This "World of Warcraft...... Chen Jiayi has deeper expectations for him.

It's just that not everyone is so optimistic about the European and American game markets, which have been underperforming.

People say that European and American gamers, they are not interested in online games. He also said that the more developed the country, the less they feel about online games. But Chen Jia ...... And he did not believe in it. Take Japan as an example, Chen Jiayi was able to open up the Japanese market where he has been playing point-and-click games. Then, for the European and American game markets, Chen Jiayi can also do the same. Not to mention, World of Warcraft has already achieved great results in later generations, and countless European and American players have gathered together.

From a little direction in the later generations, he told Chen Jiayi. Online games can also attract European and American players.

However, even so, Chen Jiayi did not show much joy. After all, the European and American markets are not the Chinese market. Moreover, the European and American markets are too large, and the publicity and promotion involved are much larger than the Japanese game market. Moreover, in terms of game tastes, the psychology of European and American players is different from that of Asians.

In this way, it is even more difficult to develop the network in the Tang Dynasty.

Fortunately, a few years have passed, and World of Warcraft has finally been completed with the efforts of the Tang Dynasty Network, of course, and some European and American programmers.

Judging from the effect of the trial, Chen Jiayi is absolutely sure. The online version of World of Warcraft in the Tang Dynasty is definitely more well-made than the World of Warcraft of Blizzard in later generations

This does not require any suspicion. If the Tang Dynasty Network and some of Blizzard's previous staff jointly participated in the research and development of World of Warcraft, it would not be able to surpass future generations, and Chen Jiayi would jump off the building directly. Of course, although Blizzard has some employees involved. But all the copyrights of World of Warcraft are still owned by the Tang Dynasty Network. The reason why these technical developers are included in the ...... On the one hand, it is a condition attached to the contract, and on the other hand, the game World of Warcraft does require the participation of local programs in Europe and the United States. Otherwise, just all Chinese research and development, how can we develop games that European and American players like?

"By the way, Xiao Liu, do you think our World of Warcraft can open up the world market?"

In the domestic online game market, Chen Jiayi doesn't need to ask.

With the popularity of the Tang Dynasty Internet, there is no need to consider a few books, and there is absolutely no reason for this game to pounce. Of course, it is difficult to say whether it can surpass Zhuxian A and the ethereal journey. After all, although the online game of World of Warcraft has added some oriental elements, the Tang Dynasty network has not been added to it in a large area. Some Chinese players don't like it very much, which is normal.

For this, the Tang Dynasty network at that time once considered.

The domestic online game market is basically like that. Although there is still a lot of potential to be tapped, it can compare to the European and American game markets. In order to dominate the world online games in the future, Tang Dynasty Network is determined to develop a more Western World of Warcraft. Because of European and American players, it is impossible for them to fully accept the concubinage of the Oriental class. Judging from the online record of Zhuxian A, the performance is also mediocre. Although this is mediocre, in the eyes of other game companies, it is already very good. However, in Chen Jia's eyes, it just didn't succeed.

Therefore, this World of Warcraft is an important step for Chen Jiayi to attack the European and American markets.

As long as it occupies the European and American markets, then, basically, Tang Yi Network controls the global online games and becomes the vane of the world's online games. And if he can grasp this weather vane, little by little in the future, and slowly integrate culture, Chen Jiayi will definitely be able to bring oriental culture into the world in all aspects. What's more, in addition to online games, Chen Jiayi's Tang Dynasty group is also constantly instilling Chinese in some other places...... For example, movies, such as the Internet, such as community games, etc.

It's a slow process and can't be rushed. If you only think about quickly assimilating European and American players, not to mention that the effect cannot be achieved, it will attract the attention of major European and American countries. Even, other policy actions were adopted to interfere with the Tang Dynasty clique. Only by advancing slowly, like a drop of water, little by little...... In the end, there is hope.

This step may take a long time, but there is no way, only one step at a time. It took almost 100 years for the United States to become a world superpower. But now there is the Internet, and the speed of Internet transmission is undoubtedly the fastest and most convenient in the world, and Chen Jiayi is sure that this cultural process will be accelerated, at least, it will not take a hundred years. ,

It seemed that he was thinking too far, Chen Jiayi put it down for the time being, looked at the secretary Xiao Liu, and looked forward to Liu Zhiming's answer.

"Absolutely."

Liu Zhiming replied in the affirmative.

"How, tell me."

"The biggest problem in front of us is that European and American players, like Japanese players before them, prefer point-and-click games, and online games do not have much market in their territory. Moreover, the fast-paced urban life in European and American countries does not allow them to spend much time on online games. However, we can see from the previous opening of the Japanese online game market. The market that looks impeccable is not so solid. With the Internet power of our Tang Dynasty Group, we will definitely be able to open up the European and American online game markets just like the Japanese market. ”

Japan is very similar to European and American countries in that they both like point-and-click games. Moreover, their level of Internet development is more developed than that of China. Japan can open up, and so can the European and American game markets. Not to mention Liu Zhiming, it is an ordinary Tang Dynasty network employee, and their strategy in the general direction also maintains optimism about the European and American game markets.

"Looks like that's right. It's just that why are we able to open up the European and American game pawns? ”

"This ......

Although it is seen that domestic online games have opened up the Japanese online game market. For the European and American markets, it is also a matter of time before they are opened. It's just that when asked now why it can be opened, it is estimated that many people will be confused. Could it be because of the blockbuster advertisements of the Tang Dynasty company? NO This is just a means, just a trigger condition, not the root cause of opening the market.

"I see."

After about a few minutes, Liu Zhiming's eyes lit up and he finally understood.

"It's an entertainment mouth......"

Holding back the excitement, Liu Zhiming replied to Chen Jiayi.

"Yes, it's entertainment."

Chen Jia nodded, more and more optimistic about Liu Zhiming.

Whether it's an online game or a one-click game, it's all for fun. As long as it is under the premise of entertainment, then whether it is a Chinese player, a Japanese player, or a European or American player, they will like it. Just like the previous domestic players, they like to play arcades and like to play a series of games in Xiaobawang.

Humans are born with a need for entertainment. This is also the reason why the tertiary industry in the United States, that is, the service industry, is so developed. For the information industry, in addition to meeting the basic needs of work, there are many series of products, all for entertainment. For example, the G-ratio used to be used for military purposes, but now it can also be used for entertainment. Not to mention a series of websites, games, which enrich the entertainment effect of the information industry.

World of Warcraft is an iconic entertainment product.

"Now that we have the premise of entertaining dogs, then, what should we pay attention to in our promotion strategy. For example, how can we better promote ......"

The amount of money needed to roll it out globally is simply enormous. If the strategy is not right, even if the same effect is achieved, the amount of money that may be spent is more than 100 million yuan. This is still small, in the future domestic game promotion funds, most of the game promotion costs, are more than 10,000 yuan. What's more, the vision of the Tang Dynasty Internet is looking at the world.

"The products of the Tang Dynasty must be high-quality ......"

Faced with Chen Jiayi's words, Liu Zhiming immediately returned.

"A good Tang Dynasty product must be a high-quality product."

This advertising slogan was previously typed by Tang Dynasty Company in China. Unexpectedly, Liu Zhiming actually wanted to beat him into the world. You know, this advertising slogan, in the world game industry, belongs to Blizzard. It's just that for Liu Zhiming, what about Blizzard? Although Tang Dynasty's network qualifications are lower than Blizzard, he is no worse than Blizzard.

In terms of the influence of world games, Counter-Strike of Tang Dynasty Network, Warcraft 3 in cooperation with Blizzard, and then to the handheld game Plants vs. Zombies...... Even casual go-karts, TT pets, etc., have made a splash around the world, and of course, there is a Call of Duty that has been received.

Each of these games is so popular, and it is so classic. Especially Plants vs. Zombies, this game is not a competitive game. However, this game, his influence is almost all over the world. Regardless of gender, young or old, they all have an indescribable love for this game when they receive it. ,

And in these games, the symbol of the Tang Dynasty has long been deeply rooted in the hearts of players. For many ordinary people, in addition to knowing Blizzard, in addition to knowing Nintendo, in addition to knowing Sony, they also know about the Tang Dynasty company. This one is a game company from China and the largest Internet company in the world.

If this is the case, this advertising slogan "The Tang Dynasty must be famous for its high-quality ......", why can't the Tang Dynasty Company be promoted to the world?

Unexpectedly, Liu Zhiming looked like a good baby, but he still hid such explosive power. For this, Chen Jiayi really likes it too much. What he likes is the kind of character who "doesn't make a hit, it's already a blockbuster ......". Such a character, as soon as he made a shot...... In a word, it must be a huge wave.

Zhao Danyang, the C Tian of the Tang Dynasty information, is such a person. The "Zhong Jingtian" of the Tang Dynasty input method is also such a person. Now, this Liu Zhiming also belongs to this category of people.

A few days later, the Tang Dynasty network's propaganda about World of Warcraft finally began.

"World of Warcraft is coming to closed beta, so stay tuned."

The domestic market doesn't need any hype, and the Tang Dynasty Internet has been boiling in the entire game circle with a word.

"I bet it's another classic."

No matter what the World of Warcraft game is. First of all, World of Warcraft is based on Warcraft, and, judging from the effect of the Warcraft trilogy, one is more playable than the other. In particular, the balance system of the whole game is simply a model of this world. Now, this epic masterpiece about the West will be released all over the world through the hands of the Tang Dynasty Network, and the market is not crazy.

Even the domestic media, when they learned that World of Warcraft was about to be released, they were worried while sighing. Produced in the Tang Dynasty, it must be a high-quality game strategy, and other game companies, I don't know if it will be boring again. Fortunately, before the Tang Dynasty company opened up the Japanese game market. When there is no market in China, everyone goes to Japan.

It seems that there is no way to do it.

However, there are also media reports that they have reported from the planning of the Tang Dynasty network this time. It seems that the main development direction of World of Warcraft is not domestic, it seems to be abroad, or in Europe and the United States. If that's the case, domestic game manufacturers shouldn't need to worry too much. Instead, we think...... This is a great thing.

As we all know, Tang Dynasty Network has made an indelible contribution to Chinese online games. Even, the domestic game industry can be so developed, and the "non-monopoly" strategy carried out by the Tang Dynasty network is inseparable. At that time, when Tang Dynasty Network was dominant, Tang Dynasty Network still wanted to divide some markets and let domestic small game companies survive, let alone now.

And that's just one aspect.

On the other hand, due to the development of domestic online games, more and more game companies have entered this market. Although the development of the domestic Internet is very fast, so many games have come in, and the market is saturated. Even if it is not saturated, with the slow growth of the market itself, it is far less powerful than before. At this time, Tang Dynasty Network was far-sighted and took a new path to conquer the Japanese online game market in one fell swoop, creating another path for the domestic online game industry.

Back then, it was an almost impossible task. Relying on the wise strategy of the Tang Dynasty company, as well as unlimited strength. Finally, the Japanese online game market has been completely opened. As a result, domestic game companies have come to another climax of development. Also because of the expansion of the market...... The innovative moves of various game companies have also emerged one after another, becoming the world's well-deserved online game boss.

Although, the Japanese game market is very large, almost the same as the entire Chinese market. However, it now seems that Tang Dynasty is far from satisfied with only developing the Japanese game market. From the perspective of market promotion, foreign advertising, especially the game advertising power of European and American eyers, is countless times stronger than the game advertising in the eye. Even, even "produced in the Tang Dynasty, it must be a high-quality product...... The advertising slogan of the game was also moved to the international stage by Tang Dynasty Company.

At this moment, the words "produced in the Tang Dynasty must be a high-quality ......" no longer only belong to China, but to the whole world. ,

If that's the case, we should be happy about it. Because, that broad field, Tang Dynasty Company is working hard to excavate. In the future, this is a territory that belongs to us Chinese. It's just that when we say this, we don't sigh with emotion, "That is a lonely digger, and he is the only one struggling on this way forward." ”

In fact, this sentence is also what Chen Jiayi sighs about from time to time.

Although as the first digger, if the market is developed in the future, the benefits will be extremely huge. However, the risks he has to take are also enormous. If you fail, it's a waste of time, not just money.

If you waste a few more times and make a few more mistakes in your strategy, it is estimated that no matter how big the company is, it will be doomed. In this world, there are too many companies that make the wrong strategy because of a thought, and eventually lead to the company's collapse or bankruptcy

Just like Yahoo in later generations, although it did not go bankrupt, its market value fell again and again, and it has become a second-rate large company.

It's just that there is no way to do it, and at present, there are not a few game companies that have the courage to fight side by side with the Tang Dynasty group.

Chen Jiayi doesn't blame them, not to mention domestic, but international, how many people can have such a vision? Fortunately, the Tang Dynasty Group is already very famous, as long as they achieve a little success, they will take precautions, and then enter it in a big way. This is also where Chen Jiayi has always been more gratified. If he leads the way in front until he succeeds, and domestic companies still don't come in, he really wants it! slapped them to death, and scolded loudly, hurry up, brother will lead the way in front, and you will stumble in a while.

All of this is the case in the country.

As for the international situation, it is really the same as analyzed by some domestic game media.

Tang Dynasty's key advertising efforts were placed in the European and American game markets. And, because World of Warcraft is a Westernized work. Among them, the Warcraft series has always attracted a lot of people. In other words, World of Warcraft has a wealth of theoretical support, or mythological support. Just as "Buddha is the Tao", he has a very large background in mythological stories.

In addition, the developer of World of Warcraft, Tang Dynasty Network, is an amazing game company.

For such a work with substance, connotation, and temperament, once it is promoted. Even many European and American players who only play point-and-click games show a relatively big hobby for this "World of Warcraft". And the most exciting of them all, that is the global Warcraft players. This huge amount of resources is definitely capable of transforming them into World of Warcraft players.

Therefore, the first issue of Tang Dynasty's advertising in the international market has always revolved around the company, games, quality and so on. As for the content of the game, it didn't introduce too much. Only some basic, simple operations are introduced. Because, overly complex game content, even if you think it is very distinctive, may not be of much interest to these European and American players...... Only after they have played will they understand.

This is just the first issue of the advertisement.

The first issue of advertising is enough to attract them.

Judging from the effect, as predicted by the Tang Dynasty Company, the launch of these advertisements immediately attracted the attention of many people. According to the Baidu search engine monitoring, the global search volume of words such as World of Warcraft and Tang Dynasty Company on the same day instantly squeezed into the world's top ten hot words. Moreover, with the increase in Tang Dynasty's advertising efforts, three days later, with the prediction of Baidu technicians, it will definitely be able to become the global search volume champion of the day...... (To be continued)