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"", or search in Baidu: Sanlian Literature Network] Chundu things, there are no major problems in production and sales, the only problem is poor management, now Fan Wuzhi has replaced the management of all the people, and launched several new policies, strengthened management, improved the welfare of employees, and the power of the two major brands of Panshi meat processing factory and Chundu, the market of more than a dozen provinces and regions in the north is connected, and the big marketing strategy is carried out, and the improvement is very obvious.

Between Panshi Meat Processing Factory and Chundu, it was originally a state of competition, but now once it becomes the same boss, there is immediately a regional monopoly phenomenon, the price war is gone, the marketing personnel are complementary, the transportation problem is solved, in a large area, we only need to supply according to market demand, and there is no need to worry about the distribution and backlog, the situation is very good.

As for the blockbuster launch of the Spring Capital advertisement by local TV stations, it is the best means to smash the rumors, although some TV stations have some concerns about broadcasting the Spring Capital advertisement, but considering that everyone has begun to broadcast the Spring Capital advertisement, and the CCTV advertisement has already been for, then no one will be unable to get along with the money.

Within half a month, the market sales of Chundu are rebounding rapidly, although it has not reached the best level in history, but it has basically returned to the ordinary level, the workers of the whole factory do not need to worry about no work to do, there is work to do, there is profit, there is income, it can ensure that everyone's wages are in place, and there is no need to worry about layoffs.

\\\ Since Chundu is a newly developed enterprise, Fan Wuxian ordered Wang Lao Er and Wang Lao San to stay here and continue to work, while Wang Lao Da went back to the rock and looked over there.

Earlier, because a large number of middle-level cadres were transferred from the rock to support the Chundu side, a large number of people needed to be promoted there, except for Boss Wang.

No one else can handle it. Fan Wuzhi himself went to Beijing and was going to discuss with CCTV's Lao Chen about the details of CCTV's bid king.

It's already early spring in March. When the wind and sand were relatively strong here in Beijing, when Fan Wuzhi came here, he encountered a sandstorm, and the sky was full of yellow sand flying.

With a visibility of less than 10 meters, everyone seemed to be in the desert, and the speed of the car was also affected, and all the lights were forced to be turned on in broad daylight to prevent accidents.

Fan's driving skills are good, but in this bad weather. I couldn't use it, but I bumped and bumped several times along the way, and there were some bruises on the front and back of the car, but this is a natural disaster, and no one wants to be entangled in this matter.

\\\\\And no matter who is right or wrong, everyone doesn't want to cause trouble when they see that Fan Wuxi's car is actually a Mercedes-Benz.

Since it was a bump, then it was a matter of both sides, and you had a Santana collide with someone else's Mercedes.

You said it was better to come down and theorize. Or is it better to just drive away? Fan Wuxian easily arrived at the Media Center and parked the car.

When I opened the door, I found a crooked wind blowing in. He quickly closed the car door and found a trench coat.

Wrapping himself in his pocket, he rushed out again and trotted all the way into the building. Lao Chen had been waiting for him here for a long time, and when he saw the weather outside, he also felt a little worried, and said happily when he saw Fan Wuxian appear,

"I thought you couldn't come on time, what an accident!"

"This kind of weather is encountered several times a year, and it seems that the afforestation work needs to continue to be carried out in depth and for a long time!" Fan Wuxian took off his windbreaker, shook off the dust on it, put it away, and said to Lao Chen casually.

"In fact, we have been doing continuous reports on sandstorms recently, hoping to attract the attention of relevant parties and do a good job in afforestation." A girl continued.

Fan Wuxian didn't notice that there was a girl in the house, and when he heard this, he couldn't help but look at her more, and found that she was not very old, that is, she looked like she was twenty-three or four, and it seemed that she should have been assigned to CCTV not long after graduating from college.

\\/\ Lao Chen saw that Fan Wuxian noticed the girl in his office, so he introduced,

"This is my assistant Xiao Tian, Tian Xiaotian, this time I asked her to help prepare about your proposal." Then he introduced Fan Wuxian to the girl,

"This is our long-term partner in Taili, Mr. Fan Wuzhi."

"Mr. Fan, I recognize that Mr. Fan is very famous for the sausage incident in "Focus Interview" a few days ago." The girl looked at Fan Wuxian and seemed to smile slightly.

Fan Wuxi felt a little strange, she was okay to look at herself and laugh at what? The girl saw that Fan Wuxian seemed a little dissatisfied, so she explained,

"Some time ago, I just interviewed Ms. Fan Ting, who is our senior sister and talked a lot about Mr. Fan." Oh, I see, Fan Wuxi frowned and said,

"My sister likes to talk about my troubles when she has nothing to do. \\/\" Lao Chen snorted and said,

"Actually, I'm not interested in Mr. Fan's troubles, I only care if you can help me come up with a perfect plan, CCTV's income has increased, everyone's face is bright, I don't mind giving you a kickback."

"That's a joke." Fan Wuxian smiled, and didn't take this matter seriously, CCTV can make money again, it is nothing more than hundreds of millions of billions of income in a year, where will it be in his eyes?

Just after the opening of Star Shopping, the annual income is not much less than that of the current CCTV. Regarding the prime-time advertising bidding, Fan Wuxian didn't bother much, but simply copied CCTV's successful strategy in history, and added some gimmicks on how to create gimmicks to provoke various companies to compete for the bid king for Lao Chen's reference.

After "News Network", before "Weather Forecast", during this period of time, a total of thirteen five-second advertisements were set up, the first one is, of course, the so-called bid king, in order to put an end to the vicious competition between the same industry, Fan Wuxi is still in accordance with the historical routine, stipulating that among the thirteen advertisements, the successful bidders in the same industry will only take the top two.

\//\But he also adjusted the treatment of the bidder, clearly stipulating that the bidder is a special case, and enjoys the privilege of appearing in the only prime-time advertisement in the same industry, that is, as long as the bid is successful, other competitors cannot appear in the prime-time advertisement.

"Isn't it easy to give people the impression of a monopoly when doing this?" Lao Chen still has some doubts about this.

Fan Wuxian smiled,

"Natural selection, survival of the fittest. This phrase applies not only to nature, but also to shopping malls. If we want to develop a market economy in China, we must know what a market economy is, and the so-called market economy is to completely rely on more money and less money to gain the right to speak. As long as you have the courage and dare to spend money, you can get the bid king, but as for whether you can get a huge profit after winning the bid, it depends on whether you have a certain strength. "The so-called concept of CCTV standard king is just a kind of hype, which is a means to market CCTV's advertising resources.

Nowadays, CCTV is a vice-ministerial-level institution under the State Council, and the director of the station is equivalent to the vice minister, but the deputy director of Lao Chen is in the position of the main hall and the deputy department, and he has the intention to consolidate his position in the station through some efforts, as for going further, I am afraid it is impossible.

As a subordinate of the Ministry of Radio, Film and Television, the director of CCTV is generally directly appointed from above, and has never been directly promoted from the deputy director, so Lao Chen himself has this awareness, and it is probably no fun to become a director.

But in his tenure, he needs to make more money, create more profits, and earn more advertising expenses for the station, so as to gain everyone's recognition, knowing that he Lao Chen has been in CCTV for so 20 years, and he is not in vain, so he is very interested in Fan Wuxi's hype plan.

Just as enterprises need the title of CCTV standard king to start their own popularity, CCTV also needs to enhance its leading position through this market-oriented operation, improve the overall level of CCTV's advertising resources in the industry, and at the same time obtain extremely rich economic returns, which is to count in one fell swoop.

"If the treatment of the bid king is the same as that of other companies, but the time is just a few seconds earlier, how can it cause everyone's ** and impulse to bid?" Fan Wuxian reminded Lao Chen Dao.

In Fan Wuxi's planning system, the value of Biaowang is not only CCTV's best five-second prime-time advertisement, but also means that he will have the right to speak in the entire industry in the next year, because he is in CCTV's prime-time period.

There are only two advertisements in the same industry, and the king of the standard is the exclusive advertisement in the same industry to enjoy this period of advertising, which is very tempting.

More importantly, for the sake of CCTV's own interests, the station must invest rich media resources to hype the concept of the king of bids, just like Fan Wuxian and Lao Chen said, the hype of the concept of the king of standards is a necessary means for the operation of the CCTV advertising resources market, and it is a large-scale publicity for the advertising resources that CCTV has for itself.

"What's more, we are using a dark bid auction without a reserve price, in order to win the title of bid king, it is estimated that everyone will do their best to fight for it, and the exponential increase in advertising costs is already predictable." Fan Wuxian said to Lao Chen.

"What if something goes wrong and the auction results are ruined?" Whether it is Lao Chen or his assistant Tian Xiaotian, he is still very worried about Fan Wuxi's idea, after all, he has never done this before, and no one knows what kind of price he will sell.

If the auction price is very low, doesn't that mean that CCTV will lose money in the next year? To this, Fan Wuxian replied confidently,

"I'll give you a guarantee, absolutely let you feel that the bidding is a success, if others are auctioned at a low price, then the price I won the bid is enough to make up for your losses." When Lao Chen heard this, he immediately felt that the big thing in his heart was decided, since Fan Wuxian claimed to guarantee him, what else was there to worry about?

What he is most concerned about now is when he will be able to bid.