Since Ye Jianbin mentioned Xie Jiannan and the Danjin company founded by Xie Jiannan, it is inevitable to talk about the health care product industry that is in a hot frenzy in the next topic.

The rise of the health care products market in the nineties began with Guangdong Sun God and Liaoning Feilong, and the market model of Feilong Yansheng Baobao Liquid achieved the greatest success in the nineties, Feilong Group did not build a factory or buy assets, but adhered to the marketing cycle strategy of "advertising, market, and efficiency", and pushed Feilong Group to the leading position in the health care products industry. The Danjin Bio-Health Products Company, founded by Xie Jiannan with the Xie family fund, is just one of these trends.

'95 and '96 was the peak of this frenzy.

But the vast majority of the huge profits plundered by this model are swallowed up by a huge sales network. When the Sanzhu Group was the most bloated and huge, there were as many as 150,000 sales personnel directly under the group, and the sales of the Sanzhu Group in 96 years were as high as 8 billion, and it was necessary to consume at least half of the sales (4 billion) to maintain this sales network normally, but in China in the 90s, there was no private company whose management level could effectively maintain this sales network. In ninety-six years, three plants fell because of a chance news event; Feilong Group declared a rout in 96 years because of arrears of 200 million advertising payments and 80 million raw material payments; The Giant Group eventually suffered a financial crisis due to a 40 million off-plan debt, which caused the collapse of the entire group, and Shi Yuzhu struggled with huge debts.

Zhang Ke joined Longyu Trading Group and had the opportunity to study MBA, the first half of the time is to analyze those companies that have failed, suffered heavy losses, and are in trouble, the health care products industry in the nineties is a necessary homework, and Xie Jiannan's Danjin oral liquid is also one of the classic cases.

Xie Jiannan's influence in business since he was a child comes from the influence of the Xie family's traditions, and his management literacy is stronger than that of other entrepreneurs who were born in the grass, but it does not mean that he can be more successful. Similar to other entrepreneurs in the health care industry, Xie Jiannan was very keen to the market in the early days, but neglected management, although Danjin oral liquid was successful in the market, but it was not optimistic about profitability, which is probably one of Xie Jiannan's original intentions to lose Danjin Company to Chint Group to study overseas.

Xie Jiannan was reborn and returned to China, and he really became one of the important figures in the East China Sea business community.

Ye Jianbin was originally very interested in health care products, and the agent Ericsson achieved great success, Shengxin naturally will not be satisfied with the status quo, staggering, in addition to stabilizing the communication market in East China, he began to consider involving other fields. But after Zhang Ke's analysis, he knew that it was not the best time to enter the health care products industry at this time.

In the ninety-two years when the health care product market was just launched, it was completely possible to squeeze in it to make a profit, Zhang Ke did not have confidence in maintaining such a complex marketing network, but he was a little stricter in profit control, and after making enough money, it didn't matter if the marketing network collapsed.

But now it has come to the health care products market frenzy ninety-five years, next year, the state will rectify the health care products market, the health care products market will shrink sharply, at this time to squeeze in, it is necessary to have strong technology, capital, management resources to be successful, and Shengxin also has many deficiencies.

However, Ye Jianbin and others are caught in the frenzy brought by the magic of market strategy, they just think that the time for the health care products industry is no longer there, and they have not yet seen the bloody scene that the health care products market will appear in the next two years, and the reflection on the market is naturally insufficient.

Zhang Ke smiled slightly, after two years, not to mention the health care products industry, the fury and bloodiness of the DVD player industry can also make them recognize the courage and ferocity of the market. At this time, dogmas such as "there is no good marketing strategy without a good product" and "you can never make a profit without good management" probably do not resonate with them. Since I have shown my identity as a high school student, I am afraid that it is not suitable to teach others with dogmatism.

Ye Jianbin , Ye Xiaotong , Shao Xinwen and others have all seen Zhang Ke's amazing marketing planning ability, and at this time in the face of his status as a high school student, he can only explain himself as a business genius, although he is greatly shocked, but it is not impossible to accept the reality. The question of whether to worship the teacher or not, but I did not dwell on it.

Of course, Ye Jianbin will never give up pursuing new opportunities, he heard that Zhang Ke did not have time to pay attention to Ericsson 398's credit sales in East China during this time, even if Kumho is now in a major adjustment, he has time to pay attention, thinking that Zhang Ke probably will not focus on his high school studies, and is very interested in the "other things" mentioned by Zhang Ke before.

Although there was a long delay in Xie Wanqing's office, it was still a long time before dinner, so Zhang Ke simply decided to pull Ye Jianbin and his party to visit Aida Electronics Factory.

Zhou You accompanied Ye Jianbin, Ye Xiaotong, and Shao Xinwen to go downstairs first, and Zhang Ke went to find Xu Si.

Zhang Ke has not even walked into the Xinhaitong Building a handful of times during this time, and he has no chance to be alone with Xu Si, Zhang Ke intercepted Xu Si in Jiang Wei's office: "Go to Aida Electronics, you also go to see?" ”

Xu Si patted his head, afraid that Jiang Wei on the side would see something abnormal, and said weakly: "There are a bunch of things in hand, if it weren't for the people who accompanied Sheng Xin, Sister Wanqing and Mr. Zhou wouldn't have been able to stop......"

Jiang Wei complained: "The finances of the three companies are piled up on my head, and the capitalists have never seen you exploit people so much!" ”

Yuexiu's financial problems are simpler, anyway, it is a shell company, and the future funds will be directly transferred to the account of Aida Electronics for management, but the financial problems of Kumho and Aida Electronics have already given Jiang Wei a headache.

Seeing that Xu Si didn't want to follow Aida Electronics, Zhang Ke smiled apologetically, and exited Jiang Wei's office with a bow.

Watching Zhang Ke leave, Jiang Wei sighed and said to Xu Si: "He is quite considerate of you. ”

Jiang Wei said this unintentionally, Xu Si felt a void in his heart when he heard this, and his delicate face was dyed with a layer of red.

As soon as Zhang Ke and the others left, Song Peiming chased after them, and the food court was scheduled to be officially open to the public in the next few days, and the billboards were erected on Qianmen Street, and the others were just fine, here in Kumho, as long as he could spare time, Song Peiming would go in person. I heard that Xie Wanqing, Zhang Ke and others had just left the company, and he didn't stay in Kumho, so he hurriedly went downstairs and chased after him.

Chen Xinsheng's trip to Haizhou is also aggrieved enough, think about the president of TI China, who has a market share of billions in the domestic electronics industry, went to Haizhou silently, and left Haizhou silently, not to mention the personal reception of local officials, and even the Haizhou Daily did not publish a single news.

Zhang Ke naturally knows how cruel the DVD player market will become after the sudden outbreak, as long as there is no other interference, the future Xinke, Jin Zheng, Aiduo, Malata will also suddenly rise in the DVD player industry, the hole card can be covered to the end, or cover to the end of the good, even if Liu Minghui only knows that Aida Electronics and TI have cooperation, but the specific content of the agreement with the TI company, only Zhang Ke, Ding Huai, Su Jindong three people know.

Zhang Ke also plans to register an agency in Hong Kong, decoding chips are destined to be imported from Hong Kong in the past few years, Zhang Ke hopes that the difference between the decoding chip agreement price and the market price will be intercepted in the Hong Kong agency, at that time others do not want to find a little flaw from the tax and financial of Aida Electronics.

Rushed to the only factory of Aida Electronics in the west of Yilong Town, Ye Jianbin had the impression that it was too small, and it took less than a quarter of an hour to go around the factory.

Su Jindong and Ding Huai are energetic, they don't have as many chores as Zhang Ke, Ding Huai and Ye Jianbin took a look at them, and then said goodbye and left, for him, every second counts, and he is not interested in production and market content now.

"You're going to get on the DVD player?" Ye Jianbin asked Zhang Ke.

The market in Donghai Province does not ask for Haitai, so naturally you have to ask Sheng Xin, Zhang Ke did not hide it from him: "Small factory, I will ask Mr. Ye to take care of it in the future." ”

Shengxin's channels cover East China, Ye Jianbin is also clear about the signs that have sprouted in the DVD player market: said: "Guangzhou, Shenzhen is very lively, it is said that it can replace the video recorder, the sales of the video recorder last year was almost a million units, I think the DVD player can share such a large market with the video recorder, very promising." Shengxin has an agent to make video recorders, when do you release products, Shengxin helps you do market ......"

Ye Jianbin asked the marketing department to do a survey, and the marketing department made a prediction that the market capacity will reach 500,000 units in two to three years.

The monopoly profits of the core components are deducted, the cost of the DVD player is only a quarter of the video recorder, of course, the most critical determinant of the early market is the film source, the real rise of the DVD player market, is when the video recorder market falls apart.

"I think it's ......better for Sheng Xin to give up the video recorder business," Zhang Ke smiled, and didn't explain much, and there was no need to explain, in another three or four months, Ye Jianbin could also see the changes.

Zhang Ke didn't want to pull Shengxin to invest in Aida Electronics, and the enthusiasm for describing the market prospects was naturally not as high as when he treated Chen Xinsheng.

(To be continued)