Chapter 865: Guidance
Ye Bihuang's suggestion is easy to say, but this is something that needs to be really brained up, and all the women are beautiful after hearing it. Ye Bihuang is not only handsome, but also so talented! Definitely the Prince Charming of all girls.
Su Yu looked at her son with satisfaction, she was proud of her son from the bottom of her heart!
"Bihuang, if you classify it like this, then the current furnishings of our supermarket need to be completely improved, so there are not enough people, and I feel that it will be very difficult to implement." Cangkong was slightly puzzled, Ye Bihuang was right, but wouldn't this negate almost all the ways of placing goods in supermarkets before?
Ye Bihuang waved his hand lightly: "No!" In fact, I have a more detailed plan for small classifications, and I will explain it to you, not to mention that there is no need for the entire supermarket to remove all the goods from the shelves, and then put them on it, as long as I convey this kind of thought, let your people think for themselves, and implement it slowly, don't forget that you are the managers of each floor, they are the implementers, you only need to take care of the big picture, and let them do the specific implementation of the plan. ”
Cangkong was stunned, and finally nodded silently, Ye Bihuang's words benefited her a lot, indeed, she had never been a leader before, and now that she is a leader, she consciously wants to do everything, which is actually not right.
Bing Lan sat beside the sky, and when she saw that she was suddenly silent, as if she was thinking about something, she put her hand on her shoulder to show that she was by her side, and said if she needed help with anything.
Sora glanced at her gratefully, then lowered his head and continued to think.
"The last category, in fact, is the simplest, that is, a single product, I will probably mention, it is not important, the so-called single product is a complete and independent product item that cannot be further subdivided in the product classification. For example, the "355ml canned Coca-Cola", "1.25-liter bottled Coca-Cola", "2-liter bottled Coca-Cola" and "2-liter bottled Sprite" produced by Shanghai Shenmei Beverage Co., Ltd. belong to four different items. Okay, Zhou Rui, have you memorized these things? ”
Zhou Rui nodded lightly: "Remember, Bihuang, what you said is really good!" It's great. ”
Ye Bihuang smiled: "These are all empirical talks, and the real implementation still depends on you, the above ones are all general, so that you can understand the overall structure of our supermarket goods, and what I want to talk about below is the key." ”
Su Yu was already excited to hear it, and she seemed to see a bright future from her son's description.
Yes, she is very happy, this supermarket is a good one that her son has invested to help open, but she doesn't want to sit back and enjoy it, she also wants to contribute to the family, she wants to make the name of this supermarket famous all over the country!
I don't know when, Su Yu changed from a housewife who can only do small things to a general manager in a high position with goals and bearing. But her heart is always towards home, and that will never change.
"Cangkong also said just now, if you want to rearrange all the existing goods in the supermarket, the project is too huge, and I don't think there is any need for this, convey the meaning, let those employees take their time, Yugong moves mountains is nothing more than that, not to mention that our project is not much smaller than the difficulty of Yugong moving mountains." Ye Bihuang flipped several pages of the business plan in his hand, looked at it, and then said, "Next, I will directly talk about the display of small categories, which are also the most important key to whether our supermarket is really convenient for the people and whether it can maximize profits." The display of small categories reflects the rigor of the whole supermarket, and the display of goods should conform to the principle of full display, vertical display, priority display of goods with high sales volume, and first-in-first-out display, while considering seasonal factors, the setting of magnet points, and the preferences of places. First of all, the first point is full of display, that is, all the goods should be full, to avoid giving people a feeling of choosing the rest, we all know, the rest of the feeling is very bad, will make customers have a very old illusion of this supermarket, so that a day or two is nothing, but after a long time will affect the reputation, customers will gradually choose other supermarkets. ”
Since it is now about the key point, Ye Bihuang has to pause if he doesn't say a word to see the reaction of the women.
All the women, including Su Yu, all showed thoughtful expressions when they heard Ye Bihuang's words. Yes, Ye Bihuang is so right, although these are details, but details determine success or failure. Only when customers feel comfortable and feel that this supermarket is indeed superior to other stores of the same type can we truly establish the position of Carrefour's flagship store as the leader in Puhai.
Ye Bihuang stopped for about three minutes, and saw that the women had finished digesting, and no one had any doubts, so he continued: "The second one is vertical display, which is generally the display of goods of the same brand from small to large and from top to bottom, but some supermarkets put the products with the largest specifications on them in order to increase the unit price. The priority display of goods refers to the sales of 20% of the goods in the supermarket, which account for 80% of the sales, and such goods are generally placed on the gold layer. ”
Ye Bihuang came out with a series of terms, and all the women frowned, Bing Lan usually didn't like to speak, but today she asked out loud: "Bihuang, what does the unit price mean, what does the golden layer mean?" ”
Ye Bihuang said with a smile: "The unit price of customers refers to the average amount of goods purchased by each customer in the shopping mall (supermarket), that is, the average transaction amount. Its calculation formula is very professional, the average order value = sales - number of customers. / Sales amount - number of transactions, the average order value is the average price in a certain period, and the indicator of time without this indicator has no meaning. ”
"Oh." Bing Lan nodded thoughtfully, she had learned a new knowledge today, which was impossible to access in her previous life.
"You can take the golden layer directly according to the literal understanding, it is probably the column of goods that people can see at first glance when standing next to the receiving shelf, this position is undoubtedly precious, used to place the easiest to sell goods, so as to maximize the profits of the supermarket."
Ye Bihuang helped the girls explain the detailed knowledge little by little. In fact, today is also the day when he hollowed out the concept of supermarket operation, to be honest, his understanding of the supermarket before his rebirth was so much, and if he was more, he would have to rely on his real strength to think, but he didn't want to spend too much time and energy on the supermarket at all, so he really had to rely on Liu Feng and Su Yu to operate in the future.
The so-called master leads the door, and the practice depends on the individual, Ye Bihuang feels that he has led the Carrefour supermarket to the bright road, and the future will be a smooth road, and the specific operation and operation of him, the big boss behind the scenes, should not be careful, because he can't manage it.
"Bihuang, we know, you can continue." Su Yu saw that all the women were looking at Ye Bihuang and wanted to continue listening, so she reminded.
"Well, the fourth article, which is also the last one for small commodities, first-in, first-out refers to the fact that the goods with good dates are placed at the back of the shelves to prevent the goods from being sold after expiration, resulting in losses. And from this aspect, the essence is to protect our goods from being damaged before they can not be sold, so we can consider whether the noodles of poultry and ice products that we sell in the future should be expanded, and the rows of sunscreen products should be increased in the summer. ”
Ye Bihuang's words made the girls suddenly scream! In fact, we all feel many problems, but it is not easy to say them in detail and in an orderly manner, and it is even more difficult to propose solutions.
Not to mention describing a big framework to Ye Bihuang like this, such difficulty is unimaginable.
"Okay, that's all I have to say today, what you should be busy with, don't worry about me." After speaking, Ye Bihuang packed his schoolbag and prepared to leave.
"Bang pa, I said son, what you just said can be published in a book." Su Yu applauded lightly and praised Ye Bihuangdao.
Ye Bihuang scratched his head: "Publish a book?" Forget it, when our Carrefour becomes the first supermarket in the country in the future, we can consider a supermarket management book, which can not only advertise for our Carrefour, but also make a big profit in the publishing industry. ”
"Stinky boy, I really have this idea." Su Yu gently rubbed her son's head.
Ye Bihuang raised his eyebrows: "You are talking nonsense to me, this is definitely a good idea!" Okay, that's all I'm going to say today, what should you do, Mom, I'll bring these nine employees, you must find a way to settle me well, you can't always let them stay in a hotel, it's not safe. ”
"Wait, our family is going to move to a new house soon, and then you can buy them a few houses next to our house." People are also generous when they have money, anyway, a few houses can't cost her son a few dollars, she doesn't care at all.
"Hey, I'm my mother, you didn't pay this money, don't you feel distressed, right?" Ye Bihuang looked at Su Yu jokingly.
Su Yu pursed her lips: "I didn't say that you should transfer the house to their name, the house is still yours, can't you let them live in it?" I've been with these girls for a few days, and I think they're pretty good. ”
Ye Bihuang touched his nose and said, "Hey, that's good, but if they make a mistake, you will punish them hard, and if they are disobedient, they will find me." ”
Su Yu looked up and down a lot of his son, and suddenly whispered: "You tell me the truth, where did you get those nine female babies?" It's all so beautiful, and they're all like goblins, so attractive. ”
Ye Bihuang smiled: "Smuggled here, believe it or not?" ”
"Smuggled?" Su Yu stretched out his hand and was about to pinch Ye Bihuang's ear, "Good boy, you don't know anything when you are a mother, right, you know how to smash me." ”