Chapter 54 The Advertising Effect in the Spring Festival Gala + Chapter 55 Bigger and Stronger
As the exclusive sponsor of the Spring Festival Gala, Fan's father and son sit in a very eye-catching position.
Zhang Mei, who was far away in Panshi City, was also waiting by the TV at this time, and when they saw Fan Wuxian and his father Fan Heng sitting in the CCTV studio with a spring breeze on their faces, the family cheered.
Not only the family, but also the people in the Pingyuan factory have seen it, and some acquaintances have come over to ask, is it Fan Heng, the deputy director on the TV? Even the leaders in the city called to ask Zhang Mei, so that she didn't even look forward to the party.
Removed the monotonous program, and tightened the gap between the programs, and specially invited the host of the news network to the scene of the program as the host, the rhythm of the whole party was much better, and the layout of the scene was also solemn, instead of hanging two colored balls to deal with things, after the lighting effect came out, the overall atmosphere was reflected.
After watching it, the leaders present said that this program was well run and should be praised, and the director's face was so smiling that even the folds came out, and he didn't close his mouth all night.
Under the guidance of Fan Wuxi, the director paid special attention to the problem of the camera, several camera positions were properly arranged, and some problems were found in the rehearsal in advance, and they were also dealt with accordingly.
The hotline has also been activated, and the director has also arranged childcare, so the process of the performance has basically not been affected much, and various programs are interspersed, which will not cause the kind of scene where cross talk is connected or songs come together, and the audience's enthusiasm for participation is also very high.
After Ma Ji finished talking about the cross talk of cosmic brand cigarettes, everyone's laughter had not yet dispersed, and the camera turned and suddenly came to Fan Wuxian and Fan Heng's father and son.
I saw that the father and son hung up a headset, grabbed a single player in their hands, and listened with relish.
The supporter walked over with a microphone and asked curiously, "Isn't this Comrade Fan Heng?" Ha, and Mr. Fan, what are you doing? Everyone is watching the show, how did you get a headset to hang on your body? And this little box, let me see what it is? ”
Fan Wuxian stood up, raised the single player in his hand, showed it in front of the camera, and then said to the host, "This is a good thing!" Thunder card single player! Listen to music, learn foreign languages, you can't do it all! Mr. Ma's cosmic brand cigarettes just now are counterfeit and shoddy, but we are not! We have registered a patent and sell it to more than 10 countries overseas! ”
In order to demonstrate, Fan Wuxian turned on the machine, took out a cassette tape and replaced it, then pressed the play button, unplugged the headphones, and came to the host's microphone.
The faces of several leaders sitting in the hall suddenly changed, although the song "Hometown Love" is sung a lot by the people and is also very popular with the masses, but on formal occasions, it has not been broadcast in the past two years.
Previously, Hong Kong and Taiwan songs have been banned from listening to and singing, such as Teresa Teng's songs, which were dismissed as beautiful sounds and banned, and "Hometown Love" was criticized as "expressing not a healthy love for the mountains and rivers of the motherland, but a low and lingering beautiful sound." In a speech, a senior executive in charge of ideology criticized "Hometown Love" by name, and diverged his thinking according to Teresa Teng's name, saying that there is now a "Li Lijun" in the mainland, and he is of course Li Guyi.
Since 1981, "Hometown Love" has become a banned song, but tonight it suddenly appeared at the scene of the Spring Festival Gala, and it came out of this small single player, what should I do about this matter?
Several leaders present are a little sitting, which belongs to the Minister of Radio, Film and Television has the greatest power, but he is also a little hesitant, this is suddenly the hotline rang one after another, the host received the note handed over, and said to the scene, "Up to now, we have received dozens of hotline calls, all of which have asked to order Mr. Li Guyi's "Hometown Love", I hope the director can arrange it." Ah, I received more than a dozen calls, and I also watched Mr. Li's "Hometown Love" on demand! ”
The people's hearts are available! The Minister of Radio, Film and Television nodded slightly to the director.
The director, who had been watching the minister, suddenly breathed a sigh of relief and nodded to the host, and the host immediately announced excitedly, "The director department has agreed to the audience's request, and now I invite Mr. Li Guyi to sing on stage, the track "Hometown Love"!" ”
After Li Guyi's singing sounded, the Minister of Radio, Film and Television whispered to the director sitting next to him, "What happened just now?" Did you arrange it, or was it an accident? ”
The director was also in a cold sweat, and replied in a low voice, "Accidental incident! Definitely a coincidence! Those two are the advertising business operators that our station has developed this year, and they also sponsored tonight's event, and they prepaid millions of advertising revenue a year! ”
"What is the background of the manufacturer?" The Minister of Radio, Film and Television was a little surprised, and paid millions of advertising fees in advance a year, which is a big customer, so he asked.
"The Pingyuan Factory in Panshi City, the project of converting military to civilian, and the product of cooperation with Hong Kong businessmen, is the single player they took just now, in fact, the tape recorder has no recording function, and can only play tapes and cannot record songs." The director knew a little about the advertisement, so he replied honestly.
"It's a little sensitive—" the minister mused.
"It's specially approved above, it's fine." The director replied.
"Hmm." The minister nodded and said nothing more.
As a result, Li Guyi received on-demand requests for several songs, and if it weren't for the fact that the director did arrange some childcare under the guidance of Fan Wuxi, her solo concert would have been inevitable.
And another result that everyone did not expect, that is, the "Thunder" solo player was the first to play Li Guyi's "Hometown Love", and suddenly became the focus of attention of the people of the whole country, and Luoyang paper was expensive for a while.
Tonight's hotline, on the one hand, is to order songs, and on the other hand, to ask about the "Thunder" solo player.
In the end, Fan Wuxian had to write the purchase contact hotline of the Thunder Player on a white tablecloth, and then held this tablecloth and publicly displayed it in front of the camera for two minutes.
After the show ended, I returned to the hotel, and there were already more than a dozen long-distance calls from the plain factory.
Overnight, the Pingyuan plant received as many as 200,000 domestic orders!
It's on fire, it's really on fire this time!
Chapter 55 On the third day of the Lunar New Year, Fan Wuxian and his father Fan Heng finally returned to the rock.
The leaders of the Pingyuan factory basically picked up the train at the train station, and after seeing Fan's father and son get off the train, they immediately rushed up, pulled the two people into the car, and drove into the factory office building.
"What's the matter, don't wait for us to go home and clean up—" Fan Heng grumbled.
Wang Fuming, the director of the factory, sat next to Fan Heng, and said with a smile, "We have been anxious here for three days, and you are finally back!" If you don't come back, I'm afraid I'll have to run to Yanjing to pick you up! ”
"Not really—" Fan Heng smiled bitterly.
"How not?" Lin Feng, secretary of the party committee, turned back from the co-pilot position in front, climbed the back of the seat and said to Fan Heng, "You don't know how busy our factory's hotline has become!" Even when there was a war, it was never so lively! ”
Fan Wuxian nodded secretly, and said in his heart I still underestimated the advertising effect of CCTV, no wonder the fake and shoddy products that first advertised on CCTV ended up becoming refined, in this era, the trust of the Chinese people in CCTV can basically be converted into net profit 100%.
The office building of the Plains Factory is a Soviet-style building, heavy but clumsy looking, which fits their usual polar bear image. Before 1960, there were also many Soviet experts in the Pingyuan Factory, but they were withdrawn after the Sino-Soviet relations. In the decades that followed, the Plains Plant continued to develop its own torpedo products, and of course, it inevitably referred to the finished products of some other countries.
The old office building can no longer meet the usual needs, and the factory is preparing to build a new office building in front of the factory gate, but suddenly encountering the matter of military to civilian conversion, it does not dare to start construction rashly, fearing that if the financial pressure is too great due to the change of production, it will drag down the unfinished building.
Even before he was reborn, Fan Wuxian had not been to the factory much, but when he was in high school chemistry class, the teacher led them into the electroplating workshop to observe the field and watched the electroplating process and the equipment used from beginning to end. It's just that there are very few students who are willing to stay in the electroplating workshop, except for some girls, most of them went to the assembly workshop not far next door to see the torpedoes placed on the ground.
At that time, it was the most depressed period of the Pingyuan factory, Fan Wuxian remembered clearly, there were not many people working in the workshop, more than a dozen torpedoes were placed on the concrete floor, some had been packed, some had not been completed, and even the bare battery pack could be seen inside, and dozens of propellers were scattered on the ground.
It is said that these propellers are the most popular things, they are all very good steel, and if you take them out and use the factory machine to process them a little, it is a very sharp stainless steel knife, which can be used to cut melons and vegetables.
Fan Wuxian shook his head, got rid of these memories, and followed the factory leaders into the small conference room.
"Let's get some food for Mr. Fan first-" Lin Feng explained to the secretary, then beckoned everyone to sit down, and said to Fan Wuxian, "Wuxi, are you going out to play, or stay here and wait for us to finish the meeting?" ”
"You guys talk casually, I don't care." Fan Wuzhi said that it was okay.
The secretary's movements were very fast, and he brought over two bowls of hot sour noodle soup, and there were two poached eggs in them, the taste of coriander was very refreshing, Fan Heng was also hungry, and he was not polite at the moment, and the father and son ate a bowl of one bowl each.
Wang Fuming, the director of the factory, was not idle, first read it to Fan Heng with the orders he had received in the past few days, and then concluded, "This time, it can be regarded as the right bet!" Here, the members of our party committee, on behalf of the employees and their families of the whole plant, unanimously express their gratitude to Comrade Fan Heng, if you hadn't found this project in the first place and persevered, we would not be where we are today! ”
Wang Fuming said that this is not wrong at all, the single player project has been Fan Heng in contact from beginning to end, and the funds are also pulled back by him (of course, they naturally do not know that this project and funds are from the hands of Fan Wuxi), and now the net profit created by the single player project to the factory has exceeded one million yuan, and the orders received in the past three days have exceeded 400,000 units, that is to say, this year, these orders alone can bring seven or eight million profits to the plain factory.
And because they can enjoy preferential policies in the early stage of converting military to civilian use, these profits can basically become the enterprise's own funds, and with this fund, many things that were previously dared to be thought of can be put on the agenda.
"Hehe, they are all working hard for the future of the factory, don't say that I am so great." Fan Heng finished eating the noodles, looked up and saw that everyone was looking at him, so he smiled easily.
"There's one more thing we need to discuss." Wang Fuming, the factory director, continued, "Now our monthly production capacity is only 40,000 units, which is still moving employees to work in three shifts, and it will take ten months to meet the existing orders, where can we talk about more supply?" If this capacity problem is not solved, we still can't develop! ”
"What do you mean in the factory?" At this time, Fan Heng was the only representative who contacted the "Hong Kong businessmen", and the decision of the factory had to be made through him and the "Hong Kong businessmen" to reach a consensus, otherwise the people would hold the right to sell and veto it with one vote.
"There are two sets of plans in the factory, one is for Hong Kong companies to provide funds to expand production, otherwise, orders will definitely be affected. Another set of plans is that our factory will pay part of the funds to expand the production line by itself to reach a production scale of 250,000 units per month, but we can't pay this money in vain, after all, this will increase our operating risks, increase our labor and capital investment, so we ask to occupy a part of the shares, according to the proportion of investment to redistribute profits. Lin Feng, Secretary of the Party Committee, replied.
"Oh, I see—" Fan Heng groaned for a moment, and instead of speaking, he pondered on the ground.
Many things are like this, when there is no prospect, everyone's positive surname will not be very high, but if you see high profits in front of you, anyone can't help but come forward to carve up a piece of cake, Pingyuan Factory suddenly found that a dispensable small cooperation project suddenly became a sweet pastry, and the idea of redividing the profit distribution table was born, which is also understandable.
It's just that this matter has to be dug from Fan Heng's son! Fan Heng couldn't help but peek at his son Fan Wuxi, only to see him sitting firmly like Mount Tai.
(To be continued)