Chapter 496: What is an "Online Game"
The crazy promotion of World of Warcraft has attracted more and more gamers.
Some of these gamers usually only play point-and-click games, and some occasionally play some online games. Now, when they learned that this "World of Warcraft" was about to be tested internally, they showed infinite jī feelings. Even friends who have never played online games want to get into the game and see how this online game is different from a one-click game.
Moreover, the developer of World of Warcraft is the famous Tang Dynasty network in this world.
And the background of the collection is also the orthodox legend of Warcraft. This is the authentic Western fantasy genre. For such a scene, even if it is not a game, it is just a plot, and it has attracted many players. Especially in World of Warcraft, the plot he contains is richer than the entire Warcraft. In addition, these plots are also personally written by professional-level writers, and they are specially created for Europeans and Americans.
It can almost be said that such a game, he can even be called a classic magic small
Say. Many friends who like these plots also get together and click in to learn about this magical epic drama. If you have the heart, you can also adapt it into a movie based on the various settings of World of Warcraft. Of course, that's for later.
"Oh God. The great Warcraft was adapted into an online game. What a thrilling thing this is, I just don't know if this game can exude the same excitement as Warcraft. Really, I'm looking forward to it and I hope I'll be able to get into the closed beta. When the time comes,
I'm going to make sure I put my experience into it. I'm sure you'll be interested, too. ”
This is a message sent by a netizen.
World of Warcraft is derived from the orthodox Blizzard genre. Before the Warcraft slacken, Blizzard's Warcraft series showed extraordinary potential. Naturally, for adaptations and the like, many friends have shown super interest. A lot of this news was immediately said that if he could, he really wanted to try it out.
"I heard that in Japan, in Asia, online games have gone crazy, and we also want to see if online games are really so fun?" The gamers of the world are one, and on the side of "China" and "South Korea" and Japan, online games have been relatively developed, and there are also more online game companies. Plus, casually burst out of a simultaneous online data. If you compare them, some even exceed the total population of some small countries. They were amazed at such numbers.
Is "online games really so fun?"
This kind of thinking was not strong at first. However, with the entry of World of Warcraft, the psychology of playing online games is becoming more and more intense. Anyway, it's all games, with a genre as big as Warcraft, and a company as famous as Tang Dynasty Network. Whatever they do, they should try it out. After all, the high-quality products created by these companies are not boasted in vain.
"Everyone, the classics of Warcraft are still going on" This" World of Warcraft is the continuation of Warcraft. ”
As the discussion deepened, many friends who had experience in online games began to explain to their friends what online games were because they were afraid that their friends would not understand.
…… Four "My friend, first of all, he is a game. ”
"Yes, as with the click game, he's for fun." Second, it is an online game that "can be played by multiple people, even tens of millions of players."
Far more than we threw people in a row, or 10 people or anything like that. Among the tens of millions of gamers, "we get into it and play a role sè" ......, okay, "you just think this horn sè is the hero you trained." Then, when your hero grows, you can fight in all directions. ”
Of course, there are many, many more online games. Just like when you play Warcraft, do you feel that every game, your hero has to go backwards, all the data is cleared, and it becomes normal again. If you want to become stronger, you can only start from scratch. Now, online games offer a living world just like reality. That is to say, once it accumulates in it, he will slowly increase. Your growth will accumulate through hard work day after day and become an eternal legend.
This is just the talk of European and American players.
It is the media in Europe and the United States that have really studied it deeply. Originally, these media didn't report much on the game. Although games are a part of life, however, the impact of games is not very large. Even if a company releases a very powerful game, it's unlikely to make it to their newsroom. , only, this time, the emergence of World of Warcraft, opened this precedent.
Many portals in Europe and the United States have set their sights on this game.
"It's just a paper tiger, don't be surprised." ,
For the crazy advertising of World of Warcraft, some media began to challenge World of Warcraft and Tang Dynasty Company.
These media confronted and said, "Although we know that the games of the Tang Dynasty network have always been called classics by players around the world.
However, this time, the product they brought was not a strategy game, nor a competitive game, but an online game. Online games, haha, friends, you know what online games are. To be honest, none of my friends know. I know, but I would say that even if I knew that even if I knew that it was an online game, I wouldn't play it, like everyone else. For such a game, I only know how to level up and fight monsters and kill people every day and night, and I can't mention any rise ......",
These media, for whatever reason. Before World of Warcraft landed in Europe and the United States, and was only in advertising, they began to crack down on "World of Warcraft" and Tang Dynasty in the media. And the "Tang Dynasty Company" is regarded as a paper tiger, and even has been noisy. If it weren't for the "Tang Dynasty Company", there was a big Internet, and his games, no matter how classic they were, would not attract the attention of the world. Although they believe that the advertising strategy of the Tang Dynasty company was successful.
However, even if the advertisement is good, they want to pour cold water on the Tang Dynasty group.
This kind of "speech" theory, because it is released by multiple media together, is really good in terms of effect. After many people saw this news, they felt that it made sense. It is believed that European and American players only play one-click games. For this online game, I guess I don't have much interest. The Tang Dynasty group advised you to stop as soon as possible, don't waste your funds then, but the market has not opened.
It's just that the market is not a voice. While some media are not optimistic, other companies that support the Tang Dynasty Group, or media that are optimistic about the future prospects of World of Warcraft, have started a counteroffensive in the media. Of course, they don't necessarily support the Tang Dynasty group, they do news, and it's good to be able to argue with some other media outlets. How to say, improve your news view.
So, when they saw that there was some media that was against it. They immediately gathered numerous journalists and began a large-scale counteroffensive. This counteroffensive was organized and disciplined, and it was clear in its thinking, and it hit the nail on the head. And cite a number of arguments to silence the tongues of those who have opposed it before.
"World of Warcraft is coming, are you ready?" ,
This is the title given by a protégé media website.
The article pointed out that "Tang Dynasty Network, the overlord of the game industry, began to conquer the world with his latest product, "World of Warcraft". In this era of national entertainment, do we have to ask, can we resist the yòuhuò of World of Warcraft? On this topic, let's not be busy answering us and take a look at the "Daily" book first. In the world of games, there is no doubt that the most developed region of games is in Japan, and in Japan, there are Nintendo Sony, Sega, and all kinds of large and small medium-sized game companies that we are very familiar with. According to the data survey, the revenue generated by domestic games can be compared to Hollywood movies. Even many of our American game companies have to learn from him.
However, it is in such a country that the current "Japan" has already begun to dig up online games. Yes, it is the digging and not the sprout. Under the leadership of the Tang Dynasty Group, many "online game" enterprises began to enter the Japanese market. Since then, the potential of online games that has been hidden for decades in the country has finally exploded.
This moment, like a volcanic eruption.
Thousands of days themselves threw down the console on the side and began their online game journey.
Until now, I ask again, are we comparable to the game market of "Japan"? Even in the super large one-click game market of "Japan", he can't resist the devouring of "online games". Other countries, what ability to compete with online games.
Those media who openly disdain are completely ignorant of themselves, or beat to death those who don't admit it.
I believe that when World of Warcraft hits the world, all the voices of opposition will disappear without a trace.
Such voices have reasonable and well-founded views, and even compare them with the original "day", what reason do they have to be unconvinced. In addition, many Internet friends, they also have a great impression of Tang Dynasty games and Tang Dynasty companies. After all, many of the products they use have the logo of the Tang Dynasty, and invisibly, they have an extra friendship with the Tang Dynasty Group. When they saw such support comments, they also wrote their own suggestions in various Internet media to express their support. There are no superfluous words, just one word at the top, although we have said it many times. But we also have to say, because not saying it is not enough to express our feelings, not to say it, not to express our support.
It's really you who sang and I appeared, but this kind of battle is not over.
Everyone is engaged in journalism, and at the same time, they are also engaged in the media. You find ideas to refute me, and I find ideas to convince you. After these supporting media came up with the records of the "Japan" side, these opposing media also shook their heads. There was even a media outlet that made a mocking voice and said in a sarcastic tone, "Don't take the 'Japan' book as the United States, let alone the 'Japan' book to represent Europe and the United States and other countries." ”,
The day is the day, and the United States is the United States.
The Tang Dynasty Group's online games were able to be a great success in Japan, because they shared the same culture. Look, the most popular game in my country is called Zhuxian OL. It's completely an oriental cultural genre, although the movie Zhuxian is very good. However, judging from the performance of Zhuxian OL in the history of world games, the results are mediocre and cannot be compared with the Asian market at all. Although World of Warcraft is a Western fantasy genre, Tang Dynasty Company has not been established until now, and there is really no Western fantasy online game.
So what is the World of Warcraft conquest of the world, not a joke, and what?
Of course, when such a "speech" was issued, it was again met with some supporters and polemics.
The special stick is some cattle netizens, who have a hobby of Tang Dynasty company. When I saw this news, I immediately scolded him. Don't think that only Chinese people can scold people, and foreign countries will also scold, and the scolding is more direct. Are you so idle that you have nothing to do. Tang Dynasty Network was able to make Warcraft 3, Counter-Strike, Plants vs. Zombies Kart...... A series of classic and popular games that have taken the world by storm, can't World of Warcraft?
Little kids know they can.
We don't need to know about World of Warcraft, all kinds of information, or even the playable xìng of the game. We can prove it with a "Tang Dynasty" brand. It may be an accident to make a game that is popular all over the world, but we have to think about it when there are several in a row. What kind of accident is this, Tang Dynasty Company, he has this strength.
Produced in the Tang Dynasty, it must be a high-quality product. This year's words are not in vain?
Do you know the power of this sentence in the Chinese market? Perhaps, in the future, when Tang Dynasty Company plays this advertising slogan again, we guess that there will be no opposition in the market.
"Damn media, I think you should be talking about the number of people who are online at the same time in World of Warcraft in the future, not about whether "World of Warcraft" can conquer the world. For us players, I think that the word "Warcraft" and the "Tang Dynasty" company are worth tens of millions of reasons. ”,
There is no doubt about it, many people feel that World of Warcraft will conquer the whole world. Even some four-T companies, they know this assertion. Let's not talk about "Tang Dynasty Company", out of Sè's game development capabilities, even if it is not a good game company. As long as it is promoted by the Tang Dynasty company, it will change.
Just like the "Sky City", a 3D online game from China, although it does not come out of the hands of the Tang Dynasty company. However, under the propaganda of the Tang Dynasty company, the city in the sky has achieved great success in the world. Now, what kind of suspicion do we need when Tang Dynasty company puts its own products in the global market.
Do you think that Tang Dynasty Company treats other people's children better than its own?
"Castle in the Sky", although it cannot be said to be popular in the world, at least opened the germ of European and American online games.
Then, the next stage of development will be completed by "World of Warcraft".
There is nothing else to talk about in the media, just for an online game.
Among them, there may be many people who do not understand. Why is it just an online game, it has caused such a big shock. Even though World of Warcraft is famous, Tang Dynasty is also a game development company for Niucha. But what can this be? A small online game, how he got to the news center, has become a new perspective for European and American audiences.
Until finally, people finally understood.
These media polemics are not unreasonable. They know. The arrival of World of Warcraft may allow countries such as Europe and the United States to fully enter the era of online games. Although this one, "World of Warcraft", is very small, it is possible for him to open up the European and American "online games" market, which has been obtained from the experience of "Japan". ,
If this is the case, then it also represents the end of the European and American click games.
They know all too well the charm of "online games", and as long as you've played online games, you're not very good at playing click-and-click games. In the past, when "online games" were not developed, everyone didn't know about them, but fortunately, everyone didn't play online games. However, under the propaganda of the Tang Dynasty Company, the potential of this "online game" is slowly spreading out from it, bit by bit.
When these potentials develop into a general trend. Any one-click game is bound to fail.
There is news from the Japanese side that the Japanese side has been affected by the low economic situation, and in recent years, it has been in a secondary growth. Nowadays, the traditional click-and-click game market of "Japan" has also been swallowed up by online games, and it is even more afraid of the economic regression of "Japan". In just half a year, some small game companies have filed for bankruptcy. More bankruptcy protection is expected to be filed in the next two years.
Although, such a phenomenon is not yet obvious. Judging from the data, the click-and-click game of "Japan" is still very strong. Only, this is only the surface. After all, the click market for Japan is too large. Moreover, in this market, the three-headed behemoths, that is, giants such as Nintendo and Sony, they are still sticking to it.
The shame of being thin and dead, he is bigger than a horse, not to mention, the click game market of "Day" is not dead. Therefore, on the surface, it seems that Yiyi is still in peace, and there is nothing bad in the country. However, such a crisis is beginning to spread little by little, if the country does not deal with it early, and finally the click game market of the Japanese will fully enter the online game business in Europe and the United States and other countries, and they are not stupid, how can they not see this. Even if you know that "World of Warcraft" is going to sweep Europe and the United States.
They also closed their eyes and picked on the shortcomings of the World of Warcraft to fight against the World of Warcraft. However, I didn't expect that there were so many supporters in World of Warcraft, and the influence of Tang Dynasty Company was even more transcendent. On the contrary, World of Warcraft has become more well-known around the world, and it has completely become a game product that has been resounding all over the world before it has been released.
"Good." ,
The performance of World of Warcraft in the European and American markets, Chen Jiayi is very satisfied.
Fortunately, this time it was World of Warcraft that came out, if it was. NP, then you may fail. After all, DNF is good, but in a place that has not yet opened up the potential market for online games, DNF will be doomed no matter how bullish it is. Because, in that place, no one will appreciate you, and it is useless for you to behave no matter how much you behave.
"Let's start the second step of advertising planning."
The first step has achieved its goal, and many European and American players, they all know about World of Warcraft.
Then, the second step is to introduce the "World of Warcraft" specifically.
Introducing World of Warcraft, what kind of online game is it. At the same time, at this time, by promoting World of Warcraft, Tang Dynasty Company also wants to push the concept of online games out. This concept is actually very simple, that is, "what is an online game?" ”,
What is an online game?
This concept, for many people, even if they don't know how to explain it, can give a general idea. However, this is only for Asians. For European and American players, they don't have the concept of online games. The reason why domestic online games are so big is that everyone knows online games and everyone understands online games. On the other hand, few people really understand the click game.
In this way, if you want to open up the online game market in European and American countries, then Tang Dynasty Company must let them know what an online game is. @。
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