the games in China have the highest number of online users, and for the time being, they are Ethereal Journey, Fantasy Journey to the West, Zhuxian A, and Legends. These things, in addition to the excellent production ability of Tang Dynasty Company, are the use of familiar game Huaijing, which has won the recognition of players.

We can learn this.

It's just that that's not what I'm trying to say. Because for these, we know that we simply cannot replicate the legend of the Tang Dynasty group. With millions of online users, I don't know which company has the confidence to exceed. So, we turned our attention to the ordinary games on the Chinese side. We found that like the online version of Swordsman Love, the online version of the Legend of Sword and Fairy...... They all have a very large number of online users.

This would have been nothing. However, after our review team, as well as the reactions of market players, they were very interested in "Swordsman Romance Online", as well as for "Legend of Sword and Fairy Online...... The rating is not high. We even sent gamers to test it ourselves, and it turned out that the gameplay of these two games is very simple, which is a big difference from other similar games. Moreover, these two online games have far fewer advertisements than similar game companies. However, these are these two mediocre online games. The number of people who have gone online is twice as high as the number of people who have been online in ordinary online games.

Do you know why?

"Huh, that's weird?"

Although the CEOs in the room, they have been doing click games all the time. But that doesn't mean they don't understand online games. If an online game wants to have a large number of online users, one is advertising, and the other is gameplay. Advertising is more important than gameplay. But from now on, Mark has investigated that the online version of Swordsman Romance and the online version of Sword and Fairy are not very strong.

What's even more surprising is that his gameplay is also much worse than similar games.

How can there be so many online people in such a game. It's really unreasonable, and the more you think about it, the more you don't understand.

"Could it be that these two games are related to the Tang Dynasty Company?"

"No, no, it doesn't matter at all."

"By the way, these two games should be completely Chinese-style games."

"It's not possible. In fact, Chinese online games, although some are fantasy works. However, there are more games with pure oriental flavor. Like Jianghu A, the Legend of Jin Yong's Heroes, etc., they are all oriental-style games. But now, these games can't compare to "Swordsman Love" and the online version of Sword and Fairy. ”

Mark denied them one by one, and in the end, no one guessed.

"It's actually quite simple."

Mark smiled slightly and continued, "The reason why Blizzard's three major fame works were mentioned just now is because these two online games, like World of Warcraft, are adapted from the one-click version of the game. Before these two online games appeared, these two single-click versions of the game were already very famous. In this way, after being adapted into an online game, it instantly attracted a lot of popularity. I believe that there may be Diablo OL and StarCraft A in the future......"

Finally, Mark got to the point.

"I see."

Such an analysis is clear. Our one-click games have created incomparable brilliance, and if we adapt our previous one-click games into online games, as long as they are launched, players who have played these games before will definitely attract them. In this way, even if we are defeated by the Tang Dynasty company, we can still have a certain market. ”

For example, these European and American games launch a Half-Life D, or, Street Blue Ball A, or more, The Sims OL

This is Mark's final plan. (To be continued)