Xia Fanjin, who is now the director of the planning department, may be criticized by many people, especially those who have been staring at the director's position.

Because she has collaborated on many projects, Xia Fanjin has always had a good relationship with Kate, the jewelry designer this time, so it is more likely that some people will say that she uses her colleague relationship to do things that are beyond her scope of responsibility.

But after all, directing was a dream of hers, and it was not bad to have the conditions to try, and now the jewelry department can't find a suitable candidate, if her proposal can't satisfy the designer and the jewelry department, she will give up and won't say anything.

It was also this afternoon that Xia Fanjin proposed his ideas and the elements that needed to be designed for the promotional film to Kate, and then how to compose a film with a prominent theme, Kate didn't react for a while, and seemed to can't believe that Xia Fanjin still has talent in this area.

That night, Xia Fanjin was asked to draft a specific script, and then gather the film crew for a meeting to make arrangements before filming.

And all this was before Kate asked the manager of the jewelry department.

However, it didn't make any difference, and Kate persuaded the manager to let Xia Fanjin try.

In less than a week, the project was approved by the top management, and of course Cologne and Kate were indispensable.

For half a month, Xia Fanjin was busy with the affairs of the planning department, and at the same time did the preliminary work of filming with the people from the jewelry department and the publicity department, and the script, scenes, actors, etc. needed to be taken into account.

Xia Fanjin's priority is a Victoria's Secret supermodel with a multi-faceted temperament, although it is a theme centered on 'love', but it cannot abandon Cartier's unique tradition, that is, aura.

When everything was ready, it took more than two months to shoot and post-production, and then to the release of the promotional video, and when the promotional video was released, it was already mid-September.

While the promotional video was still in production, the company made full use of global social networking sites and news media to build momentum for it, causing an uproar when it released a few stills in the early stage.

At the time of the release of the promotional video, at the same time, it was on the LED screen of famous landmarks such as Times Square in New York and Central Plaza in City A, and at the same time, the global media jointly built momentum for it, magazines, and the Internet, and in a short period of time, Cartier's new promotional film swept the world.

It's just that everyone is not only looking forward to this unique new collection of jewelry, but also shocked by the new promotional video.

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"Love? What is Love? ”

The most eye-catching giant LED in the central square of City A suddenly sounded in English, and the sexual/sensual seduction was mixed with a voice as innocent as newborn, and some people who had already watched the promotional video on the Internet suddenly raised their heads when they heard it.

I saw the tall and handsome supermodel in the picture, wearing a flowing long skirt, standing in the vast snow, in the shot, her closed eyes, delicate facial features, fan-like eyelashes, quiet and beautiful.

With the voice, she slowly opened her eyes, the ice blue eyes, clear and transparent, the camera gradually lengthened, a medieval-style castle entered the picture, the snow in the wonder was highlighted, there were several peach trees on the side with the snowflakes falling, petals flying.

Then, as if stepping into an adventure, the supermodel in the picture slowly pushed open the castle gate, and suddenly the slow and long music in the background came to an abrupt end, and in the silence, only a long 'crunch' sound, and the heavy old castle gate was pushed open.

At this moment, the tone of the beautiful white background suddenly changed to darkness, and after she stepped into the door, the castle door slammed shut.

The music is suddenly low and gradually intensifying, giving a sense of tension and panic.

At this time, there is an English sentence on the screen: gorgeous cage.

The tall spire castle flew down black feathers from top to bottom, and a golden spotlight fell on the ground in front of her from nowhere, and the heroine walked into the lamp and gradually began to spin, and the expression on her face changed from indifference to soft, and she grinned slightly.

The white dress was dyed with black spots, and at the same time bloomed with a faint gold, and gradually a ring appeared on the heroine's finger, a ring of rose gold and platinum, and at the top was a sapphire made of intricate cuts but extremely delicate, with a light luster and crystal clear.

"I fell in love with you without hesitation."

The light in the darkness, and this sparkling jewel, seem to be interpreting - even if it is a cage, even if it is an abyss, I still have no hesitation to step in, looking for that light, happiness in pain and entanglement.

Then the style of painting changes, and the surrounding light gradually becomes transparent, and you can already see the magnificent villa with a circular design, the red carpet, the greenery, the retro staircase like a vampire castle in the Middle Ages, and the air is shining with a crystalline, like a jewel-like dazzling light.

On the railing on the second floor, a man in a mask suddenly flashed.

The heroine yearns for and obsessively walks on the red carpet and steps on the stairs, just to pursue that figure.

Finally, the scene in the castle flashed, as if it had gone through the four seasons, and the only thing that remained unchanged was the glittering jewel-like light in the air.

The heroine is chasing and running, her dress gradually turns gorgeous and quiet black, and there is also a necklace on her chest, which is a heart-shaped pendant necklace made of aquamarine.

The back gradually approached, and the heroine stopped.

"I'll believe anything you tell me, I don't know anything about you."

Finally, she reached out and touched the back of his shoulder, he turned around, and could only see the unfathomable dark green eyes and the slightly raised corners of his mouth under the black mask, he danced with her, the heroine's long skirt, like a woman's mood in love, every rotation changed color, but finally gradually precipitated on black.

She tried to unmask him, but he suddenly disappeared.

"Love makes me miserable."

The heroine searched in the villa, but there was no one to be seen, and she walked out of the castle barefoot indifferently, and the sapphire on her chest was as if it had been dyed with ink, and it became black.

And when she opened the castle gate, she saw the black tall figure in the snow outside the castle, which was familiar and nostalgic.

The man turned around suddenly, his face was no longer masked, and a deep, three-dimensional face eclipsed the peach blossoms flying in the air.

He slowly stretched out his hand to the heroine.

When the heroine ran towards him, a group gradually turned into a flowing white dress.

The moment the two embraced, she already had a full set of pure love series jewelry on her body, and the sapphire on her chest was pure and transparent, just like the moment when she had never been black.

At this time, a line of English appeared on the screen - love, return to the true self.

At the end, the screen goes black, and a question appears: Do you love it?

At this time, the Cartier logo appeared, and a special thanks were given to the director and screenwriter of the promotional film: A· Hsia。

The short promotional video of less than ten minutes seems to explain the caution and gradual learning to harvest happiness, pain and happiness, disappointment and loneliness when stepping into the territory of 'love', but in the end you can still find the original faith, and only in the end do you realize that love is just love.

A promotional film with a deep meaning, passers-by stopped to watch, and after watching it, they had to sigh for a while, and it seemed that the mood also fluctuated with those pictures.

Yes, people who watch the promo are like experiencing a love affair.

Among them, the most memorable thing is the instantaneous change of painting style, the switching of beautiful scenes, the magnificent atmosphere and the fresh breath, which can be called beautiful, and the heroine's skirt that I don't know how many colors have changed is also one of the amazing eyeballs.

And the director of the promotional film has aroused the curiosity of many people, this is not an international director, and she has never even seen her name.

Later, Cartier stated on major official social networking sites that the director was a director of Cartier's planning department, but unexpectedly, many film production companies actually sent invitations to Xia Fanjin to direct the film.

Therefore, Xia Fanjin was like stepping on dog shit, and became popular overnight.

As the general manager, after receiving calls from countless film companies and directors, Cologne rubbed his eyebrows and reluctantly told Xia Fanjin that after many companies wanted her contact information, Xia Fanjin seemed much calmer.

"Does this mean that I have another job to earn a living?"

Cologne was silent for a while, and said with a sigh: "A, why didn't you tell me that you still have such a talent before. ”

"Did I tell you that I used to be an actor?"

Cologne, "...... ohmygod！ When you were still in City A? ”

"It's just a young actor, and occasionally steals from the director to learn art."

Cologne didn't believe anything, and he didn't know Xia Fanjin's Chinese name, and he didn't know how to search for her previous works. Xia Fanjin naturally refused the invitations of major film production companies, although she was very reluctant to give up this opportunity, especially several film factories such as Universal Pictures and Twentieth Century Fox in Hollywood.

After all, she has to respect her current work, and if she wants to be a real director, her shooting techniques and skills are still too rusty and 'young' to take the lead.

Naturally, she also refused to attend Cartier's official press conference, resulting in Xia Fanjin becoming an extremely mysterious existence in the eyes of the outside world.

In view of the fact that the promotional films she shoots reveal a kind of atmosphere everywhere and the momentum is difficult to hide, I don't know who gave her a nickname: Queen· H。

Queen of Summer.

When Xia Fanjin heard this title from the fashion news, his goosebumps fell to the ground.

Little Pepper, who was sitting next to her eating ice cream, couldn't help laughing, Chiguo's disdain.

Xia Fanjin squinted at her, "What are you laughing at?" ”

After saying that, he looked at the ice cream she was holding in her hand.

Pepper hugged her ice cream tightly, "I'm ...... I didn't laugh. ”

Xia Fanjin frowned, "How many buckets of ice cream have you eaten this month?" Did you know that it's fall? ”

After speaking, he reached out and snatched the ice cream that Pepper had eaten two bites of, and ate it himself.

Pepper looked resentful, "...... You even declare a personal vendetta! ”

[First Update.] 】

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