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", or search in Baidu: Sanlian Literature Network] Speaking of this, Fan Wuxi suddenly had an idea again, so he said to Lao Chen,

"Do you want to make your job easier and earn more ad revenue?"

"I've dreamed of it!" As soon as Lao Chen heard Fan Wuxi's words, he was so excited that he almost cried. Fan Wuxian said this, it is obviously not that he has nothing to talk about, judging from Lao Chen's experience in dealing with Fan Wuxian for so many years, he has a very detailed plan to provide to himself.

Who is Fan Wuxi? That's a character who can turn stones into gold, and suddenly he has to have ideas to guide himself, so it's not just talking, he must have received his favor today, and he feels that he should be rewarded, so he will bring up this topic.

"Alright then, I'll give you an idea." Fan Wuxian said with a smile. What Fan Wuxian raised was nothing else, but an eternal topic that countless companies later loved and hated it, CCTV Biaowang.

The so-called CCTV standard king is nothing more than a way to package and sell high-quality advertising resources, but after the concept of the standard king is hyped, it will raise the threshold of CCTV advertising as a whole, so that the powerful come in, and the weak go down.

Of course, there are not without people who borrow money to speculate, but the consequences are unpredictable. On the original historical trajectory, Confucius Banquet Wine was the first to eat crabs and was the first standard king in history.

\\/\ Before winning the championship, Confucius Banquet was only a small state-owned enterprise in Yutai, Shandong, and in the words of its employees, the output value of the enterprise did not exceed 10 million for many years.

In November 1994, the Confucian Banquet, which had tasted the sweetness of advertising for the first time, walked into the CCTV Media Center like a deer and spent 30 million yuan to take the lead.

In the following year. Drinking Confucius Mansion Banquet wine and making pride advertisements in the world have been bombarded thousands of times on CCTV, which has exploded a blue sky for the Confucian Banquet.

In 1995, the sales revenue of Confucius Mansion Banquet exceeded 900 million. The profit and tax is 380 million, and the main economic indicators have entered the top three in the national liquor industry, becoming a well-known national brand.

However, it was the brand of Confucius Banquet Wine that became fast. contributed to the decline of the earth in the future. On the one hand, the domestic liquor market has shrunk, and the national liquor production has plummeted by half.

On the other hand, after winning the standard king, Confucius Banquet Wine not only did not use the temporary benefits brought by advertising in technological innovation and product structure adjustment, but also made continuous mistakes.

Just a few years later. Confucian banquet wine disappeared from the market. Coincidentally, at the second bidding meeting, Confucius family wine and banquet wine were both marked at a high price of 60 million.

At the moment of unboxing, the host announced that the new bid king is Linju Qinchi! At that time, the people in the audience exclaimed, who is Qin Chi?

Where is Linju? Qin Chi bid at a price of 66.66 million yuan, which received full attention from the media, and the concept of the bid king was unprecedentedly hyped.

\\\\\ Qinchi became popular all over China overnight. The boss said with pride. Every day, I drove a Santana to CCTV and earned an Audi.

Thanks to media attention. The Qinchi effect has become a sample for rapid brand building. At the end of 1996, enterprises from all over the world gathered at the CCTV Media Center.

Go around gathering intelligence on your opponents and casting smoke grenades. However, when it came time to unpack, everyone present was stunned.

Even the person in charge of CCTV advertising exclaimed, the drunken maniac is crazy! At that time, the accurate price code given by Qin Chi was 3212118 billion.

The reporter asked how this figure was calculated? Qin Chi's boss said it was his mobile phone number.

After paying a huge amount of money, Qin Chi repeated the mistake of the Confucian banquet. In order to ensure market demand, Qinchi blindly increased the production line to expand the scale of production, and various indicators began to decline sharply.

Later, Qin Chi was overwhelmed by the huge advertising expenses and was forced to resell the advertising time halfway, which caused adverse consequences to the overall marketing and brand image of the product and the company.

\//\ Since then, Qinchi has suffered a catastrophe. Qinchi's large amount of blended liquor was sold by the media, the corporate image was darkened, and sales declined rapidly.

The old cellar of Qinchi in the storage area has become a real old cellar. After that, Aiduo also had a tragic ending, spending more than 200 million to become the fourth bid king, and finally the boss was arrested.

After that, the concept of the bid king was weakened, the price code also came down, more than 20 million yuan could be won, and the war was rekindled, and it was after Mengniu became the 10th bid king at a price of 300 million yuan.

Fan Wuxian remembers that Duan Yongping, the boss of Bubu Highland, once said that bidding is like queuing up to buy food and vegetables every day, and buying advertisements is based on your own needs.

We are not the concept of the king of the land. In the eyes of many people, advertising is a panacea, but in fact it is a double-edged sword, just a link in marketing.

To be a century-old store, to be an international brand, it is beyond reproach to highlight the brand through advertising bombardment, but it also has to do what it can and have full control over the market and the situation.

When the internal management, market development, and quality level have not kept up, it is not advisable to support such a vain hat as the king with meager profits.

\\ But for the current Fan Wuxi, he needs to eliminate the negative impact of the human sausage incident on Chundu through intensive advertising bombardment, re-praise the factory that has become his own company, and re-ascend to the position of the boss of the domestic meat processing brand, so as to prove his super business operation skills and give everyone an irrefutable answer.

For CCTV, packaging and selling prime-time advertising time is also the best way to multiply revenue, and there is no reason why they should not welcome the implementation of this strategy.

It's a win-win! Fan Wuxi is full of confidence in his proposal, because in history, the proposal of CCTV Standard King was at the end of this year, and he just advanced the process.

After listening to Fan Wuxi's suggestion to package and sell the prime-time advertising time on CCTV's side in the form of bidding, Lao Chen was very interested, and he calculated that in just a few minutes, if the auction is conducted, it can bring a great increase in the income of the station.

This achievement will definitely make him famous and become the number one hero within CCTV.

"Mr. Fan, can you help me draw up a more specific statement, this time it's all up to you!" Lao Chen very earnestly asked Fan Wuxian to help him.

\///\\ Fan is naturally duty-free. If the detailed strip was from his hands, then it would be easier for him to bid, so he agreed.

He also said that he would go to Beijing in person to discuss the matter with him. But first, it is that the advertising of the spring capital must be restored.

Fan Wuxian invested 10 million advertising dollars in advance, purchased the location of CCTV and multiple advertising slots of many provincial stations, and began a quarter of intensive bombardment, nothing else.

It is to let everyone understand one thing, spring has not collapsed, and under the leadership of Fan Wuxi, he still has to be the boss of the industry.

Nowadays, the competition in the advertising industry is not very fierce, so when Fan Wuxian invested a huge amount of money, advertisements from all over the country came as scheduled, and the advertisements of Chundu were overwhelming, and the advertising effect was very obvious.

Then there were advertisements from TV stations around the country that went to the spring capital. Now the fool also knows what the so-called human ham sausage is all about.

So dealers around the country began to seize this opportunity to come back. Asking to continue ordering, and those who were still asking for returns a few days ago also came back in disgrace.

stubbornly grinding and wanting to continue to act as an agent for Chundu products, unfavorable remarks from all over the country have begun to subside.

Even Boss Zhu called Fan Wuxi. Ask him for details about the incident.

The impact of this matter is relatively large, although it is a rumor, but it spreads to a very large extent, spreads widely, and has a very bad impact, Boss Zhu also heard about this matter, and felt a little unbelievable at the time, and even planned to let people check it, but CCTV's "Focus Interview" reported on the three issues, and he also paid attention to this new program, so he saw Fan Wuxian in front of the reporter's secret camera, swearing, without hesitation, and categorically expressing his innocence to the other party. He even offered a check for $100 million as a reward and sent it out

"He comes out, I go in" such bold words. Boss Zhu's feeling at the time was, is this kid pretending to be forced?

！ Based on his understanding of Fan Wuxi, this kid has never been the kind of person who is simple-minded and impulsive, and it is estimated that this group of CCTV reporters was used by him.

"I feel like there are a lot of performance elements in your style, are you colluding with them?" Boss Zhu asked directly.

"Am I that kind of person?!" Fan Wuxi suddenly felt a little crying and laughing, but he also had to admire, Boss Zhu's eyes were still very vicious, he could actually see this, could it be said that his performance was still not in place?

"You've never been simple, why are you so impulsive?" Boss Zhu said. Fan Wuxian said that you know me better, and after thinking about it, he said,

"I was also forced to have no choice, so I moved a little cautiously. There is no collusion, but I found out that their candid shooting equipment, so I cooperated, after all, there are more than 4,000 employees in the Chundu factory! I'm not afraid to lose a little money and bankrupt them, but these people's lives are not settled. Besides, do you believe the saying that ham sausage is added to human flesh? Boss Zhu smiled and said,

"I haven't seen it, I don't give an opinion. But I look like someone took your $100 million cash check. ”

"I guess you want to see the scene where he comes out and I go in, right?" Fan Wuxian smiled bitterly. Boss Zhu laughed and said,

"Okay, don't say so much, I still want to wish you to revitalize the spring capital as soon as possible." Fan Wuxian thanked him repeatedly, this is the most important thing, as Boss Zhu, he doesn't want so many bankrupt factories to appear, otherwise the pressure on the government's side will be even greater.

God forbid, the starting point server is finally normal. The third more is sent, continue to ask for monthly ticket support, thank you.

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